"Lao Liu, didn't I say you, big man, you can't think about it, isn't it just a matter of share control? There are many ways to solve it, if you had discussed it with me earlier, you wouldn't have been so embarrassed and nervous now!"

In the lobby bar of the China World Hotel, Lin Feng leaned on the sofa and said casually.

Liu Qiangdong's old face turned red, and he sat opposite him with some uneasiness, looking very embarrassed.

Xu Xin sat on the sofa next to him, with a smile on his face, and didn't say a word to help him ease up.

Since what he did at the beginning was not authentic, as the so-called mistakes must be admitted, and beaten must be upright, which Lao Liu found himself.

Let Lin Feng say a few words, and he can't drop a piece of meat, for the sake of Jingdong's development, he will bear with it.

Lao Liu's mentality is good, although Lin Feng is 5 years younger than him, but with Lin Feng's current status as a domestic Internet supergiant, he is his biggest investor, and Lao Liu really has to listen to it with a smile.

"I know what you're thinking, and I'm worried that I'm going to end up buying JD.com like I did with Tencent. Don't worry, I said when I first met you, Fengxing does not have the gene of e-commerce, and the merger between us and Tencent is entirely because the business models of the two sides are too similar, and if they do not merge, they will fall into vicious competition and affect the normal development of the two companies. ”

"For JD.com, my attitude is always the same, respect you as the founder, control over the company's management and strategic direction, Fengxing is only to assume and enjoy the rights and obligations of shareholders, provide you with financial and business support, and share the benefits of JD.com's growth. ”

After Lin Feng vented, he saw that Lao Liu nodded again and again.

Seeing that his hair has turned a little gray because he is worried about financing during this time, it is not easy.

Lin Feng didn't care about himself.

"That's it, I know Jingdong very well, let Zhao Yihua dock with you about specific things, what about my suggestion, don't follow the outside valuation, the valuation of 200 million, 100 million, you can't finance much, it won't be long before you continue to raise money, which will consume your energy." ”

"Lao Liu, e-commerce is a big business, but also the basic business in the Internet field, the market size is very large, similarly, e-commerce and traditional retail industry is very similar, it requires a lot of capital, especially if you are still expanding categories, building logistics ......"

Lin Feng lightly tapped his fingers on the armrest of the sofa, thought for a while, and said: "In order to avoid your worries about control, Fengxing Group will not invest directly this time, you know, I am now working on a smart phone project, and Jingdong is a very good Internet sales channel in my opinion,...... I use Cool Wind and Alipay to invest, and there is a correlation in the business. ”

"In this round of financing, I will invest 100 million US dollars, of which 80 million will be invested by Cool Wind Technology and 20 million will be invested by Alipay. Well...... Kathy's capital today can be followed, and the rest can be forgotten. ”

"The $100 million, still accounts for 30%, these two companies and Fengxing Group, can sign a concerted action agreement with you, unless there is a major change in the company, will support all your decisions, your own shares can be converted into Class B shares, two-tier equity structure, you hold a majority of voting rights, it will not affect your control over the company. ”

Listening to Lin Feng's words, Lao Liu was both happy and worried.

The good news is that with this $100 million, JD.com's follow-up strategic plan and development plan will not worry about financial problems.

The worry is that Cool Wind and Alipay account for 30%, and Fengxing still has 21% after dilution, that is to say, the shareholding ratio of Fengxing has reached 51%, which has surpassed himself and become the largest shareholder of JD.com!

Of course, according to the two-tier equity structure, he still occupies the majority of voting rights.

has been in front of countless VCs, and the valuation of the entire JD.com has reached almost 50 million US dollars, it can get 100 million US dollars in financing, and only pay 30% of the shares......

At this point, as long as he still has control of the company and the majority of the voting rights, Lao Liu can't care so much.

"Okay, Mr. Lin, I'll listen to you!" Lao Liu thought for a long time and nodded heavily.

………………

Lin Feng had to speed up his support for JD.com.

After Alibaba's B2B company was listed in Hong Kong, Ma Yun got $1.7 billion in funds, which is not a small amount, not long ago, Ali just increased its capital to Taobao by 5 billion yuan, ready to establish its hegemony in the C2C market in one fell swoop.

On April 10, Taobao's new B2C platform, Taobao Mall, was launched.

After 5 years of cultivation on Taobao, the infrastructure and environment of domestic online shopping have matured, the integrity system and the network payment system represented by honest payment have been built, and the B2B company has been listed and raised enough funds, Ali has finally entered the only field in e-commerce that has not been involved, the B2C market!

If JD.com can't occupy the B2C market share as soon as possible, it will always be left behind by Ali like in its previous life.

Lin Feng feels that if he wants to use JD.com to balance Ali in the field of e-commerce, even if he throws in $100 million now, it is not enough at all!

However, he doesn't want to pull out the seedlings to help them grow, Lao Liu and JD.com's team still need to continue to fight and temper in the bloody e-commerce market.

