The New York Times bestseller list has always been the most authoritative list of books sold in North America, and any work that makes it to this list is immediately distributed around the world. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Therefore, many authors would rather pay their own money and make their works on this bestseller list, so that the cost invested before can basically be earned!

As long as there is a leaderboard, this kind of opportunistic behavior cannot be prohibited, don't think that the quality of American writers and publishers is higher than that of China, and the world is as black as a crow!

As long as it's on this list for a week, then you can print those words on the cover and launch a lot of publicity on the Internet and magazines, and readers will buy it because of the recognition of the New York Times bestseller list.

This ranking seems to have a kind of divine magic of talent, which crowns every good or bad book with a veil and makes a wide range of readers flock to it.

For top writers like James Patterson and Lynham, it's a race against the clock to get the top spot, and it's an important sign of their influence!

So this time, the staff of the New York Times are intensively checking the data, and there are thousands of people watching outside, and there must be no mistakes.

Most of their book sales data now comes from automated collection channels, where book sellers automatically send reports to book monitoring centers through the point-of-sale system, and the data is directly obtained through the cash registers of more than 4,500 retail bookstores!

These retailers include independent bookstores and large booksellers, and book sales on Amazon.com are recorded by New York Times staff.

Now Wal-Mart, Costco and other large supermarket chains have also opened up book retail business, online book shopping and e-reader business, such as some relatively large chain retail bookstores have been greatly impacted, such as the Bordes Group is the second largest bookstore chain in the United States, but they have been losing money for several years!

The last time it was profitable was in 2006, when the overall market value continued to shrink, with an overall shrinkage of more than $3 billion, and the debt was staggering!

I have to say that in the current U.S. market, popular books are basically sold simultaneously on paper and electricity, and major publishers are also taking into account both physical and digital channels.

There are more than 1,000 distributors in North America, the largest of which is Amazon, which is the super predator in the book market, which is not only the largest e-book seller in the United States in the digital channel, firmly accounting for more than 70% of the e-book sales ratio, but also the largest in the physical channel, accounting for 50% of the overall book market paper book sales!

It's no exaggeration to say that Amazon is half of the North American book sales scene!

It can be said that more books are sold through Internet channels than bookstore chains, book clubs, hypermarkets, independent bookstores, and airport convenience stores combined.

"Amazon's sales results came back, and Interstellar sold 2.4 million copies, of which 650,000 were e-books."

The staff of the New York Times were working overtime to compile the numbers, and the white man with half-rimmed glasses couldn't help but be surprised when he heard the number: "Jesus is above, is this book going against the sky?" What about "Speed Angel"? ”

"'Fast Angel' continues James Patterson's disadvantage in Internet sales, with only 1.72 million copies sold on Amazon's side, of which 440,000 are e-books."

At first glance, it seems that Lin Han's "Interstellar" has a particularly obvious lead, and the two books have broken through the million line together, you must know that this is the sales of one channel, and the two of them may each sell five million copies a week!

This is an unprecedented achievement, which Lin Han has never reached before, and neither has James Patterson, and the two of them have teamed up to create a sales miracle in an era of declining physical book sales.

Even if you don't count the sales of the rest of the channels, the two of them are enough to win the championship any week this year, and the dominance can be seen!

The staff of the New York Times couldn't help but get excited, and just then they counted a channel, and the two of them were far ahead, which was really interesting.

Although James Patterson's "Speed Angel" is temporarily close to 700,000 copies behind "Interstellar", everyone here feels that this gap can be bridged, because James has long been the king of major bookstore chains!

Baker Taylor is the largest bookstore chain with a 180-year history, and Ingram is the largest bookstore in North America by inventory, accounting for one-fifth of their combined sales.

Of course, this is not as good as Amazon, but it is also a giant in the industry, not to mention that they work more with James Patterson's publisher, so the recommendation range is relatively large!

With more than 700 stores across the U.S., Barnes & Noble accounts for 20% of the print book sales market, and these three make up the three dominant physical channels, after all, Amazon has only three physical bookstores, and the rest of the sales are made from its website.

