Lin Feng is a very ambitious person, and he is also a person who is greedy for money. Of course, Lin Feng is greedy for money and takes it in a proper way, and will never do some treacherous and dirty things for the sake of money. This kind of thing, Lin Feng absolutely disdains it.

Before Lin Feng invested heavily in the sporting goods market, including signing and paying compensation and investing in real estate and other items, Lin Feng has paid $1.2 billion for it, plus the acquisition of Converse and Reebok, Lin Feng's investment has been close to $500 million. Such a huge number would be shocking for anyone here. Especially if you convert that $500 million into gold, it's enough to drive everyone crazy. But in the sporting goods market, it's just a fraction.

Since Lin Feng opened a sporting goods company and spent so much money, he naturally wanted to make money. In Lin Feng's view, there is no better way to make money than to have only one company in this industry. That's undoubtedly making money. And how to have his own company, Lin Feng also has an early opportunity, that is, to destroy Nike and Adidas.

Nike and Adidas have been fighting each other for decades. For now, Nike is holding Adidas down a bit. And the two companies have already been fully exhibited in the struggle, becoming the world's first and second companies. And Lin Feng's goal is to bring these two companies down and replace them himself.

And if you want to bring these two companies down, it is only appropriate to start with finances. Therefore, Lin Feng deliberately made such a mystery, signed Jordan, James, and Sharapova at a high price, and put on a jiashi that swore to many stars in the world. Lin Feng is so menacing, which naturally makes Nike and Adidas feel deeply taboo. In order to avoid their stars being poached by Lin Feng, Nike and Adidas could only start a crazy contract renewal behavior.

Nike and Adidas' behavior has almost no damage to Lin Feng. Because from the beginning, Lin Feng never thought of really poaching so many stars from Nike and Adidas. This is too difficult, not all stars will buy their own noodles, there will always be some stars who refuse themselves because of this or that kind of problem;

Although Lin Feng won a full 300 million US dollars against Emperor Naruhito this time, he couldn't withstand Lin Feng's toss. If Lin Feng really goes out to sign stars, I'm afraid that before these stars sign the contract, I'm afraid that Lin Feng himself will be in debt.

Therefore, Lin Feng put his mind on Nike and Adidas from the beginning, and Lin Feng wanted to collapse the economy of Nike and Adidas. Therefore, Lin Feng has done so many dramas and poached so many people before, all of them are acting, all in order to lure Nike and Adidas into being fooled, so that the two companies have to desperately raise their salaries in order to retain a little star resources. And in this year, a raise can be deadly.

The financial situation of the two companies was not bad, but after this salary increase, according to Lin Feng's calculations, I am afraid that the financial situation of the two companies will not be too good. And now, all Lin Feng needed to do was wait.

Waiting for these young players to grow up, waiting for the financial struggles of Nike and Adidas to show signs of collapse. Of course, while waiting, Lin Feng could still do something.

The first thing Lin Feng did was to sign his own team Tottenham Hotspur head coach Mourinho, hire him to become the spokesperson of "Converse", and turned to Mourinho to create a canvas shoe, a very individual, with the Tottenham Hotspur logo black and white as the main color, with Mourinho's silver flowing long hair as the shape of a "Converse" "Magic Bird 1" sneaker.

As soon as it was launched, this "Magic Bird 1 Generation" became a best-selling sneaker in the market.

Converse has always given people the impression that it is casual, free and easy, and unrestrained. And this "Magic Bird 1" is to wave it to the limit, fully demonstrating Mourinho's free and unrestrained personality.

All of a sudden, the sales of "Magic Bird 1 Generation" exceeded any of Lin Feng's sports shoes, and its sales in a short period of time were far from the sneaker advertisements endorsed by any football star, which Lin Feng did not expect in advance, and many manufacturers did not expect before. No one thought that the sales of sneakers endorsed by a coach of Mourinho would be so good.

"Lin, do the shoes I endorse really sell so many pairs?" Mourinho himself did not expect, which was really beyond his expectations. You must know that the sales of sneakers endorsed by Messi, Luo and others, who signed at the same time, are only a little more than a quarter of Mourinho's. As for the shoes endorsed by heartthrob Beckenham, although the sales volume is far from Messi and others, it is only half of Mourinho's.

