Fengxing, and even Lin Feng himself, paid so much attention to a popular music talent show of Shonan Satellite TV, "Super Girl", and held a high-profile press conference to establish strategic cooperation with Shonan Satellite TV, which made everyone in the Internet industry feel a little confused.

Isn't Fengxing engaged in an "open platform strategy"?

Why did you suddenly go to play TV again?

You are the richest man in China and a big man in the industry, is it really good to be so unprofessional?

There is no precedent for cross-border cooperation between the Internet and TV entertainment programs.

What's more, Fengxing actually launched a social networking site "Renren" for a show......

Speaking of which, this is the first time that a new product has been launched after the popular "buy, buy, buy" acquisition model, and after FF voice!

On the premise that it already has FF space, including Tencent's QQ space, two leading social networks in China, it also specializes in making a social networking site, so that many people in the industry don't understand what Fengxing is doing?

Did Lin Feng swell after becoming the richest man?

Lost the strategic vision, wisdom and rationality for which he has always been known?

The "open platform strategy" can also be said to be a long-term layout that is popular in terms of strategy.

But it's just for a talent show, what the hell is it that makes people so excited?!

…………

Lin Feng didn't pay attention to the disturbances from the outside world at all, he was sitting in the conference room, looking at the just-completed "Renren" product display with great interest.

Liu Yang, the technical director of the FF business group, who led the FF space project, is making a project report for the company's management.

"We have observed that from Myspace and Facebook in the United States, to Saiwo.com in South Korea, to the emerging blogs in China, the social network model has begun to enter the 2.0 era, focusing more on users' interests and interactions, rather than simply showing their personal image. ”

"From this point of view,Our FF space,Actually, it's more like a multi-functional personal homepage,Although it has skinning、Log、Album、Message board、Music box、Interaction、More than 10 functions such as personal files,But it's not strong in interactivity,The ability to aggregate information and crowds is relatively weak,In this regard,Baidu Tieba is doing well。 ”

"To this end, we hope to focus on the elements of SNS social networking in the new Renren network, and make efforts in interactivity and user interest aggregation. ”

"Leaders, please see, first of all, we still continue the UI characteristics of the website of I love music and I love games, and use simple and refreshing colors and section design. The homepage only leaves the hot section that the user is personally concerned about, as well as an officially recommended hot topic. ”

"Search and more hotspots will be recommended based on the tag that the user ticked when registering after logging in. ”

"In the user's personal page, the main function is personal talk and topic participation. Users can participate in hot interactions from posting topics to participating in topics. ”

"The first of the new core functions is friend dynamics, where the topics posted and participated in by friends will be reflected here to attract users to interact and participate. Second, there is the circle of friends function, after entering, you can browse all the topics you follow your friends, including messages between each other. ”

"Official hot topics will be pinned to the top of the personal page and Moments, guiding users to enter from multiple pages. ”

"In the content section of topic participation, we refer to the model of Baidu Tieba, where you can talk about posting, stickers, posting music and sharing videos, and all users who participate in the topic can leave messages, likes and replies in it. The talk with the highest likes will be mentioned at the top of the comment area, which can filter out high-quality content on the one hand, and enhance the enthusiasm and sense of honor of users to participate in the topic on the other hand. ”

"This is the first version we designed, if there are no problems with the leaders, we plan to go online first, and then update the version according to user feedback!"

Lin Feng looked at the homepage of Renren.com projected on the big screen in the conference room, and the picture on the homepage of this version is the promotional photo of Shonan Satellite TV's "Supergirl" program, under the pink background logo, a group of young girls dressed in white, leading their necks and singing.

On the official hot topic section, there is a line of big words "This summer, Supergirl is coming!"

The whole design is very eye-catching.

This titular "Renren" is completely different from the website founded by Wang Xing in the previous life, imitating the Facebook model, and later bought by Qianxiang Chen Yizhou and changed to Celebrity Network.

It is a brand-new SNS social networking site that has never appeared under the guidance of the social characteristics of domestic users and Lin Feng's understanding of the changes in social networks in the previous life!

