After Lin Feng and Li Dong set Menglong's financing strategy, it was not that they would not contact these venture capitalists. Pen & Fun & Pavilion www.biquge.info

Lin Feng knows very well what kind of influence these first-generation domestic investors have in the development of the Internet industry in the next ten years, and they are all godfather-level figures, and they and the investment funds behind them can be said to have incubated and promoted most of the outstanding companies in China's Internet field.

In this process, the contacts, industry insight and appeal they have accumulated are all needed for the future development of Lin Feng in the direction of the Internet.

It is very necessary to maintain a good relationship with these people.

In the next few days, accompanied by Li Dong, Lin Feng communicated with several of the most interested institutions.

First up, IDG.

IDG Technology Ventures (IDGVC), the first foreign investment fund to enter China, is a pioneer in the field of domestic venture capital, and it is also the most accomplished. In Lin Feng's memory, the list of Internet companies it has invested in can cover almost most of the industry giants, including Baidu, Tencent, Sohu, 360 .......

The one who came to negotiate was Guo Yihong, one of the founding seven elders of IDG Capital.

Lin Feng has been known to him for a long time.

In his previous life, the storm video he invested in was successfully listed on the A-share market, and the record of 35 consecutive price limits shocked the world, and caused a number of Chinese concept stocks to split the VIE and return to the trend. IDG has persistently invested since 06, with multiple rounds of follow-up investment in the middle, and has been waiting until Storm Audio's 15th year of listing, which is also praised for its patience in accompanying the growth of entrepreneurs.

Lin Feng was very polite to him: "Young, thank you IDGVC for your attention to us, and I am also very much looking forward to the opportunity to cooperate with you, just ...... Menglong's cash flow is very good now, and there is no need to introduce funds for the time being. However, we will have a series of development plans in the future, and I believe that we will definitely have opportunities for cooperation. ”

Guo Yihong nodded and smiled, he had seen Menglong's financial data, and knew that the need for funds for such a company was not as urgent as that of other Internet startups.

The core concept of venture capital is the direction of investors and investment industries. Among them, the founder is the core factor in evaluating whether a company is worth investing in.

Lin Feng seemed to him to be a very interesting person who was worth studying.

Why did a college student who had just graduated from the law department of Northern University start a business and have such good results so quickly, and even attracted a figure like Li Dong to join?

What's so special about this person?

At present, it seems that Lin Feng is a sunny and confident young man on the outside, but Guo Yihong feels something abnormal from his sitting posture, eyes, and tone, too calm, too calm, and even a little unfathomable. Not like an entrepreneur.

Guo Yihong has seen many Internet entrepreneurs, they are full of dreams, full of passion, will use a surging tone to describe their career plans and dreams, because of the listing of the three major portals, the myth of wealth creation, venture capital has also been welcomed in China in the past two years, and the eyes of those entrepreneurs who see him are full of expectations and eagerness.

But these are not visible to Lin Feng.

He became more and more curious.

Guo Yihong didn't think it was okay to refuse Lin Feng's words, but smiled and asked with interest: "I know that Menglong Technology is developing well now and has abundant cash, which is all due to the leadership of Mr. Lin...... I don't know what Mr. Lin's follow-up plans in this regard? If it's convenient, I'm very interested in knowing, can I talk to you about this. ”

Lin Feng Weizheng, I didn't expect him to fall in love with Fengxing?

In Lin Feng's view, Fengxing Technology's Wuai Music Network is just an attempt, which was originally founded to purchase digital music copyright resources in conjunction with ringtone downloads and CRBT business, and it does not have much value and profitability in itself, mainly relying on Menglong's wireless channels.

Online music is now free to listen to, and now, it is difficult to make a profit, and it was not until 2011 that Baidu and the three major record companies reached a copyright agreement, and only began to appear in the real sense of paid downloads. Even in 2015, when the state set a copyright limit and cleaned up unauthorized songs on major music platforms, BAT began to acquire major music platforms, and the number of music paying users showed a big growth, but it still did not form a large market.

Until Lin Feng's crossing, music platforms were still exploring new business models, including launching live broadcasts, digital album releases, peripheral products, and so on.

The value of the music platform lies in the accumulation of traffic and users, and it is an entry product and a high-viscosity content product. The giants are buying it aggressively as a supplement to the content ecological chain of their own platforms.

Lin Feng believes that apart from himself, no one should look at such a long-term ...... at this stage.

What did Guo Yihong like about the popularity?

Lin Feng didn't answer in a hurry, and asked rhetorically: "Oh, Young, with your eyes, you should be able to see that Fengxing Technology does not have the value of becoming a separate project to invest in now, and it relies too much on Menglong's channels in terms of profitability." So I'm curious why you're interested in it. What do you think?"

Guo Yihong knew that he didn't show his skills, this young man who seemed young, but was actually as deep as an old fox, would not easily reveal the follow-up plan, so he smiled: "Don't hide it, our IDG has been very concerned about the development of China's Internet, according to our research and research, we found that the favorite applications of Chinese Internet users are mainly concentrated in online news, instant messaging, search engines, email, online music, and online games. Among them, instant messaging, search engines and email are currently the most used, followed by online music, and it is showing a very fast upward trend. We predict that with the development of Internet users and the popularization of younger and younger generations, the use of online music will increase significantly...... , I don't know if Mr. Lin has a similar discovery?...... Don't hide it, there is a data you may not know, Baidu is invested by IDG, and in terms of search, the data we get is currently very high in the search volume of MP3 music. ”

Lin Feng couldn't help but admire, he deserved to be the top boss in the later generations, and his vision was indeed sharp.

