At the beginning of 2008, Moe became the object of media coverage. Pen "Fun" Pavilion www.biquge.info

Some media commented that the winter vacation of 2008 was, from a certain point of view, like an upgraded version of last year's summer vacation.

Last summer, Mengren produced a four-star simulcast TV series "Immortal 3", plus a network short film "Never Expected", which caused a huge sensation during the summer vacation.

And during this year's winter vacation, Mengren used a four-star simulcast TV series "Hit" and "Love Apartment", which was upgraded to an online drama, to set off a more powerful wave of cleaning up and public opinion.

The success of the phenomenal idol drama "Hit" opened the prelude to the co-production of idol dramas between the mainland entertainment industry and the Taiwan entertainment industry. The difference between the mainland version and the Taiwan version has not only made "Hit" achieve super high ratings, but also caused a hot topic in public opinion.

And "Love Apartment" not only makes people appreciate the huge ability of cute artificial stars again, but more importantly, the concept of online dramas is proposed for the first time, which makes many investors and producers set their sights on the Internet, a market with huge potential and urgent needs to be developed.

With such changes, the video website industry will inevitably attract the attention of capital, and the entire industry will enter a new stage of development, and industry integration is also imperative.

"Talking about the way to success of cute people - accurate vision + extraordinary courage. ”

"Cute film and television, the entertainment film and television industry is a trendsetter. ”

"On the importance of innovation and reform. ”

"In the eyes of people inside and outside the industry, 'cute people these years'. ”

……

In the media, soft text reports about cute films and television appear frequently, including both press releases on the cute side and active reports after the media captures the hot spots of public opinion.

Clear-eyed people can see it, this is a precursor to the power of cute film and television. It's just that few people could have imagined that the strength of the cute person this time would be so great, and if he doesn't exert his force, he will be out of control!

"Mengren Film and Television will join forces with Disney, with a total investment of 360 million US dollars, and a lot of money to create two Hollywood blockbusters!"

After Longxing Studio first broke the news and was officially recognized by Mengren, Longxing Studio broke the news again in Longxing's Monday meeting-

Ms. Liu Xiaoli, CEO of Mengren, has led a team to fly to Los Angeles in the United States to prepare for the signing of the final contract. Liu Yifei, the actress under Mengren, will play the heroine of two Hollywood blockbusters. ”

The weight of this news is no less than that of Moeren's cooperation with Disney.

It is not uncommon for Chinese stars to play the leading roles in Hollywood blockbusters, but most of them are male stars, or Hong Kong actresses who have been famous for many years. In addition, Chinese stars either show their faces in Hollywood blockbusters, or want to be a gorgeous co-production dominated by Yihua like "The King of Kung Fu".

But this time, it is a real Hollywood blockbuster, and there are no oriental faces in the actors in the film except for Sissi.

And Sissi has just turned 20 years old, and she has been controversial in China because of her young age and continuous good resources.

Some people question her poor acting skills, some people suspect that she is a godfather behind her, and some people think that she relies on unspoken rules to get to the top and so on. This time it is even worse, many people suspect that Sissi was raised by the boss behind the scenes, and she did not hesitate to spend a lot of money to fight for the heroine in two Disney films.

It's just that this voice just came out, and Longxing Studio broke the news again: "It is reported that Liu Yifei is the sister of the cute and mysterious Mr. Mai, and Longxing Studio will continue to pay attention to the reliability of the rumors." ”

This was not enough to silence the doubters, but Sissi's fans were very excited, cheering for the goddess and fairy sister in their hearts to enter Hollywood, and sent sincere wishes on her Weibo.

The Sino-US co-production "The King of Kung Fu", which is scheduled to be released in March, also took this opportunity to promote "The King of Kung Fu" from Sissi's perspective.

Whether it is an American producer, director, actor, or a celebrity in the mainland, Cheng Long and Li Bingyi, attending promotional activities and interviews with reporters, they are full of praise for Xiqian and her hard work and acting skills during the filming of "The King of Kung Fu".

This craze has not subsided, and Mengren Film and Television and Mango Satellite TV announced at the same time that Mango Satellite TV has reached an agreement with Mengren Film and Television to book the exclusive TV rights of the 80-episode TV series "Three Thousand Golds of the Xia Family" starring Huo Jianhua and Tang Yan.

And the other two female protagonists who have been finalized in "The Three Thousand Golds of the Xia Family" are Zhao Liying and Shu Chang under Mengren.

The news about Zhao Liying and Shu Chang starring in "The Three Thousand Golds of the Xia Family" has actually spread a long time ago. The audience is no stranger to the comfort of making his debut in the music world and cross-industry TV series, but Zhao Liying ......

At the earliest, few people had heard of Zhao Liying, but as "Love Apartment" became popular on the Internet during the winter vacation, Zhao Liying, who played "Meijia", became popular and was loved by many young audiences.

