Lin Feng's training for these core employees starts with talking about the company's culture, vision, and goals. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In fact, this is also the process of sorting out his own ideas and considering how Menglong Company should develop next.

At first, I just wanted to get the first pot of gold from the SP industry. After Lin Feng accessed Menglong Technology's business, his attention dropped greatly, and after recruiting Li Dong as COO, he handed over all the operation and management of Menglong to Li Dong.

Lin Feng himself began to open up a new battlefield, the Internet.

From Wuai Music Network to the game studio, he has invested a lot of time and energy in setting strategies, products, planning, and poaching people.

Looking back, unconsciously, Menglong Company has grown up!

No. 1 in the SP industry in the whole network, with a monthly income of more than 20 million, branches all over the country, and nearly 1,000 employees .......

This is his first start-up company, recalling the hard work of him and Wang Hao in the early days of entrepreneurship in the back apartment building, Lin Feng found that his feelings for Menglong Company are far deeper than he thinks!

Perhaps, Menglong Technology should no longer be regarded as a tool that is only used to take advantage of the SP concept fever to make money on the NASDAQ listing.

Perhaps the SP industry will gradually decline after the next 2 or 3 years of glory with the strict control of operators. But these people are all veterans who followed him to fight the world at the beginning, even if the SP industry is sluggish in the future, under the guidance of Lin Feng's forward-looking vision, they can also transform to the direction of mobile Internet!

Lin Feng felt that it was time to give Menglong its culture and vision.

China's best mobile entertainment service provider, "integrity, professionalism, quality, service", as long as it can establish such a concept in the minds of all the company's owners, the future road of Menglong Technology can not be limited to the SP field, expand to the mobile Internet.

…………

Unconsciously talked for more than 1 hour, and did not involve the real operational details, Lin Feng looked at the watch.

"Let's take a break, everybody, and we'll be on in fifteen minutes. ”

Intermission, drink water, smoke a cigarette, go to the bathroom.

The closed door of the conference room opened, and people walked out in twos and threes.

Lin Feng didn't go back to the office, and stood in the smoking area of the elevator entrance of the corridor on the floor with the general managers of several branches, Li Dong, and Wang Hao, and continued to chat while smoking.

"Lin Dong, I will arrange it later, and let the participants in the training sign a confidentiality agreement...... , you suddenly announced the listing plan, which caught me off guard. Li Dong shook his head and smiled.

Lin Feng was a little embarrassed: "Originally, I planned to narrow down the scope and announce it after the end of the two-day training, but just now I saw that everyone's mood was not high, so I took this plan out to fight chicken blood." Joe, just help me with the aftermath, haha. ”

Liu Qiang asked curiously: "Boss, are we really ready to go public?"

Lin Feng nodded: "It's on the agenda, Joe has been preparing for some days, not soon, I guess the competitors will start the listing plan this year, we can't get up early in the morning to catch up with the late market." This SP company is the first person to land on the NASDAQ, and I must grab it. ”

Li Dong also explained to these feudal officials: "The company's operating data in the past two years is very good, and it has been doing it in accordance with the listing standards in terms of financial specifications. ”

As he spoke, two people walked out of the emergency passage corridor next to him.

When Lin Feng saw it, his brows tightened slightly.

These two people he knows, they are the "Haitian" game studio of the popular company, the people of the "Journey" project team, and Lin Haixiao's subordinates.

Look at them giggling and laughing, and walk into Menglong Company.

Lin Feng turned his head and asked Wang Hao: "I remember that the research and development of the studio has reached a critical period during this time, didn't you say that they were required to develop behind closed doors?"

Wang Hao also knew those two people, shook his head and smiled: "Yes, you mentioned before that the progress of game development is strictly kept secret to prevent other companies in the industry from listening to the news,...... However, everyone is young, especially the tech nerds in the game studio, many of whom are still single, and this is not the last company outing...... , these two seem to be talking to the girl from the marketing department of Menglong, ....... ”

Lin Feng frowned, recalling that at the previous executive committee meetings of the game business group, every time he talked about the progress of game development, Yao Xiaoguang and Xu Bo always had a lot of problems in the development process for everyone to discuss, while Lin Haixiao was full of everything going well.

Lin Feng doesn't understand technology, so he fully respects the opinions of professionals, and the follow-up of game development is handed over to Qin Sheng for coordination, and Wang Hao is in charge.

But at this moment, seeing the state of these two members of the "Haitian" studio, somehow, a faint worry suddenly appeared in my heart.

