Xie Jiaren excitedly went to find Xu Qian. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Lin Feng sat in the office and thought about it, but he still felt that he should pay more attention to this matter.

He called Tian Zhengning in again.

Tian Zhengning's current position has also been changed from director of the president's office to director of the chairman's office (referred to as the chairman's office).

The current board office is already a very formal organization, and Tian Zhengning is at the level of vice president of the company.

There are three departments under the jurisdiction of the Board of Directors: the Secretary Office, the Assistant Office, and the Strategic Planning Office.

"Lao Tian, just now the beauty gave me a good suggestion about the shaping, maintenance and management of my personal brand image. I think this matter should be taken seriously, so that you can set up a public relations office under the board of directors to be responsible for my personal image and brand management, and then recruit two advertising talents with experience in brand management. By the way, you can ask SY if he has any good recommendations, he is a veteran in the advertising circle. ”

Tian Zhengning nodded again and again: "Okay, I understand...... I didn't expect this Xie Jia to be not only beautiful, but also very fast in his brain! Boss, in fact, I've been thinking about this recently! You are now ranked as the richest man by Forbes, and there are all kinds of things written in the media outside, and all the major media want to interview you, and it's not good to refuse them all, but now that the attention is so high, you should still be very rigorous in speaking out, and you must be prepared, I think that you should really plan well at this time and manage your personal image. ”

Lin Feng smiled and nodded: "You also thought of this, very good." ”

He thought for a while and said: "I think, first of all, the public relations office is set up for you to arrange, in the early stage, you, Xu Qian, Xie Jiaren, plus Linda and Yao Ying, the two of them, Linda and I have been with me for the longest time, and I also understand some of the preferences of me and my wife, Yao Ying has been in charge of intelligence and information aggregation, and they all have a certain right to speak, you guys first set up a group to study this matter." ”

Tian Zhengning nodded: "Okay, I'll arrange it." ”

…………

As soon as Tian Zhengning went out, Lin Feng received an unexpected phone call.

"Mr. Lin, I'm Lei Jun. Rebus's slightly tired voice came over the phone.

"Oh, it's Mr. Lei, long time no see!" Lin Feng said with a smile.

"Mr. Lin, if Fengxing acquires excellence, I don't know if you are interested?" his straight words made Lin Feng a little surprised.

Recently, Lin Feng really didn't care about the development of the excellent network.

After all, in addition to the internal affairs of the company, his attention is only a few key companies such as Shanda, Tencent, and Ali that are worth paying attention to.

It seems that Lei Jun still didn't listen to his previous advice and changed to C2C to save costs. Still focused on B2C, Excellence is now unsustainable.

However, in my memory, at this time in my previous life, Excellence should have been acquired by Amazon, but I didn't expect Lei Jun to persist until now this time.

Acquisition of Excellence?

This is not a small problem.

Lin Feng thought for a while and replied, "Mr. Lei, this news is a bit sudden, I may have to think about it." ”

"Okay, Mr. Lin, if you are interested, find a time for us to meet and talk this week, if you don't make a move, we have to sell Excellence to Amazon......

"I understand, I'll think about it, call you. ”

Hanging up the phone, Lin Feng fell into deep thought.

When it comes to e-commerce, Lin Feng has always been very cautious.

In the past, some people below also proposed at a high-level meeting that the development trend of Fengxing is good, and from the perspective of business layout, whether it should expand the e-commerce business has been held down by him.

E-commerce is not something that ordinary people can play!

This is a real money-burning business: purchase, inventory, logistics, distribution, all of which require capital investment.

Moreover, e-commerce is essentially doing retail, and being an online channel provider requires a large number of professional talents who understand retail.

After all, the core of retail is supply chain efficiency and cost control, how to improve inventory turnover, cash turnover, how to improve operational efficiency, and reduce costs...... These are very detailed management problems that can only be solved by professional managers who have an in-depth understanding of the traditional retail industry.

In order to develop and grow, Amazon has poached a large number of Walmart supermarket people, and even been sued in court, which shows that the essence of the B2C business model still needs to rely on the real work of offline retail!

Without sufficient and continuous capital investment, there are no professionals who are proficient in the retail business, and they rashly enter the e-commerce industry.

There is only one final result, and that is to die a miserable death!

Excellence is a typical example, behind it are Lenovo, Kingsoft two IT industry bigwigs, and Lei Jun, Wang Shutong, Chen Fan and other cattle, now because of the problem of the capital chain, have to sell the company?

Even Alibaba, after accumulating enough resources and talent reserves on C2C, raised a large amount of US dollars, and then launched the B2C Taobao Mall.

In fact, if Lei Jun is willing to devote himself to excellence, Lin Feng is not willing to try it.

