"Okay, boss, colleagues. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoFor the MMORPG game "Fantasy Journey to the West", I actually really have a lot of feelings, and I just take this opportunity to communicate with you. ”

Lin Feng was a little surprised: "Okay, Xiaoguang, then tell me how you feel." ”

Yao Xiaoguang nodded and continued: "Everyone knows that when I was in Tianqing Digital before coming to the company, I was responsible for developing a game "Phantom Ranger" that is also a Q version, turn-based, and fantasy ranger theme, and the reason why I chose such a game type and style at that time is to be honest, it was also influenced by the Stone Age, it can be said that the earliest online game that Chinese users came into contact with was this Q version of the turn-based game, and the user base can be said to be very large, and the operation is also relatively familiar and easy to use. I think this is one of the advantages of Fantasy Journey to the West in terms of choosing a game style. ”

"Second, in terms of subject matter, the theme of Journey to the West can be said to be the most familiar story for Chinese, and there is not even one of them. At present, only NetEase's Journey to the West theme is similar in China. Dahua is currently operating very well, and it can be said that fantasy has gained a lot of user preference in the congenital. ”

"Third, in terms of gameplay, I admire Lao Xu very much, Lao Xu has a lot of innovation in game settings and gameplay, you can see his intentions, I also played a fantasy during the internal beta, the operation is simple and easy to use, the gameplay is diverse, interesting and social, very interesting. ”

"To sum up, in terms of the quality, picture, theme, playability and other indicators of the game itself, Fantasy Journey to the West has reached the top level in the current market, and it is a very good MMORPG game. I believe that as long as the listing is well promoted, it will definitely win market recognition and be a great success. ”

"Now I'm going to talk about what I'm thinking about. ”

"First of all, it's in terms of distribution. Unlike the previous company's "Audition" project, which was released through its own channels, the release of "Fantasy Journey to the West" needs to rely on more traditional channels, especially Internet café promotion. Everyone has also recognized this, and the marketing team led by Zhijiao has fully entered a state of readiness. I also hope that the ground promotion team will fight this battle. ”

"Secondly, the free strategy. After the closed beta, I found that the fantasy gameplay is more diverse, and the way of paying for props does not seem to cover all aspects of the game, can it be on this game, or use the traditional customary time charging strategy? This is just a personal idea of mine, and I also ask my boss and colleagues to refer to it together. ”

"The company has invested heavily in servers and bandwidth, and from the current operation of "Audition", the effect is very good, the game runs fast, does not drop often, and the user experience is good, I believe that you can also get a good experience in fantasy. It's just that for such a large-scale MMORPG game, operation is a delicate effort, and I hope that the company can take this into account and strengthen the fantastic operation team and customer service team. ”

"Finally, and what worries me the most right now...... As an old man who has been in the game industry for many years, to be honest, there are still many disputes in the game industry. After all, Lao Xu's entire fantasy main creative team came from NetEase's previous Dahua 1 team, and after the fantasy is listed, it is likely to encounter frontal resistance from NetEase, or even ...... It could lead to lawsuits, after all, the game architecture is very similar. How to deal with this? However, I guess the boss may have a plan in mind at this point. Speaking of this, Yao Xiaoguang looked at Lin Feng and smiled.

"Basically, that's what I'm thinking about, so let's share it with you. ”

Lin Feng sat in the first place, listened carefully, and wrote down some points that inspired him.

For example, he wrote down the words "time charge?" and "operation, customer service team" in his notebook.

After Yao Xiaoguang finished speaking, he applauded lightly and said, "Xiaoguang said it well......! Let's talk about it, and finally summarize it, and let's discuss it again. ”

Zhang Zhijiao then smiled: "Lao Yao's summary is already very comprehensive, and it also aroused my feelings, as the deputy commander of the front line in the early stage, I will also talk about it with Lao Xu to do a dream internal test." ”

"I'm not a game professional, I used to be a journalist, and I was also in the market at Sina and Fengxing, and "Audition" was the first game I came into contact with, and Fantasy was the second. As far as I feel, "Fantasy Journey to the West" is indeed a brand-new big project as the boss said, and our marketing department has no experience in promoting this traditional channel before. ”

"I also took this opportunity to report to my colleagues in the game business group on the current work progress of the marketing and promotion team, which is conducive to everyone to have a clearer understanding of the company's promotion strength. Better synergy. ”

