Liu Kailai, I love music network, so everyone was caught off guard!

The so-called popularity all over the country and overnight popularity is this feeling. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Everything came too fast, too fast, even Zhou Yaping, Wang Hao and others, who had participated in the planning from the beginning, were a little unimaginable.

The unprecedented way of online hype planned by Lin Feng has exploded with unimaginable power.

Of course, Lin Feng knew in his heart that hype could only attract attention.

After attracting the attention of users, the real core that plays the role of eyesight and detonation is Liu Kailai's natural good voice, those good songs selected by Lin Feng, and the excellent design and convenient functions of Wuai Music Network itself.

Lin Feng has experienced various forms of marketing bombardment in later generations, and he knows that marketing is only the first step, and content is king, user experience is king, which is the real value of Internet marketing.

Users are not fools and need really good stuff.

The essence of the Internet is a channel, a way to connect users with information and services.

How to find the content you really want faster from the sea of information on the Internet? The core of Baidu's value is to connect people and information.

Through the Internet, people can communicate with friends more conveniently, and Tencent is born. The core value of QQ is to connect people.

At home, you can buy goods without leaving home through the Internet, and you have Alibaba. The core of Alibaba's value is to connect people and commodities.

These three future giants of the Internet have gradually stood out in countless competitions and become industry giants by providing users with better experience and more valuable content that surpasses their competitors.

Lin Feng hopes that I love music and connect people with music. Give users the best Internet and wireless music experience.

Back to the marketing success this time.

The first is good timing.

In terms of music, this period is the stage when the rock wave and campus folk song boom that have risen in the mainland in the 90s have declined, Lao Wolf has few works, Rolling Stone has withdrawn from Magic Rock, the myth of Sanjie has become a memory, Zheng Jun, Gao Qi or changed styles or was busy walking holes, Wang Feng switched from the Baojia Street Band to the pop music scene, and began to create public welfare songs such as "Forever" ......

This period can be described as the "Wei, Jin, Southern and Northern Dynasties" period of the mainland music scene.

It can be seen from the fact that almost all the major mainland gold song lists in recent years are occupied by veteran singers and Hong Kong and Taiwan singers.

People need good music, which is why in the following years, original online singers have sprung up.

On the one hand, of course, there is the help of wireless, on the other hand, the mainland music scene has also come to need new voices, new singers, and new good songs!

It was at this time that Liu Kailai came out with an album that was almost ten classic songs.

The time card is just right!

The same is true for Wuai Music Network, which is in the stage of MP3 explosion, and the rapid growth of Internet music with the rapid growth of Internet users.

The second is that the content is good.

Judging from the album, this kind of album is carefully selected by Lin Feng and others, each one is unique, the melody is beautiful and moving, and it is in line with Liu Kailai's vicissitudes without losing his high-pitched and bright voice. Even the sweet love song of mice love rice, Liu Kailai also sang his unique cheap taste, and the longing of a little fat man to love his lover was unexpectedly well received.

The novel, simple and cool page design of Wuai Music Network, the intimate experience of radio, music box, ringtone download and other functions are all concentrated in one point to provide users with more convenient music services.

These advantages are the real reasons for the success of this marketing hype.

Otherwise, this kind of hype is not a recruitment of fans, but a recruitment of black!

…………

Therefore, in the case of a good form, Lin Feng's performance is always calm, giving everyone a feeling of confidence and unfathomable.

Compared with the current results that he had already expected, he is more concerned about the subsequent development.

Liu Kailai became popular overnight, and all kinds of invitations came one after another, including radio, television, enterprises, and advertising...... , Daolang told Lin Feng that the music studio really didn't have the ability to arrange these, and he also wanted to bury himself in making some of his own music after finishing Liu Kailai's album.

Zhou Yaping even discussed with Lin Feng whether he could sign Liu Kailai into his company, and he would definitely package and promote it.

Just kidding! Lin Feng single-handedly held Liu Kailai out, how could he give this cash cow to others.

But he really doesn't have manpower now, and Menglong and Fengxing's affairs are too busy.

On this day, after thinking about it for a long time, Lin Feng invited Zhou Yaping, Liu Kailai, and Daolang to his office.

Lin Feng said straight to the point: "I have such an idea, please discuss it." Everyone knows very well about the current situation, Kaikai is popular, and I have a relatively large original musician training plan in the future, which will cultivate several singers like Kaikai...... , which includes music copyrights, performances, announcements and publicity, artist management, and so on. The main purpose of Daolang Music Studio is to create, and it is temporarily unable to undertake these follow-up work. ”

Daolang nodded on the side.

