Chapter 266 Network IP Plan

In the conference room of Tianmu Company, Berna, Guangxian, Tengxun, Shengda and Li Mu himself, the CEOs of five large domestic film companies gathered together.

In addition to Shengda, these four film companies all have great influence in the domestic entertainment industry, and it is not too much to say that they are giants.

This is the first time that the CEOs of the five companies, which occupy half of the domestic film industry, sit together, and they don't even know what big things Li Mu wants to invite them to.

"A few of them are also old friends, so I won't beat around the bush, and I invited a few of them here to discuss the issue of network IP with you. Looking at their thoughtful eyes, Li Mu said slowly.

Network IP?

Hearing Li Mu say this word, whether it is Yu Dong or Ma Hua Tengtou, everyone knows the IP, but what is the matter with this network IP!

Only Chen Tianqiao understood Li Mu's words, and Li Mu's thoughts were exactly the same as his, and Chen Tianqiao was a little excited for a while.

Although they didn't understand the meaning of Li Mu's words, they knew that Li Mu would explain, so they didn't open their mouths and listened to him continue.

Li Mu continued, "With the full outbreak of the domestic film market, the age range of the audience is getting smaller and smaller, and some high school and even junior high school students have become the main consumer force in the market, contributing a considerable part of the proportion of each movie's box office.

As soon as Li Mu finished speaking, Xu Min, who was standing next to him, immediately distributed several documents to them.

Everyone took the document and looked at it carefully.

This document is a bit thick, it looks like it is at least a dozen pages, and not half an hour is not enough to read it in detail.

Li Mu was not in a hurry, just waiting there.

Ma Huateng is a newcomer in the film and television industry, and he attaches great importance to Li Mu, who has proven himself, so he looks at it most carefully, almost word by word.

Gradually, Ma Huateng discovered that this is a sample of the audience of various types of films in various periods in recent years.

From the above, it is obvious that the proportion of the age group under the age of 23 in the moviegoers is increasing year by year, especially the proportion of the age group under the age of 18 has nearly doubled every year.

Eighteen to twenty-three years old is exactly the age at which ordinary people go to college, and the proportion of junior high school and high school students is naturally 18 years old and below, and as for elementary school students, it is very small.

Unlike Ma Huateng, the more Yu Dong and Wang Changtian looked at it, the more excited they became, and their faces became red.

As the group of people who followed the rise of domestic films, the two of them couldn't understand the significance of this data anymore.

In the past few years, the main moviegoers were adults who had already started working, and these people contributed more than 70% of the box office.

In recent years, especially in the first half of this year, this figure has dropped to 55 percent, which means that audiences under the age of 23 contribute 45 percent of the box office.

Middle and high school students have also become an indispensable part of the movie-going crowd, and more and more students have begun to enter the cinema.

And this is not the data of those first-tier cities, it is clearly written, and the sampling scope has been expanded to most counties in the country, even some poor counties.

What does this mean? It means that the audience has changed, the audience has changed, and the film company should change with it, and the film produced should be closer to these students.

After about half an hour, Li Mu spoke again, "I think everyone has seen it clearly, this is the purpose of my search for everyone." Students, if we want to capture this part of the market, we have to cater to the students' hobbies, and what are their hobbies?"

Without waiting for Li Mu to finish speaking, Chen Tianqiao couldn't wait to say, "Game and!"

The others didn't talk, just continued to look at Li Mu.

"What Chen Dong said is right!" Li Mu nodded and said, "At present, the users of various games in China are already a very large number, basically there is no student who does not play games, the same, Chen Dong's Singularity Chinese Network has more than 20 million registered users, plus there are also pirated users in large departments, it can be said that the national network readers have exceeded 100 million!"

Hearing that now they also understand that Li Mu wants to change the game into a movie.

"That's right!" Li Mu said with a smile, "The so-called network IP is these popular and online games, if you think about it, if you adapt the games of "Dungeons and Warriors", "Legend", and "Crossfire" into movies, as long as one-fifth or even one-tenth of the game users go to the movie, it will also bring huge benefits, and the risk of doing so is much smaller." ”

After Li Mu finished speaking, Yu Dong and the others were silently thinking about whether what he said was reliable or not.

"You can do these things by yourself, Mr. Li, why did you come to us?" Wang Changtian asked sharply.

Oh, yes!

Others also looked at Li Mu, adapting a game or a game Li Mu can do it alone, why should he tell them about it.

Get rich together?

Come on, the devil believes it!

Li Mu did not avoid this question, explaining, "Wang Dong asked very well, of course it is simple to adapt a movie alone, but I can't stir up the network IP alone, only if everyone joins forces, after five or six consecutive games and movies adapted from the network become popular, the concept of network IP will be known to everyone......"

Li Mu talked loudly and fooled them... No, I was stunned.

"Think about it, in the future, you don't have to think hard about what theme to choose when making a movie, find a popular and popular online game to adapt, as long as the quality is passable, you don't have to worry about the box office, and you can make a large number of series, just like Hollywood's "Transformers", "Spider-Man", "007", a series can support a film company, and not only can be adapted into film and television dramas, but also can be made into online games or even mobile games!"

"That's right, Mr. Li is right, we have more than 10 million readers of many classics in the singularity, and if it is adapted into film and television dramas and games, it will definitely attract many viewers and users!" Chen Tianqiao echoed again and again, once this matter is successful, Chen Tianqiao is the biggest beneficiary, of course he is actively on Li Mu's side.

"Okay!" Ma Huateng said loudly, "We at Tencent will fully cooperate with you in publicity, but I hope that Mr. Li can help me write a script to adapt "Crossfire" into a military-themed series!"

"No problem, the script will definitely be presented within this year!" Li Mu said with a smile, "What about Yu Dong and Wang Dong!"

"Hehe, Mr. Li drew such a big cake for us, how could I refuse!" Yu Dong said with a smile.

"In the future, your movie Guangxian will be released with all its might!" Wang Changtian also agreed.

Ha ha!

Li Mu laughed in his heart, the five companies reached a cooperation, with the publicity channels of Tengxun, the distribution ability of Berner and Guangxian, and the massive number of classic works in the Singularity Library, Li Mu has seen that in the future, one by one classics will be adapted into movies, and one classic game after another will be put on the big screen.

As for Hollywood?

In front of the Chinese blockbuster, he still has to be a man with his tail between his legs.