It's just that Lin Feng likes the name "everyone", so he just took it over and used it in advance.

Lin Feng looked at Wang Hao: "Old Wang, what do you think?"

Wang Hao nodded and smiled: "I've tried it out, the underlying architecture is very smooth, and the functional design basically reflects what we want, which is very good! I didn't expect Liu Yang and them to move so fast, in fact, they already had some similar ideas about new social networking sites before, and it just so happened that we were going to make this thing for "Supergirl", so we got it out at once!"

Lin Feng laughed: "Okay, I also think it's good, that's it, Liu Yang, you guys are carefully making preparations before going online, and after three days, it will be officially launched!"

"I want all the company's resources and marketing channels to promote Renren.com, FF and QQ users also divert traffic to Renren.com, and I want it to detonate the network this summer, with the popularity of "Supergirl"!"

Lin Feng got up with a bright face.

…………

Time into June 2005, at this time, a TV carnival called "Super Girl", gradually began to heat up, with Guangzhou, Changsha, Zhengzhou, Chengdu, Hangzhou five major singing areas audition into the qualifying stage, more and more people are attracted by this music talent show, every weekend regularly sit in front of the TV, watch these young girls in the screen indulge in singing.

cheered for their wonderful singing, gritted their teeth by every judge's sharp and bitter comment, and cried for every girl who was left by PK......

"Sing if you want to, sing loudly! Even if no one applauds me, at least I can be brave enough to appreciate myself!

"If you want to sing, you can sing beautifully, no matter how empty the stage is, one day you can see the waving glow sticks......"

This theme song, which represents the musical dreams of countless girls in China, began to resound all over the country.

"50 into 20,,20 into 10,10 into 7,7 into 5,5 into 1", just round after round of qualifiers, so that countless TV viewers gradually became familiar with many of the outstanding players.

In the end, the top three in each singing district will be determined, and they will advance to the national finals!

Guangzhou Singing District: Yi Hui, Li Na, Zhou Bichang.

Changsha Singing Area: She Manni, Zhao Jingyi, Huang Yali.

Zhengzhou Singing District: Song Lin, Zhu Yan, Guo Huimin.

Chengdu Singing Area: Zhang Liangying, Li Yuchun, He Jie.

Hangzhou Singing District: Ye Yiqian, Ji Minjia, Lin Shuang.

Just when the top 3 singing districts were decided one by one and entered the national finals, finally, this show suddenly detonated nationwide!

And the starting point of the detonation is on a new website "Renren".

This was launched by the Internet industry giant Fengxing Online, and reached a cooperation with Shonan Satellite TV, the organizer of the "Supergirl" program, to become a social networking site on the official website of the talent show, and at the beginning of the program, it became an online home for people who like this show.

Not only has the program team officially opened an account, but also regularly publishes the highlights and behind-the-scenes news of the program here.

All the contestants have also opened a verified account with a golden V-mark, using this as a place for them to interact with their fans, and will also cooperate with the program team to do some publicity, regularly release and talk, write some feelings and moods about participating in the competition, and occasionally send a few personal life photos and competition photos, which makes fans excited.

Even many media reporters and judges were invited to open a verified account with a golden V character here to post some comments and opinions on the program.

It is with the attraction of these exclusive news and content, coupled with the pop-up promotion of FF and QQ, the two major domestic social software.

A large number of viewers, netizens, and fans have gathered to open accounts, participate in topic discussions, and leave messages in the space of the contestants to express their love and support.

Of course, there will also be some abuse and denigration, and this kind of violence that can be seen everywhere on the Internet is also present here.

The official operation team of Renren will not forcibly delete these contents, but for particularly excessive remarks and slander and rumors, after receiving complaints, the speaker will be banned and warned and other measures, which also makes the whole environment relatively healthy.

In just one month, "Renren" has more than 80 million registered users!

There are tens of thousands of hot topics, and the hottest of them is, of course, the topic section of "Supergirl".

