Chapter 36 Financing Plan

The impact of Li Dong's joining is far-reaching, not just within the company. Pen "Fun" Pavilion www.biquge.info

At a time when the Internet industry is in full swing, the executives of Goldman Sachs Asia, the world's top investment bank, gave up their positions as managing directors and millions of annual salaries, and switched to Menglong Technology and Fengxing Technology as COO, such news is enough to make headlines in the financial and Internet sectors of major portals!

Fengxing Technology is okay, the previous I love music online has amazed the industry and is famous.

Menglong Technology has always made a fortune in a muffled voice, and at most it has been heard of in operators and the nascent SP industry, and this time it can be regarded as really appearing in the media and entering the public's sight.

Especially those overseas investment institutions, surprised by Li Dong's choice, privately used resources to investigate, only to find that although Menglong Technology is not well-known, it is a leading enterprise in the SP industry, especially in the revenue share of Beijing Mobile, ranking first among all SP companies, in just one year of establishment, the annual revenue has reached more than 50 million.

Seeing that the actual shareholders of Menglong and Fengxing are the same, that is to say, these two companies are completely brother companies, and sharp-minded investors have thought of the linkage effect of the Internet and wireless.

The financial data of the three major portals has improved this year, which is the ...... of this routine.

In just a few months since the launch of Wuai Music Online, it has dominated the domestic online music market and become the No. 1 music website, and the website traffic has rushed all the way to the top 500 in the world in Alexa's ranking. Such a large amount of traffic, combined with the ringtone download business of Menglong Technology, has also achieved profitability on the website.

How many Chinese Internet companies can make a profit?

Menglong Technology's profitability is extremely strong, but the cost is very low, the profit margin is amazing, and now the business is carried out are unique resources, the two largest media SMS interactive platforms in the imperial capital, currently operating exclusively, in the picture bell download business, the ringtone copyright is also the most in the whole industry SP, and there is a music original platform of my love music network, these exclusive resources are currently no other company can shake!

Menglong Technology has also been recognized as a high-tech enterprise by the Beijing Municipal Government.

Oh my God! These are obviously two more companies with endless potential and a great possibility of going public!

On top of that, these are two startups that are doing well and have not gone through any funding.

Chance! Absolute chance!

Investment institutions are sharks with a keen sense of smell, and they will pounce on them when they smell it.

IDG, Intel Investment, Baring Investment, Warburg Pincus...... The first batch of venture capitalists in China contacted Li Dong and expressed their strong interest in Menglong and Fengxing.

When it comes to financing, it is not within Li Dong's purview, Li Dong must discuss with Lin Feng and listen to the boss's opinion.

Lin Feng, Li Dong, and Wang Hao held a closed-door meeting for this matter.

Lin Feng is in a good mood these days.

After Li Dong came, the two companies took on a new look, Li Dong reformulated the company's management process, strengthened target management and performance appraisal, changed the previous relatively free and somewhat casual working atmosphere, and gave everyone a clockwork and moved.

For many high-end talents, such a senior management team is worth joining, following and learning, several outstanding talents from Microsoft, Google, Procter & Gamble and other companies have come in a row, and the middle management team is full of talents.

At the same time, in view of the goal of expanding Menglong's financial data in the past two years to ensure that there can be a better valuation when it is listed, Li Dong asked the personnel department to vigorously recruit sales personnel and form a team of at least more than 50 people to ensure that all 32 provinces, municipalities and autonomous regions across the country will achieve business access within this year.

The technical team has also been expanded, and according to Lin Feng's suggestions, the accumulation of talents for WAP and JAVA game development has been increased. A group of fresh graduates of BUPT have joined the technical team led by Wang Hao.

The experience of Shahong in the same class made all the people around him red-eyed, and he had earned more than 100,000 yuan before graduation, and was given a share reward by the company. This year's graduates of information engineering and communication engineering almost rushed to join, and the relationship between various teachers directly found Wang Hao's head.

Wang Hao knew Lin Feng's plan, and he also selected as many technical masters as possible. In the end, nearly 100 people came, assigned to the technical departments of Menglong and Fengxing, and finally counted, the employment of fresh graduates of these two majors in BUPT, Menglong Technology actually surpassed Huawei and ranked first!

After all, for these graduates, Huawei still has to go to Shenzhen, and Menglong is in the imperial capital.

The company is doing well internally, and there are also breakthroughs in external business. In the previous provinces, Jiangsu, Zhejiang, Shanghai, Hunan and other provinces have successively passed the business assessment and are undergoing business tests. Soon it will bring new revenue to the company.

In this form, when he heard that an investment institution came to his door, Lin Feng was naturally in a good mood.

