In the previous life, WeChat and Alipay snatched mobile payment, each with its own strange tricks, but in this life, WeChat has just been born, and Alipay can be described as a dominant family.

Alipay in the previous life also wanted to enter the field of mobile social networking, but after all, Alipay is first and foremost a payment software, which is a bit nondescript compared with professional social software.

Therefore, after Alipay paid a huge amount of publicity expenses, it is still extremely embarrassing in the social field.

In this life, there is no such problem, at present, Alipay exists alone, backed by the two giants of Feixin and Tianxia Mall, Alipay is already the overlord of online payment.

In this regard, Ye Qiu did not want to change this situation, and naturally he would not create a competitor for Alipay.

In addition, the number one communication has been realized for many years, so the starting point of WeChat is higher than in the previous life, not only can it be imported directly through the flight signal, and friends can be imported through the mobile phone address book, but it can also be directly bound to the Alipay account.

So the problem that WeChat is facing at present is only how to copy these original users and then let these users settle down.

For more than a month, under the cooperation and publicity of Feixin, and under the main promotion of the mobile phone app store in the dream era, WeChat has gained nearly 10 million new users, which is not a small growth rate for a new software.

After all, there are only tens of millions of smartphone users in China.

However, with the hot sales of Dream Age 2 and the emergence of smartphones from major mobile phone brands, it is certain that there will be an explosive period of growth of smartphones in the future.

Since the dream era mobile phone detonated the smartphone market, not only foreign mobile phone giants have begun to develop smart phones, but also many domestic capital have begun to join the ranks of smart phones.

Although there are no new smartphone brands in China for the time being, it is conceivable that there will definitely be a situation of a hundred flowers blooming in the future.

The era of mobile Internet led by smartphones will also replace the original era of PC domination.

Therefore, Ye Qiu doesn't want to wait, and he can't wait any longer, although WeChat currently occupies a great advantage in mobile social software, but it doesn't mean that he can sit back and relax.

And the big killer prepared by Ye Qiu is the WeChat red envelope function.

The Spring Festival is approaching, so this time Ye Qiu does not plan to develop steadily, but wants to do it in one step.

The first goal is to make at least 90% of smartphone users become WeChat users.

The pace of the Spring Festival is getting closer and closer, and the Spring Festival is a different festival for Chinese people.

Ye Qiu, the richest man in China, issued an announcement on the "entrenchment" Spring Festival red envelope grabbing activity.

In this year's Spring Festival, Ye Qiu, who is rich and willful, will give a generous gift, this time no coupons, no shopping coupons, no gifts, direct red envelopes, and cash.

From now on, a new "shake" function will appear in the new version of WeChat.

From now on, as long as they are WeChat users, they will be eligible to use the shake function to grab red envelopes on Chinese New Year's Eve, and jointly grab a total of 300 million Chinese dollars in cash red envelopes.

In order to let everyone feel the red envelope grabbing activity, a round of shake and grab red envelopes will be launched at 9 o'clock in the evening of the 25th and 28th of the lunar month.

For each round of warm-up activities, WeChat prepared 10 million cash for the majority of users.

After the announcement of this "trench" angry event was released, it quickly became popular.

What kind of prizes are the most attractive in these years? The obvious answer is cash!

In particular, WeChat officials also announced that the current number of WeChat users is less than 10 million, that is to say, even if it is the first two rounds of warm-up activities, each user can get an average of one dollar in cash.

And the key is that this time the shake to grab the red envelope is not evenly distributed, but a random mechanism, what is a random mechanism?

Meaning, it is possible that you can only grab a few cents, but it is also possible that you can grab hundreds, thousands, tens of thousands, or even hundreds of thousands of dollars at a time.

The most important thing is that there is no threshold for this activity, as long as you are a WeChat user, as long as you are bound to Alipay, then congratulations, you can participate directly, and the number of times is not limited, it all depends on luck and hand speed!

In less than 24 hours after the announcement of the event, WeChat had millions of users.

And it's growing at a very fast rate.

At the same time, the advertisements about WeChat and WeChat red envelopes have also begun to baptize people's eyes.

The media also reported the news.

said that Ye Qiu's promotion to WeChat was the most trenched activity in history, and he directly took out hundreds of millions of Chinese dollars in cash alone, not counting those advertising costs.

And users are looking forward to the arrival of Red Envelope Day one by one.

According to WeChat's official statistics, in the new version of WeChat, after the red envelope function appeared, in just one day, users used the red envelope more than 10 million times, that is to say, on average, each user has sent more than one red envelope.

With the announcement of the "most trench activity", this number also soared further.

What people didn't expect was that WeChat's most popular red envelope campaign drove not only the increase in the number of WeChat users, but also the sales of smartphones.

Not to mention the Dream Age 2 mobile phone, the smartphones of other mobile phone brands have also ushered in a wave of hot sales.

This was also something Ye Qiu hadn't expected before.

The time came to the twenty-fifth day of the lunar month, at 9 o'clock in the evening of the same day, in less than a minute, the number of times to shake it exceeded 100 million times.

Tens of millions of red envelopes in cash were directly killed in seconds.

Although there was no one user who grabbed tens of thousands of red envelopes, there were many lucky users who grabbed the 2012 cash red envelopes across the country.

After the screenshot was uploaded, it suddenly became the envy of countless people.

In fact, the upper limit of WeChat's red envelope grabbing activity is 2012 Chinese dollars, and the number is limited, and there are only 10 in the country.

But the impact is huge, in fact, more than 2,000 yuan in 2012 is not a big amount for many people, but the so-called no comparison is no harm.

Others only grabbed a few cents, but you grabbed more than 2,000, and that sense of superiority cannot be described in words.

Of course, it is not that no one complains about shaking a lot of times, except for the first time when you can shake the red envelope, the probability of the later shake to the red envelope is low, but it does not hinder everyone's enthusiasm for this activity.

Now it's just a warm-up, only a total of 10 million, but there are 300 million Chinese dollars in cash red envelopes to grab on Chinese New Year's Eve.

What Ye Qiu didn't expect was that just the warm-up activities, WeChat's users had grown to a point close to saturation, but at present, smartphones are far from popular, and WeChat users must first have smartphones, so the number is really limited.