Compared with online video and interstitial advertising, the title advertisement of the program is more important. It is also the focus of all advertisers. With such an important advertisement, Zhang Fan naturally couldn't easily let it go because of favors. He had long seen it clearly, and nothing he said was effective in making real profits.

"I know that." Mr. Qian nodded with a smile, "A friend really wants to win the naming rights of the show, and the price offered is very sincere." ”

"Friends?" Zhang Fan was a little puzzled.

"You know that, too." Mr. Qian nodded with a smile: "Mr. Zheng of Chow Tai Fook Jewelry." ”

"Ahh Zhang Fan smiled and nodded, "It is indeed a friend." ”

"Mr. Zheng can't get out of the body because he has important things, so he entrusted me to discuss the naming rights with Director Zhang." Mr. Qian smiled and said, "The price offered by Mr. Zheng is very sincere." ”

"I know." Zhang Fan took the chopsticks and nodded with a smile: "Zheng is always a cheerful person." I don't know what Mr. Zheng's sincerity is..."

"Mr. Zheng said that Chow Tai Fook Jewellery is willing to buy the naming rights of the program group at a price of 130 million." Mr. Qian quoted a very sincere price.

Because of Zhang Fan's previous advertising words and very suitable advertisements and songs, Chow Tai Fook's sales performance has been greatly improved. This not only greatly increased Zheng Huayu's voice in the company, but also greatly increased his confidence in Zhang Fan.

Don't think that businessmen don't have superstitions, they believe in themselves and believe in those who are successful. It's like the richer you are, the more the bank wants to lend to you, and if you don't have the money, you can't get a loan from the bank.

During this time, Zheng Huayu naturally saw the popularity of Zhang Fan's new show, and such a popular publicity platform must not be given up. And Zheng Huayu is very decisive in doing things, and if he decides to invest in the show, he will win the most important naming rights. He didn't have the intention of bargaining step by step, and he came up directly to the psychological price. And it drives very high!

"Mr. Zheng is really sincere." Zhang Fan smiled and nodded, "This is really sincere." ”

"What does Director Zhang mean..."Qian always looked at Zhang Fan a little nervously. This matter is very important to Qian Zong, and it is even related to whether he can continue to receive a series of advertisements from Chow Tai Fook in the future. I can't help but he wasn't nervous.

A matter does not involve just two parties, this is a very complex circle, and it is not wrong to say that it affects the whole body.

"Of course, no problem." Zhang Fan smiled and picked up his glass, "As long as no one can offer more than Chow Tai Fook before the deadline, the naming right is theirs." If the price is higher, it will never change. ”

"Director Zhang bothered." Mr. Qian smiled and picked up his wine glass.

"We're all friends, it's all a small thing." Zhang Fan smiled and touched his wine glass with him. As long as the money is in place, it is naturally a small thing.

Naming rights are a good thing, and there are naturally a lot of people who like them. Zhang Fan said that the highest price will be paid, but there are also people who can't afford it or are unwilling to pay so much money and want to take a shortcut.

"Director Zhang, Director Qi is looking for you to go to his office." Zhang Fan, who was busy with things, received a notice that the deputy director in charge of variety shows in the station looked for him.

"Deputy Director again?" Zhang Fan threw down the pen in his hand and smiled a little strangely.

You don't have to think about it to know what this Deputy Director Qi is looking for him. Recently, in order to compete for program advertising, all parties are about to break their heads. The leaders in the stage also gave him all kinds of hints and hints openly and secretly.

What makes Zhang Fan feel funny is that just like when he was on Imperial Capital TV, there will be some deputy director to make trouble for him at every turn. This deputy director Qi is expected to be no exception. He's tired of this kind of thing.

I don't want to go, but now this is someone's land after all, and no matter how I refuse, I still have to go and see it after all.

Of course, if you want to go through the back door, phew, no, it's absolutely impossible to take a shortcut. Zhang Fan has long hated this kind of thing, and now he has the initiative in his hands, and there is no need to give them face. Even if it gives face, it's useless, and he's not going to mix here for the rest of his life!

cleaned up and walked towards Deputy Director Qi's office with a helpless mood.

"Sure enough, it's at the level of the director, this office is really bullish." Under the leadership of the beautiful female secretary, Zhang Fan walked into the office.

Deputy Director Qi's office is not too big, but the interior decoration is very exquisite. The smooth marble on the floor seems to reflect the figure like a mirror. There are a few simple works hanging on the wall, which also look like real works. Some simple small objects are not very eye-catching, but they are real masterpieces.

After Zhang Fan sat down on the quaint sofa, he found that the sofa was made of leather, and even the armrests were very thick and heavy precious wood. Sure enough, he is worthy of being the boss of the domestic TV industry, and the offices of the directors of Imperial Capital TV look luxurious, but compared with here, it is completely the taste of the nouveau riche.