Rome wasn't built in a day, take it one step at a time.

…………

Lin Feng turned his attention to another core area of the future, the entertainment industry.

The so-called entertainment, in fact, is the core of content.

Content monetization is one of the core business models of the Internet, and for Fengxing itself, this is a more important future strategic layout than the side branch of e-commerce.

In Lin Feng's previous life, major Internet companies were actually making platforms, some as social platforms to connect people and people, some as e-commerce platforms to connect people and business, and some as information platforms to connect people and information.

So in fact, the platform is connected, and "Internet +" also connects everything, but what is the connection to everything?

What is the change of needs between people is nothing more than content!

Therefore, the Internet content industry has become the main field of layout of various Internet companies.

The two giants of Ali and Tencent in the previous life are examples:

Ali Group has set up a large entertainment sector, and Tencent has a mutual entertainment business group.

Through a series of investment and acquisitions, the two giants have occupied various pan-entertainment segments such as animation, comics, literature, films, games, music, sports, e-sports, and video.

Whether it is Tencent's interactive entertainment or Alibaba's big entertainment, they are both staged products incubated from the original business at a certain stage of development, so the newly incubated business has a close connection and business symbiosis with the original business.

Tencent started with games and social networking, and the relationship chain and IP are the core, so Tencent's pan-entertainment is mainly IP, and then IP monetization and incubation are carried out through Tencent's film industry and traffic distribution platform. For Tencent, there is no pan-entertainment without IP.

With IP as the core, connect IP through the Internet platform, and distribute IP in the form of the Internet.

From the perspective of organizational structure, Tencent Interactive Entertainment's four major entity businesses form the core of Tencent Pan Entertainment, and the four businesses are: Tencent Games, Tencent Literature (core China Literature Group), Tencent Film (Tencent Pictures, Penguin Pictures, Bilibili, Douyu Live, etc.), Tencent Comics.

These four businesses rely on each other to form an overall industrial chain: Tencent Animation and Tencent Literature produce and incubate IP, Tencent Movies and Tencent Animation export animation, movies, and online drama online comprehensive content, and at the same time, with the help of the distribution platform Tencent Pictures to further incubate and expand IP, Tencent Games and Tencent Pictures are responsible for IP monetization, increasing user stickiness, and realizing a one-stop ecosystem from IP production to incubation to monetization.

Ali, on the other hand, started with Taobao, a traffic platform for buying and selling goods, and since then, mergers and acquisitions have mostly been based on traffic platforms, so Ali's core is traffic distribution, and Dawen Entertainment has also started to lay out based on traffic distribution.

Alibaba Entertainment is a "3+X" business matrix in terms of structure. The distribution of the three core distribution platforms is: Youtu Video Platform, UC Business Group (UC Browser + Shenma Search), Vertical Business Group (APP Distribution and Ticketing Game Distribution Platform), as well as auxiliary X content, including Ali Literature, Ali Games, Ali Pictures, Ali Music, Youku Network Variety TV Series, etc.

Why do they all attach so much importance to the layout of entertainment?

It is because the competition of large platforms is in the end, and the core competitiveness of the platform has become content!

The Internet entertainment content industry is a huge market with a scale of 500 billion yuan, and if anyone can seize the opportunity, they may form a market leading advantage that cannot be subverted.

Because, in the era of mobile Internet, the entrance is limited......

For example, mobile phones and iPads have such large screens that many similar apps will only install one, or at most two.

For example, video, Youku, Tudou, Tencent, Sohu, LeTV...... There are so many video website apps, and users can install 2 or 3 at most amazing, so it is inevitable that the stronger the stronger.

The first and second in the market will occupy 90% or even higher market share!

Another example is music, from QQ Music to Kugou Music, Kuwo Music, Xiami Music, NetEase Cloud Music, etc., but in the end, there is only QQ Music, Kugou Kuwo and others were acquired, Xiami gradually lost its voice, NetEase Cloud Music fought its way out with humanized comments, but it was not an egg, only 1.6% share.

Tencent's QQ Music is still dominant, accounting for more than 80% of the market share, and the reason is the same.

In terms of content, Lin Feng has just entered the Internet industry in 2002 and has begun to make layouts.

Over the years, Fengxing has a leading edge in music, games, literature, and even film and television, and now it has reached the big platform competition and is about to enter the era of mobile Internet.

Lin Feng doesn't want to let Fengxing be like Tencent in his previous life in a few years, and fall into a situation where the two major platforms of Ali are fighting each other in various subdivisions of the entertainment field!

Lin Feng asked Zhao Yihua to work with the strategic planning office of the board of directors to sort out the information, development, shareholder background, copyright resources and other information of various companies in the field of entertainment content in China.

It just so happens that because of the financial crisis, the entire investment and financing market is very bad.

Many companies are unable to raise money and their growth is hindered, and it is relatively easy to invest and make acquisitions.

Such an opportunity is rare, and Lin Feng doesn't want to miss it.