Her lively cuteness, her eccentricity, her classic lines, and her small slap face have won her a group of young fans.

"The Three Thousand Golds of the Xia Family" has attracted the attention and expectations of the audience for the second time, and industry insiders are more concerned about the "icebreaking" cooperation and strong alliance between Mengren and Mango Satellite TV.

The TV series launched by Meng Ren this year is not only "Xia Family".

Three days later, Mengren Film and Television and Cheng Long Yinghuang announced at the same time that Hu Ji, who was injured in a car accident last year, is currently recovering well and will come back at a later date. The 50-episode large-scale costume drama "Myth" project adapted from the movie "Myth" cooperated by the two parties was also officially launched on the same day.

"Myth" is the first time-travel-themed TV series in China in which ancient time and modern time and space are intertwined and evolve into each other. Cheng Long, an international action superstar and the actor of the movie "Myth", served as the director, and Tang Jili, a famous director in Hong Kong, served as the artistic director.

The artist Hu Zhu under Mengren plays the male number one, and this drama is also Hu Zhu's comeback work; Liu Shishi, who is also an artist under Mengren, and who became popular with "Immortal 3" and "Hit", will play two roles in the play and play the female number two.

The female number one candidate has not yet been decided.

The crew said that the candidate for the female number one must have the noble temperament of an ancient princess, in addition to being beautiful, she must also have certain acting skills, and decided to select the ideal female number one through online auditions.

As soon as the news came out, it once again aroused heated public opinion.

Hu Ji's fans and people who care about him are naturally full of joy when they learn that he is recovering well and is about to make a comeback, but more people are concerned about the candidate for the female number one in "Myth".

Online audition for the female number one, online audition!

Jointly created by Meng Ren and Cheng Long Yinghuang, directed by Cheng Long, artistic director of Tang Jili, starring Hu Ji......

There are too many non-first-line young actresses, model starlets, female students in art academies, and young and beautiful girls who are full of self-confidence and want to be stars, and they have great enthusiasm for this. There is a way to start the relationship, and there is no way to focus on the date of the audition.

This is not over, Mengren Film and Television immediately announced the two movies to be made this year.

"Love Call Transfer 2", continued to be directed by Zhang Xiaoquan, started after the Spring Festival, and the female lead ...... Chen Qiaoen!

At the beginning of 2008, with the silly and sweet "post-it note" girl "Chen Xinyi" in "Hit", Chen Qiaoen became popular, setting a new peak after "Shancai" in "Meteor Garden".

starring her, many male audiences are full of expectations for "Love 2", and Lau Dehua , Su Youpeng , Huang Lei , Huang Bo , Deng Chao , Huo Jianhua , Feng Shaofeng , Wang Baoqiang , Chen Chichi , Zheng Kai , Jin Wei , Meng Yuxing , Meng Fei and other thirteen different types of well-known male actors joined in, and met the tastes of different female audiences.

In "Love 1", the angel Huang Bo, who landed on the ground first and spoke Qingdao dialect, has been deeply impressed by the audience; the contrast between Chen Qiaoen and Wang Baoqiang is full of fantasy; the first electrocution of the famous host Meng Fei, who is famous all over the country with "If You Are Honest, Do Not Disturb", also makes the audience look forward to it; and Chen Chichi, Zheng Kai, Jin Wei, and Meng Yuxing of the four-person group of "Love Apartment" cooperate again......

1 female VS 12 male "Love 2", there are a lot of highlights!

However, this is just a small-budget movie that Meng Ren has always had, and this year Meng Ren still has a big production - the well-known domestic director Xi Xiaoxing, the king is back!

"Love Apartment" was broadcast on the Internet, and director Xi Xiaoxing fully demonstrated what it means to be "all-rounder" and "professional" to those who question him and those who support him. further consolidated and improved his status as a director in the circle.

After many netizens learned that he was going to reshoot the movie, they left messages on the Internet and on Weibo, hoping that he would continue to shoot the second part of "Love Apartment". They like "Love Apartment" very much, full of comics, those warm and sweet, humorous and fresh and energetic.

However, when they learned that Xiao Xing was going to start filming, the voices suggesting that he shoot the sequel to "Love Apartment" almost disappeared.

The sci-fi movie "Inception", directed by Xu Xiaoxing, invested by Mengren Film and Television, and four companies participated in the investment, including Hailian Cinemas, Optical Fiber Media, Emperor Pictures, and Yingyi Entertainment, and the investment budget is tentative...... 150 million!

Blockbuster!

Absolute domestic blockbuster!

And it's a domestic sci-fi blockbuster!

At the moment of blockbusters, who will shoot a small-budget urban sitcom?

150 million to shoot a movie, not the highest in China, but it is the first domestic science fiction movie with an investment of more than 100 million, and it is also the domestic film with the largest investment amount of cute people, and it is the first real science fiction film in China!

