About a week ago, the promotion of Wei Xiong's album began, but since the album had not yet been released, and even a third of the recording had been completed, it was impossible to carry out large-scale publicity, so radio stations were mainly used as publicity platforms, including Radio Television Hong Kong and Commercial Radio, the two major radio stations in Hong Kong, which broadcast "Red Sun" and "Silence is Golden" 24 hours a day.

The two songs were selected from the album's 10 songs as initial promotional songs to gradually attract listeners, and then a new song from the album was announced on the radio every week as the promotion took place and two weeks before the album's release.

This gradual approach is more conducive to mobilizing the emotions of fans and maintaining the gathered popularity. And the so-called news from PolyGram in the mouth of the radio host was actually deliberately revealed by Polygram to the outside world, in order to create a topic, so as to increase Wei Xiong's popularity, as long as Wei Xiong's popularity is hyped before the album is released, the better the sales of the album after the release will naturally be.

Obviously, PolyGram's goal was achieved, and a week after the radio campaign began, some shopping malls and video stores began to broadcast the songs "Red Sun" and "Silence is Golden", and they are still spreading to various public places such as other shopping malls at a rapid pace.

Of course, these malls and video stores and other places were not asked by Polygram to participate in the promotion, but took the initiative to play these two songs. As for the origin of their songs, it is very simple - they are recorded from the radio broadcasts with tape recorders. Therefore, the sound quality when playing is not very good.

However, such a song with poor sound quality has been liked and sought after by many people, and Wei Xiong, who was penniless before this, has gradually become famous. At this time, the vast majority of fans didn't even know what Wei Xiong looked like, how old he was, what he used to do, and so on.

There are some reports about Wei Xiong in the entertainment media, but they are all vague, because Wei Xiong seems to have appeared out of nowhere.

You must know that there is basically a process for any singer to become famous in the past, and fans and the media slowly deepen their understanding of singers in this process, and no one can gather such a high popularity without an album like Wei Xiong, which caught fans and the media off guard.

Mysterious! is the initial feeling of many fans and reporters who pay attention to Wei Xiong, but the more this happens, the more people are stimulated to explore, not to mention that Wei Xiong and Polygram themselves did not deliberately hide anything, so more and more personal information about Wei Xiong was disclosed by the media.

And this interest quickly heated up on October 17, the day the "Legend of the Hungry Wolf" album was officially released. On this day, PolyGram's various promotions for the album were fully rolled out, and without warning, the name Weixiong seemed to spread to every corner of the city in an instant.

"Queue, queue, queue, queue, there are long queues in front of almost all the video stores in Hong Kong, and they have only one purpose, that is, to buy the music album "Legend of the Hungry Wolf", which has just been on the market for less than a week, just like its name, this album is like a hungry wolf rolling up a bloody storm in the Hong Kong music scene, buses, taxis, ferries, shopping malls, hotels, shops, schools, and even on the streets, almost everywhere in Hong Kong can hear the mesmerizing singing. ”

The album's songs of the same name are "The Legend of the Hungry Wolf", "What Do You Want in Life", "Exaggeration", "Silence is Golden", "Secret Fragrance", ...... The whole album contains ten songs, each of which is really a classic, as long as you listen to the songs, you can definitely find your favorite songs in it. ”

"This is something that no music album has done before. There is no doubt that this is an unprecedented, unbeatable album, so it has created a rare spectacle in Hong Kong music history where fans queue up all night just to snap up an album. ”

"I have no doubt that this album can break the sales record set by the singer Xu Guanjie, and it's really hard to believe that this is the first album released by a new singer, and maybe it's not an exaggeration to call it a miracle. And it was only a 22-year-old young man who created this miracle. ”

"Wei Xiong, three months before turning 22 years old, he graduated from Chinese University of Hong Kong, and then worked in Interstellar Advertising Company, as an advertising planner, and the TV commercial for [Tiedashi Watch] that attracted wide attention in the advertising industry was planned and personally supervised by him, and the sentence "I don't care about how long it lasts, I only care about what I once had" has become an eternal love classic. If he continues to stay in Interstellar Advertising, I believe it will not take long for Wei Xiong to become a well-known master planner in the industry, but the world is always full of accidents. ”

"According to PolyGram's internal staff, the reason why Wei Xiong stepped into the music scene was due to a chance encounter with Le Zhenghong, the director of PolyGram's distribution department, in Taipei, although even if there was no chance encounter, Wei Xiong might have stepped into the music scene one day in the future, but at least the time was ...... earlier."

This is the headline of the entertainment section of the Oriental Daily, and in addition to the text, there are pictures of fans lining up to buy the album and images of Wei Xiong's promotional posters, and the entire report takes up almost half of the page. It is clear from the lines that the editor who wrote this report is also a fan of Wei Xiong, and the whole article is full of all kinds of praise and praise, and he almost didn't directly admit his identity as a fan.

The newspapers that focus on Wei Xiong are far more than "Oriental Daily", some of which are self-made reports, and some are the result of Polygram's spending, such as "Sing Tao Daily", which is also a mainstream newspaper in Hong Kong, reported on Wei Xiong's album from a professional perspective.

"The Legend of the Hungry Wolf" with rock and R&B elements, "Exaggeration" with a scream from the depths of the heart, "Red Sun" with passion and light tune, and "What Do You Want in Life" with deep and allegorical meanings...... Almost two of the ten songs are of the same genre, but these ten songs are written by the same person, and the variety of genres and genius of the music force makes people have to be shocked......

Of course, there are also some entertainment tabloids in order to earn eyeballs and increase sales, questioning the authenticity of all ten songs in the album created by Wei Xiong in the report. Polygram did not respond to such reports, and the more they responded, the happier the entertainment tabloids who reported the report.

In Wei Xiong's words, they are just clowns jumping up and down, and if you ignore them, they will naturally stop.

As for whether readers believe it or not, Wei Xiong believes that most people still have judgment. Besides, this kind of entertainment tabloid has little credibility in the first place.