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Lin Feng's energy is still focused on the company's affairs, and now he and Fengxing are on the cusp, if they don't advance, they will retreat, and they must take advantage of this momentum to lay the pattern in one fell swoop.

The most important thing now is the interoperability of FF and QQ.

QQ currently has 350 million registered users, with the number of Internet users in today's authoritative statistics of 100 million, even if each person registers 3 QQ accounts, it basically covers all Internet users.

Tencent's biggest problem is that there is no good way to monetize such a large amount of traffic.

Mobile QQ's SMS services, QQ show, and QQ membership are Tencent's biggest source of revenue at present.

FF is the opposite, FF, which has just been online for less than half a year, currently has nearly 200 million registered users.

However, because it is a total of registered users of Foxmail mailbox, registered users of My Love Music mobile phone and account users of various games, the repetition rate is relatively high, and Lin Feng judges that there are more than 40 million active users, which should be the actual number of users of FF.

The biggest advantage of FF lies in the integration of content, and users have a strong ability to pay, whether it is music or game products, they can realize traffic monetization.

If QQ and FF are interconnected, in fact, Fengxing will be able to form a dual-platform strategy.

Use QQ to attract traffic to FF's content business and achieve more user scale and revenue. And QQ will also be more sticky to users because of these content services, and realize the realization of traffic and increase revenue sources.

Aside from the early acquisitions and saber-rattling between Fengxing and Tencent, from a business perspective alone, the merger of QQ and FF in the short term is obviously a win-win situation.

Of course, in the long run, there are drawbacks.

If QQ can't have its own content products, but relies on FF content, over time, as the revenue of FF channel content accounts for an increasing proportion, there is a risk of losing its independence and becoming a traffic entrance.

However, since Fengxing itself is the controlling majority shareholder of Tencent, this risk is actually not very significant.

Although Ma Huateng and other founding teams still hope to form a closed system on their own, they can only accept this plan first due to the pressure of major shareholders and the performance pressure after listing.

Because, not long after Tencent's listing, as Lin Feng had predicted before, Tencent's largest source of revenue, the wireless value-added business, suffered a serious impact.

In October, China Mobile's data department informed Tencent that it would renegotiate the share ratio of "161 mobile chat", which accounts for about 30% of Tencent's total wireless business revenue, or else it would terminate the cooperation on this project. According to the new rules, Tencent's net profit fell by 48 million yuan a year.

In addition, China Mobile has also adjusted the ratio of SMS revenue from 15:85 to 5:5, which has further compressed Tencent's profit margins.

In this case

A technical team from the Fengxing FF business group was stationed in the FIYTA Building in Nanshan Science and Technology Park, Shenzhen. Tencent also sent a technical team to Beijing, and the two sides began the early development of business interoperability interfaces.

Tencent's real rise in the previous life was actually after the "3Q war" and the implementation of an open platform strategy.

In 2011, the Tencent Partner Conference was held for the first time, and the total revenue distributed to developers in two years was 3 billion yuan. This took 22 months of open platforming. It took a total of 8 years (96 months) for Tencent to reach an annual revenue scale of 3 billion yuan from its establishment. This illustrates how powerful the power of openness is.

By opening up various API interfaces, a large number of small and medium-sized developers, games and applications can log in through QQ, so that most of the small and medium-sized companies on the Internet have become partners attached to the Tencent platform, which not only changes Tencent's image of "copying" and "monopoly" in one fell swoop, but also enables users on the Tencent platform to obtain more products, services and applications.

This is the real reason why Tencent is unbeatable in the late stage of the Internet PC era.

As the saying goes, there is a lot of help.

Although the current interoperability between FF and QQ is not very similar to Tencent's open strategy in later generations, it is similar from a business perspective.

The difference is that FF obtains not only the interface, but also the account data of QQ users, and the databases of both parties are shared to a certain extent.

……

On January 1, 2005, Fengxing Online and Tencent Holdings jointly issued an announcement.

From now on, the user accounts of both parties will be interconnected, and users can log in to all products and services under Fengxing and Tencent through QQ accounts and FF accounts. This move will cover more than 500 million registered users of both parties, providing more convenient services and high-quality content products for Internet users across China.

The two sides believe that this account exchange cooperation is the complementarity of the two Internet companies in their respective advantageous fields, and also reflects the essence of the Internet focusing on "connecting people to communicate, connecting people with information and content", through this exchange and cooperation, Fengxing will work together with Tencent to meet the needs of users at different levels of online life in an all-round way, provide users with information, communication, entertainment, business and other diversified services, and create a "one-stop online life" for Chinese Internet users.

As soon as this news was announced, it naturally caused an uproar in the Internet industry!

In fact, after Fengxing acquired Tencent, everyone also expected this possibility, but after all, QQ users belong to Tencent's lifeblood, I thought that Tencent would resist for a while, but I didn't expect that so soon, Fengxing had already persuaded Tencent's management.

Nowadays, QQ and FF are the first and second two major software in the field of instant messaging in China, with more than 500 million registered users.

For a while, the turmoil broke out, and various companies reacted one after another.

Zhou Hongyi, then general manager of Yahoo China, said that he was "committed to promoting the interconnection between Yahoo Connect and MSN".

NetEase Ding Sanshi also proposed that "NetEase Bubble is willing to negotiate with instant messaging products such as MSN and Yahoo Messenger on interconnection and cooperation between them." ”

TOM Wang Leilei also told the outside media: "I do not rule out the possibility of interconnection between Skype and other instant messaging products"

…………

Lin Feng laughed at the fierce reaction to these competitors.

Connectivity isn't just lip service!

This involves a huge distribution of benefits and the sharing of core user data behind it.

These companies made this decision not out of business needs, but simply to counter the alliance between FF and QQ.

However, they do not have an equity relationship like Fengxing and Tencent, nor do they have the complementarity in business.

Blindly proposing to communicate with each other will only end up in the middle of a game between each other.

No worries.