Mengren Film and Television has already achieved normalized operation, and all departments of the company perform their duties, and the independent completion of the independent completion and the mutual cooperation of the cooperation. The marketing operation of "Fun" Pavilion www.biquge.info before the broadcast of "The Voice", and the publicity operation after the broadcast in the future, are all responsible for the corresponding departments, so he doesn't have to worry about it.

His mind was all about filming and creating the script of "Nine Doors", and he didn't even watch the premiere of "The Voice" last night, because the crew was filming night scenes.

When the crew was resting at noon, he received a good news call from Sister Yu.

The ratings of the premiere were 2.01%, which was higher than that of "Running Man".

For a new variety show, this can no longer be regarded as a good start, but a good start.

The ratings of breaking 2 show that Blueberry Satellite TV's own platform and ratings foundation have made breakthroughs again in the past two years, among which the influence of the phenomenal variety show "Running Man" has contributed a lot.

It is not an exaggeration to say that Blueberry Satellite TV turned over in one fell swoop with "Running Man" and many cute dramas, and successfully squeezed into the first army of first-line satellite TV. There is also a strong combination, and the cute "The Voice" premiered through the Blueberry Satellite TV platform, creating a miracle of the first broadcast ratings breaking 2.

"Mr. Mai, it's a pity that you made a TV series. ”

This was Sister Yu's last sentence before hanging up the phone, and Mai Xiaoyu didn't hear it.

After the call, continue to eat.

Tang Yan vaguely heard something, and came over to gossip and asked, "What is broken 2?"

"Last night, "The Voice" premiered, and the ratings broke 2. ”

"So high!"

Tang Yan is a cute artist, knowing the variety show production department led by Liang Pei, she has been running around for more than a year, making every effort to create "The Voice of China".

The equipment procurement and decoration of the studio, the recruitment of contestants from all over the country, the selection of demo samples, the selection of on-site accompaniment bands, and the communication with Blueberry Satellite TV and the four mentors, needless to say, are hard.

After more than a year of preparation, the well-crafted "The Voice" got off to a good start, and the ratings of the premiere of Breaking 2 can be called against the sky, and the efforts of the cute variety show production department for so long have not been in vain, and they have reaped huge rewards.

In fact, before Sister Yu called to report the good news, Mai Xiaoyu had already received a call from Liang Pei to report the good news.

In addition to the spiritual encouragement, Mai Xiaoyu did not fall behind in the material aspect - red envelopes, big red envelopes!

He was not in Yanjing, and this red envelope was distributed by Liu Xiaoli.

Meritorious service must be rewarded, and great merit will be awarded, which is the principle of cute people.

"Mr. Mai, you are so powerful, your three ideas have all been successful, and in terms of variety show production, you are definitely a big name in China. ”

"What Dana?"

Tang Yan's voice alarmed the director Liu Junjie next to him, as well as the main actors such as Reyiza. Everyone came over with a sumptuous boxed lunch.

"Last night, "The Voice" premiered, and the ratings broke 2!" said Tang Yan excitedly.

This is not news anymore.

After the ratings are counted, the propaganda department of Mengren has launched a new round of propaganda offensive on online media and online social platforms together with Blueberry Satellite TV.

The ratings of the premiere broke 2, such a bombing achievement, if you don't seize the time to vigorously promote it, won't it become a night walk in brocade?

Making "The Voice" a phenomenal program is a consensus reached by Meng and Blueberry Satellite TV after an urgent agreement.

Therefore, there are already many people in the crew who have watched media reports while taking a lunch break.

"There is one thing you must not know, "If You Are Honest, Do Not Disturb", "Run, Brother" and "The Voice of China", they are all the creativity and ideas of Mr. Mai!"

Tang Yan's words surprised everyone present.

"Do Not Disturb" has given a second spring to blind date and marriage programs; "Run, Brother" has driven outdoor reality shows that have disappeared for many years to become popular on the screen; although "The Voice of China" only aired the first episode, the media has a high evaluation.

"The Voice, which premiered last night, brought a breath of fresh air and injected a dose of strength into the cliché, dull, and aesthetically tired music talent show. Meng Ren has proved again and again with his actual actions that there are no popular or unpopular variety shows, and the key depends on whether the program producer really injects heart and soul into the show. ”

Congratulations, congratulations are indispensable, and there are acquaintances who let him have a meal.

Mai Xiaoyu generously agreed: "Okay, as long as you are not afraid of eating fat, tonight's supper is mine, and everyone has a share!"

