"I think, Mango TV has spent a lot of money, it doesn't just want to make a program, no different from other TV stations, right?" Ye Qiu said lightly. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

"Then how does Mr. Ye think we should do publicity?" Fang Yibai finally withdrew that contempt and temptation this time.

Just like Ye Qiu said, the TV station has invested a lot of money, naturally hoping to do a good job in this talent show, rather than imitating "Super Singing" like other TV stations.

"Let's talk about it first, if you attract people to sign up for "Dream New Song", here, in Director Fang's publicity planning, the dream is positioned as a star dream, and indeed the talent show, many times, is for the sake of creating stars, but the publicity point of the star dream is a little too limited. Although everyone knows that participating in the talent show is a passage to the entertainment industry and the circle of fame and fortune, in fact, it is a single-plank bridge. ”

"How many people can really be popular? Moreover, the key is that compared with other talent shows, it seems to be featureless. ”

"Since the draft is called "Dream New Singing", why not just use the word dream as a gimmick?"

"It doesn't have to be a star dream, we have to tell people through publicity that this is a stage to realize their dreams, and tell people that it doesn't have to be to win the championship to realize their dreams, but as long as they are on this stage, it is a success in itself. ”

"And Director Fang doesn't know if you have noticed that in terms of the registration threshold, whether it is "Super Singing" or "Dream New Singing", it seems that the threshold is very low, but in fact, taking "Super Singing" as an example, most of the contestants are professional singers. ”

This gives people a feeling that as long as a professional singer can hope to be on this stage, once this impression is given, then the show will lose a lot of highlights and become a little monotonous. ”

Ye Qiu's voice fell, but Fang Yibai frowned and said: "Actually, there were many non-professional singers in the audition of "Super Singing", but they were all brushed down in the later competitions. After all, this is a singer talent show, and professional singers have an advantage over non-professional singers. If professional singers are eliminated by non-professional singers, will it give people a sense of unfairness?"

Ye Qiu looked at Fang Yibai with a foolish look and said, "Fair?

"This ...... After all, the advantage of professional singers over non-professional singers is too obvious. Fang Yibai blushed a little and said.

"That's the problem, Director Fang, do you think that professional singers or non-professional singers, ordinary audiences can tell the difference simply by listening to them sing?"

"This ......" Fang Yibai was a little confused.

"The problem is that you just stand in the position of the judges, and you think that professional singers must be higher than amateurs, maybe this is true in the eyes of insiders, but how many people are insiders in the talent show?"

In fact, this is also the biggest problem with the early talent shows, most people still look at it from a professional perspective, but in fact, the so-called fairness is itself the biggest joke in the talent show.

Because the singers who can enter the knockout round and the final stage have actually been predetermined, and even many contestants, when they sign up, are already newcomers to be launched by a certain cooperative record company, but they are just gilded by the talent show.

Huaguo's early talent shows were more like a show than a show, and even the show was the same.

The so-called collecting money from people to eliminate disasters for others, and Ye Qiu didn't want to smash the signboard that he had built up with great difficulty, sometimes you succeeded many times, but as long as you failed once, the previous successes would be forgotten.

So since Ye Qiu agreed, then he naturally had to do things well.

"This is the first point, the threshold must be lowered, and the audience must be told that this is a dream stage, and standing on this stage is a kind of success. ”

"The second point, in terms of contestants, there must be characteristics, talent shows, what the audience really sees is not just whether the singing is good or not, but whether the show has bright spots. ”

"Has Director Fang seen the micro-movie of 'Transaction'?" Ye Qiu suddenly asked.

"I've seen it, it's really touching, and it's very sad after reading it. Fang Yibai didn't know why Ye Qiu suddenly changed the topic, but he still nodded.

"The answer is here, a contestant, whether singing well is of course a negative, but it is not absolute, at least not all, from the standpoint of ordinary audiences, I would like to ask Director Fang, do you think, an amateur singer with a story, compared with a professional singer, who do you think the audience will like more?"

"This ......" Fang Yibai shook his head with a wry smile.

"I don't know, do I, I don't know, because everyone has their own preferences, but who the audience likes is decided by voting, but for an option show, it's the same as advertising, and the audience obviously prefers to watch ads with plots, and the same is true for talent shows. ”

"So when choosing contestants, if the contestant has a story behind him, he will undoubtedly be able to give him himself, and at the same time add a lot of points to the show. This point needs to be paid attention to during the audition. Ye Qiu said.

Compared with the talent shows of later generations, it is not singing at all, but miserable, of course, in this era, it is not so exaggerated, but as Ye Qiu said, the contestants with stories must add a lot of color to the show.

"In the end, it is the controversy of the contestants, I think Director Fang should understand that whether a show is fair or not, in the eyes of the audience, it will definitely be controversial, no matter who wins the championship, who advances, who eliminates, even if there is no insider, but the audience will still think that there is an insider, for a show, controversy means that the audience has emotional investment, so it is also necessary to create some controversy appropriately. As for how to create controversy, I think Fang Dao should know better than me. ”

"As for the initial publicity planning, I have already made a general plan, and Fang Dao can take a look. Ye Qiu said, took out a simple publicity plan and handed it to Fang Yibai.

If before coming, Fang Yibai still felt that it was not worth it for the TV station to spend a lot of money to invite Ye Qiu to come, then after listening to Ye Qiu's words, Fang Yibai found that the other party's opinion on the talent show was definitely a master, and it was really a no-nonsense person under the fame.

After taking over Ye Qiu's plan, Fang Yibai looked at it seriously, in fact, Ye Qiu's publicity plan can be said to be simple and outrageous, but it is such a plan, after Fang Yibai read it, he remembered that Ye Qiu is not only an advertising master, a creative master, but also a songwriter.