readx;?“ What can I do, in the past few days, several catering giants want to negotiate with you about green agriculture, isn't it just a report of the annual meeting? Even Mr. Jian doesn't need to go out, just shoot a lean team to go over. Pen Fun Pavilion www.biquge.info" Yang Guanguan frowned after listening to it, and Su Su's condescension to his boss made the secretary feel a little unhappy.

There is no need to worry about the cooperation of the green agriculture party that has been negotiated for a long time, the ingredients are ready and shipped over, and the report is indeed not necessary to be personally commanded by Gao Leng, he is now the boss of the group, and some people do this little thing, and it is enough for Jian Xiaoshan to send a sophisticated team to go.

The publicity of the annual meeting focuses on the propaganda point, and it is easy to stir up if the publicity point is identified. And the point is easy to find, at first Gao Leng discussed it with Su Su, just two words: luxury.

Covering the sky-high price of French wine at the next annual meeting, and sending out more than a dozen BMWs, it is enough to compete for eyeballs on the page. After all, the group company is all over the world, although it is not well-known in the world, but it is a giant in China.

Don't look at a dozen BMWs are very scary, a huge Huantai, such a little benefit is really not much, but in previous years, Huantai will take other forms to send out, and this time it will take a more high-profile form.

The most concerned about the welfare of the people, as soon as they say which company has good welfare, the image of the company will be taller. Huantai Company's annual meeting deliberately chose in romantic France, Su Su's own estate, such a tall annual meeting itself is enough to grab a piece of vision.

Corporate image is a very delicate thing, foreign companies will especially create this kind of atmosphere, and domestic enterprises have only begun to learn to create in recent years. For example, we have known for a long time that the office of the employees of Microsoft Corporation can be dressed up by themselves, they can decorate their office rooms at will, some employees like boxing, they can design the office to look like a boxing room, and some employees like the sense of age, so they can decorate the room to look like an old record.

They have produced a lot of programs that have been broadcast in the Empire, and similar content has appeared more than once on the big screen, in magazines, in newspapers, in new media.

As early as a decade ago, other foreign companies such as Microsoft began to do this, which made the young people of the empire full of admiration for foreign companies. This is the soft power of enterprises. And what many people don't think about is how many employees there are at Microsoft, and how many people can independently own an office at the headquarters?

The people who appear on the screen who have independent offices and can decorate their offices at will are almost all Microsoft executives, who are senior talents, not every Microsoft person can be like this, and when guiding, this is deliberately weakened, and Microsoft's soft power has infiltrated into the hearts of young people in the empire, and the talents who do information in the empire have been full of worship for Microsoft since childhood, and this soft power attracts talents from all over the world to join.

This is the brand packaging of foreign companies.

Of course, Microsoft's hard power is also here, which is undeniable. Soft power is always the embellishment of hard power, and with this hard power plus soft power, you can save a lot of advertising costs.

In fact, ordinary employees of Microsoft are also very casual, just like ordinary employees of our company, there is no need to wear a suit to work, you can put flower pots on the table to decorate, but if you put it another way, it will look tall. In addition to Microsoft, if you have the heart, you can search for it, but almost all internationally famous companies have produced similar promotional videos, almost exactly the same as Microsoft's propaganda and Disney, their employees can decorate their own offices at will.

Obviously, the Huantai Group, which has become bigger, has also begun to learn the soft power propaganda of foreign companies, and there will be similar advertisements of Huantai Company in the media every year, and now the Imperial people will say when they talk about Huantai: Ah, the company's welfare is particularly good!

The welfare is indeed good, but the pressure is also very high, to emphasize the welfare, and then shape the pressure into endeavor: ah, the welfare of this company is very good, and the people in it are very motivated!

At the end of each year, there will be a lot of reports on the annual meeting of enterprises, such as a company taking out tens of millions of cash on the spot, and a boss rewarding five BMW to employees. There are also some giant companies that will film the scene of their annual meeting and make a small short video to put on the Internet.

The annual meeting is a battleground for large enterprises to carry out brand soft power publicity, and it is one of the most important tasks of the enterprise publicity department of large enterprises.

But Yang Guanguan is right, although the annual meeting is important, Gao Leng's identity is different now, and such a project does not require Gao Leng to come forward for an interview in person.

Gao Leng shook his head and smiled: "Prepare the ticket, help Mr. Jian also prepare, let's go to France together." ”

"Together?" Yang Guanguan was obviously surprised.

Gao Leng didn't answer again, just lowered his head and continued to teach Yang Guanguan to deal with a certain document, now Yang Guanguan still doesn't understand, Su Su must go to Gao Leng in person to talk to her not to put the boss of Huantai on the shelf, just the opposite.

She's helping Gao Leng.

It's just that she has always been very strong and oppresses people with power, Su Su is used to being a strong woman, she doesn't know how to be gentle, she just tells Gao Leng strongly: You are coming to this annual meeting, and you must come.

In fact, she is helping him in her bones, she is just cold on the outside and hot on the inside.

This is the annual meeting of Huantai Group and it is also in Europe, this annual meeting Su Su personally controlled, several major media collectively followed, this is a big move, Huantai company in the next many years of corporate publicity may use the material of this annual meeting.

You can write a special report on the welfare of Huantai Group.

You can also make a documentary, add the information of the previous Huantai, and then add it to the annual meeting, inheriting the past and the future.

You can also find a few particularly outstanding employees who have been promoted all the way, interview them on the spot, make an album for them, and put them for future publicity and use.

Su Su attaches great importance to an annual meeting, and Huantai has cooperated, many business CEOs will be present, this is a real high-level elite gathering, Gao Leng went, for him only good and no harm.

"How many days?" Yang Guanguan asked.

"At least a week. Gao Leng said: "Book accommodation for me, in the area of the Burgundy vineyard region, find a better one to book accommodation." ”

"Burgundy?" Yang Guanguan was a little puzzled: "Mr. Su's annual meeting address is in the south of France, do you want to book Burgundy?"

"Bordeaux also booked, close to large vineyards, high-end hotel. Gao Leng didn't raise his head: "Su Su will definitely go to inspect her vineyard company, and I will follow when the time comes." ”

Bordeaux and Burgundy are the two most famous vineyard producing areas in France, you don't look at French wine is famous all over the world, now the French vineyards are targeted by the imperial people for one-third, too many imperial people go to France to buy vineyards and even directly invest in well-known wineries.

And Su Su, where to make money and where to drill Su Su naturally will not miss such a good business in France, most of the imported wine used in the high-end hotels of her Huantai Group is made by the wineries she buys in France.

"Looks like you're going to have to travel all over France. Yang Guanguan said.

Gao Leng didn't say anything and lowered his head and got busy, he was going to France the day after tomorrow, and it seemed that he would have to work overtime until late at night in the past two days.