As the saying goes, there are two flowers, one for each flower.

Lin Feng took advantage of the financial crisis to make large-scale acquisitions in the United States, and he did not relax in the business development of his two fundamental industries, Fengxing Group and Kufeng.

Fengxing Group is now increasingly resembling a behemoth, hanging over China's Internet industry.

Social Business Group:

1. Communication software FF voice, QQ.

After Ma Huateng took over as the co-president of Fengxing, he killed the killer and suppressed the two plug-in software that had a greater impact on QQ, Polyp QQ and Rainbow QQ, and MSN was also replaced by Microsoft with the indo Live platform, and there is no opponent in China who can compete with the two communication software under Fengxing......

At the end of 2008, the market share of QQ+FF has exceeded 90%, the number of registered users has exceeded 900 million, and the number of online users has exceeded 100 million by the end of 2008!

2. Social networking sites, Renren.

After opening up the FF space, QQ space and Renren's talk and friend dynamic functions, Renren has become the largest social networking site in China.

With the help of the FF open platform strategy, Renren has tens of thousands of developers to provide a variety of games and application services, including the farm games that made Kaixin.com popular in the previous life, etc., and the popularity of the perfect game payment and sharing mechanism has made more small game development companies more willing to access the Renren platform through APIs.

Domestic competitors, such as Thousand Oaks' Happy Network and School Intranet, are limited by traffic and users, and are currently unable to pose a threat to the hegemon in the SNS field.

The most important thing is that the popular FF open platform has almost brought together the vast majority of domestic developers in the past few years, which has also accumulated the original application development team for the upcoming Android app store of Coolwind.

At present, the popular mobile Internet business group is promoting a work to encourage domestic developers to adopt the Android system and develop new mobile applications, and the effect is remarkable, and there are thousands of application software developed by domestic developers in the Xphone app store.

Interactive Entertainment Business Group:

1. Online game business.

The earliest "Audition" game launched by Fengxing has passed its peak, and the number of simultaneous online games has dropped to about 500,000, but the income level is not bad.

As a casual game that has been in operation for 5 years, Audition has basically fulfilled its historic mission.

Perhaps in the near future, a new version of the mobile game will be relaunched.

"Fantasy Journey to the West" is still strong, as a large-scale MMORPG game, 5 years has just begun to enter its peak, at the end of 2008, "Fantasy Journey to the West" exceeded 2.5 million people online at the same time, ranking first in China.

"Journey" is a bit bleak, under the impact of "Giant", which has a similar plot and structure, but is more commercialized and excavated into human nature, the number of simultaneous online users is currently maintained at about 800,000, but based on the relationship between the operation model, the income level is not bad.

"CF" crossfire, this shooting game on the Haofang platform, was well received as soon as it was launched, especially with the natural fit of FF voice, but also let players abandon the previous CS, and instead put into the arms of CF.

CF was launched at the end of 2007, with 800,000 online in February 2008 and 1.2 million online in July!

It has become another popular self-developed hit game.

World of Warcraft, one of the best online games of all time, is entering its glory days.

In September 2007, the "Burning Crusade" expansion was updated, and a new outland map section was opened, with two new races, the Draenei and the Blood Elves, and a large number of new dungeons, allowing countless players who love World of Warcraft to embark on a new journey again!

Fengxing's five-year exclusive agency for World of Warcraft will end in 2009.

It is rumored that many game companies, including Shanda and NetEase, are actively contacting Blizzard in the hope of competing with Fengxing for agency rights......

Of course, for Windwalk, this is little of a threat.

After taking back the agency of Ogilvy Electronics in 2006, Blizzard has reached a comprehensive cooperation with Fengxing: including Battle.net, "StarCraft", "Warcraft 3: The Frozen Throne", Diablo 2, "DOTA" and other almost the entire series of Blizzard classic games, are now in operation.

In this case, if you don't want to ruin the long-term comprehensive relationship, Blizzard's only option is to continue to renew the contract with Fengxing in World of Warcraft.

And the current popularity, whether in terms of resources and funds, is no longer comparable to Shanda or NetEase......

On December 2, 2007, Activision and Vivendi Games announced a merger, which was renamed Activision Blizzard Inc., and was completed on July 9, 2008, with a total capital of approximately $18.9 billion.

For the newly formed Activision Blizzard, Fengxing Group is undoubtedly a strong partner, and they will not easily offend Lin Feng.

"League of Legends" (LOL), yes, after the acquisition of Riot Games in May 2007, Riot Games, which had a $100 million investment, went all out to produce a new game, and the two founders of Marc Merrill (Marc Merrill) and Brandon Beck (Brandon Beck) polished a previously developed "multiplayer online battle arena game" "Onslaught" (Onslaught) and renamed it " League of Legends: Clash of Fates.

In August 2008, Riot Games officially launched the Pre-Alpha version of League of Legends: Battle of Destiny!

In January 2009, after the approval of the Ministry of Culture and the Press and Publication Administration, "League of Legends" was officially introduced and launched, and the public beta was launched.

