Lin Feng's words are really hateful. Clearly calling on all those who are interested in serving children to join the "Lin Feng Sporting Goods Company" to serve children, but this is a naked sign of serving children to dig into the corner. With this aura of charity, no matter how Lin Feng digs people, the outside world will not be able to say anything.

And the only way to resist Lin Feng's move is to do only two ways: one is to also carry out charitable activities, but this aspect involves a lot of problems, especially with Lin Feng, I am afraid it is not so easy to do charity; The second is simple, increase the signing fee, and use high salaries to envelop its players, so that the players have no second heart.

Both of these are actually the same money! It's all things that have to be done at a cost. You can't do good things without spending money. But the situation is different for each company, including Nike, which is currently a big name in the sporting goods market, and its turnover last year was just over $10 billion. Although this line of business is lucrative, it is undoubtedly an egg to a stone compared to Lin Feng, who has just won a full $300 million on the emperor.

But if you don't do charity, then wait for Lin Feng to poach all the stars in the world alone. Although this may make Lin Feng's sporting goods company economic chain collapse directly, but Lin Feng can not sign all the stars, but only sign the current booming athletes, and then Lin Feng will be Beckenham, Messi, Ro, Jordan, Sarapova, Liu Xiang and others, Nike, Adidas, there will be Berbatov and Defoe left, it will be ridiculous.

At that time, Nike, Adidas and other companies can only watch Lin Feng monopolize the hundreds of billions of dollars per year sporting goods market, which Nike and Adidas cannot tolerate. So, they have to fight back. Before Lin Feng could make a move on multiple stars, they preemptively attacked.

All of a sudden, the entire sports world set off a wave of contract renewal. Not only is the advertising endorsement contract of all signed stars nearly one-third more than before, but the liquidated damages have also increased significantly, usually hundreds of millions of dollars. There was no way, in the face of such a wealthy and powerful Lin Feng, they had to increase the liquidated damages, hoping to deter Lin Feng's poaching. Although they knew that it was impossible for hundreds of millions of dollars to really stop Lin Feng, they were convinced that there were so many stars in the world, and Lin Feng could not be swept away.

Lin Feng is rich, no matter how much liquidated damages, if Lin Feng really fancies a person, he will definitely be able to help him pay the liquidated damages and take them away. But they are in line with one thing, this star is a little more false to Lin Feng, and that star is a little more false to Lin Feng, once Lin Feng digs too many people, then sooner or later Lin Feng's funds will be exhausted. At that time, it will inevitably plunge Lin Feng's finances into crisis. At that time, that's when they fight back.

However, what Nike and Adidas never expected was that after signing Jordan, Salapova and others, Lin Feng did not dig too much into the wall. It's just that a few stars have been signed. On the tennis court, Lin Feng did not sign Federer, who was in full swing, but signed Nadal, who had just made a name for himself in the tennis world. This made Nike breathe a sigh of relief, they were afraid that Lin Feng would attack the first brother in the tennis world.

Except for Nadal, Lin Feng has not signed anyone else in the tennis world. Instead, they signed some athletes in various fields such as swimming, track and field, billiards, etc., and there were only 1-2 in almost every event. For example, in the billiards field, Lin Feng only signed Pan Xiaoting and Ding Junhui.

The outside world couldn't figure out Lin Feng's signing of these two people anyway. Pan Xiaoting, although she is quite famous in China, is not well-known internationally; As for Ding Junhui, it is outrageous, a little bit who has just become a professional player, and the outside world really doesn't understand Lin Feng's signing of these two people.

And the rest of the projects, most of them are like this, all of them are unknown people.

For Lin Feng's sudden change in his previous strategy of signing top superstars, Nike, Adidas and other companies were a little at a loss. They didn't understand what Lin Feng was having. Is it in the old suspicion array, or is it secretly crossing Chen Cang? Nike, Adidas and other companies want to break their heads, but they can't guess what Lin Feng's idea is. Therefore, for them, there is only one way, and that is to continue to step up the renewal of the important star resources at hand and not let them be taken advantage of by Lin Feng.

As for Nike and Adidas' actions, Lin Feng was absolutely indifferent and calm, as if he didn't know at all. Lin Feng was so calm that reporters from the outside world were disappointed. For them, they originally thought that they could see a big drama staged this time, and the value of those stars would also rise because of Lin Feng's madness, but Lin Feng was so calm, which was really disappointing, very disappointing, quite disappointing.