Lin Feng looked at Zhou Yaping again: "Dong Zhou has also been mentioning the matter of signing with me during this time...... , to tell you the truth, it is absolutely impossible for me to sign with other companies, please understand this point. ”

Zhou Yaping nodded gloomily, if he were himself, it would be impossible to sign the popular singer to others.

Lin Feng added: "However, I have always admired Jay Chou's musical accomplishment and personality, and I am also deeply impressed by the solid and effective work of the Birdman Art team in this cooperation, so I am also looking forward to continuing to cooperate with Jay Chou." ”

"I have such an idea, I am going to create a cultural communication company, for the time being, it will be called "Fenghua Culture", I will split Daolang Music Studio from Fengxing Technology and incorporate it into this cultural company. The company's main business, at this stage, is to sign a contract with Wuai Music Network to excavate and train singers, musicians, artist brokerage, whether there are other businesses in the future, depending on the development situation, the future may involve online video or other cultural fields. ”

He glanced around at the three of them, and saw that they all looked attentively listening.

"My idea is that I will take the lead in this Fenghua culture, and invite Chairman Chou to also participate in it, you have enough experience and can check it. Open it, take your name and signing rights as a shareholder, and Daolang will take a stake in the studio. What do you think? Are you interested? ”

Liu Kailai was the first to speak: "Crazy, you must do it, our brother, I still don't believe you?!"

Zhou Yaping was also greatly moved.

Through this marketing event, Zhou Yaping very much agrees with Lin Feng's ability and vision, this young man does have a set! And I love music's plan to tap original singers is a very imaginative plan, especially for him, an old man who has been immersed in the music scene for many years, he can see at a glance that Lin Feng's model is almost through the national audition on the website, focusing on salvage, and the process of modeled packaging. This kind of gameplay is much better than the traditional way of going to the bar to find new talents!

Of course he wants to get involved!

"I don't know how the shares are distributed?" Zhou Yaping asked.

"The registered capital of the company is 10 million, and I and Dong Zhou are distributed according to the capital contribution, I invested 6.5 million, accounting for 65%, Dong Zhou 2 million, 20%, 10%, and 5% of Daolang Studio. I'll make up for the registered capital of both of you. What do you think?"

Zhou Yaping hesitated: "Can I have more proportions, I'll invest 3 million." ”

Lin Feng shook his head, smiling, but his tone was resolute: "Dong Zhou, I have a long-term plan for this company, and I can't let my shareholding ratio be too low at this stage, I hope you understand this." ”

Just kidding, Fenghua Culture is an independent business line in Lin Feng's plan, spreading to the upstream and downstream of the industrial chain, which can continue from the current contracted singers and artist agents to the business model of video business, program production, and even follow-up online live broadcasts. Now it is because he really has no one that he pulls Zhou Yaping together and uses Birdman's mature music operation channels.

He originally only wanted to give Zhou Yaping 10%, but he thought that too little would not mobilize Zhou Yaping's enthusiasm, so he gritted his teeth and gave 20%. There must be no more.

Zhou Yaping felt Lin Feng's resoluteness, so he nodded regretfully.

The matter was settled.

Liu Kailai's follow-up packaging, performances, etc., will be fully arranged by Fenghua Culture, in fact, it is still an empty shell, and it is temporarily operated by the Birdman system.

…………

"Boss, look, the average daily PV views of the website today have exceeded 800,000! The daily IP volume has also reached 100,000!" Fei Yang rushed into the office excitedly.

I don't know when the employees stopped calling Lin Feng and Mr. Lin, but changed their words to the boss.

Lin Feng took out the analysis report of the website, looked at it, and nodded: "The ratio of 8:1 is okay, the most important thing is the length of user stay, 34% of users can reach an average of 2 hours, 73% reach 1 hour, this data is the most valuable! This shows that most users have begun to get used to opening our website and playing songs continuously." ”

After thinking about it, he said to Fei Yang: "The musician community and users who upload original songs independently as mentioned before, these two sections are also online, and you can almost start promoting the original musician plan!"

Fei Yang said happily: "The system module has already been developed, if you hadn't said that you would have focused on the online audition and radio part of the song when it was launched, it would have been launched a long time ago! ”

Lin Feng nodded: "Well, you and Zhang Zhijiao discuss how to cooperate with the publicity." …… In addition, Liu Kailai's records have passed the hot sale period, and there are pirated copies on the market, so you can release his song download function. ”

Fei Yang said yes and ran out.

His always enthusiastic and full work state is very appreciated by Lin Feng.

……

I turned my chair around and looked out the window at the blue sky.

It's already spring......

Lin Feng suddenly missed Ye Weiyu very much, picked up the mobile phone on the table, and prepared to call Ye Weiyu.

Before I could press the button, my phone suddenly rang in my hand.

The people shown on the screen were what Lin Feng hadn't expected.

Zhao Jun.