When Lin Feng rushed to the Birdman Art Recording Studio, in addition to Liu Kailai and Daolang, Zhou Yaping was also there. Pen % fun % Pavilion www.biquge.info

As soon as he saw Lin Feng, Zhou Yaping was full of praise: "Brother, this album is really good, I feel like it's going to be a big hit!" ”

Lin Feng smiled and nodded: "Dong Zhou, you are an old-timer, you have accurate vision, borrow your auspicious words!" ”

In addition to the traditional recording of Liu Kailai's album, he also produced a digital album for Internet and wireless dissemination, which can be said to be a precedent in the record industry in this era, Zhou Yaping also attaches great importance to this, and personally came to learn more about it, hoping to see if the artists of his own company can also take the road of digital distribution in the future after testing the waters of this album.

Lin Feng is not worried about the quality of the songs in the album, he just doesn't know if Liu Kailai's interpretation can reach the level of Daolang back then, so he has to listen to the effect of the sample film.

This "The First Snow in 2002" album contains ten popular Internet songs that Lin Feng thought of that were more suitable for Liu Kailai, including "The First Snow in 2002", "Impulsive Punishment", "Lover", "Mice Love Rice", "Who Do You Love", "Change Your Heart", "That Night", "Wait a Minute", "Autumn Don't Come Back", and "Seeking Buddha".

In fact, the whole style of mice loving rice is not quite consistent with the other songs on the album, but Lin Feng is not very at ease with Yang Chengang, and is worried that there will be a copyright dispute in the future, even if there is a lawsuit, it will be disgusting, so he simply cut off this possibility as soon as possible.

Overall, in terms of song selection, they are all men's songs, sad love songs, and a slightly vicissitudes of style.

This is a style that Liu Kailai can control, after all, he has been singing dick cowboy and power train in the bars of Lanzhou for years.

As a producer, Daolang admitted that he was very satisfied, which made Lin Feng let go of most of his heart.

Bringing the professional monitoring headphones in the recording studio, Lin Feng motioned for them to listen to the sample film for themselves.

In the prelude, the melodious and moving melody of a folk instrument plucked past, and Liu Kailai's first hoarse treble "The first snow in 2002 came later than ever......", as if the pores of his body exploded in an instant, Lin Feng knew it!

Although it is different from Daolang's version, Liu Kailai's vocal range is wider and lacks some of Daolang's decadence, but it is more vicissitudes in the treble and tears people's hearts.

After listening to the next few songs, Lin Feng took off his headphones and looked at Liu Kailai.

Liu Kailai's chubby face was full of anticipation, waiting for his feedback.

Lin Feng showed a sincere smile and cocked his thumb: "Great, open it, I know you can do it!" ”

Hearing Lin Feng's words, I don't know why, Liu Kailai's tears flowed uncontrollably!

He knew what an opportunity it was.

From the bar in Lanzhou, to the top recording studio in the imperial capital, ready for so many good songs and ......, Lin Feng did a lot for him.

Although Lin Feng always smiled and said that he was squeezing him, in order to develop a music website, and to cheer him up by the way, Liu Kailai knew in his heart that Lin Feng regarded him as a brother and helped him wholeheartedly.

Therefore, Liu Kailai was under a lot of pressure during this time, and he was afraid that he would fail to live up to Lin Feng's trust, and he was also afraid that he would not be able to do it, delaying Lin Feng's career, and even more afraid that he would waste such a precious opportunity.

He is not a professional singer, he used to sing in a bar, completely relying on a good voice, playing some skills with other singers, and when he was trained by the teacher of the conservatory, he was almost criticized for being useless and almost lost confidence.

After entering the recording studio, when he heard his own voice after the radio, he had no confidence at all, and when the pressure was the greatest, he drove Daolang out and cried loudly in ......the recording studio. Thanks to Daolang's rich experience, a little bit of guidance and debugging allowed him to slowly adapt.

For more than 2 months, the huge pressure and hard work suddenly broke out at this moment, and Liu Kailai burst into tears.

Lin Feng was stunned for a moment.

After thinking about it, I realized that behind Liu Kailai's fat face like Maitreya Buddha, who had been smiling, there was such a lot of pressure, and I couldn't help but regret that I had communicated with him too little these days. walked over and gave him a hard hug, and said with a smile: "Okay, brother, the old man won't shed tears, believe what I said that day, within a year, you will be a popular singer all over the country!" ”

Liu Kailai wiped his face embarrassedly, looked at Lin Feng with red eyes and said seriously: "It doesn't matter if it's red or not, this time I have a dream come true!" …… Thank you, brother! ”

Lin Feng shuddered and said with disgust: "Don't be so sensual, okay?" ”

…………

The four of them came to Zhou Yaping's office, drinking tea and discussing the promotion and listing of the album.

Zhou Yaping said with a smile: "The edition number has been obtained, the issue number of Beiying Audio and Video Company, the planning, suppression, and packaging of the album have all been arranged, now let's discuss, how many plates is pressed?" There is also the fact that the two of us will discuss the promotion of this piece. ”

He looked at Lin Feng and said curiously: "Brother Lin said before, you have some ideas in terms of publicity and promotion, and you want to cooperate with your Wuai Music Network to promote it, and tell my brother about the specific way." ”

Lin Feng thought about it for a while, and had the impression that Daolang's album back then could be said to be popular all over the country, almost monopolizing the audio-visual of the entire mainland pop record, leaving other singers in the dust, and the streets and alleys, video stores, shops, stations, and restaurants in China were all his singing. According to a CCTV report, the album sold more than 2.7 million copies of the original version and more than 10 million copies were pirated.