It's okay to fall in love, although the company does not explicitly prohibit office romances in the same company, but after all, it is a workplace, and you still need to pay attention to it. Moreover, looking at their relaxed state and Lin Haitsuna's performance, is the development of "Journey" really so smooth sailing?

Lin Feng decided that after the recent business training of the CRBT business was completed, he would have a good chance of meeting with several game studios.

These games have been in development for almost half a year, and they should have begun to take shape.

This is Lin Feng's first shot into the game industry, and he doesn't want to be a squib!

…………

After smoking, head back to the large conference room.

Lin Feng continued to speak.

"After talking about the company's vision and goals, I also want to talk to you about the specific operational and marketing strategies. ”

"Everyone must know that the company has been the core business of the company for a long time, and now we have seized the opportunity through full preparation and foreshadowing in the early stage. However, several other competitors will not see us stand out, they will soon carry out business access online, it is estimated that it will not be long before the CRBT business will be like the previous SMS business, there is fierce competition. ”

"You may think that the company has the unique original music resources of Wuai Music, and has a first-mover advantage, it is difficult for competitors to catch up, if you really think so, it will be dangerous!"

"The reason why any industry-leading company can win in the competition is that it has a unique resource advantage on the one hand, and on the other hand, it is more important to provide users with better products and services!"

"Therefore, if Menglong wants to maintain the first position in the current CRBT business, it must work product content, marketing strategies and services!"

"Let's talk about the product first, in addition to the company's main popular songs, but also according to the local conditions of each province, there are innovations! For example, in eastern Guangdong, we have to promote some Cantonese songs, in addition, such as the popular stand-upcomedy ("stand-upcomedy" in English) that users in eastern Guangdong love. In Rongcheng, we can make some Sichuan version of the cover ringtone, similar to this product with local characteristics, which will give users a sense of closeness and pull downloads. ”

Everyone below nodded.

Next, the headquarters marketing department will have a series of marketing activities, including Liu Kailai's national tour of the song club, and the mobile group company jointly planned the "dynamic zone" new song contest, etc., you should be responsible for communicating with the local mobile, showing the determination of Menglong company to fully support and cooperate with the mobile marketing activities, and the attitude of large-scale investment. Strive to obtain the marketing rights of the local company's CRBT promotion activities. ”

Lin Feng looked at the people below and said with a smile: "I can clearly tell you here that the company is not willing to spend money to bribe, but the company is willing to spend a lot of money to do marketing, as long as your marketing plan is innovative, targeted, and feasible, the company will approve the relevant budget!"

"So you can use your own brains, whether it's through media collaboration, mobile channel collaboration, or university campus collaboration, as long as there is a wonderful plan that can impress Joe, I will approve it as much as it costs!"

This is naturally good news for the front-line personnel, so everyone laughed unconsciously.

"You need to communicate more with the personnel in charge of the mobile business, now that the CRBT service has just been launched, operators in many provinces may not know as much about the business as you, so you must learn to impress customers with a professional and serious attitude." Do more analysis, do more research, and get into the business!"

Lin Feng nodded at Sun Lin.

Sun Lin opened a PPT in the projection again.

Lin Feng pointed to the form on the PPT and said, "Then the company's sales department will issue a template for a business analysis report, which you can supplement and extend according to this template." Take the analytics report and communicate with the mobile, which is also an important sales tool for you. ”

"The analysis report should study and analyze the CRBT business and market situation from multiple aspects. For example, if you analyze the number of CRBT users, the number of local users, the source of the user's service activation, whether they are online activated, or dial 12530IVR voice, or 10086 human agents, and what is the proportional share between them?...... Analysis of the age group and group of CRBT users, and the reason why users open CRBT is because they are curious, or do they think it is fashionable, or because friends are using it?...... What is the reason why potential users do not activate CRBT, is it a tariff problem, or does not know where to open it?......"

"In addition, we need to do business data analysis, the weekly downloads, monthly downloads, changing trends, etc., which products are popular, we have to put them in the best recommended position, and which products are not effective, and win them immediately. ”

"Only by carrying out more refined operations and helping operators develop their business with a professional attitude can we win the respect of operators. This point is also what Menglong has always emphasized. I hope you will pay attention to it. ”

After that, Lin Feng took the template in the PPT as an example to explain in detail how to analyze the business from multiple angles and aspects.

This training surprised the company's management, including Li Dong and Wang Hao.

Not to mention the heads of which branches and offices below.

I didn't expect that Lin Feng usually didn't seem to ask much about Menglong's business, but in fact, he was very proficient in business.

No wonder they are the bosses and founders!

It's really hidden.......