"Knock knock!"

"Please come in!" Li Mu put down the financial statements in his hand and looked at the door.

"Mr. Li!" Xu Min pushed open the door and came in and said, "Shengda Chen Dong is here, waiting for you in the conference room!" ”

"So fast!" Li Mu muttered and looked at his watch, it was only nine twenty now.

Li Mu sorted out the report in his hand, put it in the drawer, and then stood up and walked to the conference room.

"Make me two cups of tea!" Li Mu commanded as he walked.

"The tea has been brewed, and there is still a little bit of the Guanyin King you brought last time!" Xu Min hurriedly said.

"Hmm!" Li Mu nodded.

Today, Li Mu not only made an appointment with Chen Tianqiao, but also Bernard Yu Dong, Guangxian Wang Changtian, and Tengxun Ma Huateng, all of whom are giants in the domestic entertainment industry.

And the purpose is naturally to discuss the promotion of online copyright and smoothly contact the feelings.

This matter has been thought about by Li Mu since the establishment of Shengda Pictures, and in the next few years, with the increasing development of network communication, publicity will become a huge key to the success of a movie.

And the theme of the promotion is, of course, the director, the starring, the theme and the famous adaptation.

And these have a name, and that is IP.

When a director is famous enough to support a movie on his own and doesn't need any popular stars, the director itself is a huge IP.

In the same way, the same goes for actors.

And publicity and IP are related to the scheduling of the first few days of the movie's release.

For movies with the same theme, I have a famous director + superstar, and it is still a popular adaptation, and the other party is just an ordinary director and star, and the scheduling of the two movies will be a huge gap.

Unless the reputation of the former film is extremely poor, and the latter part has a bad reputation, there will be a chance to fight back.

"Three-Gun Shooting Surprise" won 600 million box office by relying on Zhang Yimou's name.

"Wuji" and "Night Banquet", which were said to be super bad movies, also exploded the box office of 190% of the movies at that time.

There are very few movies that are really supported by word-of-mouth, and there are a few of the top ten or even top 30 at the box office every year that are not pulled by famous directors and stars.

The reputation of "People in Embarrassment" is better than that of "Thai Embarrassment", and the box office is not more than ten times worse.

"Crazy Stone" has a box office of 23 million and "Crazy Racing" has a box office of hundreds of millions, is it because the latter has a better reputation?

If you swap the release of these two movies smoothly, it will definitely change.

This is just because Ning Hao was already famous when he filmed "Crazy Racing", and the box office gap of 70 million is his IP value.

In addition to directors and actors, another type of IP is a well-known adaptation of a game.

Looking at the current Hollywood movies, the "Transformers" series is an adaptation of comics, the "007" series is based on, the "Harry Potter" series is an adaptation, the "Resident Evil" series is adapted from a game, the "Tomb Raider" series is an adaptation of a game, and the "Godfather" series is ......

In addition to this series, a large number of classic movies such as Forrest Gump, "The Shawshank Redemption", "The Pianist at Sea", "Ten Days of Danger", "Fight Club", "Spartan Three Hundred Warriors" and so on are all adapted from well-known movies.

Not only abroad, in fact, many domestic movies are also adapted, but the fame of these movies has overshadowed itself and made people ignore it.

"Farewell My Concubine" is adapted from Li Bihua's name.

"The Devil is Coming" is adapted from You Fengwei's "Survival".

"Let the Bullets Fly" is adapted from "The Story of the Thief of Officials" in Ma Zhitu's long story "Ten Tales of the Night".

and the upcoming "Legend of the White Snake" and "New Dragon Gate Inn" are all adaptations.

"Mr. Li, it's here!" Xu Min reminded.

Li Mu thought about it while walking, and he didn't notice for a while that he walked past the door of the conference room.

Pushing open the door and entering, Chen Tianqiao was sipping tea in a leisurely manner, looking in a good mood.

"Dong Chen, you can come early enough, disturb your rest!" Li Mu walked over, stretched out his hand and smiled.

"What are you resting on at this point, people wake up after a few hours of sleep at night!" Chen Tianqiao waved his hand.

"Chen Dong is more than ten years older than me, how can he say that he is old!" Li Mu said.

Chen Tianqiao said with a smile, "Mr. Li, you don't know, when you were young, you were busy starting a business and worked too hard, and your body was overwhelmed!" ”

is only thirty-eight years old, no wonder the development of Shengda has become slower and slower in the past two years, it seems that Chen Tianqiao's heart is old.

Li Mu shook his head secretly and said with a smile, "Then Chen Dong should pay more attention to exercise, and pay special attention to this diet, let's make so much money, don't be old and unhappy to enjoy it when we get old." ”

"Mr. Li is right!" Chen Tianqiao picked up the cup, took another sip, and praised, "Good tea, Mr. Li, this Guanyin King is really the best, I don't know how much better than my family, where did I buy this, I will buy a pound when I have time." ”

Li Mu said, "This is a friend from southern Fujian, and mine doesn't know how to make tea, so if Chen Dong likes it, just take it." ”

"Xu Min!" Li Mu turned his head to Xu Min and said, "Go and wrap the rest of my tea leaves in Dong Chen!" ”

"Okay Mr. Li!"

......

At the door of the Tianmu Company building, Yu Dong, Wang Changtian, and Ma Huateng arrived at the same time.

"Wang Dong, Ma Dong, you are also here!" Yu Dong greeted the two.

"Yu Dong, such a coincidence, it seems that we have a good heart!" Ma Huateng smiled at the two of them.

"Both, what did you say Mr. Li came to us?" Wang Changtian asked, saying that he was asking them, but in fact, Wang Changtian's eyes were still looking at Yu Dong, and among the three people, Yu Dong and Li Mu had the best relationship.

Ma Huateng also looked forward to Xiang Dong when he heard this, hoping to get news from his mouth.

Yu Dong spread his hands, "I don't know about this, Li Mu didn't say anything, this kid pretended to be a fool and called us to come who knows what the idea is!" ”

Wang Changtian said with a smile, "Anyway, it won't be a bad thing, maybe it's looking for us to cooperate!" ”

Yu Dong nodded, "Maybe that's the case, it's been half a month since the summer vacation, this kid hasn't planned a new film, in the past, he started to prepare for a new film before the movie was drawn, this time it is estimated that this is the case!" ”

"Oh!" Ma Huateng Qi said, "What kind of film is there for the four of us to cooperate, it seems that Shengda Chen Dong will also come!" ”

"Chen Tianqiao is estimated to have arrived!" Yu Dong said with a smile, "The movie he cooperated with Li Mu earned hundreds of millions, and it is estimated that he is more active than us!" ”

"Haha, that's!" Wang Changtian said with a smile.

"Chen Dong's company's first movie was a success, but I still have to wait a month to see the results!" Ma Huateng teased.

"Ma Dong, what else are you worried about, with your Tengxun's publicity ability, the box office explosion is a certainty!" Yu Dong said with a smile.