Lin Weidong still has to stay in Jinmen for a while. Pen "Fun" Pavilion www.biquge.info

Under Zhao Li's arrangement, he first lived in the TEDA Hall, and at the same time, two generals from his newly formed Dongheng Real Estate also rushed to Jinmen.

Liu Zili, deputy general manager of Dongheng Real Estate (vice president of marketing), former manager of the development department of Wanda Group, is mainly responsible for the pre-development of the project, pre-project planning, pre-project procedures, bidding and other work.

Zhang Xing, vice president of the company (vice president of engineering), the former director of the construction office of the Gan Provincial Architectural Planning and Design Institute, was poached by Lin Weidong, mainly responsible for the planning and design of the company's projects, as well as the review of the design plan and the supervision of the construction of the project.

Lin Feng also met with these two generals under his father, and exchanged a few words, which can be regarded as helping his father stand on the platform.

The brand of "richest man" on his body now is when it is hot and hot, and the effect is extremely amazing.

Lin Feng didn't have much time to stay in Jinmen.

As soon as the weekend passed, he and Ye Weiyu accompanied his mother Zhao Wanru back to the capital.

If the Tianjin project is launched, it is estimated that Lin Weidong and his wife will have to stay in the capital for a long time.

Since this is the case, Lin Feng asked Ye Weiyu to accompany her mother for the past two days to look at the house.

On the one hand, it is to choose a new home for parents.

On the other hand, he and Ye Weiyu also want to buy a larger villa as a newlywed house.

Lin Feng smiled and told Ye Weiyu to remember to pick a big living room!

He also wants to give Ye Weiyu a grand piano!

…………

There is Sun Lin, Ye's best friend in the company, and soon, the big boss Lin Feng successfully proposed to the prospective boss Ye Weiyu, and the gossip that the best time was approaching spread all over the two companies of Fengxing and Menglong.

Lin Feng knelt down in front of both parents to propose, gave Ye Weiyu a lifelong promise, gave Ye Weiyu a 10.3-carat "pigeon egg" engagement ring, and other details were vividly transmitted.

A group of girls in the company sighed, the boss is really handsome, golden, affectionate, and responsible!

Is such a male god really going to get married?

Even the vice presidents below couldn't help but say congratulations when they saw Lin Feng, and said with a smile that they would ask for a cup of wine to drink when the time came.

Lin Feng had to announce at the high-level meeting of the company's strategic decision-making committee and strategic management executive committee that the wedding would be held in the United Kingdom when the time came, and everyone present would be invited to watch the ceremony as guests, which made these guys stop.

The current Lin Feng is a special period when he has just ascended to the throne of "the richest man" and is observed by the outside world with a microscope, and the news of the engagement is naturally known to the media.

For a while, in addition to the financial media, even the reporters in the entertainment section began to report on Lin Feng one after another.

There is no way, the group portraits of China's previous rich people are middle-aged and elderly successful people who have only laid a foundation after half a life of hard work.

Like Lin Feng, who is only 25 years old, looks very handsome, and becomes a billionaire from scratch, has never appeared.

The story of Lin Feng and Ye Weiyu, in the eyes of the media, is simply a realistic version of an idol drama.

They went to Northern University for an interview to learn about the love story of the two in college;

When Menglong was listed last year, the photos of the two people kissing romantically on the front page of major financial media around the world were re-opened;

Fashion magazines even contacted Graf Jewelry and got a picture of Ye Weiyu's "pigeon egg" diamond ring, which was worth $10 million, which also shocked everyone......

……

Lin Feng threw aside a bunch of invitations from fashion magazines that Xie Jiaren brought in, and said helplessly: "I'm not a star, what do these fashion magazines think?

Xie Jiaren stood at the table, bowed slightly, sorted out the invitation he threw aside, and said with a smile: "Boss, you don't know, many fashion media and entertainment newspapers are reporting on you and Miss Ye now,...... Besides, you're so much more handsome than a lot of celebrities!"

Lin Feng glanced at her, today she was wearing a light green professional dress, although the style was more conservative and formal, her long hair like a waterfall, and her delicate and graceful figure were still full of pleasing beauty.

"Okay, you're going to have less sycophancy. …… Take it all out, except for the invitations you think are important, don't let me see these messy things, it's really annoying. Lin Feng waved his hand and motioned for her to leave.

Xie Jiaren rarely hesitated, standing there, as if he had something to say.

Lin Feng glanced up at her: "Is there anything else?"

Xie Jiaren bit her lower lip and plucked up her courage to say, "Boss, I have different thoughts on this point, I don't know if I can say it." ”

"Oh?" Lin Feng leaned back, and put his feet on the table, he was always casual in the office, and he often sat in this posture, Xie Jiaren was also used to it.

"Beauty, if you have something to say, what do you think?" he said with interest.

After Xie Jiaren, the secretary, entered the company, he was more meticulous in his work, perhaps because he was born as a teacher, and he did a good job in his itinerary, telephone, reception, and private document arrangement.

And the important point is that she is very beautiful, and as the administrative secretary of the big boss, she is known as the "flower of the president's office", and she still has a certain status in the company.

But she doesn't seem to be proud of this, and usually acts in a relatively conservative and cautious manner. This is also what Lin Feng admires about her more.