If nothing else, this will be the next nuclear warhead that will be detonated in the field of online games!

If it can be like in the previous life, this battle game, which is nicknamed "masturbation and masturbation" by domestic players, will bring 100 million users to Fengxing and nearly 2 billion US dollars in revenue every year!

In addition, Fengxing also operates a number of self-developed games such as "Dragon Babu", "Speed Speed", "Dragon Nest", "Bloody Jianghu", "Xianxia World", "Superstar" and so on.

After the restrictions were relaxed, Tencent also represented a game, "Dungeons and Warriors" (DNF) of South Korea's neople company, which was also popular beyond everyone's imagination after its launch......

On June 19, 2008, the day of the DNF public beta, 190,000 people were created to be online at the same time. That's a lot of money at the time......

However, no one could have imagined that the public beta would only be one day, and the number of people online at the same time would exceed 200,000; Only 1 month after the public beta, the number of online users exceeded the 500,000 mark; Five and a half months after the public beta, it successfully reached 900,000, and then easily exceeded 1 million simultaneous online people; It took half a year for DNF to reach one million simultaneous online!

After the acquisition of Tencent, DNF has also become a popular game under Fengxing......

To sum up, online games are undoubtedly the top priority in the business of Fengxing Group, contributing more than 50% of revenue and more than 60% of profits, and are the most important cash cows of Fengxing Group.

According to the 2008 financial report, Fengxing Group's total revenue reached 23 billion yuan (about 2.98 billion U.S. dollars), of which 7.15 billion yuan was consolidated with Tencent's revenue.

The revenue of online games alone is as high as 15.2 billion yuan (about 1.948 billion US dollars). ), a year-on-year increase of 187%, still maintaining a momentum of rapid growth.

2. Music, film and television, literature business.

After Lin Feng's large-scale acquisition and integration, in addition to the game business, the interactive entertainment business group also has Fengxing Music Group, Fengxing Film and Television Group and Fengxing Literature, which are already leaders in related fields in China after integration, occupying the first position in market share.

Network Media Business Group and Advertising Business.

The online advertising business is one of the fastest-growing businesses of Fengxing, after Liu Shengyi served as the CMO of the group and was fully responsible for the group's advertising business, it integrated the advertising resources of Fengxing, including portal websites (Tencent.com), social networking sites (Renren.com), communication software pop-up news boxes, automobile and IT vertical website plates, Hao123, video websites (Youtu) and other advertising resources, and opened up the online advertising product line.

He launched the MIND (Measurability, Interacitve Experience, Navigation, Differentiation) model, a new online advertising model, called the "Digital Media Touchpoint Solution".

This solution maximizes and accurately utilizes the large and scattered advertising resources that are popular in the world, thereby greatly increasing the group's advertising revenue.

In 2008, Fengxing Group's revenue from online advertising was 2.6 billion yuan (about 330 million US dollars), although the proportion is not high, but the year-on-year growth rate is as high as 396%.

Lin Feng is very satisfied with this result.

As Internet advertising is becoming more and more valued by advertisers, it is believed that the group's revenue in this area will have a very good expectation in the future.

In addition, there are security, cloud computing, and big data businesses that were spun off from the former technology and engineering business group.

Including Fengxing Security Company (FF computer housekeeper under the leadership of Fu Sheng, security doctor, etc.), Fengxing Cloud Technology (cloud computing team led by Wu Hanqing), etc. These businesses are currently in the market and are also the leading companies in terms of market share.

Among them, it is worth noting that the security company, due to the rise of 360, it is inevitable to compete with Fengxing in the field of security, and Lin Feng plans to join forces with Jinshan and other companies to jointly suppress 360.

This also involves Lin Feng's ...... some thoughts about Rebus, and he plans to return to China to think clearly before making a layout.

Finally, the mobile Internet business group, which is both an old department and a new department.

It is said that it is an old department, because most of the mobile business group is merged by the original personnel and business of Menglong Technology, these are the old people who have followed the popularity for many years, but the SP business is getting worse and worse, and it is still in transformation.

It is said that it is a new department, because this business group is now responsible for the App store business that cooperates most closely with Coolwind, and it can be said that it is the vanguard of Fengxing Group for the future of the App Store business, as well as the transfer of the business of Fengxing Group to the mobile terminal, as well as the promotion and review of developers with the Android system.

This business group is managed by Fei Yang and Yu Yongfu, with UC Browser and App Store as the core businesses.

The current business status of Fengxing Group is basically in line with Lin Feng's expectations.

Under the leadership of the management team headed by Li Dong, Ma Huateng and Daniel Zhang, Fengxing Group has developed very steadily.

Under the acquisition layout of Lin Feng during this period, Fengxing Group has become a large group company.

It has three listed companies (Fengxing Group, Tencent Holdings, Amazon);

More than 10 subsidiaries (Fengxing Music, Shanghai Fengxing, Fengxing Film and Television, Fengxing Literature, Fengxing Cloud Technology, Fengxing Security, Fengxing Mobile, etc.);

and an affiliated company, Alipay (China) Co., Ltd.