Filming is a very hard and tiring job, and the daily consumption is very large (except for actors who find stand-ins to shoot their own post-key synthesis). Therefore, actors generally do not taboo their mouths during filming, many actors always have snacks in their pockets, and most of the friends in the circle will also bring food.

So no one is afraid to eat fat.

After lunch, everyone dispersed, each looking for a place to rest and recuperate, and store physical strength for the afternoon shooting.

Liu Junjie didn't leave in a hurry, looked at Mai Xiaoyu and said with emotion: "Mr. Mai, it's really a pity that you are filming." ”

"Director Liu, I'm the starring actor, it's easy for me to misunderstand that you dislike me when you say that. ”

"Less, you know I didn't mean that. Maizi's comics, Mai's novels, Xiao Yu'er's lyrics and songs, Ah Zheng's scripts, your professional private team is very strong, and it has long been recognized in the industry. Many people in the industry think that you are the boss and are good at publicity and hype, and it is only now that I understand that your strength is variety shows. ”

This is familiar to Mai Xiaoyu, and Sister Yu also expressed a similar meaning on the phone just now. bluntly told him that in the next few years, the demand for variety shows in China will increase, and he can give full play to his advantages.

Mai Xiaoyu shrugged: "But I still want to film, "Step by Step" will be broadcast next Monday." ”

"I hope to achieve a good result, accumulate a certain amount of popularity for you, and it will also help us in this "Why". ”

"Director Liu, you tell me the truth, do you think I will be able to become famous after "Why" is broadcast in the future?"

"Are you still small in fame now, who doesn't know that you are the boss of the cute people?"

"I'm talking about fame as an actor. ”

Liu Junjie pondered for a while: "Your appearance conditions are very good, suitable for idol dramas, your acting skills are also good, you tend to be experiential, and the script and heroine Tang Yan don't say anything." And your company also started with idol dramas, you should know how good idol dramas can help improve the popularity and popularity of actors......"

"Just say but. ”

Liu Junjie smiled: "Obviously you are a very smart person, I am confident that "Why" will be made into a classic idol drama, but your problem is not in the TV series, but in your identity." ”

Lookers-on see most of the game.

A "but" of the godfather-level director of Taiwan's idol drama, Mai Xiaoyu suddenly woke up.

Over the years, his various high-profile profiles on the Internet have left a preconceived impression on the audience, and his identity as a cute boss will become another shackle or a double-edged sword, which will aggravate the audience's perception and acceptance of his starring TV series.

Regarding the latter point, to put it bluntly, as a well-known successful person, when you do everything, the standard that is invisibly formed in the hearts of others will be higher.

Because you're so good!

Just like a student who often scores more than 90 points, this time you score 89 points, everyone will think that you have regressed, and a student who often fails more than 50 points, this time you pass the test with 61 points, everyone will think that he has made great progress.

It seems that the "big killer" of the third part must be filmed.

"You hurry up and rest, on this hot day, there is still a scene to shoot in the afternoon. However, I suggest you think about it, after the introduction of the broadcast restriction order, variety shows in the mainland have become the general trend. The decline of variety shows on Taiwan Island is irreversible, and many variety shows are ready to use mainland variety shows to open up the mainland market, and many variety show celebrities have already received invitations from the mainland. ”

Mai Xiaoyu is good at variety shows, not only Sister Yu and Liu Junjie think so, but also some people in the industry.

Sunday, July 11th.

A long Weibo by big V Nolan pushed Mai Xiaoyu to the "cusp".

"The Voice premiered and broke 2, whose face did Mai Xiaoyu slap!"

Nolan is a well-known big V, the official display has more than 10 million fans, and most of the Weibo articles are biased towards the entertainment industry, which often triggers entertainment gossip battles, and many people who like this bite of melons gather here.

He has been immersed in Weibo for many years and understands the importance of headlines. The latest update of the long Weibo, with the title of "exciting", quickly attracted the attention of a large number of melon-eating people.

Fight?

Provoke?

Soft wide?

Or something else?

The people who eat melons with all kinds of thoughts have clicked on it to watch, and found that the big V Nolan is really going to fight, and this time it is all the domestic variety show producers who are fighting.

The article analyzed the current situation of variety shows, and pointed out that after "Running Man" caused a sensation at the end of last year and became a phenomenal variety show, variety shows received the attention of the market. And this year, with the introduction of the broadcast restriction order, variety shows will usher in a great leap forward in the next few years.

Twenty-four hours a day, the total number of TV dramas broadcast by Shangxing Satellite TV every day cannot exceed 45%, and what can make up for the remaining 55%?

News, legal, health and wellness programs can only make up for a small part, and they are too niche, popular variety shows will inevitably be sought after, and variety shows are diversified and have a wide variety of themes, which can cater to the preferences of different audience groups.