Lin Feng asked Zhou Yaping: "How much does it cost to make a record?" ”

"The turntable is pressed 1 piece/sheet, and the printing and packaging of the record is about 1.5, and the price will be lower if the quantity is large. …… I think we can press 200,000 first, what do you think? ”

Zhou Yaping has already estimated relatively high, you must know that the most popular Yiren manufacturing in the Birdman Company is currently the most popular in the Birdman Company, and the album sales are only 300,000, which is still the case that they have become popular all over the country. Now that the record market is sluggish, the number of 200,000 is still Zhou Yaping's very optimistic about Liu Kailai's album.

Generally, the sales of first-line singers in Hong Kong and Taiwan in the past two years have been more than 200,000.

For ordinary newcomers in the music industry, the album can be printed for the first time and sold out, which can be regarded as a big hit.

Lin Feng then asked, "What about piracy?" Is it fast to come out? Is it possible to prevent piracy from appearing too quickly? ”

Zhou Yaping smiled bitterly: "Piracy is a huge industrial chain, and there are too many stakeholders on it, and it can't be prevented at all!" We've thought of a lot of things before, but to no avail. It can be said that if you send the master plate to the pressure plate factory today, the pirated version will appear tomorrow and the day after tomorrow, and it can be listed almost at the same time as the genuine version. ”

Lin Feng was silent.

I know that the record industry can't develop in China, and piracy has a great impact, but I don't know ...... such an exaggeration.

After calculating the funds in Menglong's account, he said decisively: "I am very confident in this album!" The first batch of 1 million copies was pressed! ”

Hearing Lin Feng's words, the three people present were shocked!

1,000,000? What is this concept?

Jay Chou, the hottest in 2001, sold 1.7 million records in Asia, and was already the runner-up in the annual sales of the entire Greater China region!

Zhou Yaping couldn't sit still, stood up and shouted: "Just kidding, 1 million tickets are impossible!" ”

After taking two steps back and forth, I couldn't help but wonder if I had mistaken the young man in front of me? Is he a layman's word? Still crazy?

Lin Feng looked calm, smiled and said to Zhou Yaping: "The cost of suppressing and packaging the album is paid by Fengxing Company. …… Dong Zhou, don't worry, sit down first, let's talk slowly. ”

Seeing Zhou Yaping sit down with a cold expression, Lin Feng continued: "Of course we can't just release a record, this is a posterior!" The publicity and promotion in the early stage is the key, and the songs that are opened should be hyped up nationwide, and at that time, it is the time to launch the record, so we need a complete set of planning. ”

"First of all, we have to follow the traditional publicity method to go to various radio stations to promote and hit the charts, covering at least 300 to 500 radio stations, ensuring a large frequency of song playback, and at the same time putting advertorials and music reviews on print media to cooperate with publicity."

Lin Feng showed his characteristic smile again: "Secondly, we want to make an unprecedented hype on the Internet!" “

"We have to carry out a lot of hype about this song in major website forums, city forums, and university forums, and at least thousands of people must continue to post, and even slaughter the version, so that all people who go online can access the information of these songs! I also want to divide these people into two sides and attack each other, some people say it's good, I love Liu Kai to death, some people say it's not good, these songs are rubbish! In this way, an atmosphere of polemic will be formed on the Internet, which will attract a large number of netizens to watch and form a topic! ”

Lin Feng smiled: "I call these people the water army." We just want to organize a large number of water armies to completely hype these songs on the Internet! ”

Speaking of this in one breath, the three of them were already stupid.

"In the posts left by these people, they have to leave a link to the song audition, which links to our I Love Music website. However, we only provide a trial, not a download. ”

"When the information of the Internet and traditional media gradually reaches a certain heat, we will develop the conference again, announce the release of the record, and then quickly distribute it through channels across the country. In this way, I believe that the 1 million copies will be digested quickly, and we may need to print a second edition again at that time. ”

After Lin Feng finished speaking, he couldn't help but smile when he looked at the stunned appearance of the three people in front of him.

The Internet in this era is still in its infancy, in addition to young people, people with higher education are more friendly in the forum, and there is no water army yet, I believe that after this hype, the effect will be very amazing.

Zhou Yaping was stunned.

Let Lin Feng plan it like this, it is really possible to become popular! Why did you never think of it before?

"This kind of publicity will be very expensive!" Zhou Yaping calmed down and asked questions.

Lin Feng smiled and said lightly: "The budget of Fengxing's marketing campaign is 10 million!" ”

This B is very domineering, and Zhou Yaping was about to collapse by him in shock.

1 million records, calculated as a profit of less than 10 yuan for 1 album, will not make 10 million yuan for all of them! In addition to the share of the channel, the share of the two companies, Fengxing is also responsible for the cost of suppressing the record, and the loss is more!

Is that I love music network so important that it needs to invest nearly 10 million yuan to promote? Or is it a deep brotherhood, and Lin Feng does not hesitate to spend money for the success of his brother?

Zhou Yaping couldn't understand Lin Feng's thoughts a little.

Lin Feng will not do a loss-making business.

First of all, the real publicity cost is not as much as 10 million, he estimates that 5, 6 million is enough to reach the goal, secondly, he believes that after such marketing hype, the sales of this album will not be worse than the sales of the Daolang version in the previous life, at least more than 2 million copies, third, I love music network originally needed marketing, he is one and two, two and one investment. Finally, after these songs became popular, the ringtone downloads on the My Love Music network also had income. 1 song downloaded 1 million times is 1.6 million income. Considering the huge number of downloads after these songs became popular, the CRBT business came out.

Not to mention, after Liu Kailai became popular, whether it was to explain to his brother or the follow-up performances, it was a benefit.

Lin Feng not only didn't lose, but he also made money.