"Interstellar has sold a total of 1.52 million copies of the three companies, of which only 210,000 copies are e-books. "Speed Angel" has 2.08 million copies, of which less than 140,000 e-books have been sold. ”

Even if these brick-and-mortar bookstores vigorously develop the e-book business, they can't compete with Amazon combined.

"According to the statistics of the four largest book sellers in the United States, Lin Han's "Interstellar" has a total of 3.92 million copies, and "Speed Angel" has a total of 3.8 million copies.

The statistics are constantly being blasted out loud, and there is silence in the office at this time, do they really want to witness the historic picture of the new king overthrowing the old king?

"God! Is James still hopeful of overtaking? ”

"Unbelievable, Interstellar is beyond imagination!"

"Don't worry, the gap is only 120,000 copies now, and we still have many small chain bookstores and independent bookstores and book clubs that have no statistics, but this time it's really close."

"Yes, although James was successful enough to cross over this time and sold so many copies, it would be a shame if he didn't get the first place!"

"Hey, this time the numbers are abnormally high, do you think Lin Han is falsifying the data?"

"No, Penguin Publishing Group doesn't even take publicity seriously, if they really value the champion, they will already spend a lot of money on publicity. To be honest, I watched "Speed Angel", it's still the same old James Patterson, there's nothing new! ”

The staff then counted the data from the rest of the channels and checked them one by one to make sure that users who swiped their credit cards were not buying too many books at the same bookstore at once.

……

Monday mornings are always busy and stressful, but Alex went to the office early, wanting to be the first to see the sales statistics in person, not from others.

The New York Times bestseller list will only announce the rankings, not the final sales figures, so if you want to know the numbers, you have to ask your opponents yourself!

As the editor of Interstellar, Alex can find sales figures from his company, which sold 4.81 million copies this week, but it doesn't mean that he won the championship, after all, the opponent is James Patterson, the man who has never missed.

After being mentally prepared, he bought a copy of the New York Times at the newsstand outside the office building, obviously he had it in his office, but Alex just couldn't wait!

Alex ignored the news on the front page and set his sights on the new issue of the bestseller list, with non-fiction titles that had nothing to do with him, with a focus on fiction.

At the top of the list is Interstellar!

I had never felt that this title was so cute, Alex couldn't help but kiss the title printed on the newspaper, and he knew that Lin Han was extremely strong this time.

Regardless of the specific process, now that Interstellar has won the championship, the result is the most important thing!

Rolling up the newspaper, Alex walked into the office building with a spring breeze on his face, and the employees of Penguin Publishing Group already knew the results, which meant that he would have a good bonus!

Everyone greeted each other with smiles on their faces, Alex was very proud of his vision, it was he who brought Lin Han's works from China all the way to Europe and the United States, and this honor should have belonged to Random House, but they died a big death and cheapened themselves in vain.

"I have to send a text message to Lin Han to congratulate him."

Alex also didn't care about the impact of jet lag, so he took a photo of the newspaper in front of him and sent it to Lin Han's mobile phone, and he was influenced by Lin Han to have a WeChat account that he didn't often use.

After all was said and done, Alex had time to inquire about the sales of "Speed Angel", and he was curious to see how many copies the book would sell.

I don't know if I don't ask, but I'm shocked when I ask!

It turned out that the sales of "Speed Angel" were also against the sky, and 4.75 million copies were sold last week, which is very close to the 4.81 million copies of "Interstellar", with only a gap of 60,000 copies!

Originally, Alex was still a little complacent, but now he is afraid, both novels are trying to sprint to 5 million, the gap is so small, as long as there is any mistake, the champion is James Patra's.

The key to Interstellar's victory this time was the victory on Amazon's online bookstore, where the gap is too great, and young people like to order physical books online and have them delivered to themselves.

"Speed Angel" is not aimed at this group of young people who often use online shopping, out of real teenagers, who would like to watch a group of 14-year-old children with the main character become angels to save the world?

Probably no reader over the age of 14 will read the book, and that's how the 700,000 copies gap was created.

Even if it recovered a lot of disadvantages in large chain bookstores and book clubs, "Speed Angel" still lost, and the victory of "Interstellar" was particularly thrilling!