Chapter 220: Teaching the Big Guy (2-in-1)
Half an hour later, the chairman's office.
Xu Mingwen went out to prepare cash, and at this moment only Wang Haoran and Zhang Da Boss who had just arrived after receiving the call were left in the office.
Xu Mingwen is a subordinate, Wang Haoran can naturally sit behind the desk and talk to each other, Zhang Chaoyang is a guest, of course Wang Haoran will not be so big, he has already walked to the guest sofa and sat down, and made two cups of tea before Zhang Da Lao came,
The two sat facing each other, Zhang Chaoyang took a sip of the teacup, and then said with a smile: "The tea is good, thank you Mr. Wang, I don't know if Mr. Xu told Mr. Wang about my intention to go to Jinling." ”
Wang Haoran nodded and said, "I know everything, let Mr. Zhang dare to come just for this matter, please forgive me for the disturbance." ”
Big Brother Zhang smiled slightly, and said boldly: "Mr. Wang is polite, it's right for me to disturb, but the business is not benevolent, whether Mr. Wang agrees or not, I Zhang Chaoyang has made up your friend!"
This is not all polite, even if Wang Haoran does not agree, although Zhang Chaoyang will be unhappy in his heart, but he will not regard Wang Haoran as an enemy because of this, after all, no one would want to have such a young and excellent enemy, at most he will reduce his interaction with Wang Haoran, as for whether he will fall into the well if he has a chance in the future, then no one knows.
No matter how true or false Zhang Chaoyang's words are, at least this upright style alone made Wang Haoran feel good in his heart, put away the idea of organizing in his heart to express it euphemistically, and looked at Zhang Chaoyang seriously and said straight to the point: "Since Mr. Zhang said so, then I will also say it directly, to be honest, I don't agree with this matter, no matter how much advertising money you pay, I will not change my mind, because to be honest, I am not optimistic about your Sohu Mall." ”
Wang Haoran's direct staring at Zhang Chaoyang's movements and such ruthless words is actually a very impolite thing, and ordinary people may be about to refute it immediately.
Who are you to say that, and why aren't you optimistic?
You must know that Wang Haoran is far worse than Zhang Chaoyang in terms of wheel price, and the wheel ability, Aihua Technology, which was created single-handedly, is definitely not as good as the soaring Sohu Empire.
However, Zhang Chaoyang is Zhang Chaoyang, not only did he not refute like thunder, but he was stunned by Wang Haoran's sudden unceremonious surprise, and then looked at Wang Haoran calmly, until he found that Wang Haoran's eyes were very calm and calm, so he smiled heartily and said: "Oh? I wonder if Mr. Wang can tell me in detail why he is not optimistic about Sohu Mall? Is it because you are not optimistic about the future of Internet shopping?"
Wang Haoran shook his head and said slowly: "Not only am I very optimistic about the development of Internet shopping in the future, but I dare to predict that in as long as five years at most, Internet shopping will become a piece of fat that everyone covets." ”
As soon as Wang Haoran said this, Zhang Chaoyang was very incomprehensible, since he is so optimistic about Internet shopping, then why is he not optimistic about Sohu Mall? Isn't this a contradiction?
You must know that at this time, in addition to an 8848 that is about to be separated and collapsed, only its own Sohu Mall is engaged in this industry.
Of course, Zhang Chaoyang will not accuse Wang Haoran of contradicting what he said, but just leaned sideways to listen: "I am willing to listen to my views." ”
If you want to refute a person, the simplest and most effective way is to wait for the other party to finish explaining, and then point out the other party's mistakes to make the other party speechless.
Looking at his words and deeds, Wang Haoran naturally knew that it was difficult to convince Zhang Chaoyang by blindly relying on illusory reasons, not to mention that Wang Haoran had planned so much, he had to make Zhang Chaoyang not only agree with himself, but also admire himself, because Wang Haoran did not use this to explain to Zhang Chaoyang, but pretended to be very interested, and asked: "I don't know if Mr. Zhang can tell me how much the daily sales of Sohu Mall are now?"
Although Wang Haoran's question belongs to his own more important information, it is not a secret, it is not difficult to know that it is not difficult to figure it out, and naturally there is no such thing as confidentiality, waiting to hear Wang Haoran's question clearly, Zhang Chaoyang said: "What can't be said about this, the total sales of Sohu Mall last month were 1.2 million." ”
Hearing this number, Wang Haoran understood why Zhang Chaoyang had this expression.
