"Our plan is to build vertical Chinese into a material library for future pan-entertainment projects, which is one of the core links of pan-entertainment plans. Pen, Fun, Pavilion www.biquge.info Although I don't know if the online text can bear this burden, the shelf must be built first. ”

It is not yet known whether vertical Chinese can become the engine of the pan-entertainment plan as everyone wishes, but since it has been snatched from Qiandu at such a great price, it must be tried to operate. If it becomes the best, it will not be a big deal to merge it into other subsidiaries.

It's impossible for Lin Bao'er not to understand such a simple truth, but why does she ask such a naïve question?

"The latest market survey shows that the vertical may not meet our expectations. Lin Baoer saw what he was thinking and said helplessly.

"What's going on?" Zhu Ziqing was also shocked.

He doesn't know much about online literature and pan-entertainment, and the reason why he is sure that the relationship between the two is because of Tencent in his previous life. But in his previous life, he was just a small commoner, and he didn't know anything about many insider things.

Could it be that his speculation about Tencent's intention to acquire Dianniang in his previous life was wrong? If this is the case, then this joke will be too big.

"Online novels can indeed provide a large number of high-quality IPs for pan-entertainment, which is the same as you predicted. But we took a look at the specifics of web novels and found that Origins has almost monopolized the entire industry. Most of the high-quality IPs are in their hands. Longitudinal Chinese meets the requirements too little. Lin Baoer further explained.

"Haven't we already talked about that? The origin is too expensive for us to play, and the acquisition is not enough to develop vertically and slowly. Now we have enough high-quality IP in our hands for three or five years. I don't believe that I can't develop vertically for such a long time. Zhu Ziqing breathed a sigh of relief, it wasn't a wrong direction.

"I know that everything you're talking about is based on the ability to grow vertically. But this is only the best case, what if it doesn't go well?" said Lin Bao'er, shaking her head.

"You don't even have that bit of faith. Zhu Ziqing looked at Lin Bao'er in surprise and said. I really didn't expect her to say such unconfident words.

"It's not about self-confidence or not, we have to respect the actual situation. Web articles are different from other industries. Casual forums just need to establish a framework to increase popularity. Online novel websites must have content, and they can't develop without content. Lin Baoer said.

"We've also discussed that. Didn't you say that there are two steps, on the one hand, spend a lot of money to poach famous authors from other websites, and on the other hand, improve the training mechanism for newcomers? Zhu Ziqing said.

"I was there when I made the plan, how could I forget. But after doing some research, we realized that we were taking it for granted. The origin is that the general trend has been established and deeply rooted in the hearts of the people. As long as he doesn't make mistakes himself, basically no one can challenge his position. Lin Bao'er sighed and said.

The success that has been so blind that she has never thought about the possibility of failure. When Zhu Ziqing proposed to engage in online novels, she began to prepare without thinking much about it or doing a systematic investigation.

As a result, it cost so much, and when I saw that things were about to be done, I realized that the real situation was not as good as I thought.

After seeing the detailed investigation report, she also secretly regretted it in her heart. I am still a little inflated, and I must change it in the future. Any major decision should be carefully investigated and analyzed by a team of professionals before it can be made.

This is the scientific and healthy management model.

"Why do we want to challenge the origin?" Zhu Ziqing was a little puzzled.

"If we don't challenge it, how can we develop?" Lin Bao'er was stunned, how could he ask such a naïve question.

"Isn't it possible that readers can't read books vertically when they read books at the origin? Could it be that they can't charge money vertically when they rush money at the origin?" Zhu Ziqing couldn't understand Lin Baoer's logic, in his previous life, he was a little bit of a mother and a certain horizontal all charged money.

"But when they're reading at the origin, they won't have time to go vertically. Lin Baoer said. She couldn't figure it out, why couldn't Zhu Ziqing understand such a simple truth.

"Do you know how many books each reader reads at the same time?" Hearing this question, Lin Baoer was also stunned, because the report did not mention this issue at all. didn't have to wait for her to go home, just looking at her face, Zhu Ziqing already knew the answer, so he continued:

"Readers read a lot of books every day, but most of them are thrown away after reading them, and there are only three or five books that they follow every day. How many words are updated every day in these three or five books?

It doesn't take half an hour to read such Braille fast, and two or three hours to read it slowly. And then they have a lot of time left.

Although the origin of the work is large, the tastes of each reader are different. It's good for a reader to find ten or twenty books in a huge library, and not read the others. When they read these books, they will definitely go to other websites to find books.