"Boss, I think, you can't ignore this aspect, now in this era, many famous entrepreneurs are shaping and packaging personal image, I read an article, in the world's top 500 companies, the CEO's personal image in the corporate brand image accounts for 25%-45%, there are also many domestic bosses are good at building personal brands, such as Vanke's boss Wang Shi, SOHO China's Pan Shiyi, and Sohu's Zhang Chaoyang...... These people are all star entrepreneurs who have attracted the attention of the media, and they are also using their personal influence to shape the corporate brand. In the process of climbing Mount Everest, Xiangwangshi is also establishing a corporate image for Vanke to climb the peak bravely and not be afraid of difficulties. Pan Shiyi is even more unconventional, shaping SOHO's fashionable and avant-garde image of China through various entertaining remarks. Zhang Chaoyang is also at various celebrity parties and shows, making Sohu's image more trendy and fashionable. ”

She barely stopped talking for a long time, and then she took a breath, her pretty face flushed, and she didn't know if she was nervous or if she was holding her breath for too long.

Lin Feng looked at her with a smile: "You continue, it's a little interesting." ”

Xie Jiaren easily mustered up the courage to say so much, and under the gaze of Lin Feng, he suddenly felt a little stage frightened again, and snorted: "I just think...... Boss, you should also package your personal image...... The cognitive equilibrium theory of communication argues that if the public has a favorable opinion of an entrepreneur, it will also have a favorable opinion of the company's products and services, and vice versa. Behind most successful enterprises, there is an outstanding entrepreneur, the personal charm of the entrepreneur brings an indestructible brand effect to the enterprise, and the personal values of the entrepreneur have also become an important part of the corporate culture, so the establishment of the entrepreneur's personal brand in the business competition is increasingly obvious. A good personal brand image helps entrepreneurs gain more favor, trust, and respect. Once an entrepreneur's personal brand is formed, it is often unique and difficult to be challenged by competitors, and brings natural popularity and free exposure ...... for the enterprise."

The more she spoke, the more fluent she became, and these words were obviously prepared before, and she memorized them very well!

Lin Feng couldn't help but smile and applaud: "Not bad, not bad, beauty, I'm a little impressed with you!"

Xie Jiaren stopped talking at this time, her big eyes flashed, she was a little embarrassed to be praised by Lin Feng, but she looked at Lin Feng with hope, I don't know what kind of decision Lin Feng will make about her words.

As Lin Feng's administrative secretary, she always believes that managing and shaping the image of the boss is one of her own jobs.

Lin Feng was silent, and his right hand turned the ring on the middle finger of his left hand - after Ye Weiyu returned to Beijing, he also bought him a classic Cartier LOVE series engagement ring and wore it on his middle finger to declare sovereignty in advance.

What Xie Jiaren said is not unreasonable.

When it comes to personal branding, in his previous life, Jack Ma was a very classic case.

He participated in various business activities, appeared on TV shows, participated in "Winning in China" to point out the lives of entrepreneurs, talked about success everywhere, and instilled chicken soup for people to live, but also made his strange-looking face deeply rooted in the hearts of the people, making himself a representative of a new generation of business idols.

The effect is very obvious! Take a look at his itinerary at a certain time:

In March 2015, he met with Prince William of the United Kingdom.

In March 2015, he sat at the same meeting with German Chancellor Angela Merkel and gave a personal gift.

In May 2015, he was accompanied by South Korean Deputy Prime Minister Choi Hyung-hwan. ……

Yes, the above itinerary did not originate from any dignitary, but from a small, unassuming Chinese entrepreneur.

It can be said that Jack Ma has pushed the personal brand of Chinese entrepreneurs to an extreme new height, and even become a "national business card".

In a small way, establishing a well-known personal image with a certain label can help improve the company's image. In general, if the success of personal branding, whether it is in corporate financing, listing, cooperation, acquisition, etc., it has a bonus effect.

Some people say that the word "Li Ka-shing" means that even if he becomes nothing, many people are willing to give him money.

Sometimes, the value of intangible assets is even higher than that of tangible assets!

Although Lin Feng has never deliberately created his personal brand and image before, in fact, he naturally has all the characteristics of becoming a star entrepreneur.

His age, his appearance, his self-made story, and most importantly, the rapid development of Menglong and Fengxing behind him, his achievements in performance have given him strong support for his legendary experience.

And now, the title of "China's richest man" and his love story with Ye Weiyu "Golden Boy and Jade Girl" are constantly blessing his golden body!

And none of this was intentional on his part.

Suddenly, Lin Feng was startled.

He is now standing too tall, a big tree, and a great reputation, but he lacks uniformity and label recognition.

Labels like "the richest man" and "male god" are too vague!

If his personal image does not have an overall packaging and strategy, if someone wants to hit him from this aspect, whether it is rumors on the Internet or other smear methods, it is easy to slander his image.

A real entrepreneur brand packaging must be highly unified with the enterprise, and have a very distinctive entrepreneur's personal characteristics, so as to form a unique recognition.

Just as Jobs's innovation and almost perverted perfectionism are closely related to the quality of Apple's products, Konosuke Matsushita's strict requirements for product quality have also made Panasonic's product quality recognized by the public.

Jack Ma went around the world to put on a show, meet with dignitaries from all over the world, and more importantly, promote Alibaba and e-commerce's share of globalization.

It is only possible to combine his personal brand and today's fame with the popular corporate brand and products as soon as possible!

Lin Feng understood this and looked up at Xie Jiaren, who was nervous.

"Beauty, thank you for the reminder, what you said is very good! I will give you a job now, you go to Xu Qian, the two of you will discuss, and come up with an overall packaging strategy and image plan for me personally and the brand of the popular company. ”

Xie Jia was overjoyed, and couldn't help but make a salute in a Hong Kong film: "Yes sir...... Thank you to the owner!"

Lin Feng waved his hand: "Go ahead." ”