The popular "open platform strategy" has stirred up thousands of waves with one stone.

In fact, for Fengxing itself, this is also a very important strategic transformation, to transform from an independent company with closed-loop business to a platform-level company, which is a new challenge for the mentality and operation mode of the entire company's employees.

Fortunately, Lin Feng has always instilled in the company the concept of embracing change and being brave in innovation, which has played an important role at this time, and the company is actively responding to the new situation from the bottom up and moving forward in exploration.

The popular open model has also attracted the attention of some people of insight in the industry, the media and the public.

Everyone wants to see whether this kind of "open platform" that has never appeared before can really bring some new changes to the Internet industry and promote the rapid development of the entire industry, as Lin Feng said.

And at this time, Lin Feng had already turned the gun and started the key cooperation that he had been brewing for nearly a year!

With Xiangtai Satellite TV, all-round cooperation, the "Super Girl" project!

……

"Super Girl" is a popular singer talent competition for women, held once a year. This competition accepts any individual or group of women who like to sing, as long as they love to sing, regardless of singing method, regardless of age (under 16 years old must be accompanied by parents), regardless of appearance, regardless of region, can register for free in the designated singing area city.

Its concept and spirit of "singing if you want to sing", including the original ecological display, "personalized" judge lineup, public voting elimination, layer upon layer selection and elimination, etc., after the two stages of "singing area selection" and "annual final selection", through the audition, re-selection, promotion competition, and the final finals, through professional judges and public voting, the best and most popular female singers of the year are selected!

As early as last year, when the first "Supergirl" was on the Xiangtai terrestrial entertainment channel, Lin Feng carried out preliminary cooperation with Xiangtai: Menglong provided 1 million sponsorship funds for the entire competition, and in the Changsha regional finals, he tried the SMS voting cooperation in the last link, and the effect was not bad.

Entering 05 years, after consideration, the three giants of Hunan and Taiwan decided to broadcast this program, which has attracted widespread attention, on the more influential satellite TV channel.

Menglong and Fengxing, on the other hand, have been negotiating with Xiangtai for a long time under the active promotion of Lin Feng, hoping to push the cooperation between the two sides to a deeper field.

The final decision was still during Lin Feng's British wedding.

The three giants of Hunan and Taiwan, Ouyang Changlin, Wei Wenbin, and Wang Bingwen were all invited to participate in Lin Feng's castle wedding, and had face-to-face exchanges with Lin Feng.

Cooperation is mainly divided into several levels:

1. Menglong Technology signed an SMS service agreement with Shonan Satellite TV to exclusively provide SMS voting support and SMS value-added service cooperation for the "Supergirl" program in the nationwide draft and final finals stage of this year's "Supergirl".

2. Fengxing Online signed a strategic cooperation agreement with Shonan Satellite TV to cooperate in the "Supergirl" project in an all-round way, including:

1. Exclusive Internet video content cooperation: Fengxing Online will enjoy the Internet broadcast rights of all video and video content in the audition and finals stage of the national singing area of the "Supergirl" program, in order to obtain the video copyright, Fengxing Online will pay 8 million yuan for copyright procurement, according to the agreement, Fengxing Online can provide users with live video and on-demand services of "Supergirl" program in its FF video and related video website Tudou.

2. Exclusive music copyright cooperation: Shonan Satellite TV will invest 5 million yuan in Fenghua Records, a subsidiary of Fengxing Online, in the name of its Tianyu Media, and obtain 30% of the shares of Fenghua Records, becoming the second largest shareholder, and injecting the singer signing, brokerage, and record contract rights in the "Supergirl" program into Fenghua Records, that is, Fenghua Records will be responsible for the records of the singers selected through the "Supergirl" music talent show. brokerage contract, and use Fenghua Records' mature record distribution channels to release records for talent singers, and be responsible for the contestants' advertising, commercial performances and other brokerage activities. The two parties agreed that the income generated by the "Supergirl" talent singer will be shared 5:5 between the two parties.

3. Exclusive wireless digital music cooperation: Fengxing Online's Wuai Music Network exclusively enjoys the digital music copyright in this year's "Supergirl" program, and all the songs of the "Supergirl" program contestants are exclusively online on the Wuai Music Network, and the resulting wireless music download (ringtones, ringtones, etc.) revenue will be divided 5:5 between the two parties. Fengxing Online and Menglong Technology, as affiliated partners, also share this agreement.

