Lin Feng came back from vacation, and on the first day, he demonstrated his strong existence as the company's major shareholder and boss. Pen, fun, pavilion www. biquge。 info

The organizational structure of the game business group was adjusted, and the decision-making committee held its first plenary meeting.

In addition to the traditional three studio giants of the game business group of Fengxing Company, Zhang Zhijiao, Fei Yang, Qin Sheng and other three people were elected as executive members, which also indicates the improvement of the status of these three people in the business group.

Ding Guoqiang, Yang Yuming, Xu Chenglong, Qi Lei and other studios have entered the decision-making committee as members of the main planning and main program, which has also broken the complete authority of the heads of the three major studios over the R&D team, and is more conducive to the company's control of the game business.

Of course, Lin Feng's full authority over Yao Xiaoguang's profit sharing of the team can also be seen as a support for the authority of the Big Three in their respective studios.

They also understand that with the successive launch of the game, the early research and development will gradually give way to the promotion in the medium term and the operation in the later stage, and it is indeed necessary to make such adjustments at this time.

In addition, Lin Feng guaranteed the commitment to share with the studio, which is related to vital interests, and Yao Xiaoguang's team shared 2.2 million yuan in the first month, which is the real benefit, and the three of them are very satisfied with it.

In general, Yao Xiaoguang, Xu Bo, and Lin Haixiao, the giants of the three studios, are quite stable.

According to everyone's brainstorming, the first decision-making meeting made some strategic adjustments to the open beta of "Fantasy Journey to the West".

For example, change back to the traditional time billing model.

Speed up the update version and patch, and weaken the similarity with Journey to the West.

Launched a game promoter system, etc.

………………

After the meeting, Lin Feng returned to the chairman's office.

Wang Hao, Zhang Zhijiao, Yao Xiaoguang, Fei Yang, Qin Sheng and others were called to further discuss the long-term strategy of the game business group.

In Fengxing Company, Wang Hao currently only has 8.5% of the shares, as much as Li Dong, and is not the co-founder of the company, but as Lin Feng's partner in the early stage of entrepreneurship, he still has great authority in Fengxing Company, and is the spiritual leader of the technical department.

Zhang Zhijiao, a veteran employee who joined the company at the beginning of the company, has a big picture, strong execution, flexible mind, and steady action, first responsible for the market of Wu Ai Music Network, from copyright procurement negotiations, to the marketing of Wu Ai Music, have performed extremely well, and then was appointed to set up a marketing team to lead the game business, and also performed very dazzling on the Audition Troupe project, after more than 1 year of observation, Lin Feng has recognized his ability very much.

Li Dong now puts most of his energy on the listing of Menglong, taking care of it flawlessly. Lin Feng had a plan to promote Zhang Zhijiao to the COO of Fengxing, so he gradually participated in many major strategic decisions related to the company.

Yao Xiaoguang is Lin Feng, after careful observation among the heads of the three game studios, he chose the person who could be entrusted with the important task.

Lin Haitsung is proud of his talents, there is no problem in technology, and he is weaker in management.

Xu Bo is more ambitious, although Lin Feng has established a cooperation model with the studio for profit sharing at the beginning, but according to Xu Bo's development trajectory in his previous life, this person will have to start his own business sooner or later, and Lin Feng will be satisfied if he can get the "Fantasy Journey to the West" developed by him.

Yao Xiaoguang is different, he is an old man in the game circle, comprehensive technology, clear thinking, high emotional intelligence, good at handling interpersonal relationships, strong management ability, and he has no margin, all kinds of different game types can be developed, and he is not ambitious, in his previous life, he has been working in Tencent Games for more than ten years, developed a number of well-known games, and still has not left. It shows that he is very suitable for settling down in a large company.

Lin Feng's positioning of Yao Xiaoguang is the general person in charge of the future popular game business group.

Fei Yang, a veteran who has followed Lin Feng to start a business since Menglong, was one of the first three technicians, from the text messages of Menglong, the Tuling community, the development of Wuai Music Network, and the development of Wuai Game Network...... He has successfully grown from a technician to an excellent website operator and manager. He is currently the technical director of the Fengxing website business group.

Lin Feng hopes that Wuai Game Network will grow into a leading game portal and platform in the industry, and Fei Yang is an indispensable figure in this strategy.

Qin Sheng, as Lin Feng's most trusted Fa Xiao, is also the core means of his control over the game business group, and Lin Feng is ready to train him to be Yao Xiaoguang's deputy.

Everyone came to Lin Feng's spacious chairman's office and sat in the tea room.

With the development of Fengxing's game business, R&D, promotion, and operation personnel have surged, and Fengxing has rented the remaining half of the 36th floor.

Lin Feng's chairman's office also occupies more than 300 square meters. It was converted from a small company office.

