"The statistics are out, and more than 80,000 copies have been sold." An employee excitedly broke into the conference room with a document that had just been released.

At this time, Wei Xiong, Liu Zhizhe, Bai Ping, Le Zhenghong and others were in a meeting room, and there were three topics for the meeting: First, hold a belated press conference. As a rule, the album launch should be held on the day the album was released, but Wei Xiong didn't want to do that.

He hoped that the first press conference in his life would be highly anticipated, rather than sending out an invitation, and others would not come, so he suggested that the press conference be placed a week after the album was released, and Liu Zhizhe didn't want to make the two parties unhappy on this kind of 'trivial matter', so he agreed.

Second, the next step of the publicity plan, which has been formulated beforehand. In order to maximize the potential of the album and maximize the publicity effect, PolyGram's publicity department has formulated the largest publicity plan in Hong Kong's history. ”

Including the installation of oversized posters in Hong Kong's most prosperous areas such as Causeway Bay and Central; Songs from the album are played on loops in major shopping malls and buses. Let the name Wei Xiong and Wei Xiong's song attract the attention of every citizen in the most simple and direct way.

The reason why publicity is a topic of discussion today is just to see what else needs to be added and paid attention to, because the popularity of album sales has exceeded the estimation of Liu Zhizhe and others, so correspondingly, the publicity plan made before will naturally be appropriately modified.

Thirdly, the album will be released in Taiwan and Southeast Asia, and the time has been set, and tomorrow, it will be released simultaneously in Taiwan and major Southeast Asian countries such as Malaysia, Singapore, Indonesia, and Thailand. This shows PolyGram's strong international distribution capabilities.

When the staff broke into the conference room, the three topics were almost discussed, and everyone was still blaming who was so reckless, but the next moment they were shocked by the number of '80,000 copies', although the news from various sources showed that the album was selling extremely hot, but when the accurate number was presented in front of them, they still felt shocked, which was 80,000 copies, that is, more than 1 platinum.

In addition to Wei Xiong, who is not an old man who has been in the music industry for more than ten or twenty years, in their memory, there are many albums in the history of the Hong Kong music scene that have sold more than 80,000 copies in Hong Kong, but there has never been a record of more than 80,000 sales in the first week alone.

Wei Xiong was the first to react, and hurriedly took the document from the employee's hand and looked at it, and found that the album sold only more than 2,000 copies on the first day of its release, but from the third day, the sales suddenly increased by leaps and bounds. By the seventh day, that is, yesterday, the sales of more than 20,000 copies in a single day had exceeded 20,000 copies, which was not only due to the high quality of the album, but also because PolyGram's generous promotional investment was gradually playing a role.

smiled with satisfaction, and then handed the document to Liu Zhizhe, who was sitting in the first place.

Liu Zhizhe read the data on the document with a happy face, handed the file to Bai Ping, and then said happily: "Judging from the slope of the data, the daily sales volume of the album is still increasing, and after tomorrow's press conference, it will definitely have a lot of stimulating effect on sales." ”

Le Zhenghong also read the document: "That's right, in my opinion, the potential of this album is much greater than we estimated, should we strengthen publicity in Taiwan and Southeast Asia, especially Taiwan, although the Taiwan market has always been the mainstream of Chinese songs, but in recent years there are many Cantonese songs, maybe Ah Xiong's "Legend of the Hungry Wolf" can make Cantonese songs enter the Taiwan market. ”

"I have no opinion on strengthening the publicity accordingly, but I still mean the same as before, and I hope that Mr. Liu and everyone can continue to respect my decision."

Wei Xiong's words made everyone present a little helpless, according to the subsidiary agreement of the contract signed by the two parties, all Polygram's personal publicity plans about Wei Xiong must be agreed by Wei Xiong, and Wei Xiong means that except for the performance on the day of the press conference, he will not participate in any promotional and commercial performances, and will not be on entertainment programs. Of course, this is not absolute, the key depends on his mood.

This ancillary clause was negotiated between the two parties before the album was released, so no one thought that Wei Xiong was playing a big name. On the contrary, many of his performances make people feel that he has no plans to develop in the music industry for a long time, and this album release is more of a ticket nature.

"You can rest assured that if you don't like it, the company won't force you." Liu Zhizhe made a statement, and then he changed his words and said: "Just now the music director said to strengthen the publicity, I agree in principle, this aspect is handed over to the Propaganda Department to be responsible, and there is another point, with the current popularity of the album, whether the pattern of tomorrow's press conference is too small, I think it is necessary to expand the scale of the press conference." ”

……

Lee Theatre was originally a famous cinema in Hong Kong, located at 99 Percival Street in Causeway Bay, at the junction of Percival Street and Lai Tung Street, facing Leighton Road. It is mainly used for performances such as Cantonese opera, opera and concerts, as well as for film screenings, but today it has another purpose.

In the original plan, Wei Xiong's album launch will be held in The Peninsula Hotel's Conference Hall 1, which is the largest conference hall of The Peninsula Hotel, and can accommodate up to 500 journalists and fans at the same time, which is a good scale.

But the album exceeded expectations, and not only will a large number of reporters come to the press conference, but the number of fans will also exceed expectations. So after discussion, Liu Zhizhe, president of Hong Kong Polygram, decided to change the venue of the album release conference to the Li stage.

The temporary change of venue made the preparations for the press conference in an orderly manner become busy, first to contact the Li stage, ask if the theater has a schedule, and after setting the schedule, but also to start to arrange the venue non-stop, from 4 pm at the end of the meeting, to 1 o'clock at noon the next day, the staff of the Propaganda Department was busy for 21 hours to get everything ready.

At this time, a large number of fans had gathered outside the theater to hear the news, and some fans were still holding posters of Wei Xiong, or signs with Wei Xiong's name written on them, among which most of them were female fans, the whole scene seemed very noisy, but there was a different atmosphere.

In addition to fans, journalists with video cameras, cameras, or tape recorders can be seen outside the theater. Everyone is patiently waiting for the time to enter. However, as time went on, more and more fans and journalists gathered at the entrance of the theater.

You must know that Percival Street, where Lee Stage is located, is a bustling street in Causeway Bay, and the street is not wide, so the long delay of such a large number of people has brought a lot of impact to traffic. As a last resort, the person in charge of preparing for the press conference had to let fans and reporters enter the venue early.