Big V Nolan's long Weibo has caused a lot of controversy on the Internet. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Mai Xiaoyu stared at this Weibo three times, but failed to figure out the other party's intentions.

Flatter?

Killing?

Provoke?

Or something else?

Mai Xiaoyu was in a fog, and he didn't understand the intentions of this big V Nolan.

The big V circle is very complicated, there are many mountains inside, and they are also close to each other. He has torn some big V, and some big V has fought side by side with him, and Xiao Xiaoxing also has a "beast" who is a big V of donkey friends, and has been releasing the food beauty of the United States recently.

He has no contact with Nolan, let alone a grudge, and an inexplicable long Weibo...... What does it mean?

After seeing Weibo, he contacted Liu Xiaoli and Sister Yu to confirm that neither Meng nor Blueberry Satellite TV had asked Nolan for publicity, and he was even more puzzled.

Around the wee hours of the morning, Xiao Xing called from the United States, and the mystery was revealed.

"How about the boss, I'm good enough this time!"

The big V with the screen name Nolan is his friend, and the relationship is quite good, Nolan traveled to the United States last month, and he went to visit him, and the two had dinner together.

Mai Xiaoyu starred in "Step by Step", which caused the industry and outside the industry to be generally not optimistic about this drama, and there were many voices of doubt in public opinion.

As a cute drama, the first round of selling price is not as good as "Palace Lock Heart Jade", but it can be simulcast by Samsung...... The only cute drama that is neither exclusive nor a four-star simulcast objectively proves that professionals are worried about this drama.

Xiao Xingyuan was preparing to make a movie in the United States, but he couldn't help, so he asked Nolan to do a wave of publicity for Mai Xiaoyu and "Step by Step" with the help of "The Voice" the day before the premiere of "Step by Step".

Don't underestimate the big V publicity, this is also a personal favor.

In the industrial chain of network marketing, big V is divided into different levels according to the number of fans, according to 100,000, 10 million, and 10 million. Whenever the big V takes over the job, the price is not the same according to the level of the level.

With a big V like Nolan with tens of millions of fans, the price starts at six figures, and this is just a retweet.

This time, at the invitation of Xiao Xiaoxing, the day before the broadcast of "Step by Step", Nolan posted an advertorial for Mai Xiaoyu and "Step by Step", using his influence to promote, and it was also a long Weibo, not a penny, is it not a favor?

Knowing this result, Mai Xiaoyu had nothing else to say except to thank Xi Xiaoxing.

"Our brothers don't say thank you, you still said this. But boss, you have to work hard, in the future, our brother will make a movie, me and Brother Fork will direct and shoot one camera, and the fame is enough, you can't be a hindrance, hahaha!"

"There is a kind of you who go back to China, and I can't kill you. ”

"If you can't die, it's good if you can't die, let me laugh a little longer. Hahahaha-"

Knowing that Nolan is a friend and not an enemy, and his provocative style is his style, and it is also to increase his influence and popularity, Mai Xiaoyu is relieved.

Doctors don't treat themselves, "Step by Step" will premiere on the stars tomorrow, what are the ratings, and whether he can be recognized by the audience for playing two roles in the play, he has left it behind. Concentrating on filming "Why" is the right way, and after filming, I will make an urban romantic sci-fi comedy with Chen Qiaoen, and it should be more than enough to mix a second-tier actor.

He doesn't care, someone does.

Peng Weidong, director of the film purchasing department of Yanzhao Satellite TV, is very concerned about the ratings of "Step by Step".

As a second-tier satellite TV, Yanzhao Satellite TV also had a short spring, and then honestly sat on the second line and fought for the first line...... I don't have enough money.

This time to buy the premiere rights of "Step by Step" is not the original intention of Yanzhao Satellite TV.

It's just because Mai Xiaoyu was very "high-spirited" in the Songfeng TV nest case. Someone said hello, Yanzhao Satellite TV and Blueberry and Lychee bought the premiere rights of "Step by Step" together, which can be regarded as a return for the peach.

The premiere price of 900,000 yuan for a single episode is really not high compared with the selling price of more than one million yuan for a single episode of cute dramas in the past two years. And the three satellite TVs are evenly shared, each of which is only 300,000.

300,000 yuan for a single episode is not too high, a total of 35 episodes, and the three satellite TV stations only contribute 10.5 million each. 40% down payment and the remaining balance in monthly installments. And in order to reduce the risk, the three TV stations also re-edited "Step by Step" and cut it into 40 episodes.

With the quality of cute dramas, as well as the cast except for Mai Xiaoyu, even if "Step by Step" is not as popular as previous cute dramas, the ratings will be guaranteed to a certain extent. Therefore, having five more episodes can reduce the cost of a single episode and increase the advertising cost of a single episode.

Well, it looks like the risk management is very good, and you can give it a go.

This is the view of Blueberry Satellite TV and Litchi Satellite TV, Peng Weidong doesn't think so.

Everyone's level is the same, but those two satellite TVs are first-line satellite TV, and Eryan Zhao Satellite TV is second-line satellite TV!

Do you know what a first-line satellite TV is?

To put it mildly, it means that it has great influence, a wide range of ratings, and a huge ratings base;

The price of a single episode is 300,000 yuan, and the first-line satellite TV doesn't care, but the advertising cost is easily billions every year;

A questionable TV series cost 10 million, 300,000 yuan for a single machine...... The TV series purchased by Yanzhao Satellite TV this year, the highest price of a single episode is only 240,000!

There are three ways for TV dramas to go to the stars: the first is the premiere of CCTV, and then the second round of stars, the second is to go directly to the stars, and the third is to go to the stars first on the ground and then on the stars.

The first has nothing to say, CCTV has its own exclusive attributes, and the premiere must be exclusive.

The second is to go directly to the stars, in order to rush the ratings.

The third is a little more complicated. Broadcast on the ground first, you can test the audience's recognition, so as to predict the ratings after the star.

If the terrestrial broadcast effect is very good, the first and second tier satellite TV will definitely compete for it, and the price will be cheaper than directly on the star. But for the producer, the income from the ground premiere and the income from the first round of stars will earn more than direct stars.

If the ground broadcast effect is not good, the star will basically be out of play.

If the terrestrial broadcast effect is average, the first-line satellite TV is basically not watchable, mainly the second-line satellite TV is selected, and there will also be discounts in terms of price.

Yanzhao Satellite TV bought the anti-Japanese war drama for a single episode of 240,000 yuan, which belongs to the terrestrial broadcast and the effect is not bad, but because it has been broadcast on local stations in four big cities, the price of stars is low, and they have the confidence and ability to buy it.

After the broadcast in the first half of the year, the ratings were okay, and the same segment ranked sixth for a while, and the average ratings also hit a new high for Yanzhao Satellite TV this year.

"Step by Step", which has a single episode of 300,000, is about to be broadcast, can it be worthy of the price and ratings to set a new record for the year?

Peng Weidong has no bottom in his heart, and he is even more worried that his position as the director of the film purchase department is not guaranteed.

July 11th.

On Monday night, "Step by Step" premiered......