Lin Feng loves to drink tea, Ren Jie did what he liked, set aside a space, and decorated an antique tea room, Lin Feng liked it very much.

After beckoning everyone to sit down, Lin Feng boiled water, washed the lamp, and made tea with his own hands.

It is also the process of organizing ideas.

After pouring a cup of tea for everyone and tasting the tea, Lin Feng got down to business.

"Now all of you here are the main leaders of the company in all aspects of the game business after my careful consideration, we will not talk about the details today, I want to talk to you about the general direction and future strategy. ”

"I have also proposed on some occasions before that my positioning for Fengxing Company is to be China's leading Internet pan-entertainment service provider, what is pan-entertainment? It is an industrial form that includes music, games, and even film and television videos, literature, animation, etc., which may appear in the future, and provides high-quality entertainment products and content for Chinese users in all aspects. And among them, games are very important, even the most core part, very simply, because games will be the main part of the company's revenue and profitability. ”

Everyone nodded their heads in agreement.

Lin Feng continued: "Let's talk specifically about the game business, from the perspective of the game industry chain, there are mainly game developers, publishers, operators, etc., at present, there are not many developers in China, most of them are publishers and operators, or agents. Of course, for large companies, the difference is not too obvious, such as NetEase, which is not only a developer, but also a publisher and operator, and at the same time an agent, acting as an agent for Korean games to operate. ”

"We are popular, from the current point of view, it is the model of NetEase, which combines the development, distribution, and operation of games, and has its own system. This is very good, let us cover the entire industrial chain from the very beginning, at this point, we are actually in front of Shanda, and they are only now starting to develop independently. ”

"However, in order to cover the entire industrial chain, very strict requirements are put forward for our capabilities, and if any link is not in place, the impact may be fatal! This is why I have always attached great importance to the listing of "Fantasy Journey to the West", which is a big test for us. ”

"So, what I want to say is that after this big test, we still need to think about where our competitive advantage is, and what kind of existence and status do we want to become in the industry in the end?"

"I would like to make a point here, which is the big picture. ”

"I hope that everyone here will think about the development and future of Fengxing Company from the perspective of the development of the entire industry. We need to think about the development trend of China's game industry in three, five, or even ten years. ”

Lin Feng's point of view made everyone's eyes light up, and they all looked at Lin Feng with blazing eyes.

To some extent, Lin Feng has become a legendary presence in the company.

Graduated from university, 21 years old, self-made, within two years, Menglong from a small company to an annual revenue of more than 200 million, China's largest SP company.

Founded Wu Ai Music Network, which is now the largest online music website in China.

Created a game business again, and continuously developed games such as "Audition", "Fantasy Journey to the West", and "Journey". Everyone is also looking forward to the journey, after all, it is the work of Lin Feng and the technical genius Lin Haixiao. On the annual list of anticipatory games on some game sites, it is even above Fantasy Journey to the West.

Lin Feng's precise vision and industry foresight have been recognized as extraordinary in the company.

Everyone wants to hear his thoughts on the future of the gaming industry.

Lin Feng looked at everyone's expectant eyes, smiled slightly, and said: "I am very confident in the game industry, China has a population of more than 1.2 billion, and the Internet users are currently just 70 million, and the online game users are only 16 million, and the demographic dividend will be the core development driving force of the Internet and online game market." This year, the combined revenue of all companies in the online game industry should be less than 1.5 billion, and I expect that by 2010, this figure will increase at least 20 times to about 30 billion. ”

"So, the question is, how much of these 30 billion can we occupy?"

"You know, the gaming industry, like all other industries, will follow the winner-takes-all rule, and we must start at this time, aim high, and strive to become the leading game company in the industry and seize market share. ”

"So, how do you grab market share?

"The game industry is a cultural industry that relies on products to win, therefore, we can't rest on our laurels, independent research and development is one thing, but our R&D team is limited in number and energy after all, and now we must also consider acting as an agent for foreign excellent games. And what is it about that? our operational capabilities. ”

"The operational capability of a game is also the core competitiveness of a game company. So I hope that Xiaoguang, Zhijiao, the two of you will pay attention to the polishing of the operation team from now on. ”

"My positioning of Fengxing is not a simple combination of developers, publishers, and operators. It's about building the largest game operation platform in China. In this regard, operation is the key, and the game portal of Lao Fei's My Love Game Network is also very important. ”

"When Fengxing has become a game research and development, game agency, game publishing and operation platform, we have content, good games, a huge user base, and strong operational capabilities, Fengxing really has the strength to seize the market share of the game industry and become an industry-leading company. ”

"So, I ask that a few of you, as the heads of the company's game business, have such a big picture. ”

Lin Feng's words made everyone present feel a little relaxed.

It is worthy of being known as the boss who can penetrate the future, and this prediction and positioning of the company's business direction has also opened a new door for everyone to look at the company's game business development from a new perspective.

Everyone was impressed.