In addition to its core business, Fengxing has also invested in dozens of domestic and foreign Internet companies: from online travel (Henar) to life information websites (58, Ganji), from overseas game companies (VinaGame, etc.) to film and television companies (Huayi, Guangguang, etc.), from search engines (Sogou) to e-commerce (JD.com), ......

Almost like BAT in the previous life, Fengxing has gradually begun to form an Internet empire!

This is the basic plate of Lin Feng's life!

…………

If Fengxing Group is the foundation of Linfeng's beginnings, then Coolwind Technology is Linfeng's strategic layout for the future and building a mobile Internet ecosystem.

Coolwind is just getting started.

Now, in addition to its own Xphone mobile phone business, it is the Android system authorization, and the previous investment is basically the upstream and downstream of the smartphone industry chain, including Qualcomm, chip companies, graphics technology companies, touch and human-machine interface companies, etc.

From June 15, 2008, Xphone was officially put on sale, to March 2009, in 9 months, Xphone's global sales reached 13.75 million units, and the sales revenue reached 4.936 billion US dollars (about 38.5 billion yuan)!

Naturally, all the industry players were shocked by this sales figure, and they were extremely optimistic about the prospects of the Coolwind, and some even said that the Coolwind would be the "next Apple"!

This is also the reason why Qualcomm is willing to trade with Cool Wind for shares.

For Coolwind, the biggest problem that is currently limiting sales is the supply of core components and the expansion of assembly plants and production lines.

And it is necessary to increase investment in technology research and development, learn from the Iphone, update the speed of one model every year, and strive to continue to maintain the leading position in the field of smart phones.

Next, competitors such as iPhone and Samsung will definitely make great efforts to launch better models stimulated by the booming global sales of Xphone.

The battle for the future of smartphones has just begun......

In addition, there is another thing that needs to be paid attention to, that is, the serious fragmentation and lag problem of Android, which is one of the biggest weaknesses when competing with Apple.

The most criticized thing by Android users in the previous life is that it will freeze after a long time, the speed will slow down, and the smoothness and experience will deteriorate.

The fundamental reason is that the Android system is an open system, and a large number of software resides in the background and wakes up each other.

Someone once said that Baidu, alibaba, and tencent, known as the three killers of Android fluency, because these big companies have too many apps and users, resulting in them having to be compatible with lower versions of Android, unable to take advantage of new APIs, resulting in lag.

In fact, overseas, Android's lag is not so serious, the reason is GCM, that is, Google Cloud Messaging, that is, Google's own push service, and it is also the push service of most Android applications.

Using this service, using the Google server unified push, can bring a timely, power-saving, background no wake-up push experience.

In addition, the biggest problem with Android is that due to open source, there are too many manufacturers, different versions, and each has its own modified system, resulting in different user experiences.

Unlike Apple, there are clear specifications for apps, such as a unified UI and operation logic, too many applications are not allowed to occupy system memory, different apps are not allowed to wake up each other, users are not allowed to access their personal privacy and data without their consent and call system API interfaces, and it is not allowed to push ads to users without permission......

Lin Feng believes that other cooperative manufacturers, Coolwind can provide advice, but cannot control.

The core of Coolwind's own solution to the Android stuttering problem lies in the fact that Android on the Xphone version must also have strict specifications! At the same time, it also provides Coolwind's own push service, so that you can control questions about background wake-up.

The strategic significance of Coolwind and XPhone lies in the fact that they can control the entrance of hardware and software in the era of mobile Internet, and even have an impact on the upstream and downstream of the industrial chain on a global scale!

………………

In fact, Lin Feng's current business empire territory, in addition to the two pillars of Fengxing Group and Cool Wind, also has an important layout, that is, private investment!

Lin Feng has always made a distinction between private investment and corporate investment.

To put it simply, unless the overseas industry has a high degree of business relevance, Lin Feng basically adopts the method of private investment, which is not easy to attract the attention of US regulators on the one hand, and on the other hand, it is also the need for private wealth management.

After so many years of layout, unconsciously, a large part of his worth has come from private investment in the industry!

In Asia, he owns a 26% stake in Hong Kong television station TVB;

In the U.S., his investments include:

Facebook (18.6%) is currently valued at $10 billion;

Titte（35%）；

LinkedIn（25%）；

Citigroup (15.5%);

Gopro（40%）……

These investments will be in billions of dollars in the future!

Facebook's $500 billion market capitalization, Titte's $24.5 billion market value when it went public, Linkedin's $26.2 billion when it was acquired by Microsoft, Citigroup's stake is also worth $7 billion, and Gopro's market value will reach up to $13 billion after its IPO, all of which will bring excess returns to Lin Feng in the coming years.

Moreover, Lin Feng will continue to invest in those future unicorn companies, which is also a major means for him to influence the industry and accumulate wealth in addition to business.

Of course, at the right time, Lin Feng will not let go of an investment opportunity like TVB.

Owning a family business is also a legacy for future generations.