Let's see if we can make use of the excellent mature brand and resources in the e-commerce industry as soon as possible to suppress Alibaba's development speed.

But it's a pity that Lei Jun's energy is too scattered.

In addition to being the chairman of Excellence.com, he is also the general manager of Kingsoft, and is now focusing on Kingsoft's online game business, and "Sword Network" is very hot after being listed, which makes Lei Jun very excited, the reason why he is willing to sell Excellence in his previous life, in addition to the pressure of shareholders and the board of directors, Kingsoft's online game business has made a breakthrough, and it is also one of the factors that he decided to give up Excellence.

Compared to the hardships of B2C and the boredom of retail, online games are much more relaxed and fun. can make quick money from online games, so he naturally has no great interest in the hard work and small profits of e-commerce.

In the final analysis, Lei Jun's misjudgment lies in the belief that e-commerce has a "bleak prospect".

Of course, Excellence is not without attraction to Lin Feng, Excellence's main audio-visual products, and popular content products have a certain degree of synergy.

When users listen to songs on FF Music or I Love Music, if they want to buy a physical record collection of their favorite songs, they can directly link to Excellence.com to buy, which can form a consumer demand industry chain.

But the question is, how big is this market?

In order to solve this user need, is it worth acquiring Excellence and continuing to invest heavily in business?

In this regard, Lin Feng is not optimistic.

In his previous life, Lin Feng read the survey report of the e-commerce platform's hot-selling categories in "Double Eleven".

The first place is 3C electronic products and home appliances, accounting for 35%.

In second place is clothing and accessories, accounting for 30%.

As for the proportion of books and audio-visuals, it is almost negligible.

Perhaps, this is also an important reason why JD.com, which focuses on 3C products, and Taobao Mall, which focuses on clothing, can rise, and whether it is excellent or dangdang, this kind of B2C company that operates books and audio-visual cannot develop.

The wrong choice of direction determines the final pattern from the beginning!

Thinking about it so far, Lin Feng has already made a decision in his heart.

Give up excellence!

After Amazon acquires it, let's play it yourself, anyway, it will be beaten by Taobao and Jingdong in the future.

Compared with the excellence of congenital deficiency and acquired calcium deficiency, Lin Feng feels that at this time, he should start paying attention to Jingdong.

This is the real predator in the future of e-commerce!

After last year's SARS, at this time, Liu Qiangdong has begun to change his strategy, shrinking offline digital chain stores and focusing on online.

At the beginning of the year, the initial prototype of Jingdong Mall, Jingdong Multimedia Network (www.jdlaser.com) has been launched.

Although compared with the Jingdong Mall in later generations, this small website with only thousands of users is still very simple, but at this time, who would have imagined that it is such a small company developed from the small counter in the Zhongguancun market, and compared with the current e-commerce giant Dangdang and Excellence, it is not an inconspicuous small company at all. In the future, under the leadership of Liu Qiangdong, it will fight all the way out of the encirclement and create a giant company with a market value of more than 50 billion US dollars that can compete with Ali in the field of e-commerce!

I have to admit that even in this era of surging Internet heroes.

Liu Qiangdong and his Jingdong must not be despised by anyone.

That's a real knife and a real gun.

It has played with Taobao and Tmall online, Gome and Suning offline, ASUS, and home appliance manufacturers, and Dangdang when it enters the field of books and audio-visuals......

In the end, Jingdong became stronger and stronger, and Liu Qiangdong also became a well-known strong figure in the business world.

The two most capable bigwigs in the Internet field, one is Liu Qiangdong and the other is Zhou Hongyi.

Jingdong is Lin Feng's inevitable victory, and in the layout of e-commerce, he is only optimistic about Jingdong!

However, at this stage, Lin Feng is only paying attention to Jingdong and waiting and seeing.

First, it is only the end of 2004, and the scale of China's Internet users, express delivery and other supporting services, and users' usage habits have not yet been formed.

Second, when the C2C represented by Taobao cultivates the shopping habits of the market and users for a period of time, and Jingdong also has a solid foundation with the steady development and growth, it is a good time to enter when there is a shortage of funds and an urgent need for investment.

Lin Feng believes that at the end of 2005, he began to get involved in e-commerce and invest in JD.com, and the timing was more appropriate.

As for Lei Jun and Excellence.com, Lin Feng could only say sorry.

Fengxing's primary acquisition target now is not Excellence.com.

If you want to acquire, it is also able to quickly bring advertising revenue, and form a vertical media portal matrix for the popular bubble network PCPOP, car 168!

Thinking of this, Lin Feng picked up the phone on the table: "Linda, call SY and Zhao Yihua to come." ”

His current status, unless it is the acquisition of a large company of Tencent's level, some small acquisitions, let Zhao Yihua and Liu Shengyi talk about it.