The premise of a series of promotion plans is that I love music network must be launched first. Pen "Fun" Pavilion www.biquge.info

Lin Feng returned to Fengxing Technology and called Wang Hao and Fei Yang over to discuss the preparations for the launch of the website.

Lin Feng is looking at the finalized website page.

Lin Feng, who has experienced more than ten years of Internet era, is completely unable to appreciate the simple and unsightly design style of domestic websites during this time period, so according to his opinion, I love music network has completely changed the current mainstream music website, QQ163 and Jiutian Music Network, the home page is dense, and the page design of the song name arrangement is all drawn, but draws on the Baidu Music list of the previous life, as well as the theme UI design of the QQ Music homepage.

The website page of I Love Music uses white, black, and gray as the main colors, with a minimalist layout design, and a blue art design version of the LOGO of Wu Love Music is placed in the upper left corner, which is very eye-catching.

The navigation is divided into four channels: Music Library, Radio, My Music Box, and Client Download.

The music hall is the default main page, and the layout is divided into three sections: new song releases, singers, and charts from top to bottom. The first and second singers of the new songs are animated banners with brightly colored large-scale pictures. The charts are divided into the New Song List, the Hot Song List, and the My Love Recommendation List.

This kind of website UI design, which will not gradually be called the mainstream until at least 2005, Lin Feng believes that once it is launched, it will definitely make all the people who come to the website feel refreshed and feel B.

Radio FM channel, Lin Feng began to put forward this concept, which made Wang Hao and others greatly admired, this kind of classification in advance, a certain type of songs in a playlist, crowned with classic old songs, sad love songs, DJ hot discs, sweet, longing and other themes, is a strong user viscosity.

The most awesome B is Lin Feng's requirements, the system should be able to collect data according to the user's usual recording and playback frequency, through some classification algorithms, guess the user's preferences and preferences, provide users with tracks that he may be interested in, and form a user's personality radio station.

In the eyes of Wang Hao and Fei Yang, this idea and product are too attractive!

Lin Feng thought to himself, do you know how popular Douban Radio was when it was first launched? !

My music box allows users to actively select songs and include them in the music box. This most basic routine function has not yet been made by a music website, Lin Feng can't believe it. Lin Feng felt that this function alone was enough for him to grab most of the Internet music users.......

I love the music client download, which is a necessary product to occupy the user's computer desktop.

Now the music player with the largest share in the market is Qianqian Jingting, but after being acquired by Baidu in 2000, there is no version update, and the current interface design and functions are no longer competitive.

As a music website, the page design, functional sections, and client of I Love Music are better than similar websites on the market now!

Wang Hao and Fei Yang, who developed the website single-handedly, were very excited and looked forward to Lin Feng's final opinion.

Lin Feng was not in a hurry to make a statement, clicked on a song, auditioned the sound quality, and continued to ask: "The pages and functions of the website are fine, the most important thing for online audition music is the sound quality and experience, the server must be able to bear, and a few more servers must be prepared." The size of the client is also important, what are these cases?"

Wang Hao nodded: "We have purchased a new server and placed it in our hosting room, and there are already nearly 10,000 songs in the website music library." The client has been kept to a minimum without affecting the functionality, and now it is only a little more than 2M. ”

Lin Feng asked again: "How are the ringtones of these songs being converted?"

Wang Hao replied with a smile: "Now that the songs in the music library have been converted into ringtone versions, there is a young man in our technical team who is very powerful, and he has made a ringtone editing software, which can be operated in batches, so it was completed quickly." ”

Lin Fengqi said: "Oh, yes, you have a lot of talents there, this person can be cultivated well." ”

Thinking about it, it doesn't seem to be a big problem, and other minor issues and features can be added gradually in later versions.

Lin Feng looked at Wang Hao and Fei Yang's expectant eyes, and nodded with a smile: "It's okay, arrange it, I love music network will be launched as soon as possible!"

Fei Yang couldn't help jumping up and clenched his fists hard: "Yes, thank you, Mr. Lin, I'll go tell the rest of the team!"

Lin Feng saw his excited appearance, and chased after him with a smile: "Tell them that everyone will have a big red envelope after the website is launched!"

Fei Yang said loudly, and couldn't wait to run out of the office.

Wang Hao stayed in the office, looking at Lin Feng, his expression was equally excited: "It's finally time to go online, these guys have been fighting for more than 3 months, and they should really be rewarded...... , Lin Feng, this is our second product!"

Lin Feng nodded: "Yes, we have taken another step closer to our future dream! However, you probably still can't rest, after the launch of My Love Music, if everything goes well, you have to prepare, go to South Korea, and study the CRBT business." This business is the key to the soaring of our love network. ”

Wang Hao nodded, Lin Feng had predicted the advantages and market size of the CRBT business with him before.

From the perspective of digital music, because it is still limited by the model and function of the mobile phone, not all mobile phone users can use a mobile phone suitable for ringtone downloading. But CRBT is different, as a "ringback tone", it does not rely on the mobile phone, but is set in the operator's system, and can be used by mobile phone users in any operator's network, and the market is very huge.

Lin Feng walked to the wine cabinet on the side, took out a bottle of red wine, and said with a smile: "Don't care about that now, you've worked hard during this time, how about a drink?"

Wang Hao was happy: "Okay, taste your good wine!"

…………

On March 31, 2002, I Love Music was launched.

Lin Feng asked the marketing department to contact Li Xingping of HAO123, paid an advertising fee, ranked Wuai Music Network in the first place in the HAO123 music category, and bought a text link advertising position in the first row of popular website navigation.

