At the same time, the international version of eChat is also silently landing in the app store, and it is also being launched in the app stores of other mobile phone brands.

Compared with the popularity of Huaguo, the international version of WeChat seems a little tepid.

In just over a month, the number of downloads is only about a million.

Of course, it is also related to the fact that the international version of WeChat has not yet started to promote.

The domestic WeChat fire, Ye Qiu's hundreds of millions of red envelopes smashed down, but also affected foreign countries, since the launch of the red envelope grabbing activity, the number of downloads of the international version of WeChat has also begun to have a period of rapid growth.

WeChat set a jaw-dropping new record on Chinese New Year's Eve in China, with a total of more than 1 billion people shaking a red envelope in three shake-and-shake activities.

The key is that after the event, the precipitation ratio of WeChat users is very large, and almost as long as the users who register on WeChat become active users of WeChat.

Among the smartphone app stores in China, WeChat has always ranked first.

The entire WeChat team can be said to be proud, and even the high-level executives who were puzzled by the launch of a castrated version of Feixin under Feixin are also convinced at the moment.

For this reason, the senior management has an optimistic attitude towards WeChat's globalization strategy.

However, Ye Qiu is not so optimistic about WeChat's globalization strategy, because WeChat takes the route of free software, which means that WeChat will be a social software and will achieve the purpose of making profits through other aspects.

It also means that in the future, WeChat will become more and more bloated with the enrichment of functions, so it will definitely affect some user experience.

It's something that can't be helped.

In fact, WeChat's internationalization strategy is not like that in China, there are no competitors, on the contrary, there are still many competitors.

And the key is that WeChat has Feixin in China and Alipay support, so it almost has an absolute advantage, but in foreign countries, Alipay and Feixin have no sense of existence at all.

Although WeChat has innovation, to put it bluntly, it is still a social-based software, and there are many giants in foreign countries.

However, despite this, Ye Qiu did not pour cold water on everyone.

The international version of WeChat has started a round of all-round promotion.

There are no new tricks in the promotion method, and it is still a copy of the similar promotion model of grabbing red envelopes in China.

However, in foreign countries, the promoter model has been launched, that is, users can get paid by inviting friends to register WeChat.

At the beginning, WeChat's promotion efforts did get a good response, but soon, it aroused the vigilance of other competitors.

have launched a counterattack on WeChat, and the other party is also not short of money, so in the case of throwing money at each other to publicize, the situation is not so good-looking.

burned a lot of money, but the result did not meet expectations, which also made the WeChat team a little discouraged.

However, Ye Qiu knows that the promotion of WeChat can be achieved overnight in China, but in foreign countries, it is obviously impossible.

Domestic media and netizens have also analyzed why WeChat, which is invincible in China, has not been able to sweep away when promoting the globalization strategy, but has fallen behind.

WeChat is characterized by being large and complete, and it can be positioned as a giant platform after it appears.

And this also leads to the fact that WeChat has all functions, but often many users do not use them, or in other words, whether you use them or not, WeChat provides them.

This is in China, because one company is dominant, and there are no competitors under the premise that there is naturally no problem.

However, in foreign countries, because there are other options, and it is also a large and complete giant platform, WeChat is not so advantageous.

YE QIU THOUGHT OF THE HAT'S APP AND LINE IN HIS PREVIOUS LIFE.

Compared with WeChat, Hat's App is not as rich in functions as WeChat, it has some functions in WeChat, but WeChat has many functions, many of which it does not have, but in terms of the number of users, it is more than WeChat.

HAT'S APP CAN BE SAID TO BE A CROSS-PLATFORM TEXTING SOFTWARE IN THE SMARTPHONE ERA.

Weakened socialization and focused on communication.

However, because it is a paid software, it can focus more on the user experience, because there are fewer functions, so the software is small, fast, and more convenient.

Of course, the disadvantage is also obvious, that is, the profit model is limited.

LINE, ON THE OTHER HAND, IS DIFFERENT FROM HAT'S APP, WHICH CAN BE SAID TO BE A SPLIT VERSION OF WECHAT.

It has sub-software similar to the function of HAT'S APP, and also has other Line products that use matrix cluster tactics, which are different from the single simplicity of hat'sapp, and at the same time of rapid development, peripheral derivative products are also spreading rapidly, but they are not doped in a platform like WeChat, but products that run independently.

For this reason, Ye Qiu's eyes lit up, the matrix cluster tactics of LINE software proved its power in the previous life, and the advantages and disadvantages of this model are obvious compared to WeChat.

In that case, why can't WeChat be split as well?

It is completely possible to learn LINE's matrix cluster tactics, just like the LINE propaganda in the previous life, and leave the choice to the user.

It is completely possible to modularize the functions of WeChat.

SEPARATE SOME FUNCTIONS AND MAKE THEM INTO SUB-SOFTWARE, SUCH AS HAT'S APP.

BLOATED USERS WHO HATE WECHAT CAN CHOOSE TO JUST DOWNLOAD SOFTWARE LIKE THE HAT'S APP.

At the same time, these software can be integrated, WeChat, if you don't need those functions, directly uninstall, and then add if needed.

In this way, the users are all WeChat users, but they can take into account the user's experience.

When Ye Qiu put forward this idea, everyone had a feeling of sudden realization.

Yes, WeChat functions are indeed powerful, but not everyone can use them, and they all want to use these functions, so why not launch a series of sub-software under the large and complete WeChat.

These software can be independent and, when needed, integrated to give users the right to choose.

Technically, these problems are not problems, in fact, they are often a problem of concepts.

The first WeChat sub-software, App messenger, which focused on communication and social networking, was soon available in the app store.

For this software, it did not come out separately under the banner of WeChat sub-software.

No ads, focusing on mobile communication and social software.

As soon as it was launched, it was well received by users because this software is small, and it works fast, and of course the function is also very single, there is only one function, and that is communication.

You can send text, pictures, voice, video and other information directly to mobile phone users through the mobile phone address book.

The result is such a single-function software that is very popular as soon as it hits the market.

In just over half a month, it has gained millions of users, and many users are full of praise for this software.

The sudden popularity of this software has naturally attracted the attention of many social software giants.