Looking at this data, Mourinho couldn't believe it.

"Haha, Jose, this statistic is a testament to your place in the hearts of the fans, no worse than any other star. Lin Feng patted Mourinho's shoulder.

Originally, Lin Feng hired Mourinho to endorse sneakers, which was so exciting, and he didn't really take it seriously, but he personally felt that Mourinho was so cool that he should have a pair of sneakers of his own. But unexpectedly, he unintentionally inserted willows into the shade, and accidentally dug a first-level spokesperson. But think about it, Mourinho's flamboyant personality and dare to speak out are definitely what the home team fans like and the away team fans hate. But other than that, most neutral fans are very fond of such a coach with a strong personality. Especially his various body movements during the game made the fans happy.

Therefore, it is not surprising that the "Magic Bird 1", modeled after Mourinho's prototype, is popular.

In addition to Mourinho, Lin Feng's other spokesperson is King William.

The British royal family doesn't mind the members of its royal family making announcements, so after King William tried Lin Feng's "Bouncing Glass Ball N1N" as a spokesperson, he once again became the spokesperson of "Lin Feng Sporting Goods Company" to try it, and at the same time earn some pocket money for himself, and help Lin Feng support the scene by the way. Feeling the righteousness of King William, Lin Feng also specially created a "King 1 Generation" sneakers for him, the whole pair of sneakers is mainly red and gold of the British royal family, but compared to Mourinho's advocating personality and reckless style, this "King 1 Generation" is full of a noble and elegant temperament, atmospheric and fashionable, as if it is really as dreamy as the king in the shoes.

Due to King William's personal charm, the sales of this sneaker are slightly lower than Mourinho's "Magic Bird 1", but it still sells tens of millions of pairs worldwide, and this is only a few days of sales. With the accumulation of time, Lin Feng believes that these two shoes will become the main sneakers of this year's "Lin Feng Sporting Goods Company".

Coupled with the appeal of Messi, Rowe, Beckenham, Yao Ming, James and others, Lin Feng is convinced that his company will become an indispensable part of the sporting goods market by the end of this year.

In the face of the menacing Lin Feng, Nike and Adidas could only fight with all their might. After all, this is a decisive battle with no way out, no matter who loses, what is lost is the fundamental market on which they depend, therefore, Nike and Adidas also showed their housekeeping skills, using their strong strength and scientific research in this industry to fight against Lin Feng's star tactics.

But for now, it's clear that Lin Feng has a slight advantage. After all, whether it is "Converse" or "Reebok", it is a decades-old factory, which already has strong strength and heritage, but now it is in decline, but decline does not mean that it will be eliminated, as long as there is an opportunity, it will still make a comeback.

Now is the time for a comeback.

In the face of this fierce battle in the sporting goods market, many reporters lost interest after the first few days of frantic reporting. For these journalists, what they are chasing is nothing more than explosive news.

Although the sporting goods market is full of news every day, such as Nike annexing a certain company, Adidas signing a certain star, Lin Feng throwing an olive branch to a certain star, etc., these news are usually enough to be fried for several days, and can even be fried over and over again, but now, all reporters are no longer interested. They weren't interested in reporting on it because they had something important to cover. Something far more important than the sporting goods market battle is waiting for them to report.

This matter is nothing else, but a search engine battle that has been delayed for a month in the market.

The so-called search engine battle refers to the "1" that now occupies more than 5% of the global search engine market and the "Baidu-Yahoo" that occupies 32% of the global search engine market. On September 2nd, the "1" will be listed for the first time, which is a major event on the Internet in the United States. At a time when Internet stocks were collapsing in a bubble economy, the emergence of "1" undoubtedly saved Internet stocks. What heights the "1" will reach on the first day is something for everyone to look forward to.

And "Baidu-Yahoo", the strong challenger encountered by this "1", after acquisition and reorganization, will be listed again, what kind of storm will be set off, which is really exciting. In particular, it is expected that the "Baidu-Yahoo" and "1" were unexpectedly listed on the same day this time, whether it was a coincidence or an artificial arrangement.

On this day, everyone is waiting to see what will set off the financial world. And all the reporters have already been in place, waiting for the prelude to this shijie war, which is very likely to set off the search engine industry.

U.S. time, September 2, finally arrived.

wW