"Lin Feng, such a big thing as TVB, really let me do it myself? I'm afraid I won't be able to get ......."

Ye Weiyu, who has always been confident, is rarely a little apprehensive.

Having lived in Hong Kong for a while, she also knows what TVB means in Hong Kong.

TVB is not only a TV station, it is also a symbol of Hong Kong culture, and even in the global Chinese cultural circle, TVB is also an important disseminator of traditional Chinese culture and values, with incomparable brand value and influence.

Moreover, it is difficult to find a second TVB-based TV station in the world, "where the entire industry for the production of TV content is put into one company." ”

It has a whole industry chain for the production of film and television products, and has the ability to produce a large number of TV programs by itself, including news, variety shows, TV dramas, etc. In Hong Kong alone, there are five basic channels, including Jade Channel 1, Jade Channel 2 for young people, a 24-hour news channel, a 24-hour financial channel, and an English channel.

This whole industry chain model, like an aircraft carrier, makes TVB a media empire of its own.

There are more than 5,000 employees in Hong Kong, who work and eat under TVB.

And Ye Weiyu's most previous management experience was only in Maple Leaf Investment, with dozens of employees under him.

was pushed to this position by Lin Feng all of a sudden, and she was really a little frightened.

"It's okay, leaves, don't rush, take your time. Speaking of which, we are the owners of TVB, but after all, the sixth uncle and sixth aunt are still there, and they still hold a small number of shares in their hands. Therefore, my suggestion is that you enter the board of directors first and serve as the chairman, and everything else remains unchanged for the time being, or let the sixth aunt and the original management continue to manage, and you observe and learn from the side first. After a while, after you have an understanding of the personnel and business situation up and down TVB, when the sixth aunt slowly fades out, you will be able to take over again, and you will be handy. ”

Lin Feng encouraged her, "I believe you have this ability, Yezi!" …… And in the near future, I will stay here to accompany you more, and it is convenient to travel to and from Shenzhen. ”

Lin Feng asked Ye Weiyu to come forward this time to buy TVB, of course, because she has a Hong Kong resident ID card and can not be restricted by the broadcasting regulations. But in fact, it was indeed from the beginning that Ye Weiyu was going to let Ye Weiyu manage TVB.

The main body of the acquisition of TVB is GV International Holdings, which is under the name of Ye Weiyu, and the source of funds is 300 million US dollars injected by the "Lin Family Trust Fund", Ye Weiyu's own 200 million US dollars, and 800 million US dollars including syndicated loans from Bank of China Hong Kong and China Merchants Bank.

After the completion of the acquisition, Vian Holdings will hold a 26% stake in TVB.

Other shareholders of TVB include:

Shaw Fund (6.23%), Marathon Asset Management (5.06%), Silchester International Investors Limited (5.06%) x (6.18%), Mrs. Li Xiaohe (3.95%), Fang Yihua (0.26%), and public shares outstanding (42.25%).

Vian Holdings is the largest shareholder.

Among the remaining major shareholders, Li Xiaohe and his wife and three investment institutions have held TVB shares stably for many years, and basically do not care about the company's affairs.

And Shaw Brothers and Fang Yihua will gradually retire after this acquisition.

In other words, just like the Shaw Brothers before the "Sixth Uncle", TVB will become the family asset of the "new owner" Lin family.

Lin Feng's main focus now is on Fengxing Group and Cool Wind Company, and he can't take care of TVB, a traditional media empire that is close to the boss, for a while.

And as a family asset, it is only natural for his wife to take care of it.

Just like TVB before, in fact, it is also managed by the "sixth aunt" Fang Yihua, and the sixth uncle Run Run Shaw is already a centenarian, and he has long stopped asking about the specific affairs of TVB in recent years.

Ye Weiyu herself must have this ability.

After all, in his previous life, even if he didn't have a golden finger like Lin Feng's "rebirth", Ye Weiyu relied on his own efforts to become the president of an investment institution in charge of companies in Beijing, Shanghai and Shenzhen.

TVB was still in its last glorious period in 2008.

is not like when Uncle Li of Chinese culture became a shareholder later, there was already an obvious sense of decay in the twilight of the West Mountain.

As a leading TV station in Hong Kong, with business covering Southeast Asia and Chinese regions in North America, TVB has always had a good level of revenue and profitability.

This is also the reason why so many overseas and local bigwigs want to buy TVB, not only because of its unique historical status and influence.

In business, TVB is still a money-making business.

The biggest reason for TVB's subsequent decline is that the local market in Hong Kong has declined with the overall decline of the economic downturn and the failure to keep up with the rise of new media in the Internet era, and its business has declined.

Moreover, the brain drain is serious, and during the period when the sixth aunt was in charge of TVB, she also connived at the open and secret battles of the people below to a certain extent in internal management to balance and maintain power. "Uncle Six" is also notoriously stingy and harsh to employees and artists. That is, as the saying goes, "the money is not enough......

