In a mature business society, if a company wants to be successful, marketing is just a means, and the final success or failure is determined by the company's own products and services. In a society with highly developed information and perfect laws like Europe and the United States, if you want to use exaggerated or even suspected deceptive means like 'brain idiots' to market, it is no different from killing yourself.

In order to position the iPod as a high-end electronic product, KLE was granted full authority by Li Jiaming at the expense of 15 million US dollars in public relations fees and entry fees, and chose the most professional electronic product retailer BE (Best Buy) as a sales channel, and then paid high rent at the sales counter, instead of the cheap Wal-Mart that Haier and other Chinese-funded companies chose to symbolize.

In order to advertise the iPod, KLE did not hesitate to spend $1.3 million or $1.45 million to buy the 30-second advertising time of the "Super Bowl" Christmas Game and the 60-second commercial time of the NBA Christmas Game. That's just 90 seconds of advertising time, and Kle has spent $30 million on it to buy advertising time on big TV stations,......, which far exceeds the research and development expenses of the iPod.

With so much money spent, the product launch should be of high specification, right?

No, if it weren't for Yang Zhiyuan's invitation, professional media such as "Electronic Products" would not have dumped the little-known HH company, even if Hanhua Electronics agreed to spend $500,000 to buy advertising space from them, because if the quality of the iPod is not excellent enough, it will damage their reputation and brand value. In order to let the arrogant whites and poor and happy smoothly accept the iPod product, Li Jiaming finally gave up the opportunity to speak on stage, and let Klee, an authentic white man, make a name for himself.

There was no way, when Mitsubishi bought the landmark Rockefeller Center in New York and Sony bought Columbia Pictures, they were angrily denounced by these arrogant white ghosts as 'Japanese invasion of the United States'. Just in case, Li Jiaming can only save the country by curves, first let these white people accept the company, and wait until the brand is established, it is determined that the white ghosts are not so sensitive, and it is determined that the Chinese can also make high-tech products of great quality, so that everyone can tell everyone that the iPod is actually developed by the Chinese.

Aggrieved! But this is the reality, Haier Electric, which has been blown into the sky in China, can only be sold at a low price in Wal-Mart, while Electrolux, which is also produced by Chinese OEMs, is sold at a high price; The price difference between the two brands of fully automatic washing machines can be more than five times when the quality and performance are similar.

This is the power of the brand!

Just like the boss sleeps with a female secretary as long as he hooks his fingers, and if he wants to sleep with a female star, he has to spend a lot of money, and the reporters from newspapers, magazines, and TV stations in this hall are like female stars of different values, who are obviously but have to pretend to be ladies.

Fortunately, when he was on stage, the exclamations of reporters sounded from time to time in the audience, which somewhat made the depressed Li Jiaming feel more comfortable.

Internet companies are not as good as traditional enterprises, the working atmosphere is very free, Yang Zhiyuan, who was standing under the stage with Li Jiaming, saw that his friend's smile was a little far-fetched, touched him with his elbow, and whispered: "Ah Ming, you have a problem with your mentality." ”

"What?"

Suddenly, a round of applause interrupted the whispers of the two, and the KLE on stage had finished his introduction and began to prepare to answer the reporter's questions. Seeing this situation, the press conference was successful, and the two happily applauded.

After the product launch conference, Yang Zhiyuan motioned for Li Jiaming to go outside, and the two walked out of the hall to the path outside. Born in Taiwan and raised in the United States, Yang Zhiyuan is an active, sociable man who also served as a leader of a university community at Stanford, and he can see at a glance that Li Jiaming's problem is cultural differences.

"What do you mean? Brother Zhiyuan, explain. ”

There were still yellow leaves falling on the path in the depths of winter, Yang Zhiyuan took the dead leaves that fell on his head, and admonished: "Let's put it this way, you are very similar to Zhang Zhaoyang, you must have been very good since you were a child, and you have been growing up in the focus of everyone's eyes." In your hearts, you will definitely succeed and become the pride of the sky. When your situation doesn't match reality, either work harder or refuse to fit in. ”

There is a kind of didacticism in this, but Li Jiaming doesn't mind, for now, the status of the two is far apart, and it's nothing for people to say a few words condescendingly. And Li Jiaming thinks that he has a very peaceful mentality, and he can be called not happy with things and not sad with himself, otherwise it is impossible to let kle go into the limelight.

But Yang Zhiyuan, who was at the peak of his career, seemed a little aggressive, and said politely: "Really? No, you just chose to give HH a better chance to succeed, and it wasn't what you wanted. Also, you have made the shareholding structure of Hi and Hear companies so complicated, rather than completely American-owned companies, which shows that you have a strong sense of national pride. ”

Hehe, your brother grew up in the United States, of course he is proud of the United States, but I grew up in China. Li Jiaming, who is over fifty years old in psychological age, did not say anything as the other party, and smiled politely. Sometimes, it is not a bad thing for others to say or even scold you, at least it means that they have you in their eyes, so what's so angry?