"Boss, are you really not going to sign those stars anymore?" Lin Chiling was also puzzled by Lin Feng's move. You must know that after Lin Feng made a declaration that he welcomed anyone with lofty ideals (willing to dedicate a piece of love to children), many stars also took the initiative to contact "Lin Feng Sporting Goods Company" and asked to join, the premise is to help him solve the contract on his body, and of course he is also eager to get a good contract, at least stronger than now.

Unexpectedly, Lin Feng did not take this opportunity to sign these top superstars, but cleverly informed Nike and Adidas of their intention to sign him, which led to Nike and Adidas finally paying a high price to successfully save the hearts of these superstars. And this situation, again and again, again and again. Later, many superstars who wanted to raise their salaries came to Lin Feng's company, and then deliberately revealed them to the companies that had signed the contract, so that they knew that they had the intention to sign a contract with Lin Feng, and finally forced the company to raise their salaries. It can be said that Lin Feng has become a tool for various superstars to raise their salaries in the middle.

This kind of behavior made Lin Chiling quite unhappy. Lin Feng was used by these people as a tool for a salary increase, which is really too hateful. Of course, the important thing is that Lin Chiling doesn't understand why Lin Feng didn't sign these superstars sent to the door, which is too strange.

Lin Feng smiled mysteriously.

"Chi Ling, let me ask you a question, how can you make big profits in this market?" Lin Feng asked with a smile.

Lin Chiling thought for a while.

"With excellent products, mature management, and appropriate publicity, you should be able to make big profits." Lin Chiling said.

Lin Feng shook his head.

"That's the superstar strategy. Create a superstar and use the charm of a superstar to promote products, just like the cooperation between Nike and Jordan at the beginning. Lin Chiling said firmly.

In order to promote its shoes, Nike was willing to accept a fine to let Jordan wear their shoes to play on the court. When Jordan and Nike cooperated, Nike launched the classic Jordan series of basketball shoes for Jordan, and the basketball shoes of the Jordan series have a feature, that is, red and black, which is similar to the color of the Bulls logo. However, at that time, NB's mainstream sneakers were mainly white.

Therefore, Jordan's red and black sneakers were really eye-catching at the time. As a result, the league penalized Jordan. From a small hundreds of dollars, to a later $5 fine for Jordan every game as long as he wore such shoes. You must know that Jordan's show contract at that time was only 2-3 million in the face, and if he was fined $5 per game according to the NB League, Lin Feng didn't have to do anything, and Lin Feng would be compensated to death directly.

But Nike offered to pay for Jordan, and there was only one expectation for Jordan, that is, to wear these basketball shoes to the game. In the end, the league's fine became a promotional tool for Jordan's basketball shoes. Finally, there is today's Nike!

Therefore, Lin Chiling guessed that the cooperation between Lin Feng and Jordan was the same.

Unexpectedly, Lin Feng shook his head again.

At this time, Lin Chiling was completely confused. After thinking about it for a long time, Lin Chiling really couldn't figure out how to make more money in one field.

Lin Feng smiled and tapped his finger on Lin Chiling's head.

"Stupid, you can't even guess such a simple thing, you're really stupid." Lin Feng said with a smile.

Lin Chiling was helpless for a while. I can't think of what she can do. In her opinion, this should be the best money-making strategy for the company.

Lin Feng smiled and shook his head.

"Stupid, if you want to make more money in one field, it's just you, so you can make more money." Lin Feng clenched his fists and said.

A company? Lin Chiling couldn't help but shudder, she faintly felt that Lin Feng had a big jihua.

"In all walks of life, no matter what the industry, there can never be a single company that dominates one field. Therefore, if you want to do this, if you want to dominate a field, the only possibility is to drive out other companies in that field. Lin Feng said.

When Lin Chiling heard this, she realized.

At present, there are many companies in the sporting goods market, but in fact, the market is generally foreign brands, and the impression of domestic brands to all buyers is not good, and it always feels that it is defective.

At present, foreign brands are mainly Nike and Adidas, and the combined market share of the two can be as much as 8%. The rest of the companies will also be able to share a little of the leftovers. Therefore, Lin Feng's idea is to hit these two companies, and Lin Feng wants to talk about Nike and Adidas driving out of the sporting goods market. And the only way to get the two companies out of the sporting goods market is finance.

Let the finances of the two companies be chaotic, so that Lin Feng can take the opportunity to take his place. Once Nike and Adidas can be acquired, Lin Feng's sporting goods company will become the N1 in the sporting goods market.

wW