1.2 million, the total sales of a month, the data is shabby, it is indescribable, not only Zhang Chaoyang, the person who said it, is a little embarrassed, but even Wang Haoran was stunned for a moment at first glance.
You must know that the sales of only more than one million a month, excluding the cost of the goods themselves, website maintenance costs and staff salaries, means that they must be in a loss, Wang Haoran really can't believe that it will be so at least, but after thinking about it, he turned a corner.
Because the Sohu Mall at this time is different from Taobao, where everyone can become a store, the Sohu Mall at this time is more like a channel dealer, and it is also a narrow channel dealer.
First of all, there are only household appliances on the current Sohu Mall, such as televisions, electric fans, refrigerators, microwave ovens and other electronic products, not only the product category is single, but also the goods are not complete.
The second is the price, not to mention the problem of fakes that were rampant at the beginning of Mr. Ma's establishment of Taobao, at least the same thing is indeed cheaper than offline, and the price sold in Sohu Mall today is not much cheaper than offline.
This is affected by many factors, one of which is that the Sohu mall just said is like a channel business, because the products sold on the Sohu mall belong to those offline physical stores, at this time the model of Sohu mall is very simple, Zhang Chaoyang sent people to talk to those offline physical stores, after the negotiation, those physical stores will supply Zhang Chaoyang at a price a little lower than the normal retail price, and Zhang Chaoyang is responsible for selling on the Sohu mall, and the difference in the middle is the profit of Sohu Mall.
However, netizens are not fools, although online shopping has logistics to deliver to the door is very convenient, but if the price is higher than their own physical store to buy, the fool will buy online, and then add the cost of logistics, the profit margin given by the supplier is also diluted, so the same product, in Sohu Mall and to the offline physical store to buy, the price is not much different, and there are naturally fewer people who are willing to shop online.
Why can Taobao become popular?
In other words, why do people choose to shop online?
Although it is very convenient to move the mouse, it is a bit of an exaggeration to say that it is fast, even if it is the speed of logistics and air transportation, it is not as fast as you can go to the mall by yourself.
The core of online shopping is only one point, the price is cheap.
It's because it's cheap that the vast majority of people are willing to buy something online.
Otherwise, why do you have to buy something that is in the supermarket at your doorstep?
Isn't it cheap!
Seeing that Wang Haoran didn't speak for a while, Zhang Chaoyang thought that he couldn't look down on his Sohu Mall, so he sighed and said in a sincere tone: " I also know that this sales are very low, and even within the company, Sohu Mall has been in a state of loss, but I don't tell you, I Zhang Chaoyang is optimistic about online shopping, at most two years, with the popularization of computers, I believe that my Sohu Mall must be promising, but obviously the board of directors does not think so, several shareholders have told me several times that if I can't turn losses into profits as soon as possible, then close Sohu Mall as soon as possible, so this is also my last fight, and I hope that Wang can always help me. ”
As mentioned earlier, Zhang Chaoyang started by selling himself to get Sohu's entrepreneurial capital, so Sohu's current shareholders are not only small shareholders of listed financing, but also original shareholders such as Professor Edward.
However, Zhang Chaoyang is indeed reluctant to create the Sohu Mall single-handedly, not to mention that the attention to the creation of the Sohu Mall was personally proposed by Zhang Chaoyang, if this time it ends without a problem, it is not only a matter of losing a sum of money, but also a blow to the prestige of Zhang Chaoyang, the CEO of Sohu.
So Zhang Chaoyang had to go out in person, the reason why he wanted to cooperate with the campus network, is because Zhang Chaoyang believes that most of the users of the campus network are college students, and they have a strong ability to accept new things.
Under normal circumstances, the superior will not easily reveal what he thinks in his heart, and it is precisely because of this that Zhang Chaoyang will say so much to Wang Haoran.
During Zhang Chaoyang's speech, Wang Haoran's head was not idle, he thought for a moment and said: "I know Mr. Zhang's difficulties, to be honest, there is no big problem for you to advertise on the campus network, but I am not optimistic about how much impact this move can have, but I have another plan, I don't know Mr. Zhang, have you heard of Aihua Supermarket?"
Zhang Chaoyang of Aihua Supermarket hadn't heard of it, and he didn't know what Wang Haoran meant when he suddenly mentioned a supermarket, he was stunned, Aihua Supermarket, Aihua Technology, and thought silently in his heart a few times, Zhang Chaoyang said tentatively: "Isn't it Mr. Wang's industry?"