4. Exclusive network marketing cooperation: Fengxing Online will carry out marketing and promotion of the "Supergirl" program in the network marketing channels of all its platforms, including all product lines of the Fengxing FF platform (FF client, FF space, Hao123, Foxmail mailbox, Wuai Music Network, etc.), and the product line of the holding company Tencent QQ platform (QQ client, QQ space, Tencent.com, etc., the cost of Tencent QQ marketing resources will be solved by Fengxing itself).

5. Special sponsorship cooperation: Fengxing Online will sponsor the "Supergirl" program at a price of 10 million yuan under the main brand of "Fengxing Mutual Entertainment", and carry out brand advertising for its games including "Dance Troupe", "Fantasy Journey to the West", "Journey" and so on.

Lin Feng hopes to use this once popular music talent show to carry out an all-round marketing and business improvement of the popular online video, music, record brokerage, wireless, games and other businesses.

Of course, Lin Feng's complete set of cooperation plans is also of great benefit to Shonan Satellite TV.

First of all, Menglong's SMS interactive platform and mature operation capabilities all over the country can easily solve the SMS voting link in the "Supergirl" program.

Secondly, as a leading Internet company in terms of entertainment content in China, Fengxing has very strong marketing capabilities and content operation capabilities, especially in music, which undoubtedly solves the weakness of Tianyu Media's lack of experience and operation in the music record market, and can save a lot of costs for Shonan Satellite TV in terms of network marketing and topic hype.

Third, Fengxing and Menglong are the undisputed hegemons in the field of wireless music in China, and this cooperation has enabled Shonan Satellite TV to generate new revenues not only from the traditional sponsorship advertising, but also from the wireless value-added aspect.

And what Shonan Satellite TV paid was nothing more than the relevant copyright authorization of this "Supergirl" program.

Of course, at this time, no one knew that this women's music talent show would set off an incredible storm of "Supergirl" that made everyone crazy in this hot summer in China!

…………

"Fengzi, Xiangnan is a female singer for this show, is it appropriate for me to be a judge?" Liu Kailai was a little puzzled, he is now famous, and he rarely goes out to make announcements, but Lin Feng told him that the invitation of the judges of this show must be next, this will be an opportunity for his career to take off!

"What's inappropriate? tell you to open it, if you believe me, you have to go!"

Liu Kailai raised his hand and surrendered: "Okay, okay, you are the boss, you have the final say?......!

Lin Feng knows that with the continued downturn of the record industry, the next ten years will be the world of talent singers.

The big-name stars in the music industry will also be mainly active in variety shows in the future, whether it is the current "Supergirl" or the "Voice of China" that will appear in two years, the music instructors constitute the main elements of the show, and assume important ratings guarantee and entertainment content.

If Liu Kailai wants to continue to maintain his status as the new king of the music scene, he will not become a meteor in a flash, and he will focus on this direction in the future.

You must know that this year's Supergirl is the strongest in history, and players such as Li Yuchun, Zhang Liangying, and Zhou Bichang made their debut, and they have been popular for more than ten years, and even advanced to the front line, becoming the leading figures of the new generation in the music world.

As a judge, Liu Kailai can of course gain great exposure and popularity.

Since Lin Feng personally brought Liu Kailai out, he naturally hoped that he would be popular all the time.

Even partners Li Dong and Wang Hao were a little surprised by Lin Feng's attention to this variety show.

"Lin Dong, I don't have any problems with the cooperation of Shonan Satellite TV, but I'm a little curious, Fengxing is now vigorously promoting the open platform strategy, at this time, is it a little anxious to lay out the layout in the field of media and culture?"

In Lin Feng's office, the three of them sat and drank tea, and Li Dong asked.

"The cooperation with Shonan Satellite TV is just an attempt, not to mention the layout in the media field, through this cooperation, we can pull up our video business, and at the same time accumulate some resources for the company's music copyright. ”

Lin Feng poured water to wash the tea while saying casually.

"But since that's the case, I'd like to talk to you about my thoughts on media culture. ”

"Fengxing's current positioning is that it is an Internet entertainment content platform, and we have gradually made a layout in film and television, music, games, literature and other content, but have you found that in addition to games and literature, we produce our own content, film and television and music, and we are actually just a channel distributor?"