"Amin, don't do this. I've seen too many of our compatriots fail to integrate into the U.S. and go to a big company after graduation, and although the technology is the best, they will never be able to make it to the top. They complain about racial discrimination and the ceiling of promotion, but in fact, there is a problem with their attitude. If you think about it, India's national strength is so much worse than ours, why can so many Indians be able to do it, is it because their technology is stronger than that of us Chinese? ”

Well?

Hearing these very admonishing words, the polite smile on Li Jiaming's face disappeared and became solemn. He studied economics, and he was past the age of angry youth, so he was far more calm and rational in thinking about problems than ordinary young people.

Silicon Valley programmers are roughly 1/4 Chinese, white and Indian-3/4, with blacks and other races just dotting. It's easy to understand that whites are at the top, but Indians are far more at the top than Chinese, and they are far more than Chinese, so it's not just a matter of racial discrimination.

"Yes, let's put it this way, we Chinese are too introverted and not good at expressing themselves, which may have something to do with our culture of moderation. Indians are different, even if their English is very bad, they will actively express themselves, and even a bit of a dead face in our eyes, in fact, this is the initiative to integrate into the United States.

Look at those white people, which one is not cowhide coaxing? It doesn't matter if he succeeds or not, blow the cowhide out first, and then find a way to do it! If you look at us Chinese, we are obviously sure of things, and we have to add three points of insurance. Are we the bosses willing to trust those who are confident, or are we willing to trust those who are afraid to express their opinions? ”

Needless to say, in the United States, even in China, the people who can get ahead in the company are always those who are good at performance.

However, Yang Zhiyuan is indeed like a banana man, seeing Li Jiaming thoughtful, Hao did not shy away from saying: "When I negotiated with Zhang Zhaoyang, do you know what my biggest feeling is?" Fortunately, he returned to China to start a business, and if he stayed in the United States, he would become a senior engineer at most, not because he was not capable enough, but because he did not have the courage to integrate into the United States.

Ah Ming, you are very business-talented, and you can be called the most business-talented of any Chinese I have ever met. I suggest that if you want to thrive in the United States, learn to fit in, not resist. ”

The previous words may be true, but the latter words are regarded as compliments by Li Jiaming. This guy can be a community leader in Stamford, and he has long been like those white people, boasting and saying good things, and doesn't he just praise people without leaving the words? It doesn't cost anything to say good things, and Li Jiaming usually likes to wear high hats for people who have the ability.

"Brother Zhiyuan, are you scolding me? There are so many business tycoons in Hong Kong and Taiwan, and they still deserve such praise from you? You are the 'light of the Chinese'. ”

Li Jiaming really misunderstood, Yang Zhiyuan really thinks he is good, he has business talent and means, and he can also have the spirit of cooperation, so much is said. The last time Zhang Zhaoyang came to talk about financing, he only met once, and asked Frank to be in charge of the negotiation, that is, he knew that the other party could only succeed in China, and he couldn't mix and do it in the United States, and he couldn't be his help.

Yang Zhiyuan, who was strolling, stopped, turned around to look at Li Jiaming, who was a head taller and stronger than him, and said very sincerely: "Ah Ming, there are only businessmen and no entrepreneurs in Hong Kong; We are a little better in Taiwan, but it is also difficult for world-class entrepreneurs to emerge, which is limited by the political environment, unless they take the initiative to integrate into the mainland. It's a pity that they are too narrow-minded, admitting their ancestry but looking down on mainlanders. ”

Awesome!

Li Jiaming, who was still mocking just now, felt a pang in his heart, there is an essential difference between businessmen and entrepreneurs, capital has no borders, but capitalists have nations, I didn't expect this young man who was only six or seven years older than himself to have such vision and mind. It's no wonder that when I first talked to him on the phone, he said, 'We are all Chinese, so we should do something together'.

After hesitating for a while, Li Jiaming decided to help this compatriot, no matter what passport he holds, as long as he considers himself Chinese, he is a compatriot. It is not easy for a Chinese to produce such a character, hundreds of thousands of Chinese programmers and engineers in Silicon Valley, whose technology is stronger than his, must grasp a lot, but there is no one with such achievements.

"Brother Zhiyuan, I think the future of the Internet lies in technology-driven content, and you AHOO has become a content-driven technology, have you gone astray?."

"No, there is nothing wrong with our strategy, an ambitious company cannot tolerate content in someone else's hands! But you, the portal is doing well, how can you turn around and become a search engine? It's enough for the mainland to have our AHOO, didn't you let Gu Zhenyun do e-commerce, I think in addition to continuing to do a good job, you should also focus on e-commerce, that is the future trend. ”

is gone, and the rapid success has made this 'Chinese light' Mr. too inflated to listen to the advice of the contrary. What's even more ridiculous is that AHOO broke its promise to step into the realm of the portal first, but asked not to enter the realm of search.

Those who can't be persuaded, Li Jiaming no longer persuades, and after preparing to end the product launch, he immediately ordered RUB to talk about financing, because the company's future Chinese name will be Google.