Chapter 146: Madness 3
"Mr. Tao, what's going on over there?" Looking at the newspaper on the table, Wei Zhixing felt that one head was two big. Pen & Fun & Pavilion www.biquge.info
"What else, someone leaked company secrets. Tao Yingshuang replied leisurely, not looking anxious.
"It's difficult for people over there to manage?" Wei Zhixing's words were still polite, if it weren't for Tao Yingshuang's identity, he would have wanted to directly ask if he could manage it well, and if he couldn't manage it well, he would abdicate and make way for Xian.
He was really annoyed with Tao Yingshuang. According to the plan, Tao Yingshuang was in charge of the publishing house, and he was in charge of the magazine. If you encounter something that you can't handle, you can negotiate and solve it together.
He thought it was too risky to print five million copies for the first time, but he agreed. The publicity cost of 10 million US dollars has also been approved by him.
Everything is going according to plan perfectly, and the Harry Potter ad has already reached thousands of homes. But at this critical moment, there was such a moth.
First the Los Angeles Times, then the New York Times, the Washington Post, and the Chicago Tribune all changed their tune, from expectations to ridicule.
You can't blame people for turning their faces and not recognizing people, they took your money, but they also reported it as agreed. Now why are you not angry and don't let us report it?
There is also a layer of meaning that can only be understood and cannot be expressed in words. You are a foreigner who came to our country to make a lot of rain, and we didn't say anything for the sake of money.
Now you dare to print 5 million copies for the first time, the most important thing is that this writer is still a foreigner, do you look down on the literati of our country? Do you think that the literati of our country are easy to bully? It is strange if you don't scold you harshly.
Plus they did out of the limelight the other day. As the saying goes, there are more people who don't like them, including writers, competitors to publishing houses, and even nationalists.
Originally, they wanted to wait until the book was published to launch a counterattack, and now that you have taken the initiative to expose your flaws, then don't blame us for being polite.
As a result, words such as arrogance, arrogance, and ignorance became the labels of Tao Yingshuang and "Harry Potter". Word-of-mouth has also changed from the original national expectation to national disparagement.
"I didn't plan to bother with them, let them be proud for a few days, and then clean them up one by one when the sales results of this book came out. Tao Yingshuang couldn't hear what Wei Zhixing meant, but he understood the other party's mood, so he didn't get angry.
"My Mr. Tao, let's talk about it later, let's take care of the present. Wei Zhixing was completely speechless. When he was in China, he was a very shrewd person, but when he went abroad, he made a mistake.
"This result is exactly what I wanted. Tao Ying said in a surprising voice.
"......" Wei Zhixing was stunned for a moment, his first feeling was that the other party was hard-mouthed. But thinking about the performance of the other party since the cooperation, it is not like such a person, is this really his plan? Such thoughts can't help but emerge. Before he could think clearly, Tao Yingshuang spoke again.
"We have been promoting it for ten days, and many American imperialists know about this book. But they just knew that they just swept it away as a lace news and forgot about it later. Only a very small number of people have the desire to buy. ”
"Isn't the purpose of our advertising to let people know about it? Wei Zhixing couldn't help but say.
"No, you're wrong. If we just let everyone know about it, our millions of dollars will be too worthless. Our aim is to attract them and get them interested in buying the book. If the positive publicity is not effective, we will create a topic. Tao Ying Shuangdao.
"With so many people knowing about "Harry Potter", there will always be people who buy it, and when the word of mouth spreads, the sales will naturally go up. Wei Zhixing was not so easy to convince.
deliberately creates topic hype, this method also knows that the entertainment industry is about to be used up. There are not too many scandals about who and whom, who was absconned by whom, and what fruit photos were exposed. But these are all filthy methods that cannot be put on the table, and he doesn't want to engage in this in the literary world.
"It's not impossible to wait for the word of mouth to slowly spread. However, this is too negative and puts everything on the reader's word-of-mouth. If we choose this approach, we can just publish the book step by step, so why spend millions of dollars on publicity?"
Tao Yingshuang took a breath, and without waiting for Wei Zhixing to answer, he continued: "We are foreigners, and I don't know how difficult it is to enter the cultural markets of other countries. It's too hard to do it and it takes a lot of time, so you need to be here for a long time. Is it you or me? I'm definitely not going to, would you?"
Wei Zhixing stopped talking. If it weren't for the agreement to merge into the Skynet Group, he wouldn't mind going to the United States to expand his territory. But with that agreement, the interests of the US imperialists are not worth mentioning at all. He's going back to fight for his own interests.
It's not about friendship, it's not about trusting or not. It is impossible to be too cautious and cautious to make such a big move that involves all your net worth. But he still felt that it was too risky.
