On the screen, Chen Daoming has a short beard, a black suit with a delicate and fitting fit, standing on the podium full of reporters in the audience, with a graceful demeanor and a domineering president.

As soon as the picture turned, he walked out of the bustling venue surrounded by a group of entourages behind him, and Li Jiaxin, who played his secretary, wore a white Chanel OL dress, walked up to him with a smile and handed him a black Xphone.

Chen Daoming took the phone.

The camera pans to the XPhone in his hand, a large close-up.

On the lit screen, there was a caller ID showing Andy Lau's avatar and the word "Andy", Chen Daoming laughed, and his finger slid the lock screen key on the screen from left to right to connect the phone.

Camera switch: Sunshine, grass, blue sky, Andy Lau, wearing a polo shirt and a white ball cap, holding a golf club in one hand and a white Xphone in the other, asked with a smile: "Did the press conference go well?" Happy working together! I'll be waiting for you at the stadium. ”

After hanging up the phone, Andy Lau held the Xphone and slid his fingers across the screen.

The camera once again gives a close-up of the Xphone screen: as his fingertips slide, the photos of Chen Daoming's speech at the press conference turn like turning pages.

Andy Lau smiled handsomely, pressed the home button of the phone, returned to the home page of the Xphone screen, he clicked on the mailbox, and then inserted these photos into the email and clicked send.

The screen switches again: it's the exotic Prague Square.

Tony Leung is wearing a handsome jacket and scarf, and is holding a golden Xphone taking pictures, and in the close-up of the mobile phone screen of the Xphone, the elegant white doves on Prague Square are vivid.

There is a "click", and the picture freezes.

The 3.2 million-pixel Xphone camera produces photos that are no less effective than the current mainstream card cameras.

An email notification popped up on the big screen of the mobile phone, Tony Leung pointed his finger on the screen, and entered the email, which was the email that Andy Lau had just sent, and his finger was at one point, and the photo in the email attachment was enlarged, showing the photo of Chen Daoming's speech.

The camera cuts to Tony Leung's face, and he shows the most classic charming smile.

The screen switched to the Xphone screen again, Tony Leung pointed to the address book, swiped up and down, found Chen Daoming's name, and gently clicked the name, showing that the call was dialed out......

The camera zoomed out, Tony Leung was standing in Prague Square, the golden sunlight shone on his face from the side, and he said with a smile: "Mr. Chen, congratulations on the smooth press conference!" Happy working together! ”

In the final shot, Chen Daoming, Andy Lau, Tony Leung, each of them flashed in a separate picture, all wearing exquisite suits.

Everyone was holding an Xphone and smiling charmingly.

“I like Xphone，And you?”

The trio have different timbres, but they are equally full of charm.

The final screen is a freeze-frame of three Xphone phones with different colors.

The subtitle flashed: "Enjoy life, Xphone!"

……

Four pairs of urban men and women with different identities, Hu Jun, Fan Bingbing, Chen Kun, Zhou Xun, Huang Xiaoming, Zhang Ziyi, Nicholas Tse, Tang Wei.

They are fashion designers, magazine editors, exhibition planners, wedding dress designers, piano accompanists, models, event executives, and band members......

Different careers, different busyness, different jobs, different lives......

The only thing that remains the same is that XPhone is always there for them.

Take photos, listen to music, take notes, make video calls, send emails, send text messages......

At work, in life, and when traveling, scenes are switched.

The fashion version of the advertising film uses a sharp and fast camera switch to show the bits and pieces of urban life, laughter, tears, joy, and separation.

And these, all **phone records and saves.

Then, the picture stays on four separate shots, four pairs of men and women, all saying to their other half, "I love you!" ”

Finally, there is also a close-up of the Xphone phone.

Subtitle: "Romance, Xphone!" ”

“I like Xphone，And you?” The voiceover is heard.

……

In the hot summer, beach, bands, skateboarding, music, Jay Chou and Li Yuchun, surrounded by a group of young people, energetically danced street dance.

The strong and dynamic rhythm music melody makes people can't help but shake along.

"Cool life, Xphone!"

“I like Xphone，And you？”

………………

For the domestic market, Lin Feng is very important, you know, in the future, just relying on the domestic market, Xiaomi, Huawei, OPPO, vivo, the sales of four domestic mobile phone companies have entered the top ten in the world!

