When the program team of Blueberry Satellite TV's "Running Man" got the program ratings data, many people in the industry also got it. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Wang Tian, CEO of Fiber Optic Media, sat in the office, just through the computer, and spent nearly two hours watching last night's "Running Man". At the moment, I am holding yesterday's ratings report, and I have a question mark in my head.

In the past two years, optical fiber has shown its strength in the film industry and achieved good results, but they started with variety shows, and variety shows are their foundation and their fist products.

Wang Tian's attention to cute people stems from one of his discoveries, and he discovered the hidden innovative attributes of Mai Xiaoyu.

I won't talk about the previous ones, just talk about the concept of "online drama", which was first proposed by Meng Ren. And the Internet fire of "Love Apartment" made him inspired by the online comprehensive. This year, the optical fiber has engaged in several network comprehensives, the cost is very low, and the effect is good, both the newcomers to the host have emerged, and the seemingly mediocre old hosts have burst into flash.

Therefore, Meng Ren engaged in "Running Man", and there are many people who pay attention to it, and Wang Tian is also one of them.

Once "Running Man" is successful, outdoor reality shows will definitely rise, and the second person who eats crabs has little risk and a lot of benefits!

But this "Running Man" ......

"Xiao Sun, inform Guan Xiang to come to my office. ”

Five minutes later, Guan Xiang, who received a notice from Wang Tian's secretary, knocked on the door of Wang Tian's office.

He is one of Wang Tian's assistants, and he is also the youngest of Wang Tian's assistants. Last night, Wang Tian was invited to attend a commercial cocktail party, specifically for him to watch Blueberry TV's "Running Man".

"Mr. Wang, are you looking for me?"

"Sit down and say. Beckoning Guan Xiang to sit down, Wang Tian asked, "Tell me about last night's "Running Man". ”

Didn't I report it early this morning, why do you still want to say it?

With doubts, Guan Xiang once again reported his professional views on "Running Man".

Let's start with the pros.

The first is the novelty.

In recent years, there have been a hundred variety shows in China, among which the talent shows that have turned into decline are still popular, and marriage and love shows have also ushered in a second spring because of "If You Are Honest, Do Not Disturb", but there are very few outdoor reality shows.

The appearance of "Running Man" makes up for this very well and enriches the genre of domestic variety shows. Because of excessive homogenization, those viewers who have aesthetic fatigue with variety shows may have a feeling of brightness after seeing "Running Man".

The second is the atmosphere.

Outdoor reality shows make variety shows go out of the studio and aim the camera directly at real life. With this natural advantage, the show is closer to life and the public, so that more ordinary people can participate in the show and enter the variety show.

"Running Man" grasped this point, in the opening session, hundreds of aunts danced square dances together, and in the first game session, the star ran over the finger pressure board with the fat aunt on his back, creating a people-friendly and down-to-earth atmosphere.

In addition, through music, voiceovers, subtitle special effects, celebrities being tricked, etc., a lively and festive atmosphere is created, bringing a pleasant viewing experience to the audience.

Finally, there's the post-production approach.

Subtitle special effects are used a lot, all kinds of words run through it, celebrities are cartoonish, expressions are exaggerated, etc., which is the first domestic variety show. Novel techniques and skillful use make the audience smile or laugh heartily at the same time.

Guan Xiang remembers three pictures the most.

One is the picture of Chen Chichi stepping on the finger pressure board, and the whole person is not good. In addition to Chen Chichi's unique lowly expression, the post-production was also accompanied by a skeleton picture after being electrocuted - this is a picture that often appears in anime, which was moved to variety shows by "Running Man".

The second is the picture of the blue-backed fat aunt of the Wang group. The contrast between the two figures is cute, which makes people laugh, and they can't help but feel sorry for Wang Gulan. The program team used voice-over to match the broken voice, and strengthened the audience's feelings through the means of onomatopoeia.

The third is to tear off the famous brand. Huang Bo hid in the dark and saw Liutao's name tag being torn apart, and described the picture of his inner changes through a series of flowers and his rich expressions.

“…… The creativity of the program form is good, and it integrates the modes of experience, game and plot, which is very novel. In addition, the post-production techniques are unique, and I think there will be more and more variety shows to follow suit, and our company can also consider it. ”

"In addition, there are many shortcomings in "Running Man......"

In Guan Xiang's analysis, the points of "Running Man" are concentrated in three aspects, but the shortcomings are scattered in many aspects.

The first is the status of outdoor reality shows, which is unpopular in various variety shows.

The second is the content of the show, which still hasn't gotten rid of the trap of celebrities making games, and there is a suspicion of old wine in new bottles.

The third is the appeal of celebrities. Among the seven fixed hosts, only Deng Chao and Wang Baoqiang have coffee positions, Yang Ying, Chen Chichi, and Zheng Kai only became popular on the Internet through "Love Apartment" this year, while Ren Tianye and Wang Gulan are almost unknown.

The program team has obviously realized this, so they specially invited Huang Bo and Liu Tao as guests in the first episode, but the problem has not been solved.

The really famous celebrities disdain to participate in reality shows, and there are nine artists in the first issue, and cute artists occupy seven seats.

This is not cute and domineering, but the stars of the same grade as Huang Bo and Liu Tao are unwilling to come.

What's more, the stars in the show are all "bad", and all kinds of tricks seem to be obtained by the stars.

Celebrities and celebrities pay attention to their personal image, such as the way "Running Man", and it will be even more difficult to invite guests in the future.

In addition to this, there are many disadvantages.

For example, the variety sense of nine artists.

The strongest are the chopsticks brothers Huang Bo and Deng Chao, the absolute golden partners, and there is no one else who has a tacit understanding; followed by Yang Ying and Wang Gulan, the scale of the Xiangjiang entertainment industry is larger than the internal resistance, although the two are not very famous, but they can play and can play.

On the other hand, others are either a little immature, or they can't let go, they lack a sense of variety show, and they lack the expressiveness of the camera. Ren Amano, in particular, always gives people a feeling of being constrained and unable to fit in.

There is also the setting of the game session.

In addition to the amusement of the first link and the excitement of tearing the brand at the end, the second link is also a little interesting, and the water table tennis link is really boring.

The advantages are limited, the disadvantages are a whole bunch of them, and there is controversy.

The biggest controversy in the first issue of "Running Man" focused on two aspects.

One is to toss the stars too hard, and there is a suspicion of scandalization, and the other is to invite Olympic champions to participate in variety shows, which are not only questioned about the popularity of the show, but also questioned about affecting the mentality and training progress of athletes.

Guan Xiang is one of the young backbones that Wang Tian is planning to focus on cultivating, and he is specially assigned to his side to observe.

Wang Tian was very satisfied with the logical thinking ability he showed when analyzing "Running Man", and the angle and comprehensiveness of looking at the problem, but the analysis results were ......

"What do you think of the ratings of "Running Man"?" Wang Tian asked noncommittally.

"In my personal judgment, the ratings should not be too high. ”

"This is the ratings report for 50 cities all day yesterday, you can take a look. ”

The ratings of the premiere of "Running Man" have been marked with a marker, and Guan Xiang can see it at a glance.

The average rating is 0.901%, the highest rating is 1.32%, and the ratings in the same period are ...... Seventh.

"The cute man's signboard this time is smashed. ”

"Don't jump to conclusions, look down. ”

marked by the marker, in addition to the premiere ratings of the nine-o'clock file, there are also the replay ratings of the eleven o'clock file.

Guan Xiang's gaze moved downward, and his eyes suddenly straightened......