The financial crisis, which has intensified, has begun to spread around the world.

In recent years, China's economy, which has grown rapidly in export trade, has also been affected.

The domestic economic growth rate has fallen rapidly, exports have shown negative growth, and a large number of migrant workers have returned to their hometowns, and the economy is facing the risk of a hard landing.

In order to cope with this crisis, on November 5, 08, the executive meeting of the State Council formulated an investment plan, determined "measures to further expand domestic demand and promote steady and rapid economic growth", and planned to complete four trillion yuan of investment projects within two years, including:

1. Affordable housing projects. 2. Rural infrastructure. 3. Railways, highways, airports and other transportation networks. 4. Cultural, educational, and health facilities at the grassroots level and in the central and western regions. 5. Ecological and environmental protection projects. 6. High-tech and service industries. 7. Post-disaster reconstruction of Wenchuan. 8. Increase the income of urban and rural areas and peasants. 9. VAT transformation and reform. 10. Abolish restrictions and reasonably expand the scale of credit, which is the so-called "four trillion" plan.

According to the plan, by the end of 2010, the central government will invest 1.18 trillion yuan, the local government will invest 28,200 yuan, and the scale of investment will be about 1.5 trillion yuan in transportation construction, about 1.trillion yuan in post-disaster reconstruction, about 400 billion yuan in housing construction, about 370 billion yuan in rural infrastructure, about 370 billion yuan in innovation and transformation, about 210 billion yuan in ecological and environmental protection, and about 150 billion yuan in culture, education, and health.

The introduction of this national policy has seen a lot of reports in his previous life.

Since 2010, many economists and people in the financial and economic circles have also published articles summarizing and reflecting on the far-reaching impact of this economic policy on China's economic restructuring in the following years.

But for Lin Feng, he is not thinking about the afterthought of those economists, but this is a very clear signal!

He needs to step up domestic investment......

Today, Lin Feng is already an important representative of the domestic private economy, and he is also one of the bigwigs with strong appeal and influence in the business world.

If, at such a time, a large amount of money is just invested overseas, it is obvious that the impression of the top management on him is not a good thing.

…………

At the end of March 2009, Lin Feng, who basically completed the overseas leakage and layout during the financial crisis, returned to China by special plane.

However, although the domestic investment and construction sector is abundant in funds, it does not have much use.

The investment of Internet companies is mainly focused on technology and R&D.

The investment in fixed assets is not too much, at most it is just to build a few more data centers.

As for investment and mergers and acquisitions, most of the Internet companies that Lin Feng has seen in China have been invested by Fengxing before......

So, Lin Feng thought of his father's Dongheng Real Estate.

After returning home and playing with Ye Weiyu and Lin Dandan for a while, Lin Feng and Lin Weidong came to the study to talk in detail.

"Dad, how is Dongheng's development now?"

Lin Feng has been entangled in everything in the past two years, and Lin Weidong rarely takes the initiative to talk to him about real estate, and Lin Feng really doesn't know very well.

Although nominally, Lin Feng also holds more than 80% of the shares of Dongheng Real Estate......

Lin Feng, a real estate company, was not interested at all, just to help his father fulfill his entrepreneurial dream.

Although Lin Weidong is a little strange, why is his son, who has never asked about real estate matters, suddenly interested in the development of Dongheng?

But then he started talking excitedly.

My son is so good, and my dad is sometimes very stressed!

Lin Weidong often goes out now, and is introduced as "Lin Feng's father", and then looks at the other party's expression immediately changes, with a passionate expression, and he is also very helpless.

He also hopes that his "Dongheng" can develop, although he may not be as "demonic" as his son, at least he also has his own sense of achievement......

"Not bad, in the past two years, our Tianjin Dongheng Commercial Center has been completed, and the sales revenue has exceeded 2 billion! Because in the spirit of excellence, I hope to make the Tianjin Gate project a sample, including commercial centers, office buildings and cinemas, which can be regarded as the benchmark of the same industry in China. Last year, we took another piece of land in Wuhan, and we are going to copy the model of Tianjin Gate and build an urban commercial complex as well!"

Lin Weidong introduced with great interest.

Lin Feng frowned slightly: "It seems that the progress is a little slow...... Dad, have you studied Wanda's current development?"

"Of course, didn't you mention Wanda's model earlier? I have studied it carefully, and now there are people from Wanda who have dug up, they have expanded rapidly in the past two years, and last year they developed seven Wanda Plaza projects in Dalian, Changchun, Shanghai, Tangshan, Shijiazhuang, Xi'an, and Luoyang, with 38 chain cinemas and more than 20 billion sales last year. ”

"However, I don't agree with Wang Jianlin's radical approach, his debt ratio is too high, 90%! Basically, the total assets and total liabilities are about the same, a three-year cycle of a project, revolving loans to acquire land, seven or eight projects start at the same time, the pressure on manpower, capital, and management is very great, and any link will go wrong!" Lin Weidong shook his head.

Lin Feng sighed, Wanda's development model at this stage is indeed under great financial pressure, but who let him live a good life, just in time for the country's "four trillion" stimulus economic policy? Loans and investments have been relaxed, and Wanda's model can expand rapidly and exchange scale for efficiency.

"Dad, the country is now promoting the expansion of domestic demand and investing in infrastructure construction, Dongheng should not be too conservative, it is right to be steady, but we must not miss the opportunity, we must seize the general trend and take advantage of the trend!"

He thought for a while, and then said: "If Dongheng's talent reserve and management are okay, Dad, you can start preparing a plan for national expansion!"