By 2016, China's mobile phone sales accounted for 1/3 of the world's total sales, making it the world's largest market!

In 08, the number of mobile users in China has exceeded 800 million, think about it, what a big market is this?

As long as 1% of them replace Xphones, that's 8 million!

And if 5% of people can replace Xphones, that's 40 million units!

In 2007, China's mobile phone sales were 150 million units, Lin Feng's goal is not high, after the Xphone was listed, it could account for 10% of the new machine share that year, there were 15 million units, if foreign countries can sell 5 million units, Xphone can sell 20 million units in the first year of listing, it is a very good result!

Therefore, even if Xphone is listed in North America, Europe, Japan and South Korea and other countries at the same time, and the 3G network in those countries is already very popular, Xphone will have better results, but Lin Feng still attaches the most importance to the domestic market.

In terms of domestic marketing and advertising expenses alone, Lin Feng approved an upfront budget of 1 billion yuan!

Marketing expenses in overseas markets are also as high as $100 million.

If there is input, it is necessary to calculate the output, judging from the pricing of Xphone:

In the overseas market, because it is a carrier channel, the pricing of Xphone is a contract price.

For example, in the United States, the contract price of the Xphone is $499 for the 8G version and $599 for the 16G version, and the operator subsidizes Cool Wind for $200 and $300 respectively for each phone.

Because there is no requirement for traffic subsidies and communication fee sharing, the terminal subsidy price that Coolwind gets is higher than Apple's.

Apple's iPhone sold 6.1 million units in the U.S. in its first year.

To be conservative, if the two U.S. carriers sell a total of 8 million Xphones a year, Coolwind earns $1.6 billion to $2.4 billion in revenue in the U.S.

In Europe, Japan and South Korea, it is a similar form of contract subsidy.

Lin Feng's target for the European market is 5 million units a year, so the expected revenue is also about 1.5 billion US dollars.

The Japanese and South Korean markets are the largest smartphone markets, with a target of 8 million units a year and an estimated revenue of $2 billion to $2.4 billion.

Back to the Chinese market:

Compared with foreign countries, the pricing of Xphone is still relatively close to the people......

The bare metal price of the 8G version is 3888 yuan, and the 16G version is 4288 yuan.

Although this price is still very expensive compared to the most popular 2000 yuan mobile phone in the current domestic mobile phone market.

But in the high-end mobile phone market, this price seems very competitive!

You know, at this time, Nokia's N95 is still selling for 3,900 yuan, and Soai P1 is also selling for 3,000 yuan! ……

As for the parallel iPhone, they are all out of stock.

Occasionally, there are parallel goods from the United States, and scalpers dare to report 10,000 ......

Worse than the Xphone function, dare to be so expensive?

If anyone else buys ...... Are you a sake?

As for the operator channel, the cooperation model between China Mobile and China Unicom and Cool Wind is different from overseas, not in the form of contract machine subsidies, but in the form of terminal customization, and the way in which operators launch Xphone phone bill packages to users.

The operator's terminal customization price is: China Mobile 8G version 3500 yuan, 16G 3900 yuan (because it supports TD-SCDMA customization, it is slightly more expensive).

China Unicom is 3,400 yuan for the 8G version and 3,800 yuan for the 16G version.

The two carriers also sell bare metal, which is in line with the prices of Coolwind on its website and other channels.

The first order for China Mobile is 500,000 units, and China Unicom is 300,000 units.

Of course, Lin Feng estimates that according to the current popularity of Xphone in China, the amount customized by these two operators is estimated to be out of stock in a week at most......

…………

On June 15, 2008, Xphone went on sale worldwide!

On June 16th and 17th, the sales volume fed back in two days surprised everyone!

Sales in the U.S. were 180,000 units, 100,000 units in the U.K., 80,000 units in France, 110,000 units in Germany, and 50,000 units in Spain.

130,000 units in Japan! 160,000 units in Korea!

100,000 units in Taiwan! 80,000 units in Hong Kong!

China...... 580,000 units! (360,000 China Mobile and 220,000 China Unicom)

Just two days after its launch, the Xphone sold 1.57 million units worldwide!

According to the average calculation of 2,500 yuan per mobile phone, the sales revenue is: 3.935 billion yuan (about 500 million US dollars)!

That's just 2 days of sales!!

As soon as this sales volume was announced, global mobile phone manufacturers lost their voices for a while......