Chapter 272: The First Battle with Apple-1
Fengxing's acquisition of Fingerorks has encountered problems.
The reason is that at this time, Fingerorks has begun to contact IBM, Microsoft, NEC, Apple and other companies.
Fingerorks is very confident in its original multi-touch technology patents, which they believe will change the industry model of the electronics industry, especially laptops, PDAs and other products.
So, they set their sights on the world's top tech companies from the start.
However, Microsoft was working on a multi-touch technology called Play-Anyhere and had no interest in Fingerorks.
Since selling its PC business to Lenovo, IBM is ready to exit the hardware market and move to a more lucrative software services business, which is also not interested in Fingerorks.
On the other hand, Apple, which is developing Trackpad, a trackpad product designed for Mac desktop computers, is seeking patent licensing for touch technology.
The emergence of Fingerorks can be said to be exactly what it wants.
At this stage, Apple is learning about Fingerorks' patent landscape and has already had the intention to acquire it.
It was in this situation that Fengxing joined the race for the acquisition......
…………
After the first polite visit, Ye Weiyu obviously felt that the two founders, Rooney and John, did not seem to be very interested in the acquisition intention of Fengxing.
After saying goodbye and leaving, she immediately called Lin Feng.
"Ye Zi, in this way, don't worry, let Zhang Jing get to know through the relationship first, and see if there are other companies that are talking to them about acquisitions,...... Also, focus on whether it is an apple or not. Feel free to call me if there is any news. ”
"When I was done with what I was doing, I flew over. You've been gone for a while, and I've missed you too, so I'll go over and see you, and deal with this matter by the way. Lin Feng smiled and coaxed Ye Weiyu.
After hanging up the phone, Lin Feng sat quietly in the office and began to think about whether this acquisition had the possibility of winning.
The opponent is not the domestic Tencent, which is similar to the popular company, which is a company that has just grown.
Apple is an entrenched giant!
On Money, on Brand, on Leaders (Sect Leader Joe and Him...... Fengxing has no advantage at all!
Lin Feng pondered for a long time, but still felt that the odds of winning were very small, and he was angry and smashed the table, why didn't he remember this company earlier?
"Dangdangdang" After three knocks on the door, Wang Hao pushed the door and walked in.
"What's wrong?" he was startled when he saw Lin Feng's pale face.
In his memory, it was rare to see Lin Feng so out of shape and irritable, even before the company went public, Lin Feng still had a calm smile on his face.
"It's okay...... , Lao Wang, let me ask you, if you go back to your old professional profession, are you interested?" Lin Feng shook his head, looked at Wang Hao, thought about it, and asked.
Wang Hao looked at him with some doubts: "What do you mean?......"
"I wonder if it's time to start preparing for a smartphone project. ”
Wang Hao's eyes lit up, and he nodded: "Okay! Don't forget, my graduate major is communication engineering!"
Lin Feng smiled, of course he knew that in his previous life, as one of the founders of Xiaomi, Wang Hao obviously had a dream for the smartphone project.
It's just that the time has advanced by 5 years, and without Huawei's years of experience in the communications field, Lin Feng doesn't know how strong Wang Hao's professional vision and strength are......
Therefore, on the one hand, the direction of the project must be taken care of by Lin Feng himself, and on the other hand, Wang Hao must also be equipped with suitable assistants.
Foreign technology acquisition is one thing, and domestic technical talent reserves and resource reserves are also the key.
Huawei, ZTE, and Beijing Post have to start poaching talents in these places now......
However, the most urgent thing at the moment is the acquisition of Fingerorks.
"Lao Wang, you say, if we compete with Apple to acquire a technology company, what advantages do we have?"
"Apples, the apple ?...... of Jobs"
Wang Hao's face is green, do you still need to think about it? One is a global industry giant, and the other is a rising star in China, which is not comparable at all!
With the global sales of two electronic products, IMac computer and Ipod digital music player, Apple is now worth as much as $200 billion, just surpassing Microsoft to become the world's most valuable high-tech company.
"I think...... Uh, you mean the Fingerorks that you mentioned earlier, is this company that important?"
"More important than you think!" Lin Feng said categorically.
You know, if you want to go on a smartphone project in the future, the hardest thing is not manufacturing, not even software - because he already has Andriod, but patents!
For smartphones, from R&D to production, to sales and other links, all kinds of patent fees need to be paid.
These patents relate to baseband, LTE technology, ifi, Bluetooth, GPS, memory cards, and even JPEG, MP4, and AAC file formats. In addition, potential patent litigation costs are also factored in.
Specifically, the licensing fee for the standard version of the mobile phone baseband chip and the 11 i-Fi chip is about $50, which accounts for most of the smartphone copyright fee. As for other licensing fees, they include 264 video ($60), MP3 ($95), AAC ($20), and operating system licenses range from $5 to $8.
In the previous life, someone once counted that the patent fees to be paid for a domestic smartphone priced at $150 included: Qualcomm charged 4%-5% according to the price of the mobile phone, Ericsson charged 3% according to the price of the mobile phone, Nokia charged 2%-3% according to the price of the mobile phone, and Microsoft charged the patent license fee at the price of $5 per Android phone and $10 for the tablet.
If you don't lay out in advance, the technical barriers of various patents alone will make Fengxing become a channel for working for these companies with patented technologies, and a large part of the profits earned will be used to pay patent fees.
Fingerorks is just the first patented technology company he wants to acquire, and by no means the last!
Therefore, even against Apple, Lin Feng was unwilling to give up easily.
The question is, how do you get it out of Apple?
Lin Feng thought about it, the only advantage was his most core advantage, the ability of the "prophet"!
Apple and Fengxing have different levels of craving for Fingerorks!
Lin Feng's strategic goal for the acquisition is very clear, which is to lay out the smartphone market in the future.
Apple didn't think that far, or rather, didn't think so far clearly, and wanted to acquire Fingerorks, which at this stage was just to improve IMac's Trackpad, and in this regard, Apple itself already had "Touch?heel" touch-based sensing control technology.
Perhaps Apple is already preparing for the mobile phone project at this time, but after all, it is still in the initial exploration stage.
In other words, Apple, or Jobs, is definitely not as eager for Fingerorks as Lin Feng!
This is important because it may be the decisive moment in the negotiation when the determination of both sides is contested.
Of course, in addition to this, Lin Feng must have enough temptation and convincing reasons for the two founders of Fingerorks to at least show interest in Fengxing.
So, the first thing to know is what they really want!