The decline in the core business in Hong Kong, the unfavorable expansion of the mainland business, and the loss of a large number of outstanding talents and artists have given TVB an impression of decline and downturn.

After Ye Weiyu became the owner, with Lin Feng's strong support in the back, there is no shortage of funds, and there are resources and channels that are popular in domestic Internet new media, and after integrating TVB's talents with the mainland market, film and television production and video website distribution, these problems are easy to solve.

Lin Feng also assured that Ye Weiyu would try it.

His main focus will be on the mergers and acquisitions and business expansion of Fengxing Group during the upcoming financial crisis, and on the other hand, the Xphone will be officially launched for sale!

………………

Go back 2 months.

In the early morning of April 16, 2008, Beijing time, the Apple iPhone, which people had been eagerly awaiting for half a year, finally began to be officially sold in the major service outlets of Cigular, a local mobile operator in the United States, as well as Apple's stores!

Although the 4GB and 8GB versions of the iPhone cost as much as $499 and $599, respectively, this did not affect the good sales momentum of the first day.

From 24 hours before the official release of the Iphone, the spectacular scene of queuing up overnight to buy has been formed in front of Apple stores in major cities in the United States!

Because the American people have always had a very special affection for their "Apple" for many years, every time a new iPod music player and Mac computer are officially put on sale, there will be many "Apple fans" who hope to get their favorite for the first time to form a long line, forming a similar spectacular scene.

The 164 large and small Apple stores in the United States will open from 06 a.m. local time on April 16, 2008, and the closing time will be extended to 12 midnight to maximize the guarantee that the vast majority of Apple iPhone fans can buy this phone on the first day.

In this way, under the premise that there is only one country and one operator in the United States, the iPhone achieved sales of 273,000 units in the first weekend of its launch!

This sales volume also made the mobile phone peers who were not optimistic about the iPhone before jaw-dropping......

However, compared with the enthusiasm of fruit fans, the technology media that evaluated the IPhone after getting it have published articles one after another, pointing out that the IPhone has ten obvious flaws:

- The phone-specific version of Apple's Mac OS X operating system actually occupies 700MB of body memory space;

- There is no copy, paste, or cut function in the state of editing documents;

- The Bluetooth module does not support the mainstream A2DP technology, which means that there is no way to enjoy stereo music wirelessly;

- Music files cannot be used as ringtones for incoming calls;

- Electronic documents that can only be read but not edited in PDF format;

- Although the support for Adobe Flash has been officially confirmed, it does not work in web browsers, and can only play some Flash media files with a specific resolution and bitrate;

- Although the camera is equipped with a 2-megapixel camera, it is not capable of recording video files;

- Multimedia Messages (MMS) is not supported;

- Voice dialing function is not supported;

- Apple's official non-replaceable iPhone battery can only be charged about 300-400 times, if you charge it once a day, how long can you use it? What do you do when your battery is scrapped? ……

These functional flaws are just ......, and the most ruthless thing is that the iPhone is only sold in the United States for the time being!

This has broken the hearts of Apple fans in other countries around the world, is there any?

As the saying goes, there is no harm without contrast.

If there was no Xphone, many media would have endured.

Anyway, the emergence of the iPhone is indeed a subversion of all previous smartphones, and it can even be said that it has changed the form of smartphones in the future, although there are various problems, but this great innovation is still worthy of being praised by everyone, and even worshipped.

But now, people have seen the Xphone at the 3GSM exhibition at the beginning of the year, which is no worse than the iphone, and even better in terms of configuration and functions!

In less than two months, the Xphone will also go on sale......

And unlike the Iphone, it will be sold in North America, Europe, Asia, China and other places at the same time!

Therefore, most of the technology media in many countries will add a sentence at the end of the iPhone review article: "Instead of waiting for the imperfect Iphone, let's look forward to the launch of the Xphone in 2 months!" ”

The two major carriers in the United States, Verizon and T-Mobile USA, have been very popular, but fortunately, they also have Xphone.

Taking advantage of the boom in the launch of the Iphone, these two major operations took the opportunity to launch a series of advertisements for Xphone, and began to accept reservations for Xphone phones on their official websites and stores!

Operators in other European and Asian countries have also started to advertise Xphone and started to open reservation channels.

Nima, we don't have an Iphone, it's okay, we have an Xphone!

With the hot sale of the iPhone, the current situation that it is difficult to find a machine in the market has also carried out a round of free publicity before the Xphone is officially launched for sale.

In just two months, more than 2 million Xphones have been pre-ordered worldwide!

………………

In fact, in April, May and early June, when Fengxing Group set off a frenzy of acquisitions and consolidation of businesses.

The team of Coolwind Technology has been intensively preparing for the launch of the Xphone.

