The big war is imminent, and it is about to break out. Pen "Fun" Pavilion www.biquge.info

Penguin Publishing Group never expected that the other party would be so difficult, and when James Patterson's last book "Trapped Beast" was released, the other party did not have such large-scale publicity!

Now in the face of the sniping of "Interstellar", the best-selling king can't sit still, not only let News Corp start to explode publicity, but he himself dragged his aging body to prepare for a tour of several major cities in the United States.

News Corporation is the world's largest media conglomerate, with a wide range of businesses including cable and satellite television, film, newspapers, magazines and printing, most famously its major shareholder, Rupert Murdoch!

Once this kind of media group is in operation, its influence is by no means imaginable to ordinary people.

The Wall Street Journal, The Sun, The Times, The New York Post, the Boston Herald and many other newspapers, as well as Fox Broadcasting and Twentieth Century Fox Films, Sky TV, Hong Kong Phoenix TV, Star Media and many other Australian newspapers!

Even Lin Han has worked with the media empire on films, and his "The Matrix" is a distribution deal with Twentieth Century Fox.

From the Internet to TV, newspapers, magazines and even the streets, you can see the hard and soft advertisements of "Speed Angel" everywhere, and the publicity funds are not spent on half a star!

On the other hand, "Interstellar" only guided the topic on major social media, and did not take any measures offline, at most there were discounts on the price of wholesale books.

Most bookstores nowadays have their own pricing power, and most of the time new books will be discounted by 10%, and if there is a bookstore membership card, then 8% off is possible!

In offline sales, bookstores are a part that cannot be ignored, and many readers actually don't know what books to buy when they walk into a bookstore.

They buy whatever they see in the bookstore, and the works they push in a prominent position obviously sell much more than the ones that are placed in the corners!

……

Manhattan, New York, the most prosperous area in the United States, is full of pedestrians.

Barnes & Noble, the largest retail bookstore chain in the United States, is located on the Upper West Side, and in the glass window, the physical books and posters of "Interstellar" and "Speed Angel" are located on the left and right sides, respectively.

This made passers-by can't help but turn their heads to look twice, and some of them curiously walked into the bookstore and wanted to read it.

New Yorkers are probably proud of the city's strong cultural atmosphere, and creating a cultural atmosphere certainly can't tolerate the lack of bookstores!

Many locals visit bookstores in their spare time, and a reading trip may result in a person who makes people smile, a great weather, a book they like, and a bookstore that makes people relax.

As soon as you enter the door, you will find two new book promotions, and the bookstore does not make any moths, but treats the two books equally, and places them in the most conspicuous position, and at the same time gives a 10% discount!

There are many kinds of bookstores, and customers stop by the shelves, and the special information desk is already overcrowded.

Jeffrey stood in front of these two books and hesitated, as a high school student, he didn't want to spend all his pocket money on books, even if any of them were discounted, they were not cheap!

"Hey, how can I help you?" said the bookstore staff who had a large stack of books and asked about the tangled boy in front of him.

Jeffrey breathed a sigh of relief, and he grinned, "Whew, I don't know which book to buy." I mean, I know both of these writers, they're both very good. I'm also a big fan of science fiction, but which one is more worth reading, can you recommend it?"

The black staff member understood Jeffrey's struggles and said, "If you're looking for a true science fiction novel, then I recommend reading Interstellar." If you're looking for a book that's right for your age, James Patterson's Speed Angel is the way to go. ”

"Which book is more exciting, can you tell me what the stories of these two books are?" Jeffrey knew that the staff was busy, but he had to ask, otherwise it would be difficult for him to decide.

The staff member was very nice, he pointed to the poster of "Speed Angel" and said: "This book is about six children who were sent to a laboratory to be brutally genetically modified, and turned into bird children with wings and superpowers, just like angels." They fled, rebelled, and discovered in the midst of cruel trials that their power officially existed for the sake of the world. Everyone has the opportunity to grow angel wings, but to become a true hero, one must have the heart of an angel!"

