Seemingly overnight, mainland residents in coastal areas discovered that life had changed a lot. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

If someone has a heart to trace it, the matter can actually be counted from the end of last year.

Over the past 78 years, the state has issued many preferential policies to benefit the people, and it has spanned many fields. Last year, the final introduction of the Los Angeles Olympics from the United States was a major event in the entertainment industry, but it was followed by the release of an American TV series "The Man from the Bottom of the Atlantic".

Not to mention what others think, for Hong Zhaoming personally, he likes this TV series very much, especially the costumes of the male protagonist in it, the pair of sunglasses and the novel style of pants are so interesting. Yes, it's funny, it's interesting, but it's just fun, Hong Zhaoming has to get up early every day and run his own garment factory, but he doesn't have the energy to think about anything else.

But overnight, everything changed.

After signing a confidentiality agreement and getting the product style required by the American garment company, Hong Zhaoming suddenly realized what it means to be forward-looking.

Of course, he may not be able to say this term in one mouth, but he still immediately associated this event with that TV series. Relying on the free publicity of TV dramas to pave the way for your own product promotion, right? It turns out that in the eyes of people who can do business, there is really gold everywhere!

Hong Zhaoming knows very well that at present, the people have long been tired of black, white and gray, and the national situation of increasing desire for fresh clothing, handsome and compelling, and this clothing from the other side of the ocean will definitely produce an extremely huge market!

However, Hong Zhaoming still didn't expect that the world could really become so fast and so big.

It seems that overnight, as if it had been discussed, the same brand portal appeared in all high-end shopping malls throughout Shanghai. There is no doubt that it is the brand "Oscar & Hannah", an American foreign-funded enterprise that has just brought a new whirlwind in the garment industry in the Pearl River Delta.

Toad mirrors, as well as bell bottoms, are these two kinds of clothing that frequently appear in the TV series, and they are products produced by himself and many manufacturing counterparts, which are on the market.

Throughout the '85 Spring Festival holiday, all shopping malls in Greater Shanghai were crowded with customers, but not all malls had "Oscar & Hannah" stores, only those with higher grades could be seen. Hong Zhaoming made a field trip and found that the price of these clothes cannot be said to be too expensive, but it is not something that ordinary people can buy a basket of clothes casually.

"Hey, this isn't Lao Hong!"

At noon, when Hong Zhaoming was watching in front of one of the chain stores, a colleague he had just met actually appeared: "You also came to see this store?" ”

Hong Zhaoming recognized the identity of the other party, it was a well-known garment factory owner in Jiangsu and Zhejiang: "Mr. Li, good morning, you are also ...... Coming here to see? ”

Mr. Li nodded and said, "Yes, come here to have a look." This American brand has opened eight stores in the city in one go, and the scale of the flagship store is even more incredible, a full three floors! ”

After chatting a few words, the two walked into the store in front of them and strolled around. I saw rows of shelves full of different styles of bell bottoms, black, dark blue, light blue, light gray, flesh color, white, brown, and so on, and the fabrics were also diverse, including denim, khaki, nylon, hemp, etc., so many styles made Hong Zhaoming instantly dazzled.

"Look, there's a jacket too!"

Mr. Li pointed to the jacket area, and the rows of shelves were full of jackets of different styles, the colors were mainly brown and black, and the texture was almost all leather and leather, which was completely different from the clothing texture of most advanced people. Of course, the price is also extraordinarily high, so the positioning of this brand came out at once.

The two of them came to the cash register together, only to see that the queue waiting for payment was more than five meters long. Although you can only buy one or two clothes per person, because of the small amount, the checkout speed is also extremely fast, but even so, the whole line is rarely shortened, and you can imagine how many people are buying!

"American companies are amazing."

Mr. Li sighed with emotion: "You also participated in the bidding meeting some time ago, right?" An order of 20 million US dollars, and then a full eight stores as soon as it is listed, which company in our country can do this? 20 million dollars...... That is, more than 100 million yuan, just a fraction of it is enough for us to be happy! ”

Hong Zhaoming nodded, but his energy was not attracted by the toad mirror in the corner, but focused his attention on the jacket. Not to mention the material, the color and style of the other party's clothing are unheard of, is it from Paris, the fashion capital? The so-called international fashion frontier? Although Hong Zhaoming's garment factory is also mainly made of jackets, after all, he is not good enough to design clothes, so he doesn't know much about this kind of thing......

"It's a pretty thick thigh, so you have to hold it tight."

Hong Zhaoming looked at the layout of this store, not only is there abundant funds and sufficient supply, but the company is obviously very good at the design and layout of the store. Although he can't say anything professional, he also understands a basic truth, making customers feel comfortable is the greatest success of design!

