Chapter 115: Draft Publicity
When the brain gold advertisement first came out, Wang Dong once felt that he was looking away, it was really that advertisement, it was really very ...... Brain-dead. Pen & Fun & Pavilion www.biquge.info Moreover, after watching it, almost all of them were scolded, and even together with Mango TV, they were also scolded by the way, who let this advertisement be placed on Mango TV on a large scale?
But unexpectedly, the next thing was a turn of the peak, the scolded bloody advertisement, but instead created the most successful sales miracle ever.
Let brain gold, which has not been up and down health care products, become the top of the domestic health care products market, the sentence "this year's festival does not accept gifts, only receive gifts for brain gold" is even more popular, such a result can be said to make Wang Dong is also a big surprise.
After that, Ye Qiu was even more out of control, the creative media became a blockbuster, Ye Qiu even exchanged a creative idea for hundreds of millions of shares of creative media, from the original just a well-known advertising talent, to a creative master, and some people in the outside world even crowned Ye Qiu with the title of a golden hand, implying that his creativity can turn stones into gold.
This is enough to be praised, but I didn't expect this to be over, when everyone was looking at Ye Qiu, a creative talent, what the next idea and the next advertisement would be, he suddenly came up with a novel without doing his job.
What followed was all kinds of criticism, but it was this novel that swept the Internet all of a sudden, and then it was revealed that this novel was actually an advertisement.
And QQ was also known to many people because of this novel, and then this "First Close Contact" was serialized in the newspaper in reality, but I didn't expect it to be equally popular, and it brought out a controversial topic: "Online dating." ”
A novel, a QQ love, made the originally little-known instant messaging software QQ unbeatable, and became the most used instant messaging software in one fell swoop.
All this is not to mention Wang Dong, if you are any person, you will be dumbfounded, Ye Qiu used a dazzling way to tell people what is called creativity, what is called creativity everywhere.
In this way, Wang Dong naturally became more and more eager to cooperate with Ye Qiu, and he had a vague expectation in his heart, hoping that Ye Qiu would be able to create a miracle again.
Mango TV has not paid much attention to the talent show "Dream New Singing", not only invited the queen Lin Ruoxi, the king of Hong Kong Island Lu Hua, and the famous music producer Nanshan and other big names to serve as judges for the show, but also poached most of the team of "Super Singing" from Tomato TV, although it did not dig the creator of "Super Singing", but it has also shown that it attaches great importance to this talent show.
Of course, there is another point, that is, Ye Qiu was hired heavily to promote "Dream New Song" this time.
Responsible for contacting Ye Qiu is Fang Yibai, the chief director of "Dream New Song".
Fang Yibai is the master program producer of Mango TV, although he is not as famous as the chief director Lu Lin, who became an instant hit with "Super Singing", but he is also famous in the circle of TV program producers.
Regarding the heavy investment in hiring Ye Qiu to do the publicity planning of "Dream New Song", Fang Yibai actually has a little bit of a complaint in his heart, because he feels that it is completely unnecessary, in his opinion, the talent show is actually the same thing.
is that the jury lineup is strong enough, which "Dream New Singing" already has, and secondly, this time "Dream New Singing" has also successfully attracted several well-known domestic music companies to cooperate, and launched a few more representative and more qualified and topical contestants, and it is enough to hype it.
"Super Singing" does just that, and, in terms of the jury lineup, "Dream New Singing" is much stronger than last year's "Super Singing".
"Super Singing" can be popular, "Dream New Singing" is more powerful and the lineup is more powerful, so there is no need to worry about it at all.
In fact, it's no wonder that Fang Yibai thinks so, it's really because the Huaguo talent show in this year is still very monotonous, and there are not so many variety talent shows like in later generations.
So, in fact, the models are very simple, in the previous life, the original talent show, in fact, you imitated me, I imitated you, there was no innovation at all, but even so, it was enough in that era.
It's just that although Fang Yibai is the chief director, it doesn't mean that he can decide everything, so although he is reluctant, Fang Yibai still has to come to see Ye Qiu.
Of course, Fang Yibai also admired Ye Qiu, a legendary figure who suddenly rose, and for this meeting, Fang Yibai also wanted to weigh whether Ye Qiu was really as magical as rumored, and could turn stones into gold.
"Mr. Ye's name is like thunder, but he has never had the opportunity to see him, but he didn't expect Mr. Ye to be so young. Fang Yibai sighed a little.
Ye Qiu scratched his head a little, this is the first person to say this? I can't remember clearly, youth is sometimes a kind of capital, but sometimes, in the eyes of some people, being young is that it is hairless and can't do things firmly.
Although Ye Qiu was already famous, but when he saw a young man who was about the same age as his son, Fang Yibai still had some difficulty in combining with the talent and creative master in the advertising industry that was rumored outside.
After the two of them were polite, Fang Yibai went straight to the topic, he took out a publicity plan and handed it to Ye Qiudao: "I have heard of Mr. Ye's talent in advertising, this is the publicity plan I did, and I asked Mr. Ye to comment on one or two." ”
Ye Qiu said disapprerovingly: "Then I'll take a look first." ”
Saying that, Ye Qiu opened Fang Yibai's so-called propaganda plan, but the more he looked at Ye Qiu, the more he shook his head in his heart.
"What does Mr. Ye think?" Fang Yibai still has some confidence in his plan.
Ye Qiu didn't answer but asked: "Director Fang, I heard that several TV stations are planning to launch talent shows this year, including not only "Super Singing" of Tomato TV, which was popular last year, but also CCTV is also preparing to launch a TV talent show today, I don't know if it's true?"
Fang Yibai was a little puzzled when he heard this, and he didn't know why Ye Qiu answered the question, but he still nodded and said, "That's true." ”
"Then Director Fang, what do you think are the advantages of your publicity plan compared to other TV stations?" Ye Qiu asked.
"First of all, at the starting point, can "Dream New Singing" be compared to Tomato TV's "Super Singing"? I think Director Fang should understand that Tomato TV's "Super Singing" has accumulated great fame after last year's success, which is obviously not comparable to "Dream New Singing", secondly, in terms of lineup, although the judges invited by Mango TV are considered to be top-notch, but this can be done by Mango TV, and other TV stations can also do it. ”
"Again, compared to the propaganda channel, I don't think Mango TV can surpass CCTV ......," Ye Qiu said unceremoniously.
Ye Qiu's words made Fang Yibai blush a little, because Fang Yibai also understood that Ye Qiu was telling the truth.