"Do you want a regular best-selling novel, or do you want a miracle?" he let go of all his worries when he heard this.
"Mr. Tao, you can do it. ”
With millions of dollars invested in the early stage, it looks like it works very well on the surface. But Tao Yingshuang is not a hairy boy, and he will not be deceived by false prosperity. He sent a lot of people to various places in the United States to do research, and found that everyone was not very interested in "Harry Potter".
"Seven Nights Fairy Tale" is a bestseller, but many people will subconsciously look down on it if the fairy tale is congenitally insufficient, not to mention that it is still a foreign fairy tale writer. What if you are the king of fairy tales, we are not uncommon. So he was keenly aware that relying on the name of Seven Nights could not make everyone pay for it obediently.
So he thought of this method, to be precise, Sid thought of it. When everyone thought that Tao Yingshuang was a straw bale, Sid didn't think so.
As the manager of the Propaganda Department, he single-handedly ran the publicity plan. He understands Tao Yingshuang's plan better than anyone else. It is precisely because of understanding that I know how crazy this Tao is always there.
Yes, he thinks it's crazy. How can someone who is not crazy go to the other side of the world to buy a publishing house that is about to go bankrupt, how can someone who is not crazy put a treasure on a book, and how can someone who is not crazy invest 10 million dollars in publicity for a book.
He doesn't think there's anything wrong with madness, and madness with a plan and a goal is not called madness, it's called courage. After learning about Tao Yingshuang's overall plan, he decided to go crazy with the new boss.
"Sid, you're really crazy. Aprili looked at her old friend and said in an excited tone.
"April, calm down, calm down. Sid reassured.
"Sorry, I'm so excited. She took a deep breath, and it took a while for April to regain her composure.
"I don't blame you, I'll be the same as you. Sid whispered.
"Okay Sid, you don't have to be so careful, I'm fine. Tell me about the company's plans, there must be a purpose, now let's say it. April said.
"Can I ask you a few questions before I do that?"
"Yes. ”
"April, how long have you been working in St. Martin?"
"Nine years and four months. ”
"That's a long time. In nine and a half years, you have experienced first-hand the whole process of Saint-Martin's transformation from glory to decline. Can you tell me what's wrong with him?"
"You're asking the wrong person, I'm just an editor-in-chief. You should ask the top management of the publishing house about this. ”
"No, no, April, that's not the answer of an honest person. I'd like to hear your thoughts. ”
"There is too much competition, there are no excellent works. ”
"Competition is for everyone, other publishers can survive and grow, why can't Saint-Martin? April, I want to hear the truth and not perfunctory me with the analysis of these media. Sid shook his head.
April was silent, bowing her head and gently stirring the coffee with her spoon. Her mind was tumbling, thinking about something. Sid didn't rush, and waited quietly.
After a while, April seemed to have made a decision, raised her head and said, "Its failure is caused by many reasons, fierce competition, and lack of excellent works, these are also the reasons. But his biggest problem is bloat. St. Martin is like a giant ship in disrepair, already in trouble, and its body is full of parasites. In the end, it was overwhelmed and completely overturned. ”
"Well said. Saint-Martin's biggest problem lies with itself, with its oversized institutions making it unable to make ends meet. And those decision-makers don't have the courage to break the wrist of a strong man, so they can only watch it slide into the abyss step by step. As for external factors, that was just the straw that broke the camel's back. ”
Side smiled unconsciously: "Of course, if the company can release ten or eight best-selling novels every year, that's a different story. Unfortunately, this is unrealistic. ”
"I've answered your question, can you answer my question now?" asked April, calmly.
"Yes, I'm telling you this because I want you to stay and work in Saint-Martin. Sid said.
"But I never wanted to leave. April replied.
"I know you have feelings for St. Martin and are reluctant to leave. But the decision on whether you can stay or not is not up to you, but to the company. ”
"What do you mean?" Exri exclaimed, first confused, then as if she understood something, "Is the company going to fire employees on a large scale?" They are violating the agreement by doing so, and the guild will not agree to it, and the government will not agree to it. ”
"At the time of the acquisition of Saint-Martin, the company signed an agreement that the percentage of employees to be dismissed should not exceed 70%. But there is a prerequisite for this agreement to take effect, that is, these employees must work honestly and create benefits for the company. If they leak company secrets, and people who don't work well are superficial, the company has the right to fire them. Sid said solemnly.
"What do you mean?" Aprile was stunned.
"Quite simply, the company's current chaos is not because no one is in charge, but because it is intentionally indulgent. The top management has been collecting evidence, and those who do not work well and sell the interests of the company will be fired. How many people do you think will stay when the company gets started?" Sid scoffed.
"No, how can they do that. Aprili rose from her chair and said loudly. (To be continued.) )