"In these two aspects, we are very weak in the source of content, film and television, and now we are initially talking about broadcast cooperation with TV stations, and in the future, we may need TV stations and film and television production companies to buy copyrights...... In terms of music, Fenghua Records, as a mainland music label, has launched singers like Liu Kailai, but for the music content on our website, it is just a drop in the bucket, and we still have to cooperate with many record companies to buy copyrights. ”

"In my vision, in the end, we definitely need to make our own content, whether it is through acquisition or investment, we must have a certain control and voice over the upstream content. ”

"It has been 30 years since the reform and opening up, China's economic development is now at this stage, and the user's demand for spiritual entertainment content is very large, whether it is movies, TV series, variety shows, it will usher in a peak period, I have a hunch that this "Supergirl" will be a new breakthrough, so I hope that Fengxing can make a try, let's first take the content of music and variety shows to do a pilot, to see how the effect is, if it is good, we will increase investment in this area in the future!"

"The exclusivity of entertainment content is very important, no one has it, when it forms a hit, it is a huge feast of benefit sharing! So, how to judge what content will become a hit, this is what we need to have professional personnel to study in depth. You can also think about this question. ”

Although Lin Feng still didn't explain why he paid so much attention to the "Supergirl" program this time, Li Dong and Wang Hao had roughly understood his thinking.

At this time, Lin Feng suddenly remembered something.

He asked Wang Hao: "Lao Wang, what do you think of the interactive community model of Baidu Tieba?"

Wang Hao frowned and thought for a while, before he said: "How to say, Baidu Tieba is a very successful product, its page design is very simple, but its core is based on the user community formed based on interest, relying on Baidu's own huge search volume and technical management mechanism, because it is simple, so it is difficult to copy." ”

Lin Feng also frowned, indeed, Baidu Tieba is a very successful localized innovative product in the history of China's Internet, it can be said to be one of Baidu's most successful products, it is a good supplement to Baidu's search engine through artificial information aggregation, so that common interest enthusiasts can easily aggregate, and interact deeply with closed topics, this model is indeed difficult to replicate without in-depth research on search.

However, Lin Feng hopes to find a new way to fight against the stickers!

Because, if we talk about the impact of the phenomenal product "Supergirl" on the Internet, the one who benefited the most in the previous life was Baidu Tieba.

As a gathering place for fans of supergirl players such as "corn" and "liangfen", in the process of the popularity of the "Supergirl" program, Tieba has also become popular, and the traffic, users, and topics have all increased dramatically, becoming Baidu's fist product in the social field.

Lin Feng doesn't want to watch the post bar get up like this! For the containment of competitors, we must not relax in all aspects!

He thought for a while and asked, "Lao Wang, is it possible to make a community product on the basis of our FF space where everyone can communicate at will?

"We can communicate with Shonan Satellite TV, and use this community product as the official fan interaction community, all the contestants who participate in the show, you can establish your own fan interaction section in this community, transplant the SMS interaction experience we have accumulated in wireless, and the official regularly releases some of the contestants' photos, messages, videos, etc., and users can communicate and interact through the Internet, mobile phone text messages, etc. ”

Wang Hao fell into deep thought.

His mind was quickly thinking about the form of the product and the technical difficulties of development.

After a while, he raised his head and said, "For a while, I can think of the best way, which is the Baidu Tieba model...... I need to go back and gather everyone to brainstorm and discuss! Listen to my understanding, right......"

"First of all, this is not actually an official website, but a community product, secondly, in addition to the official creation of the board, users can create a section theme according to their interests, and thirdly, users can add pictures, videos, music and other content to their posts. Fourth, users can reply to and retweet and share posts. ”

"So, what is the difference between it and Baidu Tieba and Tianya Community, including some forums?" Li Dong also became interested and asked.

"The biggest difference, I think it should be in the aggregation and interaction of content, this community should become a hot spot tracking place! That is to say, what is the hottest thing and event on the Internet or in reality, this community should form a section and theme as soon as possible, and guide users to participate in the interaction!" Lin Feng's eyes lit up and he said.

Wang Hao nodded: "Yes, this needs to mobilize the huge number of users of FF and QQ as diversion, and at the same time, there must be special management personnel for hot spot tracking and interactive guidance!"

Several of them deserve to be regarded as one of the top figures in the Internet field in China, and they quickly captured the core highlights of this community.

Lin Feng said excitedly: "I think you can call it, Renren.com...... Slogan can be 'everyone loves it'!