Therefore, there is no shortage of people and paying users in the vertical, especially when the quantity and quality of our works are raised, and the user retention rate is naturally higher. All in all, we and the Origin are competing, but not irreconcilable. ”

"That's the problem. Lin Baoer explained: "If the website does not have a great god, there will be no attention, but it is not enough to have a great god without a strong author and work base, otherwise readers will go to other stations after reading the works of those great gods, and they will not be able to retain it at all." Once this kind of time is long, it will cause a large loss of readers. ”

Zhu Ziqing also has a deep understanding of this, in his previous life, Dianniang was the overlord of online literature, and he must have come here the most. But there are only a few novels in the library of Dian Niang's novels.

Read the updates of these books every day.,If you have free time, you'll just look for a book to pass the time.,Generally throw it away after reading it.,I won't chase the update.。

In Dianniang's massive library, there are not many things he really likes - it's not that others write badly, it's purely a matter of taste. Sometimes I scan down the list, and I don't find what I like after scanning for a long time, so I will be impatient, and at this time, I will generally run to a certain horizontal or a certain number.

But here highlights the gap between them and Dian Niang, not to mention the top few, they are all god-level authors, and the gap is not big. What really separates several sites is the number of great gods and the works under them.

There are only a dozen or so great gods on these two websites, and there are only thirty or fifty excellent works. Fifty of the monthly pass list of Dianniang can see the figure of the great god, and the three or five pages are all excellent works.

It's no wonder that these two websites can't do a little bit, the gap is fundamental. This gap cannot be bridged by hype.

"That's why when we made the plan, we said that we should take two steps, on the one hand, to dig up great gods from other websites, and on the other hand, to cultivate new people and increase the base of works. Zhu Ziqing found that after talking for a long time, the topic had gone back to the original point.

"The great gods have a very high status in the origin and earn a lot, and they will not easily change jobs. Moreover, both numerically and vertically have poached people from the origin, and the end result is that those authors have basically returned to the origin in disgrace. With this kind of experience, it is difficult to poach people.

Cultivating new talents is not just talking, but only if we have enough new talents. The latest survey shows that if nine out of ten online novels are published, they will go to the origin, and the remaining one will not go to the origin although he says that he will not go to the origin, but his words are sour.

It can be seen that the first choice for everyone to write online articles is definitely Origin.com. Especially those with potential, which are basically de-originating. We simply can't compete. After going around in a circle, Lin Baoer finally explained the difficulties clearly.

"I think you've gone into a misunderstanding. Zhu Ziqing looked at Lin Baoer's fair face steadily, and she touched her face inexplicably before saying.

"Misunderstanding, what misunderstanding?" Lin Bao'er was stunned and asked.

"Too much perfection, wanting to be the best at everything. Zhu Ziqing said slowly.

"Huh?" Lin Bao'er's eyes flashed with confusion, and she didn't know what you were talking about.

"Why do we have to compare with the origin? Why do we have to compare with the origin?" Zhu Ziqing asked rhetorically.

"Doing business is definitely going big and becoming the most top-notch existence in the industry. Lin Baoer replied without thinking. And there is nothing wrong with this answer at all.

A soldier who does not want to be a general is not a good soldier, and a businessman who does not want to grow and grow is not a good businessman. The vertical Chinese competitor is the origin, not with him and with whom.

"You're confusing the initial and ultimate purpose. Zhu Ziqing shook his head and said, "What are we buying Longitudinal for? Our ultimate goal is not to make money directly from online articles, but to provide a steady stream of high-quality IP for pan-entertainment. This is different from those websites that specialize in web novels. ”

"It can be said that from the very beginning we have been in a more detached position, and we can completely ignore what the origin is and what the number is. As long as we do a good job of directly one acre and three points of land. ”

"You said that vertical Chinese does not have many high-quality IPs, which is not enough to achieve our wishes. But on the other hand, do we need so many high-quality IPs, and how many high-quality IPs can our pan-entertainment ecosystem digest?"

The pan-entertainment ecosystem not only examines its own creative ability, but also considers the audience's receptivity. Too many IPs will lead to incomplete development and waste of resources, and it will also give the audience a feeling of dazzle.

With Skynet's current capabilities, as long as a few high-quality IPs are developed every year, it is only enough for them to make a lot of money. But don't let that make them look down on their profitability.

Carefully count what links are included in this pan-entertainment ecosystem, and it is absolutely unbelievable to throw a high-quality IP into this ecosystem and turn around.

To use an inappropriate analogy, once they complete the construction of the pan-entertainment ecosystem, it is not impossible to harvest the same amount of gold even if they throw a piece of shit into it. That's the horror of the ecosphere.

Zhu Ziqing's words made Lin Baoer fall into a long contemplation.