Chapter Ninety-Five: The Harvest Season
"What kind of price does Director Zhang think is appropriate?" Mr. Chen looked at Zhang Fan with blazing eyes.
If it weren't for the fact that Zhang Fan had joined the program group with copyright creativity and directly shared the income of the program group, Mr. Chen would definitely invite Zhang Fan to dinner and then sacrifice the big killer of the benefit fee!
As long as you can save costs and get what you want, it is not the slightest difficulty to write a check for millions to Zhang Fan.
It's a pity that Zhang Fan gets a share, and the income of the program group is directly related to his income, and the benefits that have been invincible in the past are naturally very small this time. Unless you can offer a sky-high price.
It's just that if you have so much money to pay for the benefits, it is better to directly quote a very high price and take it.
The most effective forms of negotiation in the past are not needed, but can only be done in formal ways. This made Mr. Chen feel a little uncomfortable.
However, what made Mr. Chen feel happier was that Mr. Huang of Haitao Network Media obviously didn't know that Zhang Fan was the divider. If you invite Zhang Fan to dinner in the evening, you must be thinking about giving a benefit fee to buy Zhang Fan. Thinking of this, Mr. Chen couldn't help but want to laugh. The slightest gap in intelligence can make the difference in everything.
"In terms of price, the higher the better. Zhang Fan sat aside with a smile and waited for Mr. Chen's response.
Zhang Fan knows very well that when you have an advantage in the shopping mall, you don't know how to earn benefits, and people won't say that you have grace and will only say that you are a big fool. At this time, Mr. Chen took the initiative to come to the door, how could Zhang Fan be merciful?
"Huh~~~" Mr. Chen breathed a sigh of relief, since there is no cheap to take advantage of, then it can only be a real deal, "Director Zhang, our company is very sincere." In this way, our company is willing to add another 10 million to the previous price. What do you think?"
After Mr. Chen finished speaking, he stared at Zhang Fan tightly, waiting for his reaction. This is already their bottom line. If Zhang Fan is still not satisfied, then he can only take other routes. Find those leaders in the station and Cheng Qu and then find a way.
It's just that Mr. Chen knows that the contract of this show has already clearly stipulated that Zhang Fan is responsible for all program matters, including advertising. If you bypass Zhang Fan and go to someone else, it is likely to cause the relationship with Zhang Fan to become bad, and it will also be a waste of time. If others take it at any cost during this time, then he really wants to cry without tears.
Fortunately, Zhang Fan did not continue to ask for benefits without being greedy. After Mr. Chen's second offer, he smiled and nodded, "This sincerity is really enough." ”
Mr. Chen finally breathed a sigh of relief when he heard this. This is the highest offer in the online video industry, but if you can really win this show, it will not be a loss. In particular, the follow-up income in the later stage can definitely benefit the company a lot. This is all the result of calculations by professionals who have hired a lot of money.
You must know that the audition video has exceeded 10 million hits before the first episode of the program was broadcast, and as the audition program began to be broadcast on TV, its hits are also soaring wildly, and now it is flying towards more than 100 million hits.
During this time, as the popularity of the show continues to increase, it is growing at an extremely exaggerated rate almost every moment. Nowadays, many young people who don't like to watch TV are attracted to this show and watch it on the Internet, and this huge audience base has become a force that no online video provider can ignore.
By the time the second episode began, the number of video hits on the network had surpassed the highest number of hits of any variety show in history. directly pushed Zhang Fan's show to the highest peak. If anyone who does online video can win this Tianwang Mountain, they will immediately be able to leave their competitors far away!
"But I still have some things I want to discuss with Mr. Chen. Zhang Fan's next words made Mr. Chen nervous again.
"Speak. ”
"The rights to broadcast online video can be sold to your company, but the official paid broadcast can only be done after the finals have begun. Previous auditions must be free of charge, and this must be written in the contract. Of course, in exchange, your company installments are acceptable. However, the down payment should be at least half. Zhang Fan's words instantly made those subordinates of Mr. Chen in the office buzz.
We've all paid such a big price to buy it, how to spread it is our business, why do you want us to be free?!
Mr. Chen didn't react much, and raised his hand and pushed his glasses with a calm face, "Can I ask why?"
"Because my main purpose in selling the broadcast rights to you is to use your communication platform to expand the influence of the program. Zhang Fan nodded slightly: "The early audition stage is a critical moment for large-scale gathering of popularity and gathering topics. If you charge a fee during the audition, it will not only not play a role in publicity, but will have a negative impact. ”
"I see. In the surprised eyes of the subordinates around him, Mr. Chen smiled and nodded, "I agreed." ”
The reason why Mr. Chen agreed was because he knew that only if Zhang Fan's show became bigger and bigger, the benefits of their company would increase. If the ratings of the program are affected for the sake of a short-term fee income, it is everyone who suffers.