In recent years, there have been many kinds of online comprehensives, and the part of the online comprehensives that are sought after by netizens also provides a valuable reference direction for variety show producers.

According to Nolan's grasp, in the second half of this year, there will be dozens of variety shows to meet the audience, covering music, emotion, interviews, games, competitions, talk shows, adventure, education, tourism and other topics.

There's nothing wrong with that.

Whether it is developed countries in Europe and the United States, or Hong Kong and Taiwan, countries and regions with mature and prosperous entertainment and cultural industries, variety shows occupy a high proportion of daily TV programs.

The problem is that in the past two years, almost all of the variety shows with high ratings in China have purchased the copyrights of foreign high-rated variety shows, and there are very few original variety shows.

The serious disproportion of cultural exports and cultural imports has always been a domestic ill.

Whether it's movies, TV series, or literary works, it's all the same. And variety shows ...... The originality is the lowest, what cultural output is there to talk about?

However, the industry's pursuit of high ratings has completely ignored this.

Too lazy to use your brain, high risk of originality, habitual habits to follow the trend and other inherent thinking patterns, as well as the idea of not being bad for money, seriously restricts the creation of domestic variety shows, and it seems that only foreign monks can chant scriptures.

"The Voice's premiere ratings broke 2, and the original music talent show that Meng Ren spent more than a year and spent a lot of money to create slapped some people hard. ”

"It's understandable for TV stations to pursue high ratings, but as the largest broadcast platform in China, we should not forget our social responsibility. The inheritance of culture, the revitalization of culture, and the export of culture are the responsibilities and responsibilities that practitioners in the cultural industry cannot escape!"

When they saw this, netizens thought that the big V Nolan was calling for domestic variety shows to improve their originality and formation of national culture this time, but he changed his words later.

"From "Do Not Disturb" to "Running Man", and now "The Voice", Mengren has produced a total of three variety shows, all of which are original and have achieved excellent results. It also proves to the world that there is no shortage of excellent original variety shows in Huaxia, what is lacking is relevant talents, courage, and ...... responsibility"

"As far as I know, there are already foreign buyers who are interested in buying the rights to "Running Man". If successful, it will become the first and first step for domestic original variety shows to go abroad......"

"Many people may not know that these three variety shows are all created by the same person, and this person is Mai Xiaoyu, the boss of Mengren Film and Television!"

"Moe Man has a strong and secretive team: Maizi's comics, Mai's novels, Xiaoyu'er's lyrics and songs, Ah Zheng's script, and Mai Xiaoyu's leadership. This is the foundation of the rapid rise of Mengren, which has been recognized by the industry. ”

"But I do think that in addition to his excellent leadership, Mai Xiaoyu also has wonderful variety show ideas. The music talent show is about to be rotten, and the audience's aesthetic fatigue is serious, but the ratings of the premiere of "The Voice" exceeded 2%, successfully arousing the audience's interest. ”

With such high premiere ratings, "The Voice" is very likely to become another phenomenal variety show. Congratulations to the cute people, congratulations to Blueberry TV. ”

I remember that after Mai Xiaoyu reported Songfeng TV with his real name last year, he was treated coldly and violently by the industry, and "The Voice" was almost stillborn after no one cared about it. It was Blueberry Satellite TV's insight and purchase of broadcast rights, which led to the miracle of ratings that broke 2 in the first broadcast!"

As the owner of a film and television company, Mai Xiaoyu is absolutely qualified, professional, and down-to-earth. Otherwise, Meng Ren would not have developed so fast and had a place in the world film industry, and he would not have been able to conceive the exquisite ideas of three excellent variety shows. ”

"I heard that he was in the company, and he could get along with its artists, employees and members, which may be the source of his inspiration. Including that he is considered to be 'not doing his job' to shoot TV series, in my opinion, it may also be a manifestation of his down-to-earth nature, looking for inspiration for the next variety show. ”

"Finally, I am looking forward to the launch of Mengren's next variety show, and I am also looking forward to the premiere of "Step by Step" starring him tomorrow night, I hope this TV series can bring people a different viewing experience. ”

I'll it, isn't this just a propaganda advertorial with a flattering nature!

How much did Moe people spend on soft Guang?

I actually finished reading it.

I also liked it.

I also retweeted it.

……

Big V Nolan has a lot of influence and many fans, and his long Weibo has a high number of retweets, and there is an uproar on the Internet, with mixed reviews.

Mai Xiaoyu saw it that night, and after reading it, he only felt four letters: MDZZ!