"The distribution and promotion of the game, the current market is divided into two teams, the online team has 23 people, mainly for the marketing of network channels, major portal game channels, game website forums, software download websites and other places have already negotiated the cooperation between client download and advertorial publicity. The offline team is divided into two parts, one is the distribution team, mainly to establish cooperation with major point card issuers, using their channels to sell point cards, and the other is the ground promotion team, which has formed a strong team of nearly 500 people, divided into three regions, northern, east and southern China, and has a strong team of promotion teams in major cities in various provinces. It is also the basis for us to believe that we have the ability to promote a large-scale MMORPG game like "Fantasy Journey to the West". ”

"In addition, we also have a new idea, and we would like to take the opportunity of this meeting to mention it to the boss and listen to everyone's opinions. ”

Lin Feng was a little curious: "Oh, Zhijiao, what other good ideas do you have hidden here?" ”

"According to the feedback from the front-line promoters, many Internet café owners, Internet café network administrators, and players are very optimistic and interested in the game "Fantasy Journey to the West", and even took the initiative to help us recommend it to other players. Is it possible to set up a promoter system under the local promotion team? Recruit practitioners of these Internet café channels, players who love games in universities, and promote our games. ”

Lin Feng was very interested and asked, "This is a good idea! How do you do it?"

Zhang Zhijiao was affirmed by the boss, and his confidence was greatly increased, and he explained in detail: "We consider that we can take the way of promoting the double prize serial number and game activation code, and give the promoter a commission according to a certain proportion within the effective time, such as the promotion of the double award serial number, the first month can be 30% of the recommended player's consumption points, and the second month 20%. For the promotion of game activation codes, a commission of between 2.5 yuan and 5 yuan will be given for each new player who develops according to the proportion of the new player's accumulated consumption points. ”

Lin Feng pondered it carefully, and the more he thought about it, the more he felt good.

He nodded and said: "I think it's feasible, you can calculate the cost in detail, especially with Lao Wang and their technical department to determine the confirmation of the consumption points of this serial number and activation code." Form a detailed report, I'll see, if it's not a big problem, you can just do it!"

Zhang Zhijiao nodded excitedly: "Okay, boss." ”

Then he hesitated, looked at Yao Xiaoguang, and said: "However, boss, with this method, it is best for the game to use the method of time charging to calculate the points." ……”

Lin Feng was stunned for a moment, looked at Yao Xiaoguang and Zhang Zhijiao, shook his head and smiled: "You have all discussed it before?"

Turning his head to look at Xu Bo: "Old Xu, you are the person in charge of the dream project, what is your opinion?"

Xu Bo smiled: "I have discussed with Lao Yao and Lao Zhang, boss, I also think that it is not necessarily one-size-fits-all, all games use the free way of "Audition", and the current mainstream online games in China are time-charged, and players are also used to buying point cards by time, in order to enter the market more smoothly, I think the use of time charging is completely acceptable." ”

Lin Feng nodded, pondering.

In the previous life, the free model of domestic online games started from the giant's "Journey", Lao Shi, as a senior gamer and a shrewd businessman, excavated the commercial transformation of human nature in online games, and adopted the mode of prop charging, which destroyed the traditional time charging model in one fell swoop. Later, with the exception of the entrenched World of Warcraft, almost all online games were switched to free-to-play.

Lin Feng had a preconceived idea and hoped to open up the market through free-to-play games.

But the types of games and gameplay are different, and it really shouldn't be generalized.

For example, in a casual game like "Audition", the real commercial highlight is the costume props and social props, and it makes sense to adopt a free-to-play model.

"Fantasy Journey to the West" is a game with diversified gameplay, not only fighting monsters and upgrading and war strategies, but also pets, sects, tasks and many other directions, with strong stickiness, and users stay in the game for more time to live and entertain, which is indeed more suitable for the mode of time charging.

Lin Feng finally nodded.

"Okay, according to your opinion, Dream will use time charges!"

The three of them looked at each other, and they all felt quite encouraged.

The boss is not arbitrary, and listens to good advice, and subordinates naturally feel trusted and valued.

"Thank you, boss!" the three of them said in unison.

Lin Feng waved his hand: "Thank me for something, your opinion is reasonable, I will adopt it." Speaking of which, I should thank you for having the courage to come up with good ideas!"

He looked at the others and said with a smile: "Let's talk about it, if there is a good suggestion, I will be rewarded!"

One sentence made the other people smile as well.

Lin Feng's generosity and arrogance are well-known in the company. He said that there was a reward, which immediately mobilized everyone's enthusiasm.

At that moment, you and I have discussed it one after another.

Brainstorming, group operations.

Lin Feng looked at the enthusiastic scene in the conference room, and felt that this dream public beta should not be a big problem.