It's not much of a business to keep your eyes on the businessman in front of you.
Zhang Fan got up with a smile and stretched out his hand, "Happy cooperation." ”
The online video broadcast of the Voice program group sold a high price of 90 million, and this news swept many media like a whirlwind.
The audience was shocked and envious, the peers were jealous, and the stage was elated. But advertisers saw that the program group that had not sold advertisements before finally opened their mouths. Advertisers are flocking to the show again, wanting a piece of the show's feast.
Advertising represents profit, which is money. No one is going to have trouble with money. Even the two deputy directors who are envious and jealous of Zhang Fan, as long as they spend enough money, it is not impossible for them to kneel down and hug Zhang Fan's thighs.
Zhang Fan's asking price is very high, and he is also very picky about program advertising. It's not a famous brand, it's not a well-known brand, and it won't be accepted at all. Because he himself controls this show that makes countless people crazy, it can only be others who beg him, and with the initiative in his hands, he can naturally respond to all changes with the same.
The energy of the advertisers is very great, and they gave up the plan to use him as a breakthrough after learning that Zhang Fan was sharing the income. After all, no matter how much benefit fee is given, it will not be able to exceed Zhang Fan's share of income. It's just that these advertisers have been dealing with TV stations all year round, and their connections are very far-reaching.
During this period of time, there have been many leaders in Taiwan who have given Zhang Fan some tips by handing notes, greetings, etc. wants Zhang Fan to take care of those related households. All kinds of calls inviting him to dinner were about to blow up the phone.
Zhang Fan only signed a program contract with the TV station, and he never thought that he would work for the TV station for a long time and finally climb to the position of the director. He doesn't have this background and he doesn't have this time. How can you compromise your own interests for the sake of someone else's greeting?
The prices offered by those advertisers who greeted were not high, which directly hurt Zhang Fan's interests. How could he possibly agree?
In the face of Zhang Fan's stern refusal, many leaders were angry. But there is no way to take Zhang Fan. Because Zhang Fan is not a regular employee in Taili, he is just a contract cooperation.
And, it's not just about advertising. After the fire of this show, it also attracted great attention from the station. This type of program is obviously not a one-shot deal, and it can be done in the future. It's just a chicken that can lay golden eggs. However, the copyright patent of the show is in Zhang Fan's hands, not only do they have to give Zhang Fan a high patent fee, but even if Zhang Fan is unwilling, they can't do it!
How can this kind of thing be acceptable to a TV station with a big family?
Recently, there have been many people who have used this matter to attack Zhang Fan and Cheng Qu. Zhang Fan has no effective way now, but Cheng Qu has been attacked by many people because he signed this kind of agreement with Zhang Fan. Many people are accusing him of not taking the copyright when he signed the contract, which is simply intolerable!
As for the idea of this show at that time, it was originally Zhang Fan's own kind of thing, and no one would mention it. In their opinion, since the show is a huge amount of money spent on their own station, the benefits should be taken by themselves. What is the matter of falling into Zhang Fan's hands?
It's hot outside, but there's already an undercurrent surging in the stage. Wealth is very moving, especially when so much money is placed there, and no one can turn a blind eye!
He wasn't ignorant of all these things on TV. I just don't care. For him, it's just work, it's a big deal. No one should want to change what is stipulated in the contract.
"Director Zhang, we agreed before. It was the box of Linjiang Building again, and the smiling Golden Eagle Advertising Qian always enthusiastically poured wine for Zhang Fan, "You have to take care of it." ”
"It's easy to say, it's easy to say. Zhang Fan raised his glass with a smile, "As long as the price is right, the interstitial advertisements in the show will leave you three positions!"
Qian always held the wine bottle in his hand, and secretly scolded in his heart that the three positions are good, but what does the price mean?
"Director Zhang, look at this price..."Mr. Qian's words were not finished, Zhang Fan's originally somewhat confused eyes instantly became clear, "The price is not negotiable, I can only say that it gives you priority at the same price." ”
Mr. Qian grinned, Zhang Fan didn't look like a person engaged in literary and artistic creation. More like a professional businessman. Don't talk about anything without money.
"That director is going to give me a good time. "There is no way out of money, who let them beg for help now.
"No problem. The time period of "Zhang Fan's big package" interstitial advertisements is up to you. ”
"The title advertisement of the program group..."Mr. Qian valued the most before he was interrupted by Zhang Fan again before he finished speaking" is still the same sentence, the one with the highest price wins. ”
The current Zhang Fan is not the Zhang Fan when he just walked out of school, he can talk about favors, but the benefits are not missing at all!