Wang Haoran nodded, and then pushed a document in front of him in front of Zhang Chaoyang.
From 99 to 2002, after three years of development, Aihua Supermarket is still not well-known in the country, and even Zhang Chaoyang, who often runs around, has never heard of it, but looking at the information in front of him, the data that can be seen on it has to surprise Zhang Chaoyang.
There are 208 stores, although most of them are in third- and fourth-tier cities that Zhang Chaoyang has never heard of, but the number of them cannot be ignored.
As of last month, the total sales of Aihua Supermarket have exceeded 950 million, and there are still two months left this year, and the annual sales will definitely easily exceed 1 billion.
......
This brief introduction to Aihua Supermarket was prepared by Wang Haoran in advance, and of course there are some other data on it, but in addition to these two data that Zhang Chaoyang is very interested in, there is only the last line of information that makes Zhang Chaoyang impressed by Wang Haoran.
Equity composition: Wang Haoran, accounting for 80% of the shares.
Zhang Chaoyang put down the information in his hand with a complicated face, and sighed: "Admire, I didn't expect that Mr. Wang has such a big family business in addition to Aihua Technology, it's amazing, no wonder I can't look down on online shopping." ”
However, although Aihua Supermarket is a large supermarket with tens of thousands of employees and a monthly turnover of more than 100 million, Zhang Chaoyang believes that as long as he gives himself a little time, Sohu Mall will not be worse than Aihua Supermarket, so Zhang Chaoyang cleaned up his mood, looked at Wang Haoran and said: "I don't know what Mr. Wang means by showing me this?"
When did I look down on online shopping, I really can't look down on it, what do I do with you so much, Wang Haoran slandered in his heart.
However, he didn't care about Big Brother Zhang's momentary aphasia, Wang Haoran smiled slightly and said, "Mr. Zhang, are you interested in online shopping together?"
Zhang Chaoyang was stunned: "What do you say?"
Wang Haoran picked up the teacup and signaled to the other party, the two talked for so long, Zhang Chaoyang also felt thirsty, so he didn't urge Wang Haoran, and also picked up the teacup.
After a short rest, Wang Haoran gave up all his thoughts: "Before I talk about my thoughts again, I have some opinions about Sohu Mall that I want to say, please don't be surprised." ”
Then Wang Haoran said to himself: "I think Sohu Mall was wrong from the beginning, even if it is to avoid being suppressed by 8848, it should not choose to start with household appliances, the unit price is too high, and the unit price is often hundreds or thousands. ”
Zhang Chaoyang naturally knew this, but in order to avoid direct competition with the leading boss 8848, Zhang Chaoyang chose to start with household appliances, hoping to get involved in its products after Sohu Mall became famous for a certain extent, so as to have the confidence and ability to compete with 8848 on the same stage.
This idea cannot be said to be wrong, but Zhang Chaoyang did not expect that for more than two years, Sohu Mall has not improved, and even has to lose a lot of money every month, so naturally he has no ability to get involved in other products.
So when he heard this, Zhang Chaoyang could only nod bitterly, waiting for Wang Haoran's next words.
"Secondly, I have to say that whether it is Mr. Zhang's Sohu Mall or 8848, the understanding of Internet shopping is wrong, and this practice of generating profits by earning the difference in commodity prices is definitely not the way to survive for Internet companies engaged in online shopping in the future. ”
As if thinking of cooperation later, I said that it was not the way to self-stop cooperation, so Wang Haoran added: "Of course, it is definitely okay to sell goods to buyers to make profits, but I think this is not the fundamental way of online shopping." ”
Speaking of this, Zhang Chaoyang of course had questions, and asked directly: "I can't think of what else I can rely on to make a profit, I don't know what the fundamental way in Mr. Wang's mouth is." ”
To be honest, Zhang Chao** didn't believe that Wang Haoran could say anything useful.
Buying and selling, buying and selling, as the name suggests, what else can a businessman rely on if he doesn't make money from the price difference in the middle.
However, Wang Haoran is naturally not untargeted, where is the success of future generations, so Wang Haoran said confidently: "Mr. Zhang, have you ever thought that the website itself does not participate in the buying and selling, but simply a trading platform between buyers and buyers? As for the profit, it can be completely charged from the seller who opens a store on the website to collect the service fee, I think this is the fundamental way of the shopping website!"
The wayward two-in-one is here again!
PS: You stinky hooligans, yesterday I said that there were girls in the group, and there were three people in the group at once!
(End of chapter)