Lin Feng took some time to deal with his own private foundation and family trust.

At the same time, he donated tens of billions of yuan worth of shares for private foundations to do charity and public welfare, which was exposed by the media and caused widespread discussion in domestic public opinion.

Of course, there are praises that recognize his huge investment in charity and that he is a philanthropist.

There are also questions, mainly questions about why he put the foundation overseas.

Lin Feng did not explain too much, but continued to arrange the funds step by step, preparing to deal with the upcoming financial crisis.

Entering 2008, especially the "Black Monday" on January 21, two days before the annual meeting in Davos, the global stock market continued to plummet, driven by U.S. stocks.

After entering March, with a series of economic and financial policy measures in various countries to rescue the market, U.S. stocks began to recover slowly.

Although the threat of a full-blown financial crisis is still very high, there is still a glimmer of hope that such a large bailout policy by various countries should be able to contain the further deterioration of the situation.

Therefore, despite the ups and downs of the stock market during this period, in general, except for financial stocks, real estate directly related to the subprime mortgage crisis, insurance companies and other institutional stocks, the stock prices of other companies such as IT, biomedicine, and Internet have not fallen much.

In fact, the real full-scale cliff-like plunge in the U.S. stock market began on September 15, 2008, when Lehman Brothers suddenly declared bankruptcy, and in just two months, the stock prices of most of the New York Stock Exchange and Nasdaq companies were cut in half, and it was not until five months later in March 2009 that they began to recover and improve.

In February and March 2008, the stock prices of some IT and Internet companies, including Google, Yahoo, Microsoft, Apple, and Fengxing, remained at a good price.

Especially Apple and Fengxing.

Since Apple's release of the iPhone on September 12, 2007, the stock price has risen all the way, and in less than half a year, it has more than doubled from $11.32 to $23!

The share price of Fengxing has been rising slowly since its listing on July 19, including the suspension of trading due to the merger and acquisition of Tencent Holdings from September 1 to 6, and soared from $75 to $108.6 after the resumption of trading.

Although subsequently, Fengxing's stock price also fell along with the broader market, but after entering February 2008, with the joint formation of the global open handheld alliance between Fengxing and Google, Xmobile, which was invested in it, successively announced the Android system and launched Xphone, setting off a new trend of smart phones.

Stimulated by these good news, the popular stock price has once again started a new round of rise!

Lin Feng, who is well aware of the imminent financial crisis, has become an inevitable choice to continue to sell stocks to cash out and obtain more cash reserves when the six-month sales restriction period of Fengxing's listing has ended and the stock price of Fengxing has reached a high level.

On March 2, local time in the United States, Fengxing Group (NYSE: FX) disclosed in a regulatory filing with the Securities and Exchange Commission (SEC) that Lin Feng, the founder and chairman of the board of directors of the group, has started a stock sale plan in accordance with the provisions of Section 10b5-1 of the Securities and Exchange Act.

According to the sale plan, Lin Feng and the Maple Leaf Foundation will be allowed to sell up to 22 million shares of the company in a 12-month period starting in March 2008, which is equivalent to about 7.5 percent of Lin Feng's stake in Fengxing Group.

It is reported that the 10B5-1 share sale plan is a form of informing the market in advance that a certain number of shares will be sold in the next 12 months according to the terms and rhythm that have been set, and the purpose of reducing holdings will generally be announced.

For company founders and executives, this is a common operation taken for personal wealth management and public welfare needs.

According to the closing price of Fengxing Group at $128.69 on March 2, local time in the United States, Lin Feng, who holds 35.12% of the shares, holds about 291.5 million shares, with a net worth of at least $37.513 billion (about 292.602 billion yuan).

According to the data, Lin Feng donated about 2% of the shares of Fengxing Group held by him to the Maple Leaf Foundation for charity, which is worth 2.136 billion US dollars (about 16.663 billion yuan).

According to the documents submitted by Fengxing, the share sale plan was for the purpose of Lin Feng's ordinary wealth management and the fulfillment of charitable commitments.

According to the data, Lin Feng reduced his holdings of 10 million shares of the company on March 2 and cashed out $1.2869 billion.

…………

"Dig deep holes and accumulate grain!"

Lin Feng sat in the chairman's office on the top floor of the Fengxing Building, drinking tea and sighing, thinking in his heart how to lay out next.

He now has almost $3 billion in cash in hand, which is not worth mentioning in the financial crisis, which is calculated in terms of economic losses of $12 trillion, but if the goal is accurate and targeted, it can still be rewarded.

Of course, his own funds alone are not enough.

Fengxing Group raised $10.35 billion in funds through listing, excluding the part of his and Wang Hao and Li Dong's personal sales and cash-outs, the company's books also received $7 billion, plus the company's original cash reserves of $1.5 billion before the listing (originally $2.5 billion, invested $1 billion in Xmobile), plus after the merger and acquisition of Tencent, Tencent still has nearly $500 million in cash reserves on its books.

In other words, the total amount of funds that Lin Feng can use in his hands should be about 12 billion US dollars.

Of course, so much money can't be put in the bank, although the interest is a lot of money, but compared with the layout of the entire industry, it is insignificant.

First of all, Lin Feng decided to use this money to integrate the domestic business first and lay the foundation for the rear in one fell swoop!

Secondly, during the outbreak of the financial crisis, a large number of overseas acquisitions and investments were made to extend the industrial chain layout and influence of the popular industry in the industry!

The first thing that came to his mind was JD.com.

JD.com's life is not very easy now......

In September 2005, the popular angel round invested 10.5 million yuan in JD.com, which was considered to have given JD.com wings to take off.