He was not in a hurry, he made tea slowly and methodically, and poured it for Li Dong and Wang Hao.

Let's not talk about financing, and Wang Hao chatted about the CRBT business: "Lao Wang, the company's development is relatively good now, but the SMS business is only a vigorous life of the past two years, after all, it is not a long-term solution, our real fist project has not yet risen, that is, CRBT, you have to prepare and leave for South Korea as soon as possible." How's the contact with Meng Lao?"

Wang Hao picked up the teacup and took a sip, nodded and said: "There is no problem, Mr. Meng is also very interested in the ringtones that are suddenly popular in South Korea, and I want to study it. ”

He excitedly continued, "Mr. Lin, as you predicted before, SK Telecom launched this service in March, and the penetration rate exceeded 30% in just three months, and the business development is very hot, which is incredible." ”

Lin Feng smiled and said: "This is determined by the characteristics of the business, there is no need for users to cumbersome operations, there is no model restriction on the terminal, and it can also provide users with a unique image display, CRBT is definitely a killer application that can be compared with the SMS business." We have now purchased so many digital music rights for this business. If you go this time, you must let Professor Meng know the value of this business, and urge him to make suggestions to the Ministry of Information Industry and China Mobile to launch this business in China as soon as possible. ”

After thinking about it, he said: "You can mention on the side, we Menglong Technology hope to invite him as a consultant and serve as an independent director after the company is listed, as for the consultant fee and the salary of the independent director, it will not be less than 500,000 yuan per year." At the same time, I will also make a donation of 5 million yuan to BUPT in your name as the school's R&D expenses and scholarships. For more details, you can do it. ”

Wang Hao was taken aback, Lin Feng had never mentioned this to him before. Immediately, his face turned red, what an honor and face this is, just one year after graduating with a master's degree, he can donate to his alma mater as an outstanding alumnus.

Li Dong nodded approvingly beside him, and answered with a smile: "Lin Dong's proposal is good, since the CRBT business is so important to the company, in order to promote the business launch as soon as possible, it is necessary to let Professor Meng have the initiative, the influence of BUPT is very large, and such a donation can also make the Ministry of Information Industry and Mobile have a better impression of our company." Well worth doing. ”

Wang Hao nodded and agreed, seeing his rapid breathing, he was still in a mood.

Lin Feng then discussed the issue of financing with Li Dong: "Joe, what do you think about financing?"

Li Dong replied: "My suggestion is that financing is necessary, which is supporting our later listing plan, if there is no overseas capital to enter, there is no common interest appeal, it is difficult to attract the attention of Wall Street." It's just the scale of financing, and there is still a point in time, I don't know what you have in mind, so it's hard to say. ”

Lin Feng nodded, he also knew very well that if you want to be listed on the NASDAQ, you must introduce overseas strategic investors, these strategic investors have a huge appeal to public investors in the capital market on the one hand, and at the same time, they can also provide help and support for the company in the listing process in China, whether it is contacts and resources, the company needs.

Lin Feng had also considered it before, so he said to Li Dong: "I understand what you mean, my initial idea is that before going public, we will conduct two rounds of financing at most, the first round will be invested by venture capital, we can have a fund to expand our business quickly, and the second round of pre-IPO will find a large fund or investment company...... , you Goldman Sachs are good. ”

Li Dong also smiled.

"As for the timing, it is a bit of a loss to carry out financing now, our really profitable business has not yet been launched, the valuation of this round will not be too high, our company's cash flow is now very abundant, fully enough for recent business expansion, my idea is that the first round of financing will be about half a year after the CRBT business is launched, if it is fast, it will be carried out in the middle of next year, and if it is slow, it will be carried out at the end of next year. ”

Lin Feng remembers that the domestic CRBT business was launched in May 2003, and if he could promote the early launch in China, it would be more beneficial to his overall plan.

"In this way, we can use this money to buy more music rights, completely establish the leading position in the field of digital music, and in 2004, the development of the SMS business reached its peak, and the CRBT business rose rapidly, at that time our revenue would reach a high value, and the company's valuation was the most cost-effective." ”

After Lin Feng finished speaking, Li Dong nodded silently, agreeing with his judgment.

At the same time, when he looked at Lin Feng saying this, his eyes were deep, full of confidence, and in his indifferent and calm words, he was a sharp and accurate prediction and judgment, and he was amazed in his heart.

This young man who has become his own boss seems to have a magical power to see through the future. Everything is under his control.

He has a clear mind and a big vision.

It was a bold decision to follow him, but now Li Dong feels more and more that his decision is wise.

Maybe one day, he will go further!

Li Dong's heart was surging and he became inexplicably excited.