At this time, many websites have not yet realized the huge traffic value of hao123, and Lin Feng spent less than 100,000 yuan to buy this good position for My Love Music.

Lin Feng couldn't help but wonder if he could pocket this website that can be called a traffic entrance in advance before Baidu acquired hao123.

However, at this stage, the cost of large-scale publicity for Wuai Music and record suppression has almost exhausted the funds that Menglong Technology has easily accumulated in the past few months, and Lin Feng really has no extra money to acquire hao123, so he has to wait.

Let's see how the benefits will be after this round of the battle of I love music, and then make plans.

Fortunately, Baidu's acquisition was in August 2004, which is still early.

To organize the work of the water army, Lin Feng arranged for Zhang Zhijiao, who had strong executive ability.

He is responsible for recruiting sailors in major forums, universities and colleges, and Lin Feng taught him that he can first find some forum activists in various places, divide them into countless groups, and let these people recruit downlines. Zhang Zhijiao only arranges tasks and pays according to the number of posts.

Zhang Yan, the director of the marketing department of Menglong Technology, was temporarily transferred to be responsible for the promotion of songs and charts by radio stations around the country.

Everything is ready to go.

…………

April 2002.

In Internet cafes all over the country, people who like to play legends while listening to music suddenly find that as soon as they open the Internet café computer to surf the Internet, a link to I love music in red appears on hao123. Someone curiously clicked in, and was immediately attracted by the cool page, and clicked on the link to recommend the new song, and a moving voice sounded: "The first snow ...... in 2002"

Damn, this song is so exciting!

Those who like to hang out in the forums have also found that no matter where they are, they can see people posting to recommend a good song, "The First Snow of 2002". What kind of song is this, haven't you heard it?...... I clicked on the link to the post and was shocked by the page of I love music.

Listen to the song again, it's good!

I enjoyed listening to it, and I wanted to share it in the forum, but I saw that the forum had already become a lot of noise! Some people said that this song was really good......

What, such a beautiful song is actually scolded by someone for rubbish?

People who have just heard the song can't help but join the battle group with the post......

In this way, "The First Snow of 2002" quickly became popular on the Internet! For a while, this song was playing everywhere in Internet cafes.

And the traffic of my love music network has also soared rapidly.

Originally, these people were attracted by the link to "The First Snow of 2002", but it turned out that this site was so cool that they couldn't help but look through it.

Hey, this singer named Liu Kailai has an album in addition to this song, watching "Impulsive Punishment" and "Lover...... These song titles, just click on one, go in and listen to it, it's also very good!

After listening to them one by one, he became a fan of Liu Kailai.

Look at the radio station on the website, what is it? Is it radio? Click on it to see, it is actually a carousel of classified songs, and after listening to it, I was conquered by this convenient way of listening to songs. With this, I don't have to look for a song one by one!

Look at it again, and find out again, what? These songs can also be downloaded with ringtones?!

It just so happens that the phone has an MPS function, so hurry up and get the next one.

Click on the link, enter your mobile phone number, and immediately receive a text message about whether or not to download the sound. Soon after replying, a file was issued.,Click to download.,After a while, there was a ringtone file in the phone.,Immediately change the ringtone.,Listen to the song ringtone of the phone.,Suddenly feel full of B,

When the other people in the Internet café heard it, they all came over and asked how to get the ringtone, where was it?

At this time, I looked at the website again and found that he had automatically become a registered user of the website, and the username and initial password were the mobile phone number he had just entered...... So convenient?

clicked on the personal homepage and was surprised to find that the songs he had listened to before had automatically formed his personal music box by the website.

This whole set of services is too smooth and convenient, and it is completely beyond the user experience of most Internet cafes in this era.

This person has become a loyal user of my love music network, and then every day on the Internet, opening my love music network has become a habit .......

…………

At the same time, "The First Snow of 2002" began to be broadcast on the radio.

In the charts of major radio stations, this song seems to have jumped up like a fly, and it has rushed to the first place in the radio charts in many places.

Advertorials and music critic articles also began to appear in newspapers.

"The First Snow in 2002" has a strong XJ style, the melody is not complicated, smooth and catchy melodies are beautiful, coupled with Liu Kailai's unique voice, the man's "rough" energy is very suitable for many men's feelings. “

"Sexy, the smell of rivers and lakes, the smell of old smoke, rough, desolate, rustic and unrestrained, agitated and high-pitched (so the sound is on HightC), the desert lonely smoke, the north wind cutting the throat, the masculine wildness and bohemianism are the texture of Liu Kailai's voice. Listening to the desolate voice, the audience seems to be taken to a foreign land to soar, feeling a kind of simplicity, a kind of roughness, a kind of affection, a kind of warmth, and even a touch of sadness, he uses his unique voice, straightforward lyrics and deep emotions, telling the hearts and persistence of men, interpreting the emptiness and desolation of the vast Gobi, interpreting the unique customs from that mysterious land, and showing the unique rough and heroic character of the people of the great northwest......"

A singer from the northwest named Liu Kailai seems to have become popular overnight with this song "The First Snow in 2002"!

Lin Feng felt that the time was ripe, and he discussed with Zhou Yaping that it was time to release the record!

Birdman Art and Wu Ai Music Network held a press conference in Beijing, and the album of the same name of the popular song "The First Snow in 2002" by cutting-edge singer Liu Kailai was officially released!

One million records had already been pressed and shipped to warehouses in various places. On the day of the press conference, it has reached large and small audio-visual stores through the channels of Xinhua bookstores and audio-visual stores.

In just one week, 1 million records were sold out.