Sci-fi films have always been a shortcoming in the Chinese film industry, and many Chinese people are looking forward to making a real sci-fi movie in China and showing their faces in the international film industry.

Although "That Man is from Earth" can also be regarded as a science fiction movie, it is only a soft science fiction brain-burning movie, and it does not have the momentum of a foreign science fiction blockbuster. And the actors are all Americans, and they haven't been released in China yet.

This time "Inception" is worth looking forward to. Because it is produced by Mengren, screenwriter A Zheng's "Fatal ID" and "Earth" are both recognized in the international film industry, and "Fatal ID" is directed by Xiao Xing.

Many people who eat melons are concerned about who will star in the protagonist of this "Inception", and some domestic movie cafes can't sit still.

The 150 million science fiction movie, jointly invested by five companies, is definitely the rhythm of the impact on the international film industry; it is produced by Meng Ren, written by Ah Zheng, and directed by Xiao Xiaoxing, and Meng Ren has a clear understanding of the context of the international film industry, and there are successful cases in advance, which is quite tempting and confusing.

Even if some movie cafes haven't read the script, they are willing to lower their prices to star...... As long as it's the main character.

But without waiting for these people to contact Mengren, Mengren has released the first "satellite" that has been pregnant for a long time - Huang Bo Studio was officially established!

Meng Ren has a 30% stake, nominally affiliated to Meng Ren, but in fact it operates independently and is responsible for its own profits and losses. And "Inception" is a gift from Meng Ren to congratulate Huang Bo on the establishment of the studio, and the actor is naturally Huang Bo.

At the celebration of the establishment of the studio, in the face of friends, film and television companies and media reporters who came to congratulate, Huang Bo said in public: he will not receive remuneration for filming "Inception", but will invest in movies in the form of remuneration and receive dividends in the future.

fully demonstrates his trust in "Inception" and Mengren Film and Television.

Two Hollywood blockbusters with an investment of 360 million US dollars, "Inception" with an investment of 150 million yuan, "Love Call Transfer 2" with an investment of 18 million, "The Three Thousand Golds of the Xia Family" with an investment of 55 million, and "Mythology" with an investment of 40 million......

One year!

Since when has the strength of the cute people become so strong?

Is this a strong take-off?

After the Spring Festival, in February, throughout February, the media and the Internet were dominated by cute heavy news. The best way for artists to rub hot spots and attract attention is to hook up with cute people.

The XXX actor received an audition invitation from the crew of "Inception". ”

"At a fashion event, the well-known director Xiao Xing and the XXX actress had a very happy conversation. ”

According to people familiar with the matter, XX is expected to play the second male lead in "Xia Family". ”

"When the XX actress and Feng Shaofeng were filming an advertisement, the action intimacy and suspected relationship were exposed. ”

……

When the people are accustomed to watching it with relish, at the end of February, the news about cute people broke out again!

"Mengren Film and Television plans to cooperate with Blueberry Satellite TV to jointly create the first large-scale outdoor competitive reality show "Running Brother" with the theme of public welfare in China......"

"Run, Brother"?

Outdoor reality show?

Still competitive?

What do you mean?

Racing?

The masses are confused, and the eyes of industry insiders fall on the word "outdoor reality show".

An outdoor reality show is a reality show in which the program is filmed outdoors rather than in a studio.

As early as 2000, CBS TV launched the wild survival reality show "Survivor", and won the ratings championship of the year in one fell swoop.

Subsequently, outdoor reality shows such as "Temptation Island", "Different Worlds", and "Really Changed" appeared one after another, and they have always been popular programs on major foreign TV stations, and now they have developed quite maturely.

On the other hand, in Huaxia, the first outdoor reality show in China is by no means "Run, Brother", but Mengren Film and Television and Blueberry Satellite TV use "public welfare" to secretly change the concept.

Although it's not the first part, the nature is actually pretty much the same.

Domestic outdoor reality shows were born very early.

Also in 2000, a domestic TV station launched the wild survival reality show "Survival Challenge". Subsequently, wild survival reality shows such as "Canyon Survival Camp" and "Into Shangri-La" appeared one after another.

For a time, the domestic TV screen was occupied by outdoor reality shows, but this kind of reality show did not prevail for long, and was soon squeezed out of the mainstream TV market by the talent show in full swing.

The current situation of outdoor reality shows is even worse than the situation of marriage and blind date programs before Lizhi Satellite TV decided to produce "If You Are Honest, Do Not Disturb".

Therefore, as soon as the news of Mengren's cooperation with Blueberry Satellite TV on the large-scale outdoor reality show "Running Brother" came out, various TV stations and a group of variety show production companies led by Fiber Optic Media were very concerned.

They need to determine whether the outdoor reality show will usher in a second spring like the marriage and blind date shows in the previous two years!