Chapter 32: Sophistry
There was a young man in the Eastern Han Dynasty, Chen Fan, who lived alone in a room, and the house was filthy, when his father's old friend Xue Qin advised him, he said angrily: "The big husband should sweep the world, and the affairs should be in one room?" Xue Qin retorted: "If you don't sweep a house, how can you sweep the world?"
Xue Qin's words are pertinent and profound about the dialectical relationship between big things and small things, ideals and hard work, and they are very philosophical. Pen | fun | pavilion www. biquge。 info
This example is not to say that Lin Baoer is so ambitious, but to say that she inadvertently walked into a misunderstanding between big and small.
Her background determines her vision since she was a child, and she is talented and intelligent, and she has done things that most adults may not be able to do at a young age. What kind of Model United Nations conference or something, sending the principal to prison is not on the list at all.
It finally stopped for a few years, and when I arrived at Wuhan University, it was a college exchange meeting. originally planned to take over the president of the student union, and then Zhu Ziqing directly built a bigger stage for her.
Among the companies under the Skynet Group, MSI QQ is the largest in China, Perfect Games is the largest in China and internationally famous, Xiaobawang handheld game consoles broke the monopoly of the four major handheld consoles and became the fifth largest......
The things she has been exposed to since she was a child have taught her a truth, either she doesn't do it, or she does her best. It's like 100 million is just a small goal for the richest man Wang, which is a truth.
She didn't realize that the first place was not so contentious. In many cases, you don't have to fight for that first.
"There's no need to do your best?" Lin Bao'er looked at Zhu Ziqing and muttered blankly in her eyes.
"Yes, not necessarily. In the future, our enterprise will expand, and we will be involved in more industries. If we do, the whole country will be our enemy. Zhu Ziqing grabbed the girl's hand distressedly and said softly:
"We need to distinguish priorities and distinguish the difference between core and link. The core industry must be the largest and strongest. As long as the other links serving the core industry can meet the demand, there is no need to pursue high. ”
"Of course, the bigger the brand of Clover, the better, and it is best to make it the best in the world. But we don't need to make its raw material processing plant the world's first, right? In the same way, what is the core of Skynet Group? ”
Many people will surely be surprised, shouldn't the core of Skynet Group be MSI QQ? How can it be pan-entertainment? Isn't this nonsense?
Don't worry, let me take my time.
What does pan-entertainment mean? I won't repeat what I have already said, lest someone say that I am water.
DreamWorks is a part of the pan-entertainment ecosystem; Perfect World's games are also a source of material for pan-entertainment, and it is also a part of it, and clover can be used to produce clothing and accessories, which can also be regarded as a link......
QQ is also a part of the pan-entertainment ecosystem, which provides a large number of users for pan-entertainment, that is, traffic.
But isn't QQ important? No, every link is important here. No ecosystem is complete without any of them. Especially QQ, without it, the foundation for the existence of pan-entertainment is gone.
"We don't need to make every link the best, as long as we can meet the needs of the pan-entertainment ecosystem. ”
"But isn't it more conducive to the development of pan-entertainment to do better?" Lin Baoer was still at a loss.
"That's for sure, the better you do, the more you earn. Meeting the needs of the pan-entertainment ecosystem is the most basic, and on this basis, of course, the bigger the development, the better. Zhu Ziqing gently shook her hand and said:
"But it doesn't have to be the best in the industry. Do everything first, don't offend people, it's too tiring. Human energy is limited, but everything is unlimited. Don't you feel too tired and hard to pursue infinite external objects with limited energy? ”
"Just like the vertical Chinese network, our purpose is to provide high-quality IP for the ecosystem, which is a strategic goal, and it doesn't matter if it can surpass the origin Chinese." Of course, it is only natural to develop it better when there is spare power. ”
When the head is drunk, the misunderstanding is out of the second by second, and the whole person's ideological realm has been improved by essence, such a thing can only be seen in the cultivation of immortals.
The real situation is that the country is easy to change and difficult to change, and the character cultivated in decades is not so easy to change. It's not that easy to figure out.
"The criterion for determining whether an IP meets the requirements is attention, and if the attention is not up to standard, no matter how good the work is, it is meaningless. And now more than 70% of the paying users are in origin, how can it develop without competing with it?" Lin Baoer still couldn't understand Zhu Ziqing's thoughts.
"As I said earlier, reading books at the origin does not affect them to come vertically. That is, they can be paying users of both origin and vertical. Zhu Ziqing also knew that the inherent concept was not so easy to change, and patiently explained to Lin Baoer.
"What we're going to do is not to snatch the paying customer from the origin, but to share it with him. Wouldn't it be easier to do that?"
"The best way to attract readers is to find a few more gods, and behind each god there are a large number of paying users behind it. As for digging up new people, this is a long-term job, and there is no hurry for this day or two. Zhu Ziqing said.
"Readers are dependent, they are used to reading at the origin, and they will come to the vertical length very little or no time. That's exactly what is happening now. The sharing of membership that you mentioned didn't happen. Lin Baoer retorted.
Zhu Ziqing shook his head, and sure enough, the smarter the people, the more stubborn they became: "What you said is the opposite, they have been sharing paying users. ”
Lin Bao'er blinked and looked at him puzzled.
"Haha......" laughed out loud at her rare cute appearance, and said after a while: "You can investigate, 90% of the longitudinal paying users are reading books at the origin." ”
Lin Baoer was stunned for a moment, and immediately reacted. Yes, those who are willing to pay to read books are readers who like online novels very much, and it is impossible for them not to go to the origin.
Most of the paid members in the vertical are also paid members of origin. On the other hand, this is also a common membership of the two companies.
"So it works for the two companies to share a paid membership, and what we have to do is to attract as many people as possible to the part that hasn't come to the vertical as much as possible. Zhu Ziqing held his palm in the air, and said in an accentuated tone.
Although a truly smart person is stubborn, he will not be stubborn once he has figured it out.
It is not uncommon to see examples in books where wise people make irreparable mistakes by not following advice in a foolish way. The reason for this is either that the person who persuaded him was not clear enough, or that the so-called wise person has gone down the wrong path.
Fortunately, Zhu Ziqing said it clearly enough, and Lin Baoer was not so stubborn.
"But isn't it competing with Origin to attract readers who belong exclusively to Origin?" Lin Bao'er was keenly aware of the problem in his words.