Lao Liu is an ambitious person, he took the money and began to expand the pace of full expansion, expand the category of 3C products, marketing and promotion, just 05, 06, 07 years is also the period when domestic e-commerce began to develop rapidly, Jingdong grew by 300% to 400% every year.

By 2007, JD.com's GMV (Gross Merchandise Volume) had reached 360 million, a tenfold increase from 30 million in 2005.

However, with such rapid expansion, the funding gap is very large.

After all, JD is different from Taobao.

Taobao is a C2C platform, and the cost only needs to maintain the platform, servers, etc., and there is no expenditure on purchase, warehousing and logistics.

Jingdong is B2C, self-operated, the purchase and storage costs are very high, and the sales of Jingdong during this period are not high, and it is impossible to get a good account period from the merchants, most of them need to pay cash, and only a small number of goods have a small account period, so the financial pressure is very large.

At first, Lao Liu didn't want to look for Lin Feng.

After all, Fengxing got 30% of the shares in the first round, and if he continued to let Fengxing invest, he was worried that his controlling position would not be guaranteed, and Lao Liu was still very sensitive to this.

Lin Feng also understands that he doesn't care, anyway, JD.com's funding problem will always be a big problem, and there will always be a time to ask him......

So at the beginning of 07, when Lin Feng learned that Jingdong was ready to continue financing, he introduced Xu Xin, who had already founded Today's Capital by himself, to Lao Liu, and the two were as familiar as Lin Feng in his previous life.

So in March 07, Today Capital invested $10 million in JD.com.

After taking this money, Lao Liu's heart was even bigger, and he ignored the opposition of all the company's management, and insisted on expanding the whole category and building his own logistics!

At that time, the market was very good, and with the listing of Alibaba, Lao Liu quickly became impetuous, spending a lot of money, but the $10 million financing was quickly spent......

It takes a lot of money to expand categories and build logistics, and for the things that Lao Liu wants to do, this money is simply not enough.

In 2008, when Lao Liu wanted to get money again, he found that the situation had changed.

Panic under the financial crisis began to spread, and the mentality of investors changed dramatically.

Liu Qiangdong and his assistant met more than 40 VCs in half a year, and at most 5 VCs a day, but everyone said no.

If JD.com can't get any more money, it can only take out a bridge loan, with an annual interest rate of 20%, which is equivalent to loan sharking.

At the same time, JD.com's valuation has been declining, from $200 million at the beginning of the year to $150 million, to $80 million, and even some investors have quoted all the way from $65 million to $45 million......

The reason for this is that in 2008, the entire investment industry was hit by the financial crisis and was in a capital winter.

It can be said that there is really no money in the investment and financing market, LPs have no money, and GPs have not much money.

Moreover, JD.com's gross profit is too low...... It's only 5%, and it doesn't see a profit for quite some time.

This is too risky for investors who have begun to pursue stability and conservativeness in the face of the capital winter, and no one dares to invest!

In desperation, Lao Liu thought of Lin Feng again, he was embarrassed to call Lin Feng and asked Xu Xin to call.

After all, he did it himself, which is not very authentic.

When refinancing, I didn't want Lin Feng and Fengxing to get too many shares, but I only hoped that Fengxing would follow the investment and continue to maintain 30%.

Now he turned around and wanted to find Lin Feng, and he couldn't get over his face.

"Rich, I'm Kathy, I don't know if it's convenient for you?" Xu Xin's phone was as gentle and amiable as ever.

Lin Feng suddenly reminded him of the scene when Menglong and Fengxing had just been founded and raised funds for the first time, and remembered that Xu Xin still cared about his relationship with Ye Weiyu at that time, speaking of which, Xu Xin was also his nobleman, providing the first pot of gold for Fengxing's take-off.

"Kathy, long time no see! Of course, your call, I am convenient at any time! Lin Feng said with a smile.

"Shouldn't I feel honored? You're super rich now, a busy man! Xu Xin smiled happily.

"Hey, Kathy, we've been friends for years, you can't make fun of me......"

"That's the case, Liu Qiangdong of JD.com, he is in trouble with financing now, I think is it okay to make an appointment, let's sit together, you listen to what he has to say? If Fengxing can continue to increase its capital, JD will be able to pass this hurdle! ”

Lin Feng smiled heartily: "Of course I have no problem, Lao Liu, this guy, is too heavy-minded, I told him a long time ago, talk to me when you need money, Fengxing is willing to continue to invest in JD.com, he has to go out to find VC by himself, to put it bluntly, he just doesn't want Fengxing to take too many shares." …… I had no choice but to go with him. ”

Xu Xin persuaded with a smile: "You have a lot of adults, and you still care about this little thing!" It's normal for entrepreneurs to not want to be diluted too much. In particular, you have taken 30% of Fengxing and are the second largest shareholder. If you continue to increase your shares, anyone will have an idea, and if you were him, you probably wouldn't be willing, right? …… This mentality of the founder is understandable. ”

"Okay, you set the time and place, I happened to be in the capital recently." Lin Feng nodded.

The style and temperament of a company are very similar to those of the founder.

If it weren't for Jack Ma's strategic vision and insistence on the free strategy, Taobao would not be so strong.

Similarly, if it weren't for Liu Qiangdong's persistence, diligence, and hard work, the gambler's gambling nature, and the shrewdness of a strategist, who dared to fight tough battles and could fight tough battles, JD.com would not have developed so rapidly.

A lot of times, investing is not investing in that company, but investing in that founder.

Therefore, he must be willing.