Friday, 10 October 2008. Pen & Fun & Pavilion www.biquge.info

The day of the premiere of the large-scale public welfare outdoor competitive reality show "Running Man".

Season 1!

Episode 1!

It's a matter of getting off to a good start and getting off to a black start, and how the ratings are crucial is crucial.

The plot of the first episode, except for the bell messenger in the last tearing off the famous brand, the other links are completely modeled after Mai Xiaoyu's strange dream.

In order to get off to a good start, Mai Xiaoyu and Blueberry Satellite TV also made a bloody investment.

In the first episode, there are two guests, a man and a woman, Mai Xiaoyu specially found Huang Bo and Liu Tao, both of whom are the hottest stars under Mengren. Use the popularity and popularity of celebrities to attract viewers to boost ratings.

Blueberry Satellite TV also made use of its own resource advantages to contact multiple parties, and it was easy to find a "heavyweight" guest to play the bell messenger of the brand-tearing link.

The two companies have made great efforts for the success of "Running Man", and the success depends on tonight!

Half past eight in the evening.

Sunshine Star City, Building 8, Room 1701.

The TV is on, and the channel has been changed to Blueberry TV.

Liu Tao sat on the sofa in pajamas, picked up a piece of Korla fragrant pear with a small plastic fork, and fed it to Mai Xiaoyu.

Mai Xiaoyu lay on the sofa, pillowing Liu Tao's thighs, breathing in the fragrance of bathing from Liu Tao's body, and tasting the delicious Korla fragrant pears in his mouth.

"You're getting lazy now, you used to be in charge of peeling fruit. Liu Tao fed another piece of pear into Mai Xiaoyu's mouth, and said coquettishly.

"It's been too tiring during this time. Mai Xiaoyu ate the pear, and rubbed his head on Liu Taofeng's thigh, "I'll feed you next time." ”

"I'm kidding, I know you've been exhausted for the past few months for Running Man. Speaking of which, you've never been with a group before, so it seems that you attach great importance to this show?"

"Variety shows are the trend of the future. Advertisers don't want to spend a lot of money, but if the ratings are gratifying, I'm still going to make a big movie called "Running Man". ”

This time, "Running Man", which was jointly created by Meng and Blueberry Satellite TV, was not favored by the industry from the beginning because it was an outdoor reality show.

But the reputation of cute people is here, and "If You Are Honest, Do Not Disturb" Jin Yu is in front, and Jiangsu and Zhejiang provinces are rich and prosperous, and Blueberry Satellite TV has successfully entered the quasi-first line since the revision two years ago, and many large enterprises have invested in advertising.

Therefore, it is difficult to sponsor the advertising of "Running Man", but the difficulty is not too great, and there are still many sponsors who are interested.

In the recording of "Running Man" this time, Meng Ren and Blueberry Satellite TV also crossed the river by feeling the stones. Out of an abundance of caution, only seven sponsor ads were implanted in this season's ad placement.

Seven sponsor advertisements are divided into three levels: chief title, joint title, and industry sponsorship. Different levels, different prices, the duration given in the show, and the number of times mentioned are naturally different.

Among them, there must be only one seat for the chief title, two seats for the joint title, and four seats for industry sponsorship.

According to the recording needs of "Running Man", the sponsor's industry also has requirements. Among them, car companies must have, beverage companies must have, mobile phone companies must have, and others are more casual.

The car company was brought in by Blueberry Satellite TV, the title sponsor.

Among the two joint title sponsors, the beverage company was brought by Mengren, and the mobile phone brand took the initiative to come to the door with the Mengren brand.

They were named when "If You Are Honest, Do Not Disturb" was first broadcast, but later because "If You Are Honest, Do Not Disturb" continued to be popular, the competition among title sponsors was too fierce, and the naming fee was higher and higher, and they were defeated.

This time, I learned that "Running Man" is also a variety show co-produced by Meng Ren and TV stations, and they tasted the sweetness of "If You Are Honest, Do Not Disturb", and took the initiative to contact the program team to provide sponsorship, wanting to fight for the chief naming rights.

It's a gambling mentality. For variety shows that have just started, due to the uncertainty of ratings, the advertising fee is relatively cheap. Once the bet is won, the ratings of the show will be hot after it airs, and it will generate an amazing return on investment.

It's a pity that they are not the only smart people, and Blueberry Satellite TV's rich resources have attracted bigger sponsors, and with their offer, they only got the joint title seat in the end.

Don't look at the fact that there are only seven sponsors, and the advertising money invested is really a lot. Otherwise, if they see the media look down on "Running Man", sponsors will not worry about the loss of advertising costs.

This is also one of the reasons why Mai Xiaoyu attaches great importance to "Running Man".

