Chapter 389: Three Michelin Stars
Chapter 389 Three-Michelin-starred restaurant
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"Hello, Mr. Wang Zheng, it's a pleasure to meet you!"
"Me too, it's a pleasure to meet you, Mr. Rodriguez!"
The two shook hands politely with each other, and Wang Zheng turned to look at the middle-aged man who was facing Rodriguez, wearing a white t-shirt, and his image and temperament did not look like the other party's secretary, "Who is this gentleman?"
"Hello Mr. Wang, I'm Jean Maurier, from the United States! Pen "Fun" Pavilion www.biquge.info
"The United States?"
Wang Zheng was stunned, "The two of you are together?"
"I came with Mr. Rodriguez, but I saw Mr. Wang, but we had different things!"
"Oh, yes? I'd like to hear about it!" paused, "You two, please take a seat!"
"Thank you!"
After everyone sat down on the sofa, the service staff served tea. After a brief politeness, Rodriguez pulled out a beautiful album from his briefcase.
"Mr. Wang, this is the lot album of the auction we will be holding in London next month, and we hope that Mr. Wang will not hesitate to participate!"
"Oh!" he flipped through it, "is there anything good?"
"Of course, this time we have collected the works of Monet, Matisse, Shishkin and other famous Western modern oil paintings, and there is no shortage of Chinese art masterpieces!
Knowing that Wang Zheng's interest is not limited to Chinese art, this time, as the president of Sotheby's Hong Kong, he brought the album of Sotheby's London auction. As for why it is not the Hong Kong company under his control, it is mainly because it is only early July, nearly four months before the time of Sotheby's Hong Kong autumn auction, and it is still in the stage of collecting collections, and the publicity work has not yet been rolled out. Naturally, he will hand over the resources to London first, and if he succeeds, he will also have a share of credit.
Looking at the exquisite albums, the high-value works of art, Wang Zheng's eyes showed a hint of pity. Although he really wanted to participate and bought what he liked, he had no choice but to be shy in his pocket.
A 'Taoyuan Plaza' plan, coupled with the expansion of companies such as 'Baiweiju' and 'Taoyuan Farm', almost emptied his trouser pocket. If you want to have a large amount of money flowing in, you will have to wait until after the 'World Club Challenge' in September.
By September, Sotheby's London auction was long over.
"Forget it, there will be opportunities in the future anyway! Moreover, the real good things will only appear in the spring and autumn auctions. As for this time, if you miss it, you miss it!"
After making a decision in his heart, Wang Zheng put away the auction album, "I accepted this album, and when the auction starts, I will definitely participate!"
Wang Zheng is going to spend a little money at that time, and let Uncle Zhong deal with it casually.
"Then we will wait for Mr. Wang's good news!"
Rodriguez, who has lived in Hong Kong for many years, has also learned a lot of polite words from Chinese.
After smiling and nodding, his gaze turned to Jean Maurier next to him.
Looking at his inquiring eyes, Maurier immediately praised with a smile: "At a friend's house in the magic capital, I was fortunate to taste the beef and fruits launched by Mr. Wang's 'Taoyuan Ji', and the taste is really amazing. ”
"Thank you!"
looked at each other full of praise, and it didn't look like it was pretending. Wang Zheng understands that most of the people in front of him are eyeing his 'Taoyuan Ji'!
"Maurier is the owner of the three-Michelin-starred restaurant 'Jane George'!"
Rodriguez's explanation made Wang Zheng suddenly, and he could guess eight or nine points about Morier's intention!
Although he doesn't know much about 'Jane George's Western Restaurant', he has been engaged in catering for a year, and Wang Zheng has heard a lot of Michelin names, but he has heard a lot.
Of course, the Michelin here is not a tire. It is a French authoritative appraisal agency with a long history and specializing in the evaluation of the catering industry.
In 1900, the founder of Michelin Tire published a guide for travelers to choose a restaurant on their trip, the Michelin Red Guide. The restaurant that was later included in the Michelin Red Guide became known as Michelin Restaurant.
Michelin has a group of selected "gastronomic agents" who judge restaurants around the world, known as "ombudsmen". Every time an inspector goes to a restaurant or hotel to make a judgment, he needs to sneak into the accommodation and taste without concealing his identity. The rating items they need to refer to include the restaurant's food, dining environment, service and wine pairing.
If approved, the restaurants will be listed in the Michelin Red Guide and will be marked with knives and forks, ranging from one to five pairs, depending on the comfort of the restaurant.