First of all, on the production side:

In foundries in Nanjing, Shanghai, Suzhou, Singapore and other places, the Xphone production line is overloaded 24 hours a day, and workers work in four shifts to carry out the final assembly and testing of Xphone;

After the first batch of 2 million mobile phones is assembled, 1 million of them will be shipped to North America, Europe, Japan and South Korea by air and sea.

The other million units will be supplied to the Mainland, Hong Kong, Macao and Taiwan markets.

In terms of sales channels, Cool Wind has also made great efforts, and has made a layout of self-operated offline stores, online e-commerce channels, and operator channels:

Self-operated stores: Beijing Chaoyang Sanlitun, Shanghai Huangpu Nanjing East Road, Shanghai Pudong Lujiazui, Shenzhen Mixc, Hong Kong Central International Financial Center, Taipei 101 and other core business districts in major cities, the first batch of eight, with a huge "X" logo of the Cool Wind stores, opened in the past two months;

Network channels: Xphone's official website was launched, and a special Xphone sales area was opened on JD.com, and Xphone online reservations were accepted;

In the online shopping malls of major banks such as China Merchants Bank, Bank of China, China Construction Bank, and Industrial and Commercial Bank of China, Xphone special area has also been opened to accept installment appointments;

Operator channels: Although the domestic 3G license has not been officially issued. China Mobile and China Unicom, two major mobile operators in the period of restructuring and change of the telecommunications industry, have also begun to publicize Xphone in 332 prefecture-level cities in 31 provinces and cities across the country, and tens of thousands of business halls, franchised stores and other outlets.

In 2007, China Mobile's TD-SCDMA network was built in 10 cities, and as the Olympics approached, 3G trial commercial use was already planned.

China Unicom's CDMA network has long been mature.

However, in the new round of restructuring of domestic telecom operators, on May 24, China Telecom acquired China Unicom's CDMA network (including assets and users) for 110 billion.

Now China Unicom does not have a C network, and is actively building a new CDMA network, because GSM is the underlying technology of CDMA, and China Unicom can quickly upgrade GSM to CDMA.

The cooperation negotiations between Coolwind and China Telecom are underway, and it is expected to cooperate with the three major domestic operators at the same time.

Even if it can't support 3G in China for the time being, Xphone still supports GSM2G network, but the mobile Internet experience is a little worse.

And wait until next year's 3G license is issued, Xphone is one of the main means for the three major operators to grab 3G high-end users, and then XPhone users only need to change their cards to enjoy 3G services.

This is also the reason why the 3G license has not been issued yet, and the operator is also eager to sign a contract with Coolwind.

At the same time, Lin Feng does not want domestic users to wait too long, so let them experience the new smartphone experience of Xphone in advance, which will also help seize the market and establish a reputation among users.

The current production capacity of the iPhone is insufficient, and even if parallel imports enter the domestic market, it will take a long time.

Lin Feng didn't want to miss this gap in the market.

In conjunction with the sales channel, there is also advertising and marketing:

After the integration of media content copyright, Fengxing Group has a large number of artist and star resources.

Lin Feng naturally won't waste the existing resources in his hands, and Xphone's commercials have enabled an eye-popping number of stars!

Considering Xphone's high-end, fashionable and cool positioning, Lin Feng personally named and selected three different groups of stars to shoot commercials.

The business-themed version chose Chen Daoming, Andy Lau, and Tony Leung, three veteran actors, and even personally came forward and invited Li Jiaxin, who had just married into the Xu family, to make a cameo appearance.

The version of the fashion city theme uses Hu Jun, Chen Kun, Huang Xiaoming, Nicholas Tse, four popular male stars, as well as Zhou Xun, Fan Bingbing, Zhang Ziyi, and Tang Wei.

For the cool in-themed version, he named Jay Chou and Li Yuchun, who were the most popular in this year.

The three commercials are aimed at different user groups, and after the competition of the world's top advertising agencies, Leo Burnett (Leo Burnett) won the Xphone advertising case, their idea is to express the exquisite life theme embodied in Xphone through the life stories of three different classes of urbanites.

The names of the three versions of the ad are all called "The City"!

Since the end of May, the Xphone commercial has been broadcast on video websites including CCTV and David TV, Youtu and other major Internet platforms, which have caused a sensation all over the country!

At the same time, the foreign version of the commercial film was also shot by the most popular local stars.

This time, Lin Feng would rather spend a lot of money on marketing, but also to make Xphone famous in the world!

Cool Wind does not have the brand influence that Apple has precipitated for many years, so make up for it by bombarding advertisements!

Rich, that's how capricious!

At 8 a.m. on June 15, 2008, Beijing time, Xphone went on sale worldwide!

The first batch of countries to launch Xphone include China, the United States, the United Kingdom, France, Germany, Spain, Japan, Singapore, India, South Korea and other ten countries!