Chapter 437: The sluggish National Day
Since the end of September 12, the domestic film market, which has been silent for nearly a month, has regained its vitality, and several domestic blockbusters have been fighting each other during this period.
However, this year's National Day has just been much calmer than in the past, and the five main films of "Tongquetai", "Tai Chi 1 Starting from Scratch", "Dangerous Relationship", "Second Exposure" and "Ring Messenger" are squeezed into the release before October 1.
On Wednesday, September 26, the historical drama "Tongquetai" starring Zhou Yanfa, Liu Yifei, and Su Youpeng landed in major theaters in the mainland, taking the lead in firing the first shot of this year's National Day file.
Immediately after the two points "Tai Chi: Starting from Zero" starring Liang Jiahui, Angelababy, and Wu Yanzu, "Dangerous Relationship" starring Zhang Ziyi, Zhang Dongjian and Zhang Baizi was released in the mainland on Thursday, September 27.
On Friday, the 28th, the Hollywood blockbuster "Ring Messenger" was released in the mainland, in addition to starring kung fu superstar Bruce Willis, Chinese actress Xu Qing will also appear in the movie.
Released on the 29th is the drama film "Second Exposure" starring Fan Bingbing.
Five movies were released in just four days, although there is no billion-level blockbuster, but these five movies are also a very big test for each of them.
Among the five main forces, "Ring Messenger" is an account-sharing film, but it is another accident, because it is a co-production like "The Expendables 2", Huaxia Film Company exports funds and female stars, and the co-production films produced do not occupy the quota of imported films, and the proportion of account sharing refers to domestic films, which is much higher than that of account-sharing films and batch films.
However, the two films hit the muzzle of the co-production film's anti-counterfeiting, and had to be changed from a co-production to a split film. Another part of the account film "Hurricane Rescue 2" was released on October 7, which can only be regarded as the last train of the National Day file.
Although "Tongquetai" is a real historical blockbuster, and it has Fa Ge joining, the box office of "The Four Famous Catches" starring Liu Yifei before is passable, and Su Youpeng also became a little popular because of his appearance in "Zhu Xian".
However, this movie still failed to escape the fate of hitting the streets, it may be that the director is unknown, the movie has no special effects, or Fa Ge's 1.8 meters tall is not suitable for playing Cao Cao, this movie only won more than 8.6 million at the box office on Wednesday, which accounted for 32% of the film schedule.
The box office was not good on the first day, and there were strong competitors released one after another, and it is impossible for this film to expect the box office to recoup its costs.
The two movies released on Thursday on the 27th are not optimistic, even worse than "Tongquetai".
"Tai Chi: Starting from Zero" starring Liang Jiahui won the box office championship on the same day, but it only had a box office of 7.5 million.
and "Dangerous Liaisons" got an auspicious number, ranking second at the box office of the day with a box office of 6.66 million.
And because of the release of two new films, the schedule of "Tongquetai" plummeted by ten points the next day, and only 21% of the films were scheduled.
The three films together do not have a box office of 20 million, and such dismal results can't help but make people wonder if the glory of the domestic film market in the past two years is real.
On the 28th, the Hollywood blockbuster "Ring Messenger" was released.
However, even the franchisees with kung fu superstars did not buy it, and the box office on the first day was only 5.1 million, ranking third at the box office on the same day.
And "Dangerous Relationship" counterattacked the box office champion in the case that the film schedule was not as good as "Tai Chi: Starting from Zero", and the box office still had 6.4 million on the second day of release, occupying the box office champion of the day.
However, on the 29th, although there is still one day before the holiday, the box office will rise sharply on the day before the holiday.
This time is no exception, tomorrow is the National Day holiday, there is no need to get up early to rush to work, and there are more audiences watching movies at night.
The box office of "Ring Messenger" directly doubled on the same day, soaring from 5 million yesterday to 10 million.
And the interesting thing is that originally yesterday's "Ring Messenger" was only 14 percent of the film schedule, ranking third among several new films, but today in the case of new films, the film schedule has not decreased but increased, reaching 18 percent, and four or five films have the highest film schedule.
It seems that the theater company is also a smart person, and it has long expected that the box office will rise sharply, so it has arranged the most films.
Except for "The Ring Messenger", there is still no movie with a single-day box office of more than 10 million today.
The runner-up at the box office is "Second Exposure", which was released today, with a box office of 8.5 million on the first day.
And yesterday's box office champion "Dangerous Liaisons" slipped to fourth place, with a single-day box office of five million, and yesterday's counterattack was just a flash in the pan.
"Tongquetai" continues to be at the bottom, and has been the last place of several new films except for the first day of release.
On September 30, the first day of the National Day holiday, the box office of several movies has increased significantly compared to yesterday.
"The Ring Messenger" still occupies the first place, with a box office of 12.2 million.
"Tai Chi: Starting from Zero" became the second film in the National Day file to have a single-day box office of more than 10 million.
It is also the only domestic film with a single-day box office of more than 10 million, so it will not be so ugly to lose.
While the box office of several other movies has risen more or less, "Dangerous Liaisons" has remained unchanged and is still a box office of five million, which has slipped to the sixth place in the single-day box office.
Even "White Deer Plain", which has been in theaters for half a month, has gone to the front, winning nearly 6 million at the box office with 2% of the scheduled films, which is not small.
"Second Exposure" starring Fan Bingbing continued to maintain a stable trend, while "Tongquetai" was the biggest increase among several films, with a box office of nearly 8 million, an increase of 60%.
It is also clear from here that the box office of Hollywood blockbusters will obviously skyrocket on the day off.
And domestic blockbusters are the same, after all, people always have to go out to relax during the holidays, in addition to shopping, eating, exercising, etc., there is only to watch movies.
Many people don't actually go to the movies on purpose, but they always have to find something entertainment during the holidays, and watching movies is a good choice.
For these audiences, the first choice for movies is, of course, blockbusters with big scenes, special effects, as well as films with big directors and big stars, and those romance films and feature films have a relatively low increase in comparison.
Needless to say, Hollywood blockbusters have been overwhelmed by domestic films in the past two years, but the subconscious that has been formed for a long time is difficult to change, and there are really no domestic movies that can be used in this year's National Day file.
And "Tongquetai" is a historical drama, starring Zhou Yanfa, Liu Yifei, and Su Youpeng, just looking at this lineup and genre, the audience has a better chance of choice.
And "Tai Chi: Starting from Zero", although there is only one big-name actor Liang Jiahui, action movies are still very marketable.
In comparison, it is normal for feature films like "Dangerous Liaisons" and "Second Exposure" to be unpopular.
One of these two is about conspiracy, lust, ethics, and war, and the other is about a woman who hallucinates and thinks that she killed her best friend who was stealing from her boyfriend and killed the policeman involved in the case, and then began to flee.
Everyone wants to watch some light-hearted films during the holidays, and these two movies are not very good in terms of plot, acting, or the director's control of the whole, laughing and not laughing, and the movie itself is not very tortuous and exciting.