"Xiao Zhang is here, sit down." Deputy Director Qi, who wore black-framed glasses and had gray hair, got up with a smile and sat down opposite Zhang Fan, and at the same time beckoned the secretary to serve tea.

"Your show is doing very well, and the station is very happy." After the beautiful female secretary left, Deputy Director Qi greeted Zhang Fan with a smile and drank tea, "I heard that the advertising bidding has started recently?" Now that the show is so popular, the income must be very good. ”

"Yes." Zhang Fan sighed in his heart, but he didn't show it at all, "It's basically set, and the prices given by each one are very satisfying." ”

"Oh." Deputy Director Qi smiled and nodded, "Have you sold the naming rights?" ”

"It's basically settled." Zhang Fan didn't want to waste time on this. directly wanted to block the conversation, "Chow Tai Fook Jewellery offered a price of 130 million to buy the naming rights." If there is no higher price than this, it basically will not change. ”

Zhang Fan is to let the words out first, no matter who you want to help intercede, unless you can offer a higher price, don't mention anything else.

Deputy Director Qi, who was serving tea, paused, and restrained the smile on his face. After a moment of silence, he spoke softly: "Chow Tai Fook is indeed a strong company. It's just that there were many companies in Taili that had always had a good relationship. They are also very interested in the naming rights of this show. ”

Zhang Fan sighed, he didn't like this kind of officialdom. I also don't like to waste time for something like this that will never be allowed. If you can really offer a higher price than Chow Tai Fook, then you can take it directly. Now that I'm rambling so much, don't you want to take a shortcut?

It's okay if you want to take shortcuts, but if you want to hurt my income, don't mention it!

Not to mention that the income of the program group at this time is closely related to Zhang Fan's income, and it is impossible to give up the high price and choose the low price. Even if this incident has nothing to do with him, Zhang Fan will not do it!

Zhang Fan was silent with the teacup, and Deputy Director Qi had no choice but to bite the bullet and speak, "I have an old friend who has known me for many years, and I can't refuse what he asked." His company was willing to bid 90 million for the naming rights to the show. Of course, this price is not as good as Chow Tai Fook. But the old friend is willing to make amends in other ways. The house and the car are easy to talk about. And if Xiao Zhang has any projects you want to invest in, you can greet him. ”

After a pause, Deputy Director Qi then spoke, "Xiao Zhang, you have done so successfully in the first show in the station, and your future will definitely be very bright." I'm in charge of variety shows in the station, and I will definitely look at you differently in the future. With your grades, it's not difficult to keep going up in the future. ”

Deputy Director Qi's words have already shown all the coercion, temptation, and even a bright future. Sounds pretty good.

"I don't think there's any need for that, right?" Zhang Fan calmly put down the teacup in his hand and stood up, "If there is nothing to do, I will go back first, the program team still has a lot of things to deal with." As for advertising, the highest bidder gets it before the deadline. As for the rest, forget it. Don't waste everyone's time. ”

Zhang Fan got up and glanced at Deputy Director Qi, who was pale, and shook his head slightly in his heart, why are these leaders the same.

'Smack! Looking at Zhang Fan's departing back, the corners of his mouth were twitching with anger, and Deputy Director Qi put the teacup in his hand on the coffee table heavily. His eyes were full of anger!

I'm the deputy director! condescended to say good things to this little host, but he ignored it! How can this be endured?!

After leaving Deputy Director Qi's office, Zhang Fan left this matter behind. He doesn't have time to deal with these bureaucrats now, and any compensation for the future of the station is a fart in Zhang Fan's opinion. Only what is really in your hands now is what really belongs to you. As for Deputy Director Qi's revenge, you have the ability to stop this show.

Not to mention that he is just a deputy director, even if he is the director, it is impossible to stop the program when the program is on fire and crazy to reap benefits. It is not one person or two people that are affected, but the interests of the entire station. And there are those advertisers, and those contestants and viewers. It is impossible for the director to offend so many people at the same time. Not to mention a deputy director of Qi.

In the days that followed, Zhang Fan's new show swept the entire TV world like a volcanic eruption.

As TV stations around the world began to broadcast audition programs, the ratings continued to climb. Just a few episodes later, the average ratings have comprehensively broken through the 1% of what is known as the watershed, leaving countless people smacked and shocked.

With the popularity of the ratings, the advertising investment work is also going very smoothly. Although all kinds of pressure kept appearing in secret, Zhang Fan never let go, even if Cheng Qu spoke in person.

is different from Zhang Fan, Cheng Qu is going to mess around in the TV station after all. Someone above put pressure on him, and he could only come forward to find Zhang Fan to do work. It's just that Zhang Fan doesn't accept any persuasion and threats at all.

If you have the ability, you can stop this show!