Chapter 438
The birth of the National Day file has a great relationship with the big dark horse "Painted Skin" in 08.
"Painted Skin" was released on September 26, 08, and swept the box office of 15 million yuan on the first day, and the box office on the first day also surpassed the "Assembly Number" and "Casting the Name" released in the 07 Chinese New Year in one fell swoop.
On the day of the National Day, the total box office of the film in the mainland exceeded 100 million, becoming the fourth domestic film in 08 (except "The King of Kung Fu") with a box office of over 100 million.
As one of the main films of the National Day in 08, the total box office of "Painted Skin" exceeded 100 million within six days of its release, and as of October 5, the total box office in ten days reached 143 million.
At the same time, the film has become the sixth domestic blockbuster to break through the box office of 200 million yuan since the mainland has box office statistics. The rate of breaking through the 200 million box office in 19 days was only slightly inferior to the 11 days of "Red Cliff" and the 19 days of "The City Full of Golden Armor", and four days earlier than the 23 days of the domestic blockbuster "Assembly Number", which ranked third among domestic films at that time.
Although there is a seven-day long holiday during the National Day, a small movie-watching boom will be formed at this time. However, compared with the Chinese New Year file and the signed file, the film schedule of the National Day file is relatively short. It is precisely because of the release of "Painted Skin" in 08 and won the box office of more than 200 million in one fell swoop, that since then, many films, television and companies have set their sights on October, and many blockbusters have begun to compete for the National Day file.
At that time, the competent authorities also found that in addition to the domestic protection month and Chinese New Year files in the summer file, domestic films could have a new stronghold - of course, this is a tacit thing.
After 09, "The Great Cause of the Founding of the People's Republic" and "The Wind" consolidated this arrangement, and since then, the National Day file has become a forbidden area for account-sharing films.
More than a week has passed, the National Day holiday has ended, and the National Day file has actually come to an end.
Five movies have also been released for more than ten days, and the box office of "Tai Chi: Starting from Zero" and "Ring Messenger" has exceeded 100 million, becoming the only two "blockbusters" with 100 million yuan in this year's National Day file.
And "Ring Messenger" temporarily occupies the throne of the National Day box office champion with 10.8 billion.
However, "Tai Chi: Starting from Zero" also has a box office of 1.7 billion, and the gap between the two sides is a matter of these two days.
For several other films, "Second Exposure" has a total box office of 85 million.
The total box office of "Tongquetai" reached 89 million.
These two movies are estimated to exceed 100 million in the end, but the total box office of the other "Dangerous Liaisons" is only 54 million in 12 days after its release, which is simply boundless.
However, yesterday, on the last day of the National Day holiday, the Hollywood action blockbuster "Hurricane Rescue 2" began to land in the domestic film market.
There are definitely not many movies that can release a second film in Hollywood, and there are only a handful of non-adapted films that have a second film.
"Hurricane Rescue" can let Hollywood capitalists make a sequel, which is naturally not ordinary.
On the first day of release, the seventh won the box office championship on the same day, and the box office reached 15 million.
The first working day of the 8th still had seven million at the box office, two or three times more than several other films.
This year's National Day box office set a new record of 396 million in a week, setting a new record for the National Day file, refreshing the new low box office in the past three years.
Moreover, the National Day file must at least include the week before the eleventh day, but in this way, an embarrassing situation has emerged, the average box office in these two weeks is less than 310 million, which is slightly lower than the average of the first 27 weeks of this year.
There is even more embarrassing, the national theaters are in full swing during the long holiday week, with a total of more than 700,000 super popular screenings, which is also a quiet new record, there has not even been more than 700,000 shows in a week before, but it is accompanied by a shocking low attendance rate, none of the five main forces has an attendance rate of 30 people per game, "Dangerous Relationship" is even lower to 18 people, and the highest attendance rate is "White Deer Plain" in the fourth week, with 40 people per show.
There are deeper reasons for the downturn in this year's National Day files, most of the main forces of the previous National Day files were costume blockbusters, including last year's "The Legend of the White Snake" and "Three Dozen White Bone Spirits", but this genre has repeatedly failed in recent years, which is quite sluggish, which directly leads to the shortage of domestic blockbusters in the National Day file, "Tai Chi: Starting from Zero" and "Tongquetai", but they all wore the coats of costume blockbusters, but the director's reputation is not enough, after all, it is an obvious shortcoming of the two films.
In addition, now that the summer file and the Chinese New Year file have exploded one after another, the attraction of the National Day file is naturally not as good as before, and it cannot attract top directors, this year's protagonists are Feng Delun, female director Li Yu, new director Zhao Linshan, and South Korean director Xu Yuhao.
It has a lot of roots with the National Day file, and the superstar Cheng Long, who has launched "New Police Story", "Baby Plan" and "Xinhai Revolution" in the eleventh day of the previous year, has switched to the Chinese New Year file for this year's new work "Zodiac".
Last but not least, the National Day and the Spring Festival are the only two ultra-long public holidays in China, the former focusing on tourism and the latter on visiting relatives, which have a completely different impact on the film market. To add insult to injury, this year, for the first time in the country, the highway is free, and the major film markets have lost far more audiences than before.
Maybe next year, whether it is filmmakers, authorities or audiences, they will no longer regard the National Day file as an important schedule, but it is equivalent to a small schedule such as the May Day file and the Qingming file, and maybe at that time, the National Day file will bring us surprises.
This year's National Day is all a big fight, not to mention two billion-level blockbusters like last year, and even "The Legend of the White Snake", which was also a big fight on last year's National Day, can't catch up.
suddenly changed from two billions to only two movies breaking 100 million, and audiences, reporters and domestic filmmakers are a little uncomfortable.
A movie that doesn't have a box office hit means journalists don't have a lot of news, but that's not a problem for them.
There is a way to write a big bang at the box office, and now the collective big bang is also a good hot spot.
"The most tragic National Day file in history!" many media have used these eight words as news headlines in recent times.
At every turn, there is something in history, and every summer file is also the most crowded and tragic in history, and the New Year file is also the most crowded and tragic in history.
Believe it or not, now go to the relevant news of the National Day file in the past three years, and you can also find the most tragic National Day file in history, which is the news with the same title.
These reporters not only used such an attractive headline, but also analyzed it well.
The reporters gave examples from various aspects, and also took out the investment amount of several films, and swore that all these companies would lose money, and if they didn't do it, they would go bankrupt.