If it is smashed, the reputation of cute people in the hearts of sponsors will be greatly reduced, and the advertising cost will not be so high when variety shows are produced in the future.

The second reason is that Mai Xiaoyu is thinking about the big movie "Running Man".

He remembers very well that the big movie "Running Man" in his dream is almost just a show on TV and moved it to the big screen. The filming cycle is very short, but the investment cost is not too high, although it has been criticized by many industry insiders for its controversy, but the box office is quite gratifying.

Another reason is that in the Dragon Ball of "Running Man", five of them are their own artists, and three of them are still new.

Once it fails, the loss is too great.

……

Ren Amanoya.

Ren Amano, who is the power in "Running Man", and his wife Zhu Lixin are also holding their two-year-old son in front of the TV.

Zhu Lixin graduated from the Chinese opera performance major in 05, and joined the troupe after graduation, mainly filming dramas, occasionally appearing in film and television dramas, and is also considered an insider.

She knows very well what this variety show means to her husband Ren Amano.

That's an opportunity, a great opportunity!

Seeing that it was almost nine o'clock in the evening, she picked up the remote control and took the initiative to change to Blueberry Satellite TV.

Ren Tianye said: "I watched the military program so well, why did you suddenly change the channel?"

"Because tonight "Running Man" premiered. "Zhu Lixin has been married to Ren Amano for several years, and the baby is two years old, can you still see Ren Tianye nervous and deliberately not watch "Running Man"?

"I don't know. Ren Amano shook his head, "I don't think there's anything to see." ”

"God rewards hard work, my husband is about to come out, how can he not look good?"

"How can it be so easy, now the outside world is not optimistic. ”

"That's because they don't know about moe people. At the last alumni meeting, I heard Tangtang say that their company's programs are often the less optimistic the outside world is, the better the broadcast effect. It's a bit like pretending to be a pig and eating a tiger and slapping your face in the novel. ”

"I don't have a strong sense of variety shows, and I am a little out of place with other people when I record the show, and my footage may be cut out the most. Even if the show has high ratings, I may disappoint you. ”

"You will always be the best in my mind, and I will always be there for you at all times. ”

"Thank you, wife. ”

Ren Amano hugged Zhu Lixin tightly, and his eyes were red.

……

The scene of a commercial cocktail party.

Wang Tian, CEO of Fiber Optic Media, was chatting with friends with a wine glass.

I accidentally saw the time, it was past nine o'clock, said sorry, went to a secluded place, and dialed the phone of my young assistant.

"The show is about to start, watch it carefully and report back to me tomorrow. ”

"Mr. Wang, don't worry, I'm ...... in front of the TV now"

……

At 21:10, "Running Man" officially started.

At the beginning of the program, it was the evening of the seven hosts, who made their debut in different ways at the Leifeng Tower, a famous scenic spot in Hangzhou, and gathered together for the first time. While receiving the task card, the two guests, Huang Bo and Liu Tao, came to help as "agents".

"I know Deng Chao and Wang Baoqiang about these stars...... That one named Yang Ying is also very beautiful and eye-catching, who are the others, can't you please be famous?"

"Zeng Xiaoxian, Ziqiao and Wan Yu, haven't you watched "Love Apartment"? You said that Yang Ying, who is particularly beautiful and eye-catching, plays Wan Yu in "Love Apartment". ”

"I haven't seen it...... Huang Bo and Liu Tao came out! Did the chopsticks brothers fly solo?"

"I don't know, I've never seen them combined. ”

……

The scene changes from night to early morning.

In a series of advertising slogans, seven hosts and two guests were divided into three groups and took a sponsor-sponsored car to the famous West Lake Cultural Square in Hangzhou early in the morning.

On the square, hundreds of aunts in uniform costumes danced square dances at the same time, which was very shocking under the switching of the camera, and the soundtrack of the square dance was "Little Apple".

Now, the chopsticks brothers are combined.

Huang Bo and Deng Chao excitedly stepped forward, singing and dancing their work "Little Apple". Among them, there are constant funny movements, imitating the aunt to dance a square dance, everyone is laughing forward and backward, and there is a voice-over laughter.

Then, the task card promulgates the mission and the rules of the game. As the show promotes, this is a competitive competition where celebrities form groups to make games.

The audience is no stranger to this, and many variety shows have similar links, the difference is that "Running Man" is outdoors...... No, there's a difference!

After the game started, the audience was shocked to find that in the game link of "Running Man", the star played the game with his life.

If you have doubts about the power of the fingerboard and think that the star is pretended, then a fat aunt who is more than two hundred pounds visually jumps on the short Wang Gulan, and the sourness is absolutely impossible to pretend.