However, he still concealed something in his words, but he didn't know that Lin Feng already knew that given that MP3 search traffic has accounted for more than one-third of Baidu's search traffic, Baidu will launch MP3 search business in November this year.

Smiled and nodded: "Oh, Young, I really want to ask you to be the CEO of the popular industry, you are right, I am indeed optimistic about the scale of online music users." It's okay, it's rare for you to come over, Young, let's talk about dry goods. First of all, I would like to state that I will not sell Wuai Music, which means that IDG does not have to think about investing in Wuai Music and then cashing out through acquisitions by companies such as Baidu. ”

Guo Yihong's face changed slightly, he didn't expect Lin Feng to be so outspoken, and he didn't expect him to guess IDG's train of thought at once.

Lin Feng smiled, ignored Yi Hong's change of color, and continued: "Presumably, IDG has also seen the development of online games, and SH Shanda Network's "Legend" is now popular. Speaking of this, he glanced at Guo Yihong, and wondered why IDG did not invest in Shanda, but let SoftBank SAIF pick up a big bargain.

Guo Yihong smiled bitterly, of course IDG wanted to invest in Shanda, but unfortunately it was too late, the sudden popularity of "Legend" made Shanda's valuation too high now, and the amount of funds managed by IDGVC at this time was not large, and the focus was on investing in some early projects.

Lin Feng continued: "We also see this direction, so the next step for Fengxing is to have a plan to take into account online games. Of course, this is only at the planning stage, and there are no real measures. …… We're still focusing on the development of digital music. In this case, there may be a period of time when you can only rely on the revenue of wireless channels, and you will not be able to grow by leaps and bounds soon. …… Is IDG still interested in Fengxing Technology?"

After Lin Feng finished speaking, he looked at Guo Yihong with a smile.

In my memory, Guo Yihong is the partner most interested in online games in IDG, and in his previous life, he has invested in companies such as Langang Online and Funzio.

Guo Yihong nodded without hesitation, of course he was interested.

He can see that Lin Feng is definitely not a simple person, and in just a few words, his familiarity with the Internet industry and the competitive skills in the industry jumped out. Not at all as harmless as it seems.

Such a founder definitely has a lot of potential.

And online music and online games are all aspects that he is very optimistic about.

Venture capital is inherently risky, and it requires a gamble of vision and courage. After contact, Guo Yihong felt that Lin Feng and Fengxing Technology were worth betting.

Lin Feng was a little surprised.

In his eyes, Fengxing Technology really has no value worthy of other people's investment now. This is an incubator in his eyes, a stepping stone into the Internet industry. His original intention was that after Menglong Technology went public, it would take a large amount of money to invest in popularity, and then incubate the game business, after all, online games are an industry with a lot of investment in the early stage.

I didn't expect an IDG to pop up and want to invest in Fengxing.

Is it possible to enter the gaming industry early?

Lin Feng hugged his chest with his arms, raised his left hand, rubbed his chin with his fingers, and fell into deep thought.

Guo Yihong was not in a hurry, and quietly waited for Lin Feng to think.

My love music network is now in the first place in the industry in terms of traffic, and the musician community is online, the cover community is online, and the functions such as comments and flowers have gathered a lot of popularity, and a lot of good works have begun to emerge, which can be said to be developing very smoothly.

In addition to the busy website operation team and copyright cooperation team, the new technical team is not very busy, and is constantly developing and launching new sections to optimize the underlying architecture of the website, so that the audition and download speed and experience are faster and better. There are even redundant manpower, and some people are studying P2P data transmission technology for audio and video, which is also one of the basic technologies for video software in the later stage.

If you enter the game industry, there is no shortage of low-level programmers.

In the game industry, the core is talent, he originally hoped to dig some people from the Xishanju team with Qin Shenghe, but Qin Sheng has only grown up in the past 1 year.

Or dig up a few cows in advance?

Yao Xiaoguang, a veteran of the Chinese game industry, is now working in Fuzhou Tianqing Digital, supervising the development of "Phantom Ranger", and then he will go to Shanda next year, participate in the development of "Legend World", and enter Tencent in 06, and his masterpiece "QQ Speed", "Cool Running Every Day", etc., can be described as a god-level producer.

Lin Haixiao, known as one of the top three in the game circle at this time, has been producing the online game "Century Record" since 2000, but unfortunately to no avail, next year will join the grand development of "Heroic Age", and was poached by giants, the main creator and production of the phenomenal online game "Journey", is a genius-level top producer.

Except for those who are now in NetEase and Shanda, these two big bulls should be able to be mined now!

Lin Feng's heart was moved.

With the help of IDG, we invested in these big bulls, and began to make a reserve of technology and talents in the game, and entered this stage where the online game industry has just begun to develop, waiting for the future.

Looking at Guo Yihong, Lin Feng slowly spoke: "Young, let's talk about Fengxing's valuation in detail...... ”