In the topic of "Supergirl", several hot sections, in addition to "corn" (Li Yuchun), "Liangfen" (Zhang Liangying), "box lunch" (He Jie), "Bixin" (Zhou Bichang), "Lychee" (Huang Yali) and other famous fan groups, continue to post here to call on everyone to cheer for the contestants.

Suspected of being an official staff, the topics of the "stage artist" who often broke the news, the star judge "Kaikai" (Liu Kailai), the sharp judge Hei Nan and others are also extremely hot.

A hot topic, without any official recommendation, was replied to with 100 million clicks and more than 20 million comments, and was pushed to the homepage of "Renren" by netizens.

"Why do I like Supergirl", under this topic, the various replies seem to release everyone's enthusiasm.

"Chunchun, I only have you in my heart without him. ”

"Penbi, I like your handsomeness. ”

"Beautiful dolphin voice, you will fall in love with her when you hear it!"

These are three replies that have been liked by millions, and they seem to represent the popularity of these three people.

Hundreds of millions of clicks, more than 20 million replies! This is an amazing data that has never appeared in any social product on the Internet!

And that's just the beginning!

Throughout June and July, the storm of "Supergirl" swept the country, and every game, Shonan Satellite TV created a new peak of ratings, and at the same time caused countless discussions in the society, heated discussions, and media reports......

In the summer of 2005, the most popular word was "Supergirl", the hottest topic was "Supergirl", and the most watched program was "Supergirl" - "Supergirl" was on fire!

This summer, because of "Supergirl", many people's lives have become full - for months, every Friday night, in front of the TV, watching "Ten into Eight" and "Five into Three...... It is exciting to watch, hearty to watch, happy or sad, all "happy" in it.

This summer, because of "Supergirl", people's ordinary lives have more expectations and more exchanges with each other. When friends get together and chat, they will talk about the topic of "Supergirl".

Someone summed it up like this: If you haven't seen "Supergirl", then you are too unheard, if you have seen but don't have your own idol, then you are too outdated, and if you have watched but don't bother to talk about it, then you are too stupid.

According to statistics, the total number of viewers who watched the first five finals nationwide reached 195 million. Among them, the share of live broadcast ratings of the final 6-in-5 is as high as 19.45%, ranking first among all satellite channels in the country at the same time. After entering the finals, the number of participants in each SMS interaction has exceeded 1 million. The total number of votes cast by the audience was as high as 4 million.

At this time, the Internet industry suddenly realized that it was time to look back:

In the social field, "Renren" became an instant hit with "Supergirl", with more than 100 million registered users and promoted to a first-line social networking site in China.

In the field of video, FF video has become the number one video playback software in China, and the popular investment of "Tudou.com" has also become an industry-leading video website because of the video broadcast of the "Supergirl" program, leaving competitors such as 56.com far behind.

In the field of music, as the exclusive cooperation website of "Supergirl", the popular songs in each game will be launched on the website that night, and in the past two months, the songs sung by the "Supergirl" contestants have dominated the top ten on the charts! The market share of Wuai Music Network has exceeded 70%, becoming a well-deserved overlord of domestic online music websites!

In the wireless field, Menglong's SMS voting and CRBT download business is conservatively estimated to receive a high income of more than 100 million yuan because of "Supergirl......

Not to mention the other hidden benefits that come from this.

For example, taking this opportunity, Fengxing achieved the first successful cross-border cooperation with the field of media and culture, and since then, I believe that the first choice of other TV stations in this kind of cooperation will be Fengxing Online Company.

Another example, the successful launch of "Renren", which made up for the previous lack of portals, in the hot spots, the weakness of the news field can not be deeply involved, Renren launched the "talk", "hot topics", in fact, has the characteristics of Sina's blog, and the traditional news business, and in terms of interactive participation, far better than traditional media.

As long as Renren has an editorial team that is familiar with the media business, the "Hot Topics" section can be transformed into an online news portal in minutes.

At this time, all the Internet bigwigs sighed, Lin Feng is worthy of being a long-term strategist!

When he does something, even if you don't understand it, don't despise him!

Otherwise, the end result may be a pain in your face![.]