"I still have some funds in hand, and I will continue to inject capital into Dongheng, so that I don't have to borrow too much money from the bank, and the debt ratio will remain below the safety line. ”

"Dad, these two years will be a very rare opportunity for development, I hope Dongheng can take advantage of this east wind and develop into a national commercial real estate company in one fell swoop!"

Subsequently, Lin Feng increased the capital of his father Lin Weidong's Dongheng Real Estate by 1 billion US dollars, which also expanded the capital of Dongheng Real Estate to 20 billion yuan, and entered the ranks of domestic first-class real estate companies in terms of capital strength.

In the following period of time, Lin Feng began to visit the relevant leaders in Beijing, Shanghai, Shenzhen and eastern Guangdong one after another, expressing the willingness of Fengxing Group and its industries to strengthen investment in the local area, and was also highly praised by the leaders of these regions.

Soon, Linfeng's core industry group began to exert force across the country and carried out a series of investments!

In Beijing, Fengxing Group invested 1 billion yuan to auction 2 parcels of land in the Jiuxianqiao area and economic development zone (Yizhuang) in Chaoyang, Beijing, and plans to invest in the construction of Fengxing (Beijing) R&D base and the second large-scale data center in Beijing, with follow-up investment expected to be as high as 3 billion yuan.

In Shanghai, Fengxing Group has invested another 2.4 billion yuan to acquire two parcels of land in the center of the Huangpu River, including E18 unit 1-8 in Lujiazui, Pudong, and two plots of land in the E18 unit of the central section of the Huangpu River, and plans to invest in the construction of the headquarters building of Fengxing Group (Shanghai), and will cooperate with Dongheng Real Estate to build Dongheng (Lujiazui) Plaza.

In Shenzhen, Dongheng Real Estate invested 980 million yuan to acquire two commercial and office lands in the central area of Houhai, Nanshan, T107-0011 and T107-0014, for the construction of Dongheng (Houhai) commercial center, office buildings and high-end hotels.

In Dongguan, Coolwind Technology invested another 446 million yuan to acquire 80,000 square meters of land in the Songshan Lake Development Zone adjacent to the Coolwind Park to expand the Xphone plant and production line.

In Suzhou, Nanjing, Rongcheng, Xi'an, Qingdao, Guangzhou...... and other cities, Dongheng Real Estate has also begun to auction land on a large scale.

Taking advantage of the opportunity of the national stimulus investment policy of four trillion yuan, Dongheng Real Estate, which received Lin Feng's capital injection, finally ended its dormant period in Jinmen and began the pace of national expansion!

The three main bodies of Linfeng's domestic layout: Fengxing Group, Cool Wind Technology, and Dongheng Real Estate have different focuses.

Fengxing Group acquired land, mainly to invest in R&D centers and data centers.

Coolwind Technology acquired the land and invested in a manufacturing plant.

Dongheng Real Estate acquires land to build commercial real estate.

In addition to investment in fixed assets such as land, Linfeng has also strengthened cooperation with the domestic industrial chain.

In April 2009, Coolwind Technology and BOE Technology announced that they would jointly invest 10 billion yuan to jointly develop LTPS-TFT LCD displays and a new generation of OLED display panels for smart phones.

This also indicates that domestic panel manufacturers have begun to test the small-size mobile phone display market.

At the same time, because Dongheng Real Estate began to lay out the relationship across the country, Lin Feng began to set his sights on the booming cinema market!

In May 2009, Fengxing Group announced that it signed an agreement with Nanhai Holdings (00680, HK) to acquire Yuedong Dadi Cinema Construction Co., Ltd. (Dadi Cinema), a subsidiary of Nanhai Holdings, at a price of 880 million Hong Kong dollars.

Dadi Cinema has a box office line with 50 theaters, 166 screens, and all-digital projection, and Guangdong Dadi Cinema Line, with an annual box office of about 130 million. Ranked 12th in the national theater chain. There are many layouts in second- and third-tier cities in China.

In June 2009, Fengxing Group announced that it would participate in the placement of 504 million shares of SMI International at a price of HK$0.35 per share, accounting for about 16.67% of the enlarged share capital of SMI International. The investment amount is HK$176 million.

At the same time, Fengxing Group also acquired 14.8% of the shares held by Qin Hui, the actual controller of Xingmei International, at a price of 157 million Hong Kong dollars, with a total of 450 million shares.

After the completion of the transaction, Fengxing Group will hold 31.47% of the shares of SMI International, becoming the second largest shareholder.

The core asset of Star Art International in China is the China Film Star Art Cinema Line in cooperation with China Film Group, which is one of the top three cinema chains in the country.

Through these two investments, Fengxing Group began to lay out the cinema line.

China Film Star Beauty and Dadi Cinema Line are one south and one north, which can basically cover the national market. Coupled with the theaters that Dongheng is building and layout, Fengxing has mastered the three theater lines in the future.

At present, there are 37 cinema lines registered with the national film authorities, and it is believed that Fengxing will continue to carry out mergers and acquisitions and integration of cinema chains for a period of time in the future.

Lin Feng's goal is to surpass Wanda in the future and establish a domestic No. 1 cinema chain!

In 2009, the box office of urban cinemas in the national film market exceeded 6 billion, an increase of 40% over the previous year, and the number of moviegoers in urban cinemas exceeded 200 million. A year-on-year increase of 35%. The number of screenings in urban theaters nationwide exceeded 5.7 million, an increase of 17%.

In the year of the global economic slowdown and the financial crisis, the "lipstick effect" once again verified that the film and other cultural and entertainment industries "bucked the trend", and the global film industry became popular.

This layout of Fengxing once again shows Lin Feng's ambition in the field of media and culture.