At the beginning of 2008, the middle and lowly cute people, like all their peers and the people who eat melons, showed a strong domineering. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Four movies, two TV series, and one variety show, except for "Love 2", all of them are blockbusters, big dramas, and big variety shows!

The so-called domineering not only shows the number of film and television drama projects, as well as the funding for film and television dramas, but also the attraction of advertisers and the expectation of the audience!

In the upcoming "Love 2", almost all kinds of advertising sponsorships have been negotiated, and only one or two important advertising groups are being discussed. It's not the cute people or the crew begging for each other's advertising sponsorship, but Mercedes-Benz and BMW are bidding.

"Love 1" almost didn't make a promotional video for Huaxia Mobile, the key prop in the play is a mobile phone, and the advertising placement effect is good; This time, the prop in "Love 2" is a car, and interested domestic car manufacturers have been defeated, and now the bidding is concentrated in Mercedes-Benz and BMW.

The cooperation between Meng Ren and Mercedes-Benz first began in "No Thieves in the World", and later most of the companies and artist nanny cars of Meng Ren Film and Television chose Mercedes-Benz, and the price was definitely lower than the market price; In the cute film and television dramas, Mercedes-Benz has always been sponsored, and the frequency of its appearance is very high, and with the popularity of the cute drama, the brand image of Mercedes-Benz has been well promoted.

This time in "Love 2", Mercedes-Benz still wanted to cooperate, but BMW intervened.

BMW has developed a new BMW mini, which is planned to be launched in the Chinese market at the end of this year or early next year, hoping to use "Love 2" to promote and cooperate with cute people.

Some people suspect that it is impossible for an internationally renowned car company to attach so much importance to a film company, and it is still a lowly, because they do not understand the potential publicity effect of film and television dramas, and this middle-class is called a cute person.

Meng people are mainly idol dramas, Gao Fushuai and Bai Fumei are the permanent characters in the play, and various wealthy families and large companies are also standard for idol dramas.

Rich and handsome and white rich and beautiful people who are born in wealthy families, big families, and large enterprises, they can't squeeze buses, taxis or bicycles when they go in and out, so a car is indispensable, and it must also be a famous car to match their identity.

Successful people, business bosses, and business elites in the play must also have a famous car that matches their identity; There are also various shots of showing off the wealth with the car, which are excellent advertisements.

You don't even need to specify any car in the play, just show the car logo.

The shaping of brand image is a process, and it needs to be maintained continuously after it is shaped. So companies spend a lot of money every year dedicated to advertising.

The placement of advertisements in film and television dramas is to deepen the impression of its own brand image in the minds of the audience and establish the brand status in the hearts of the audience through subtle means.

For example, people with money and status should drive this kind of car, and people who drive this kind of car are people with money and status.

The cute film and television dramas are either popular in the ratings or box office hits, and they are very popular with the audience, and they have almost never missed a shot. Advertisers like to work with companies like this, not only to advertise effectively, but also to minimize risks.

In addition, cute film and television dramas are deeply loved by young people and teenagers, which are potential customers in the future!

Yes, most of these people don't have enough spending power now, but what about the future? Do they have to wait until they grow up and have the money to buy a car, and then put up temporary advertisements to change their stereotype of love for car brands?

Fans start from the doll, and the brand image must also be established from the doll!

This year, Meng Ren has opened a lot of projects, and for these projects, the company is very busy. Busy with advertising bidding, busy with crew preparation, busy with actor selection, busy with outreach framing......

The outside world can feel that the cute people are making big moves this year, how can the cute people not know about it?

In addition to these, the online drama is superb, and the cute people have not forgotten it.

The group of young screenwriters, directors and photographers under Xiao Xiaoxing, as well as members from all over the world, have the opportunity and platform to show their talents and show their talents.

This year, there is a plan to open five online dramas, with a budget of two million for each online drama, provided that the book can pass Mai Xiaoyu's review.

Don't underestimate Mai Xiaoyu's ability to judge the script, the international spray in the dream of one or two decades is not for nothing!

The company was busy, and Mai Xiaoyu was idle again.

One evening in early March.

After finishing his daily sanda fitness, he took a shower and changed into sportswear, put on a hat, sunglasses and a mask, and sent Ke Haoyi home first, while he drove Liu Tao's nanny car and waited for Liu Tao to come out.

After a while, after contacting yoga, Liu Tao, who had also taken a bath, walked out of the fitness club, opened the car door and saw him stunned: "What are you doing?" ”

"I'm going to eat at Wallace's house tonight, I told you last night."

"I remember, I'm asking you how you dress like this?"

"As soon as your nanny car went out, you were targeted by the paparazzi if you couldn't keep it. From now on, I'm your driver and bodyguard, sit in the back. ”

Liu Tao smiled: "Pay attention to your tone, you are now my bodyguard and driver, if I am not satisfied, be careful that I will fire you." ”

"Yes, Sister Tao. Let you laugh first, and let you scream tonight. ”

……

When he arrived at Huo Jianhua's house, it was almost seven o'clock in the evening, and on the way, Mai Xiaoyu went to Quanjude to buy a roast duck.

Huo Jianhua's high-end apartment in Yanjing is not badly decorated, but compared with Chen Qiaoen and Ye Chu's apartments, the decoration can only be regarded as average, it looks neat and clean, and the furnishings are simple and generous.

"Mr. Mai, you're here." Saying hello to Mai Xiaoyu, Huo Jianhua saw Liu Tao behind him and was stunned: "Sister Tao, are you here too?" ”

Mai Xiaoyu was unhappy: "What's the matter, you don't welcome her coming?" Don't you think it's not appropriate for two men and one woman to eat? ”

"No, no, Mr. Mai you know I didn't mean that, I just want to say, I didn't prepare her meal."

"It doesn't matter, I specially bought a roast duck on the way, put it in the oven and roast it directly for two minutes."

"I don't have an oven at home."

"There's always a microwave, right?"

"Yes, yes, this one."

"That's fine, first slice the roast duck, wrap it in plastic wrap and put it in the microwave for 2 minutes......"

Mai Xiaoyu's voice stopped abruptly and looked in the direction of the living room in amazement.

Huo Jianhua was the same, looking at the living room with a dull expression.

In the living room, Liu Tao and Lin Xinru were like best friends, happily pulling each other and chatting happily.

Mai Xiaoyu and Huo Jianhua glanced at each other.

Mai Xiaoyu asked, "Do they know each other?" ”

Huo Jianhua shook his head blankly: "I don't know." ”

Evil nature!

Mai Xiaoyu and Huo Jianhua walked into the living room, and Liu Tao pulled Lin Xinru and introduced him to Mai Xiaoyu.

"Mai...... Mr. Mai, I don't need to introduce her, but you must not know that Xinru is my good friend. ”

"yes?" Mai Xiaoyu pretended to exaggerate and responded, and smiled strangely at Lin Xinru: "Sister Xinru, our fate is not shallow......