Jeffrey pursed his lips and said, "This is a book for children, isn't it? Everyone can become an angel, and I'm past the age of fantasy." ”

In fact, he is only 16 years old, two years older than the protagonist in the novel, but teenagers like to pretend to be mature, so the staff did not debunk him, but continued: ""Interstellar" continues the author's excellence, telling the story of former pilot Cooper in order to save his children and humans, taking a spaceship to explore outer space and find a planet suitable for human habitation. ”

"It's that simple?" asked Jeffrey, the synopsis of the story looking ordinary, completely unremarkable.

The staff member spread his hands and said, "Well, it's not that simple. The story is very good, full of hard sci-fi feel, and the emotions in it are particularly touching. The story of a team of explorers using their newfound discovery of wormholes to surpass the limits of human space travel and thus embark on an interstellar voyage through the vast universe. If I were you, I wouldn't miss the end of the story, Lin Han's layout ability is amazing!"

Jeffrey frowned and thought for a moment, then looked at the sign on the staff's chest and said, "Thank you, Leonard, give me a copy of Interstellar!"

"Good-choice!" Leonard smiled and turned away, just a small episode in his work.

Jeffrey didn't want to read childish novels like those idiots, and in his opinion, "Speed Angel" was too childish for children under the age of ten!

In the Barnes & Noble bookstore, both of these books sold out quickly, and the sales were amazing!

This made the bookstore manager smile from ear to ear, and both "Interstellar" and "Speed Angel" left the sales of previous works far behind, and the topicality gradually turned into purchasing power.

……

Compared to Barnes & Noble, another bookstore not far from Manhattan looks even more eye-catching, because it's a brick-and-mortar bookstore from Amazon!

In this shopping mall, there is a super beautiful Amazon physical bookstore, everyone knows that it is more convenient to buy physical books or e-books on the Amazon website, but I didn't expect this website to open a physical bookstore, and it has been officially open for a long time.

In order to assist Amazon's offline extension, Amazon's services are more concrete, and help consumers get hands-on experience with Amazon hardware devices such as Kindle, Echo, Fire TV, and Fire Tablet.

Amazon professionals in the store can also answer questions and guide consumers, attracting many onlookers.

After all, there have always been physical bookstores, but there are still very few bookstores like Amazon that combine online and offline, and there are only three in the world!

Of course, there are also paper books sold in Amazon's physical bookstores, but unlike regular bookstores, all books here are displayed with the cover facing outward, and each book is accompanied by a review card with customer ratings and book reviews on Amazon.com.

In order to save space, many bookstores have the spine facing outward, and readers have to take the book out to see the cover. These reviews help readers understand what the book is about and whether it belongs to the category they love to read!

And the selection of books displayed in physical bookstores is based on Amazon consumer ratings, pre-orders, sales, popularity on Goodreads, and management evaluations!

The price of books in physical stores is the same as the selling price on Amazon.com, but unlike other bookstores, Amazon's physical stores are keen to encourage consumers to browse the store and then go to its website to buy them, greatly reducing the inventory and supply pressure of physical bookstores.

This obviously helped Han Lin a lot, because his books are always highly rated and sold well on Amazon, while James Patterson is very unreviewed!

Not only this "Fast Angel", but every one of James Patterson's works has mostly negative reviews on the Internet, mainly because most of his books are collaborated with others.

The famous American writer Stephen King once commented on James and said that he was a terrible writer, and he was terrible!

James Patterson's writing is basically based on assembly-line factory writing, and he is more of an editor than an author.

Therefore, in the Amazon physical bookstore, the final result of Lin Han's "Interstellar" is 4.8 stars in the 5 stars, and the reviews are also praised!

And "Speed Angel" only has a 3.6-star rating, and the most liked comments are almost always one star, which is not news at all for James Patterson, who does this with every book, but every book is a big hit.

In the Amazon physical bookstore, the number of online sales can be simply reflected, and here "Interstellar" beats "Speed Angel"!

……

Three days later, the New York Times announced the results of this week's book sales, and this time the eyes of the world were focused on the newspaper to see who was the ultimate king!

Will the new king ascend the throne, or will the old emperor quell the chaos?