And, in addition to the cutlery, each restaurant that passes through will also receive a star rating, one star for 'a good restaurant worth stopping for', two stars for 'first-class cooking, excellent food and wine pairings, worth the detour but not cheap', and three stars for 'perfect and pinnacle cooking, worth the trip, where you can enjoy the best wine pairings, zero defects and a very elegant dining environment'.
After nearly 100 years of meticulous construction, all restaurants in the world now regard being on the 'Michelin' as the highest honor! As for the 'Michelin three-star restaurant' in the world, there are only 100 restaurants in the world!
Choose 100 restaurants from millions, if not tens of millions, around the world, and you can imagine how luxurious the restaurants on the list are, almost the top restaurants in the world!
Therefore, after knowing the identity of Jean Maurier, Wang Zheng couldn't help but be surprised.
"It's a pity that Michelin hasn't entered China until now, otherwise with the current level of the villa, it would definitely become a three-star restaurant!" Wang Zheng said in his heart.
At the mention of his restaurant, Jean Morris had a look of pride on his face. However, this time he took the opportunity to come over from an old friend, but he had a request!
"Mr. Wang, the beef and fruit of Guishan Zhuang are the top ingredients in the world, and the top ingredients should be processed by the best chefs and eaten by the best restaurants in the world, to the guests who know how to enjoy the food!"
"So what?" said Wang Zheng with a smile.
"Therefore, I hope that 'Tao Yuan Kee' can become the ingredient supplier of 'Jane George Western Restaurant'! Moreover, we hope that in addition to private individuals and restaurants under Mr. Wang's own name, the beef and fruits produced by 'Tao Yuan Kee' can only be supplied to 'Jane George Western Restaurant'!"
Jean Maurier's eyes sparkled, he was not only a foodie, but also a shrewd businessman. After tasting the beef and fruit of Tao Yuan Kee for himself, he knew that it was the world's top ingredients that would make any restaurant famous, attract a steady stream of customers, and bring in a lot of profits.
Something like this that can determine the lifeblood of a restaurant, since he has encountered it, there is naturally no reason to let it go.
After listening to his words, Wang Zheng smiled after a little thought. After knowing the identity of the other party at the beginning, he vaguely guessed his intention. However, the greed in Maurier's bones was indeed beyond his original expectations.
"Have you ever heard of the name 'Taoyuan Western Restaurant'?"
"Of course, two opened last month on Middle Huaihai Road and East Nanjing Road in the magic capital!" Maurier nodded.
Jane George's Restaurant also has a branch in the Magic City, so he naturally knows a lot about the high-end dining market here.
"Since Mr. Maurier understands, why should I hand over the ingredients of 'Taoyuan Ji' to you, and create a stronger enemy for my own Western restaurant?" Wang Zheng said indifferently.
"Mr. Wang, Jane George is not the enemy of Taoyuan Western Restaurant!"
"Oh, is it?" Wang Zheng could not deny.
"Of course, although Jane George Restaurant and Taoyuan Restaurant are both Western-style restaurants, I have already studied your development strategy before I came - based on the high-end market of the world's catering industry!"
"Since Mr. Maurier knows the positioning of Taoyuan Western Restaurant, is he still going to persuade me?"
"Of course, I said we are not enemies. It's because the positioning of 'Jane George's Restaurant' is different from that of Taoyuan Restaurant, we are not high-end, but top-notch!" Jean Morieux said with a strong look of pride on his face, "Today, Jane George's Restaurant only has nine stores in New York and Los Angeles in the United States, the Magic Capital and Hong Kong in China, London in the United Kingdom, Paris in France, Berlin in Germany, Tokyo in Japan and Sydney in Australia!"
“…… In the future, even if we expand our branches, we will only choose the top cities in the world! Our customers are the top political leaders and business elites from all over the world. Ordinary customers who want to enter Jane George's restaurant have to wait for months or even half a year to get a chance! So, unlike Taoyuan Western Restaurant, there is competition between the two sides, but this competition is very small and almost negligible. Moreover, compared to this small competition, cooperation can bring more profits to Mr. Wang. In addition, Mr. Wang's 'Tao Yuan Ji' can also use the fame of 'Jane George's Western Restaurant' to enter the Western market!"
Wang Zheng's heart moved, he has coveted the Western catering market for a long time. Compared with the still rising home country, the larger Western catering market is undoubtedly more profitable.
But the reason why he hasn't moved so far, in addition to the concerns about delivery, is mainly the lack of a way to enter. After all, the world is not China, and in China it is fighting on its own soil, with all kinds of conveniences. But abroad it is a different story. Not to mention the problems of taxation and epidemic inspection, just in the absence of fame, selling the things of 'Taoyuan Ji' at a price that he is satisfied with is enough to give him a headache to death.
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