"I just don't know who created this company. Are all those Yankees so powerful? Or is it just an industry bigwig who has come to the mainland to find a market? ”

This question is not something that Hong Zhaoming can answer, and of course it is not something that Mr. Li can explain, the two took advantage of this topic, chatted about other things with a smile, and walked around the store together.

While Hong Zhaoming was taking advantage of the Spring Festival holiday to wander around at noon, on the busy street of Nanjing Road, bustling pedestrians kept casting their attention to a building, and even kept walking there.

In recent times, it has been the focal point of the entire Nanjing Road.

It is a ten-storey building with a simple and beautiful appearance, and the "Oscar & Hannah" China main store on the ground floor occupies a full three floors, and the entrance is full of people coming and going.

On the upper floors of this building, an office is the most important place in the building, although it is very plainly decorated.

Behind the only desk in the room, a dark-haired teenage girl was reading through reports.

"First day sales, first day net profit, single day sales, single day net profit, inventory changes, transportation costs. The analysis of the market situation, competitor distribution and strength in the Yangtze River Delta region is not detailed enough......"

Alice shook the last two pieces of information, market research is okay, the strength of competitors is this kind of work, in the non-information age, without the help of commercial spies, it is impossible to get much useful information. After all, there is still a long time before the establishment of the Shanghai Stock Exchange, and it is impossible for any enterprise to disclose its financial statements to the public.

Recalling yesterday's meeting, Alice muttered: "The primary goal now is to seize the market, and we must achieve the status of KFC and McDonald's in the mainland catering industry." On the capital chain, as long as there is Microsoft's dividends, you can use millions of dollars of spare money every month since 86 years, and this amount will continue to increase, on this basis, counting the company's net profit, and then use all existing stores to bank loans, it should be possible to achieve blooming in Jiangsu and Zhejiang provinces in six months......"

If you want to do it, you will do it big, if you want to do it, you will do the best, since you are involved in the garment industry, you must also do earth-shattering achievements. As for how the clothing brand should develop, Alice has a preliminary plan in mind, the most basic of which is to make its specialty stores as ubiquitous as KFC and McDonald's.

"Twenty years beyond Gucci, thirty years beyond Chanel, really not interested in those so-called famous brands. Developing like Zara and then using the huge amount of money accumulated on the knife edge is the point. Well...... Sissi's complaint is indeed reasonable, without an investment of tens of billions of dollars, how can an artificial intelligence computer be built? ”

After reading the documents at hand, Alice was tired for a long time, stood up and stretched, walked to the window, and looked into the distance.

It's only the mid-80s, and there are still a few years to go before Pudong is developed, and Alice certainly knows exactly what Lujiazui will look like. At this time, at this moment, although it already has the title of "First Bay" and is relatively prosperous, there is no Oriental Pearl, no World Financial Center, no Jin Mao Tower, no Shangri-La, only some white ferries passing by the Huangpu River from time to time.

"By the time Pudong is developed, it will be at least four or five years later, and I should have the ability to intervene in its construction, right?"

Looking down from the window, the most prosperous commercial street in Shanghai, Nanjing Road is full of dense pedestrians, after all, it is surrounded by all kinds of shops, and during the Spring Festival holiday, it naturally attracts countless customers. In fact, a considerable part of the rolling crowd came to the first floor of the company's headquarters building, "Oscar & Hannah China Flagship Store".

Needless to say, the reason for this is clear to Alice at a glance, and the whole street is full of people, but it is all dark blue worker's clothing, which is really reminiscent of the kind of face facing the loess with her back to the sky...... Bitter feeling.

"Hmm...... Yes, it's normal to have this kind of income, after all, I shot quite early, and the follow-up funds are abundant, at least for half a year, there is no opponent in the whole country who can compete with me. In half a year, opening stores all over Jiangsu and Zhejiang provinces is not like playing? ”

With her fingers tapping on the window, Alice looked down at the door of the flagship store on the first floor, where a couple who had just changed into brand new bell-bottoms were walking out hand in hand. Facing the envious expressions of the people around them, they quickly blended into the street with extremely proud smiles on their faces, but they were the most eye-catching existence in the entire street.

"Hmm...... Yes, yes, then I seem to be able to play a two-sided pinch as well. Directly open another branch in Guangdong, and then follow the coastal area all the way north, and the expansion of the Chinese headquarters in Shanghai to meet the north-south...... Well, then the establishment of the Beijing branch should also be on the agenda......"

Thinking about the funds that Microsoft can provide to herself every month, and then calculating the prices in the mainland today, Alice has an extremely proud smile on her face.