"Change the channel, what is there to watch in this show. ”

"Mom, let me watch it for a while, I think it's interesting. ”

"What's the point, messing around. What program...... This kid is too miserable, the woman has to be three times as big as him, can he carry it...... The program team is also too bad, the children are originally low, but they still adjust the horizontal bar so high, isn't it difficult for that child. ”

"Hahaha, this is a funny show, tricky stars, different from other variety shows......"

At the end of the first game session, each of the three groups got the task clues. During the game, the stars were tossed by the finger pressure board and the fat aunt, which made many viewers laugh.

Next, two game competitions were held in XX Hotel and West Lake, namely "Fly It! Memory Spring Cake" and "Water Table Tennis".

According to the level of performance, each group obtained clues with different degrees of difficulty, and finally came to the Xiangshan Campus of Huaxia Academy of Fine Arts in the night, and entered the ultimate game - tearing the name card.

In the final brand-tearing session, the three groups not only have to compete with each other to obtain the four-digit password to open the lockbox, but also to prevent being eliminated by the mysterious bell man tearing off their nameplates, which is also the high-level part of the show.

The audience who saw this basically saw it, understood the rules of the game, and began to speculate about which superstar the mysterious bell man would be.

In the finale, the coffee level must be higher, isn't it?

The three groups of stars are looking for passwords everywhere in the building, which is full of "betrayal" between brothers, and a lot of "empty" boxes prepared by the program team, and there are a lot of laughs.

But after the appearance of the mysterious bell man, many viewers were stunned.

No, recognize, recognize!

Shouldn't it be a superstar, who is this person?

Only a few spectators, after seeing the bell man, can immediately shout the name of the bell man - Long Qingquan!

Who is Long Qingquan?

08 Olympic 56kg weightlifting champion!

Won the first men's weightlifting gold medal for the Huaxia team, and it was also the sixth gold medal for the Huaxia team!

The most important thing is that he was born in 90 and is only 18 years old this year, and has already been nominated for this year's Laureus Top Ten Laureus Champion Award.

The future is bright and bright!

This information is introduced through subtitles and the mouths of celebrities, and the athletes who won glory for the country in this year's Yanjing Olympics are officially introduced to the audience.

Inviting domestic athletes who won gold medals in the Olympic Games to participate in the program was proposed by Mai Xiaoyu and operated by Blueberry Satellite TV, which was finally successfully invited.

After the 18-year-old Long Qingquan appeared, the first person to suffer was Zheng Kai, who tore ...... seconds

"I felt like I was being suppressed by a mountain. Zheng Kai was sent back to the "prison" with a sad face.

The worst is Wang Gulan.

He lay on the ground, trying to stop Long Qingquan from tearing off the name tag on his back. Long Qingquan lifted him from the ground above his head as if he was lifting a barbell, and easily tore off the name tag.

"I'm a human being, don't use me as a barbell!" Wang Gulan was sent to "prison" with grievances.

Yang Ying was torn the most gentle.

When Long Qingquan faced her, he was not as fierce as he was when he treated others, and Yang Ying's self-famous brand was difficult to protect, so he was cute and cute, and finally took the initiative to let Long Qingquan tear off his famous brand.

The fiercest confrontation unfolded between Long Qingquan and Ren Tianye.

Because of the appearance of Long Qingquan, the seven hosts and two guests were torn off their name tags one after another.

Huang Bo watched Long Qingquan say that he was a fan of Liu Tao, and at the same time tore off Liu Tao's name tag without mercy. In order to "avenge" Liu Tao, he found Deng Chao and Ren Tianye, and decided to fight Lu Bu with three heroes and deal with Long Qingquan together.

As a result, in the melee, he and Deng Chao were eliminated, leaving only Ren Tianye alone.

Ren Amano VS Long Qingquan.

Strongest against strongest.

When the two tore each other's T-shirts and vests in the process of entanglement, revealing a body of tendon flesh, the voiceover was called a crazy ......

After the 106-minute "Running Man" was broadcast, Blueberry TV inserted 20 minutes of cut tidbits, and the replay began at 11 o'clock.

……

Saturday, October 11th.

Midday.

Sister Yu, the chief planner of the "Running Man" program group, sat in the office, holding the ratings of "Running Man" that had just been released, dumbfounded.

Dangdangdang.

The two chief directors who cared about the ratings knocked on the door and came in, and when they saw Sister Yu's expression, they chuckled in their hearts.

"What, the ratings ...... Can't you?"

Sister Yu didn't know what to say, so she simply handed over the report in her hand: "Look at it yourself." ”

"The ratings are so low...... No, isn't there a statistical error? Absolute statistical error!"